Our Security Recommendations Will Help You Handle The Worst Of What 2019 Throws At You

Forrester eCommerce

Today we released our 2019 Security & Risk Recommendations report. age of the customer cloud security cybersecurity information security security & risk security analytics 2019 recommendations recommendations Security & Risk

Tips for Creating the Perfect Product Recommendation Campaign

Zaius

Customers are fickle. One way you can do that is with personalized product recommendation campaigns. Both of these companies use data they’ve collected on your behavior to make smart recommendations on what to watch or buy next. How to create a product recommendation campaign.

Recommended checklist for a successful ecommerce replatforming project

GetElastic

Here’s a recommended checklist to keep in mind for a successful ecommerce replatforming project. The post Recommended checklist for a successful ecommerce replatforming project appeared first on Get Elastic Ecommerce Blog.

Loyalty Program Apps: Our eCommerce Recommendations

Groove

As we mentioned in our related eCommerce inbound marketing guide , establishing and maintaining customer loyalty has become an essential strategy for online and offline retailers. According to BigCommerce, it costs 5x less to convert existing customers than it does acquire new ones.

Personalize Your Email Messages with Recommendations  

Bronto

No longer is it enough to just add customers’ first names to your email subject lines and call. The post Personalize Your Email Messages with Recommendations appeared first on Bronto Blog. Cart Recovery Re-engagement Recommendations Welcome Series

Convert your mobile browsers into buyers with these recommendations

GetElastic

Shotfarm reported that detailed descriptions rank higher in influencing a customer’s decision to purchase over reviews and price. Good mobile navigation is imperative in the customer journey – and it is not to mirror desktop.

Google’s Interpretation Of GDPR Puts Publishers In An Untenable Position: Forrester Recommends Rebellion

Forrester eCommerce

age of the customerThe GDPR (or General Data Protection Regulation), Europe’s new data privacy regulation applicable to all organizations – including publishers– doing business with residents of the EU, takes effect on May 25th. To learn more about the regulation, please have a look at this post, or listen to our May 2017 podcast: Countdown to GDPR The purpose […].

How Customer Affinities Power Personalized Campaigns

Zaius

Customers can be a mystery at times. Why did one ecommerce customer buy ten pairs of sandals in a month? And why does another loyal customer only ever buy products from one specific line and nothing else? Customers who only buy from certain categories, such as ladies jeans.

Kimberly Afonso: Digital Marketing Tactics and Recommendations for E-commerce Businesses

Omniconvert

Each episode is an intriguing challenge involving an… The post Kimberly Afonso: Digital Marketing Tactics and Recommendations for E-commerce Businesses appeared first on eCommerce Growth Blog. Welcome to Growth Interviews!

The Psychology Behind Customer Loyalty

Zaius

But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. Understanding customer psychology. Treat your loyal customers like royalty .

Who Exactly is Your Ideal Ecommerce Customer?

Zaius

Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? You have to specifically target your ideal customers, and to do that, you must really understand your top buyers.

Is NPS Still The Chief Indicator Of Customer Sentiment?

Retail TouchPoints

At the same time, the notion of customer loyalty has never been more important. According to the Wharton School’s Marketing Metrics , the probability of selling to an existing customer is 14X more than attracting a new one.

Top Magento UX/UI Trends and Recommendations From Google’s “UX Playbook for Retail”

Onilab User Guides

It is no secret that user experience, or UX, plays a crucial role in customer’s perception of the website and the following conversions. If you are just starting to work on custom Magento development – make sure you give the PDF to your dev team.

Customer-Centric vs Campaign-Centric Marketing: How Are You Connecting the Dots?

Zaius

“I always think of the customer first.” — every marketer ever. However, the reality for most marketers is customer second, campaign first. Every individual customer interaction is important, yet we rely on different systems to analyze and execute campaigns across each one.

5 Takeaways & 2 Book Recommendations from Inbound 2017

Inflow Insights

The example that Nancy provided here was an ad by BMW which enticed the customer with the emotional phrase, “Drive a BMW to the Beach for your Next BBQ” but just underneath, a logical reason was provided to back up the emotional decision, “Only $275 per month.”.

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Jewelry.com Increases Revenue Across Customer Journey with Personalized Recommendations (Case Study)

Dynamic Yield

The post Jewelry.com Increases Revenue Across Customer Journey with Personalized Recommendations (Case Study) appeared first on Dynamic Yield. Web Personalization Audience Segmentation Jewelry.com Omnichannel Recommendations Personalized Product Recommendations

Jewelry.com Increases Revenue Across Customer Journey with Personalized Recommendations (Case Study)

Dynamic Yield

The post Jewelry.com Increases Revenue Across Customer Journey with Personalized Recommendations (Case Study) appeared first on Dynamic Yield. Personalization Audience Segmentation Jewelry.com Omnichannel Recommendations Personalized Product Recommendations

The Expert’s Guide to Driving Revenue with Product Recommendations

Dynamic Yield

Effective recommendation shouldn’t be left to the market leaders. Learn to extract value from your recommendations and realize your highest ROI. The post The Expert’s Guide to Driving Revenue with Product Recommendations appeared first on Dynamic Yield.

ICYMI: Amazon Expert Recommendations — What This New Feature Means and What to Do about It

ChannelAdvisor

The retail giant is hyper-focused on optimizing the marketplace experience for its customers and is always tinkering with new programs and features. One of the latest changes to the Amazon SERP is called Amazon Expert Recommendations. These banners, featuring third-party product reviews, offer a new way for shoppers to get comprehensive opinions on product categories from an independent review they trust, rather than digging through tons of customer reviews on a product detail page.

Turn Your Customer Service Team into an Upselling Machine

Zaius

Customer service is at the core of a great customer experience. Your customer service team is just not there to fix problems, but can also win back customers, drive up average order value, and secure long-term loyalty. Empower your customer service team with data.

Sailthru’s Guide to Product Recommendations This Holiday Season

Sailthru

Cutting through the clutter becomes both more challenging and more crucial, and product recommendations are a great way to do it. Last year, the National Retail Federation found that more than half of holiday shoppers purchased an item recommended by a retailer.

The Expert’s Guide to Driving Revenue with Product Recommendations

Dynamic Yield

Effective recommendation shouldn’t be left to the market leaders. Learn to extract value from your recommendations and realize your highest ROI. The post The Expert’s Guide to Driving Revenue with Product Recommendations appeared first on Dynamic Yield.

Increase Customer Engagement With Mobile Apps

Zaius

Because mobile apps are structured differently than any other channel – even/especially when compared to browsing web via mobile – retailers who have apps can invite customers to interact with products and with branding in ways that can’t be done otherwise.

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Good Things Come In Small Packages: Why Micro Influencers Are Better For Your Brand

Retail TouchPoints

has identified influencer marketing as the fastest-growing online customer-acquisition channel, beating organic search, paid search and email marketing. According to Nielsen , 90% of consumers trust peer recommendations, while only 33% trust ads.

Shopify Ping: Customer Conversations at a Glance

Ecommerce Platforms

Do you find the customer service bit in your line of work as an ecommerce merchant a bit baffling? Ordinarily, a merchant needs to communicate with their customers every so often. Of course, it's part of building a reputable customer relationship.

How chatbots can optimize customer experience (CX)

GetElastic

Imagine a customer service experience where the business representative is always available, friendly and equipped to handle any inquiry you send their way. They have quickly taken over customer service functions for a growing number of businesses.

Prevention Is More Than Just Security – Here’s How It Helps Retailers Get And Keep Customers

Retail TouchPoints

What many overlook is that by screening all customer orders — not simply the ones that raise fraud flags — they can not only do a better job of stopping fraud, they can also better serve their best customers. By Rafael Lourenco, ClearSale ?

The 8 Tools and Strategies Proven to Acquire New Customers & Increase Customer Engagement

BigCommerce

You can’t – so you better do everything in your power to keep the customers coming. And then, hopefully getting some of those customers to come back again and again. When to ask customers for reviews (and then how to use those!). Customer Acquisition Tactics: The 4-Step Process.

Shopify Ping: Customer Conversations at a Glance

Ecommerce Platforms

Do you find the customer service bit in your line of work as an ecommerce merchant a bit baffling? Ordinarily, a merchant needs to communicate with their customers every so often. Of course, it's part of building a reputable customer relationship.

3 Innovative Tactics for Driving Customer Loyalty

Bronto

The post 3 Innovative Tactics for Driving Customer Loyalty appeared first on Bronto Blog. Marketing Strategy Partners Personalization Recommendations

The Importance of Mapping the Customer Journey in Ecommerce

Zaius

Whether you’re welcoming an influx of new customers from Black Friday and Cyber Monday or planning for growth next quarter, it’s always a good time to assess how new customers fit into your ecommerce brand’s overall marketing goals. Hang tight—they’re so close to becoming a customer!

8 Outside the Box Holiday Recommendations We Love From DSW, Nordstrom and Express

Sailthru

A few weeks ago, we outlined some of our favorite product recommendation best practices , from bestsellers to new arrivals. Product recommendations are a way for retailers to curate their (often massive) inventories, making their customers’ lives easier.

Personalization: The Key To A Powerful Customer Loyalty Program

Retail TouchPoints

By Brian Cleary, RedPoint Global The number of customers that actively use their loyalty program memberships has decreased dramatically. The lack of activity indicates that brands struggle to remain relevant with the customers that have opted into their loyalty program.

How to Find Your Customer Niche and Dig In

Zaius

They’re offering buyers focused, curated, and high-quality products that serve a small and specific customer niche. First, a little bit about what makes a customer niche, well, a niche. The post How to Find Your Customer Niche and Dig In appeared first on Zaius.

Getting Customers to Hit Refresh with Lifecycle Campaigns

UpSellIt

As we’ve discussed in the past, converting a returning customer is 5-10x more cost effective than converting a new one. 1 So once a customer converts initially, retention becomes the name of the game. Product Recommendations. conversion optimization customer retention

How to Use Customer Testimonials to Generate 62% More Revenue From Every Customer, Every Visit

BigCommerce

88% of consumers trust online reviews as much as personal recommendations. All of those stats are net positive for online businesses in terms of earning a customer’s cash. customer reviews) affect your conversion rates across the board –– in all industries and on all channels.

A Customer’s Second Purchase Is More Important Than Their First

Zaius

Few things are as satisfying to a marketer as a new customer making their first purchase—it’s basically the marketing equivalent of winning an Oscar. But what happens if that customer buys once, and only once? Make targeted recommendations for second purchases.

Who Exactly is Your Ideal Ecommerce Customer?

Zaius

Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? You have to specifically target your ideal customers, and to do that, you must really understand your top buyers. What makes them happy customers? Don’t be afraid to get specific and really dig into your customer profile so you can better target your ideal customers and find who really wants to buy from your brand.

4 Ways To Retain Your E-Commerce Customers With Personalization

Retail TouchPoints

By Steve Tucker, Bunting When it comes to e-Commerce, marketers often focus on driving new web site traffic and getting new customers. So, with this in mind, how do you keep your valuable customers returning to your store to make a second, third, fifth or sixth purchase?

Which Recommendation Strategy Will Work? Retailers Don’t Have a Clue

Dynamic Yield

How can marketers extract the highest value from recommendations? By leveraging the customer's position in the purchase journey. The post Which Recommendation Strategy Will Work? eCommerce Personalization Press eCommerce Optimization Personalized Recommendation Engines