Our Security Recommendations Will Help You Handle The Worst Of What 2019 Throws At You

Forrester eCommerce

Today we released our 2019 Security & Risk Recommendations report. age of the customer cloud security cybersecurity information security security & risk security analytics 2019 recommendations recommendations Security & Risk

Security Recommendations 2020: What To Focus On

Forrester eCommerce

Age of the CustomerOur team of security and risk analysts spent the past few months brainstorming and curating tactical and strategic advice designed to improve your security programs for 2020 and beyond. and then along came the COVID-19 global pandemic.

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Tips for Creating the Perfect Product Recommendation Campaign

Zaius

Customers are fickle. One way you can do that is with personalized product recommendation campaigns. Both of these companies use data they’ve collected on your behavior to make smart recommendations on what to watch or buy next. How to create a product recommendation campaign.

Getting Your Customers to Recommend your Business

Omniconvert

When he went to leave, he found his way blocked by a locked door, leaving him desperately looking… The post Getting Your Customers to Recommend your Business appeared first on eCommerce Growth Blog. Company and Product Updates Customer experience Customer Retention

4 Reasons Advanced Product Recommendations Mean More Revenue

UpSellIt

Product recommendations are one of the most important tools that your site has. However, poorly executed product recommendations can irritate shoppers and create unnecessary friction in the conversion flow. Here are 4 reasons that a product recommendation engine can be so profitable.

Loyalty Program Apps: Our eCommerce Recommendations

Groove

As we mentioned in our related eCommerce inbound marketing guide , establishing and maintaining customer loyalty has become an essential strategy for online and offline retailers. According to BigCommerce, it costs 5x less to convert existing customers than it does acquire new ones.

EPICA Shopify Product Recommender: An In-Depth Review

Ecommerce Platforms

Do you want to increase your Shopify sales and make it easier for your customers to buy your online products? If your answer is yes, then investing in an artificial intelligence (AI) product recommender, like the AI Product Recommendations by EPICA, is the way to go.

Recommendations to Revenue: 8 Algorithms to Drive Sales and Personalize the Customer Experience

Sailthru

The post Recommendations to Revenue: 8 Algorithms to Drive Sales and Personalize the Customer Experience appeared first on Sailthru

8 Recommendation Algorithms (and How You Can Use Them)

Sailthru

No matter your brand, your vertical, your customer, even what month it is, one thing remains: Product recommendations are important. Sophisticated recommendation algorithms account for 35% of the ecommerce giant’s sales. Either way, recommendation algorithms are your friend.

Grow Conversions and AOV With Product Recommendations

Bronto

If you show your customers you get them and make it easy for them to find what they’re looking for, they’ll be sure to come back to you time and time again. The post Grow Conversions and AOV With Product Recommendations appeared first on Bronto Blog. Browse Recovery Cart Recovery Email Marketing Marketing Strategy Recommendations Premium

Upsell customers by recommending personalized complimentary offers and products

Dynamic Yield

The post Upsell customers by recommending personalized complimentary offers and products appeared first on Dynamic Yield

Upsell customers by recommending personalized complimentary offers and products

Dynamic Yield

The post Upsell customers by recommending personalized complimentary offers and products appeared first on Dynamic Yield

3 Types of Collaborative Filtering Recommendations Every Retailer Needs to Know

Sailthru

And product recommendations are the secret of the ecommerce giant’s success, accounting for 35% of its revenue. Product recommendations are crucial to any retailer’s personalization strategy. From there, retailers make product recommendations based on other customers’ behavior.

How Customer Affinities Power Personalized Campaigns

Zaius

Customers can be a mystery at times. Why did one ecommerce customer buy ten pairs of sandals in a month? And why does another loyal customer only ever buy products from one specific line and nothing else? Customers who only buy from certain categories, such as ladies jeans.

Kimberly Afonso: Digital Marketing Tactics and Recommendations for E-commerce Businesses

Omniconvert

Each episode is an intriguing challenge involving an… The post Kimberly Afonso: Digital Marketing Tactics and Recommendations for E-commerce Businesses appeared first on eCommerce Growth Blog. Welcome to Growth Interviews!

The Psychology Behind Customer Loyalty

Zaius

But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. Understanding customer psychology. Treat your loyal customers like royalty .

Google’s Interpretation Of GDPR Puts Publishers In An Untenable Position: Forrester Recommends Rebellion

Forrester eCommerce

age of the customerThe GDPR (or General Data Protection Regulation), Europe’s new data privacy regulation applicable to all organizations – including publishers– doing business with residents of the EU, takes effect on May 25th. To learn more about the regulation, please have a look at this post, or listen to our May 2017 podcast: Countdown to GDPR The purpose […].

Who Exactly is Your Ideal Ecommerce Customer?

Zaius

Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? You have to specifically target your ideal customers, and to do that, you must really understand your top buyers.

Coffee & Tea Category Insights: Recommendations for Brands and Retailers to Increase Market Share

Wiser

Here at Wiser Solutions, we’re keener than ever to understand the state of our market and how it’s impacting our customers. Brand Recommendation. Retailer Recommendation. Brand Recommendation. Retailer Recommendation. Brand Recommendation.

How Fashion Retailers Can Retain New E-Commerce Customers Past The Pandemic

Retail Touch

Fashion retailers were hit hard by the COVID-19 outbreak, but the industry may have found a silver lining: an influx of new e-Commerce customers. However, those that continue engaging with the brand and make additional purchases can become the next generation of loyal customers.

[Guest Blog] Make More Money With Website Recommendations

ChannelAdvisor

Website recommendations present a challenge that is not easily solved. Every digital company knows that optimization is important, but very few companies know how to implement website recommendations effectively. . Good recommendations on your site can drive performance both before and during site visits in a sustainable and scalable way. To drive excellent site performance, you must first understand how content recommendations can affect search engine optimization (SEO). .

Recommended checklist for a successful ecommerce replatforming project

GetElastic

Here’s a recommended checklist to keep in mind for a successful ecommerce replatforming project. The post Recommended checklist for a successful ecommerce replatforming project appeared first on Get Elastic Ecommerce Blog.

Convert your mobile browsers into buyers with these recommendations

GetElastic

Shotfarm reported that detailed descriptions rank higher in influencing a customer’s decision to purchase over reviews and price. Good mobile navigation is imperative in the customer journey – and it is not to mirror desktop.

Sailthru’s Guide to Product Recommendations This Holiday Season

Sailthru

Cutting through the clutter becomes both more challenging and more crucial, and product recommendations are a great way to do it. Last year, the National Retail Federation found that more than half of holiday shoppers purchased an item recommended by a retailer.

Customer Online Shopping Behaviour in 2020 [Trends]

Omniconvert

The post Customer Online Shopping Behaviour in 2020 [Trends] appeared first on ECOMMERCE GROWTH Blog. Guest Posts brand trust consumer behavior offline shopping online shopping recommended products social proofMarketers can learn a lot by looking at online shopping trends in 2020.

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Recommend unexplored products and services to customers who are unfamiliar with them

Dynamic Yield

The post Recommend unexplored products and services to customers who are unfamiliar with them appeared first on Dynamic Yield

Recommend unexplored products and services to customers who are unfamiliar with them

Dynamic Yield

The post Recommend unexplored products and services to customers who are unfamiliar with them appeared first on Dynamic Yield

Display curated recommendations based on customers’ spending power and financial preferences throughout the site

Dynamic Yield

The post Display curated recommendations based on customers’ spending power and financial preferences throughout the site appeared first on Dynamic Yield

Display curated recommendations based on customers’ spending power and financial preferences throughout the site

Dynamic Yield

The post Display curated recommendations based on customers’ spending power and financial preferences throughout the site appeared first on Dynamic Yield

Spring 2020 Release: Improve Campaign Performance and Enrich Customer Profiles

Zaius

And if you find that your shoppers have been responding, you can create a custom report to find out what exactly they’re saying. You’ll gain access to additional tracking capabilities with Zaius’ URL shortener that we highly recommend you use with SMS touchpoints.

Personalized Product Recommendations

Dynamic Yield

Personalize product recommendations at every turn Maximize customer satisfaction and revenue with journey-aware product recommendations across web, apps, and email Render results based on real-time dataProduct recommendations are always updated and instantly deployed to every user, leveraging their real-time purchase behavior, browsing history, and more. Deliver journey-aware recommendationsImplement the appropriate recommendation strategies based on a […].

The Expert’s Guide to Driving Revenue with Product Recommendations

Dynamic Yield

Effective recommendation shouldn’t be left to the market leaders. Learn to extract value from your recommendations and realize your highest ROI. The post The Expert’s Guide to Driving Revenue with Product Recommendations appeared first on Dynamic Yield.

Jewelry.com Increases Revenue Across Customer Journey with Personalized Recommendations (Case Study)

Dynamic Yield

The post Jewelry.com Increases Revenue Across Customer Journey with Personalized Recommendations (Case Study) appeared first on Dynamic Yield. Web Personalization Audience Segmentation Jewelry.com Omnichannel Recommendations Personalized Product Recommendations

Jewelry.com Increases Revenue Across Customer Journey with Personalized Recommendations (Case Study)

Dynamic Yield

The post Jewelry.com Increases Revenue Across Customer Journey with Personalized Recommendations (Case Study) appeared first on Dynamic Yield. Personalization Audience Segmentation Jewelry.com Omnichannel Recommendations Personalized Product Recommendations

8 Outside the Box Holiday Recommendations We Love From DSW, Nordstrom and Express

Sailthru

A few weeks ago, we outlined some of our favorite product recommendation best practices , from bestsellers to new arrivals. Product recommendations are a way for retailers to curate their (often massive) inventories, making their customers’ lives easier.

Customer-Centric vs Campaign-Centric Marketing: How Are You Connecting the Dots?

Zaius

“I always think of the customer first.” — every marketer ever. However, the reality for most marketers is customer second, campaign first. Every individual customer interaction is important, yet we rely on different systems to analyze and execute campaigns across each one.

Your Loyal Customers Don’t Need Another Coupon This Holiday Season — Here’s What To Do Instead

Forrester eCommerce

But it’s never too late to show some appreciation for your most loyal customers. Watch the video below for three of my recommendations. age of the customer B2C marketing holiday loyalty retail loyalty b2c marketing customer loyalty Marketing videoThis blog post is part of Forrester’s Holiday 2019 retail series. The holiday season is in full swing for retailers and shoppers alike. Campaigns are locked, loaded, and going live.

Customer-Centricity is Here to Stay

Zaius

eCommerce Brands are in a Battle for the Customer Profile. Centralizing your entire organization (in-store, marketing, service, & merchandising) around a single customer profile opens up a world of possibilities for delivering a beautiful and relevant experience.

Increase Customer Engagement With Mobile Apps

Zaius

Because mobile apps are structured differently than any other channel – even/especially when compared to browsing web via mobile – retailers who have apps can invite customers to interact with products and with branding in ways that can’t be done otherwise.

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Is NPS Still The Chief Indicator Of Customer Sentiment?

Retail TouchPoints

At the same time, the notion of customer loyalty has never been more important. According to the Wharton School’s Marketing Metrics , the probability of selling to an existing customer is 14X more than attracting a new one.