Personalize Your Email Messages with Recommendations  

Bronto

No longer is it enough to just add customers’ first names to your email subject lines and call. The post Personalize Your Email Messages with Recommendations appeared first on Bronto Blog. Cart Recovery Re-engagement Recommendations Welcome Series

Convert your mobile browsers into buyers with these recommendations

GetElastic

Shotfarm reported that detailed descriptions rank higher in influencing a customer’s decision to purchase over reviews and price. Good mobile navigation is imperative in the customer journey – and it is not to mirror desktop.

Grow Conversions and AOV With Product Recommendations

Bronto

If you show your customers you get them and make it easy for them to find what they’re looking for, they’ll be sure to come back to you time and time again. The post Grow Conversions and AOV With Product Recommendations appeared first on Bronto Blog. Browse Recovery Cart Recovery Email Marketing Marketing Strategy Recommendations Premium

Google’s Interpretation Of GDPR Puts Publishers In An Untenable Position: Forrester Recommends Rebellion

Forrester eCommerce

age of the customerThe GDPR (or General Data Protection Regulation), Europe’s new data privacy regulation applicable to all organizations – including publishers– doing business with residents of the EU, takes effect on May 25th. To learn more about the regulation, please have a look at this post, or listen to our May 2017 podcast: Countdown to GDPR The purpose […].

The Psychology Behind Customer Loyalty

Zaius

But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. Understanding customer psychology. Treat your loyal customers like royalty .

Who Exactly is Your Ideal Ecommerce Customer?

Zaius

Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? You have to specifically target your ideal customers, and to do that, you must really understand your top buyers.

5 Takeaways & 2 Book Recommendations from Inbound 2017

Inflow Insights

The example that Nancy provided here was an ad by BMW which enticed the customer with the emotional phrase, “Drive a BMW to the Beach for your Next BBQ” but just underneath, a logical reason was provided to back up the emotional decision, “Only $275 per month.”.

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ICYMI: Amazon Expert Recommendations — What This New Feature Means and What to Do about It

ChannelAdvisor

The retail giant is hyper-focused on optimizing the marketplace experience for its customers and is always tinkering with new programs and features. One of the latest changes to the Amazon SERP is called Amazon Expert Recommendations. These banners, featuring third-party product reviews, offer a new way for shoppers to get comprehensive opinions on product categories from an independent review they trust, rather than digging through tons of customer reviews on a product detail page.

3 Innovative Tactics for Driving Customer Loyalty

Bronto

The post 3 Innovative Tactics for Driving Customer Loyalty appeared first on Bronto Blog. Marketing Strategy Partners Personalization Recommendations

Sailthru’s Guide to Product Recommendations This Holiday Season

Sailthru

Cutting through the clutter becomes both more challenging and more crucial, and product recommendations are a great way to do it. Last year, the National Retail Federation found that more than half of holiday shoppers purchased an item recommended by a retailer.

Prevention Is More Than Just Security – Here’s How It Helps Retailers Get And Keep Customers

Retail TouchPoints

What many overlook is that by screening all customer orders — not simply the ones that raise fraud flags — they can not only do a better job of stopping fraud, they can also better serve their best customers. By Rafael Lourenco, ClearSale ?

Increase Customer Engagement With Mobile Apps

Zaius

Because mobile apps are structured differently than any other channel – even/especially when compared to browsing web via mobile – retailers who have apps can invite customers to interact with products and with branding in ways that can’t be done otherwise.

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The Expert’s Guide to Driving Revenue with Product Recommendations

Dynamic Yield

Effective recommendation shouldn’t be left to the market leaders. Learn to extract value from your recommendations and realize your highest ROI. The post The Expert’s Guide to Driving Revenue with Product Recommendations appeared first on Dynamic Yield.

Jewelry.com Increases Revenue Across Customer Journey with Personalized Recommendations (Case Study)

Dynamic Yield

The post Jewelry.com Increases Revenue Across Customer Journey with Personalized Recommendations (Case Study) appeared first on Dynamic Yield. Web Personalization Audience Segmentation Jewelry.com Omnichannel Recommendations Personalized Product Recommendations

Jewelry.com Increases Revenue Across Customer Journey with Personalized Recommendations (Case Study)

Dynamic Yield

The post Jewelry.com Increases Revenue Across Customer Journey with Personalized Recommendations (Case Study) appeared first on Dynamic Yield. Personalization Audience Segmentation Jewelry.com Omnichannel Recommendations Personalized Product Recommendations

The Importance of Mapping the Customer Journey in Ecommerce

Zaius

Whether you’re welcoming an influx of new customers from Black Friday and Cyber Monday or planning for growth next quarter, it’s always a good time to assess how new customers fit into your ecommerce brand’s overall marketing goals. Hang tight—they’re so close to becoming a customer!

8 Outside the Box Holiday Recommendations We Love From DSW, Nordstrom and Express

Sailthru

A few weeks ago, we outlined some of our favorite product recommendation best practices , from bestsellers to new arrivals. Product recommendations are a way for retailers to curate their (often massive) inventories, making their customers’ lives easier.

Good Things Come In Small Packages: Why Micro Influencers Are Better For Your Brand

Retail TouchPoints

has identified influencer marketing as the fastest-growing online customer-acquisition channel, beating organic search, paid search and email marketing. According to Nielsen , 90% of consumers trust peer recommendations, while only 33% trust ads.

The 8 Tools and Strategies Proven to Acquire New Customers & Increase Customer Engagement

BigCommerce

You can’t – so you better do everything in your power to keep the customers coming. And then, hopefully getting some of those customers to come back again and again. When to ask customers for reviews (and then how to use those!). Customer Acquisition Tactics: The 4-Step Process.

Personalization: The Key To A Powerful Customer Loyalty Program

Retail TouchPoints

By Brian Cleary, RedPoint Global The number of customers that actively use their loyalty program memberships has decreased dramatically. The lack of activity indicates that brands struggle to remain relevant with the customers that have opted into their loyalty program.

Introducing Alliioop: The Customer Marketing Platform (to Build an Awesome Customer Base)

Kissmetrics

Keep your customers from cheating on you. Repeat customers are your #1 asset for growth. One thing that hasn’t changed since the brick-and-mortar days, is the fact that customer loyalty and lifetime value are critical to company growth and long-term survival.

How to Find Your Customer Niche and Dig In

Zaius

They’re offering buyers focused, curated, and high-quality products that serve a small and specific customer niche. First, a little bit about what makes a customer niche, well, a niche. The post How to Find Your Customer Niche and Dig In appeared first on Zaius.

4 Ways To Retain Your E-Commerce Customers With Personalization

Retail TouchPoints

By Steve Tucker, Bunting When it comes to e-Commerce, marketers often focus on driving new web site traffic and getting new customers. So, with this in mind, how do you keep your valuable customers returning to your store to make a second, third, fifth or sixth purchase?

A Customer’s Second Purchase Is More Important Than Their First

Zaius

Few things are as satisfying to a marketer as a new customer making their first purchase—it’s basically the marketing equivalent of winning an Oscar. But what happens if that customer buys once, and only once? Make targeted recommendations for second purchases.

Who Exactly is Your Ideal Ecommerce Customer?

Zaius

Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? You have to specifically target your ideal customers, and to do that, you must really understand your top buyers. What makes them happy customers? Don’t be afraid to get specific and really dig into your customer profile so you can better target your ideal customers and find who really wants to buy from your brand.

The Benefits and Importance of Customer Satisfaction

Kissmetrics

Aside from hearing it as the chorus in a rock n’ roll classic , it’s a phrase you never want to come from your customers. No customer satisfaction = no retention. No retention = shrinking customer base. Customer experience (aka CX). How do you define customer satisfaction?

How to Use Customer Testimonials to Generate 62% More Revenue From Every Customer, Every Visit

BigCommerce

88% of consumers trust online reviews as much as personal recommendations. All of those stats are net positive for online businesses in terms of earning a customer’s cash. customer reviews) affect your conversion rates across the board –– in all industries and on all channels.

The Expert’s Guide to Driving Revenue with Product Recommendations

Dynamic Yield

Effective recommendation shouldn’t be left to the market leaders. Learn to extract value from your recommendations and realize your highest ROI. The post The Expert’s Guide to Driving Revenue with Product Recommendations appeared first on Dynamic Yield.

Stop Targeting Keywords and Start Targeting Customers

Kissmetrics

That’s well below customer engagement metrics such as time on site and bounce rate. If you want to be rank high in SERPs in 2018, you’re going to need to start targeting your customers and not just keywords. So how do we target customer engagement instead of targeting keyword use?

3 Reasons Why Your Customers Need Browse Abandonment Campaigns

Zaius

Only 10% of customers will add an item to a shopping cart, so if marketers are only paying attention to cart abandonment they’ll be ignoring a huge number of potential customers. 92% of customers want personalized product recommendations as a way to encourage them to purchase.

4 Ideas to Improve Customer Experience

Groove

Personal connections are at the core of every positive customer experience. Here at Groove Commerce, we think of customer experience like an umbrella covers the entire purchase cycle. To help you get started, we’ve outlined four proven ideas to improve customer experience.

How 5 Brands Grew Their Customer Lifetime Value 2X in Less Than 1 Year with Loyalty Programs

BigCommerce

Retaining customers isn’t easy, but it’s important to do for businesses of every size. After all, the sure fire sign of a healthy brand is a growing number of repeat purchases from already existing customers. You can clearly see the number of new vs. returning customers.

Make Customer Service Your Most Valuable Asset This Holiday Season

BigCommerce

On the one hand, it’s an once-in-a-year opportunity to run promotions , launch new campaigns to acquire new customers , and ramp up for a long running revenue train to start the new year. This makes online businesses prone to customers’ negative feedback and god forbid, negative reviews.

4 Steps to Sending Multiple Cart Abandonment Campaigns

Zaius

Did you know that the vast majority of shopping carts are abandoned not because the customer was at all unhappy with their items, but because they’re just not ready to buy yet? Email #2: Make product recommendations in subsequent emails.

Lure Customers Away from Amazon with a Fantastic Ecommerce Experience

Zaius

If you create pages using SEO tactics, you can capture traffic from specific queries related to your product and, ideally, convert new customers while they’re on your site. Offer a great customer experience. Now that you’re bringing more traffic to your ecommerce site, you can try to convert those visitors into new or repeat customers. This is where it’s so important to provide an even better customer experience than Amazon. Personalized product recommendations.