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Building Loyalty Without Breaking the Bottom Line: the Dual Shipping Dilemma for Ecommerce Merchants

Retail TouchPoints

While this is good news for many ecommerce retailers, it has also become more and more expensive to deliver those goods to customers. This means that it’s not enough for products to be delivered quickly – customers also want to know that if those items aren’t quite what they expected, they can be returned just as quickly and easily.

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Unique Holiday Marketing Ideas for Ecommerce brands with Examples

lateshipment

There’a really is no better feeling than giving – and we hope this feel-good campaign puts a smile on our customers’ faces this festive season.” Gamify the Shopping Experience - Target Gamification is a strategy through which a brand can increase customer engagement and loyalty. This created a sense of FOMO among the customers.

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Shipping Dangerous Goods 101: A Guide for Brands

ESW

In today’s global marketplace, brands are constantly expanding their reach to connect with customers everywhere. With this expansion comes challenges, such as the shipping and handling of products classified as dangerous goods. As a result, they are subject to handling, shipping, packaging and transportation regulations.

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Harnessing the Potential of Returnless Refunds to Improve Profitability and Customer Experience

Retail TouchPoints

Common missteps that mismanage customer expectations include inaccurate online product descriptions, low-quality images, lack of inventory visibility or accuracy and inadequate sizing details. This is just one example of how companies are utilizing technology innovations to prevent returns up front.

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How to Sell & Ship Perishable Goods Online

Groove

The foremost reason why brand new customers won’t purchase your food and beverage products is simply put; that they don’t know about them! Even after leveraging geographically-based advertising, your target audience is extremely small relative to the total number of potential customers who are willing to try products they find online.

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Shipping as a marketing tool: Drive delight this holiday season

lateshipment

Ever thought of ecommerce shipping as a marketing tool? We’re here to say that e-commerce shipping is also a great marketing tool that e-commerce brands should consider. E-commerce shipping is the last part of the pre-purchase customer journey before the buy button is clicked.

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3 Ways SMBs Can Deliver a More Personalized Shipping Experience

Retail TouchPoints

In this new landscape, the shipping experience has become more important to a brand’s bottom line — and reputation — than ever before. Here are three ways SMBs can deliver a more personalized shipping experience to build a happier, more loyal customer base. Explore options for personalization beyond delivery speed.