Kissmetrics

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. You can reach new customers, track your results, and manage your budget. By humanizing your PPC ads, you can stand apart from your competitors. It’s the human touch.

PPC 195

PPC Customer Retention Social Media Recommendation 195

Kissmetrics

JUNE 9, 2021

However, unethical PPC practices will do more harm than good for your business. That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. The Importance of Business Ethics in PPC Ads.

PPC 259

PPC Shipping Costs Marketing Social Media 259

Inflow Insights

JULY 29, 2021

Today, we’re focusing on PPC. Paid search advertising can be a huge boon to your business during the holiday shopping season, but it can be difficult to know exactly where to put your money to beat out competitors and maximize customer purchases. 10 Ways to Create a Killer Holiday PPC Strategy. But you can (and should!)

PPC 166

PPC Toys Gifts SEO 166

Kissmetrics

OCTOBER 9, 2020

You have developed a killer website and drafted an effective marketing strategy to generate leads and drive sales. Considering paid advertising offers a 200% ROI , it’s a no-brainer that your marketing strategy should incorporate the same. Let’s start with how a PPC consultant can help you grow your business. So what next?

PPC 192

PPC Management Marketing Other 192

Kissmetrics

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. It’s happening because PPC works. From social media to paid search, PPC is a smart way to see quick results. Which… is where an experienced PPC agency comes in.

PPC 279

PPC Multi-channel Social Media B2C 279

Kissmetrics

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Luxury Brand Marketing Strategies. Me neither.

Marketing 363

Marketing PPC SEO Magazine 363

SellBrite

JUNE 28, 2021

One of the easiest ways to highlight your items is Amazon PPC. Amazon pay-per-click (PPC) advertising allows sellers to promote their items directly on the marketplace. In 2016, sellers using Amazon PPC doubled globally, and PPC clicks grew over 150%. A Quick Intro to Amazon PPC. Let’s dive in.

PPC 144

PPC Recommendation BigCommerce Management 144

Groove

JANUARY 4, 2021

Creating and implementing an optimized paid media strategy is a great tactic to augment organic traffic and increase ROI. Paid Media Strategy: Increasing This Client's CVR & Revenue. Each website was built using a custom platform, which became challenging when their team wanted to make a simple update to any of the sites.

Improvements 370

Improvements PPC Recommendation Shopping Carts 370

Inflow Insights

OCTOBER 18, 2021

Below, I’ll walk you through why short-term budget forecasting is important, scenarios where our tool can improve your pay-per-click (PPC) marketing, and how to use this search advertising budget calculator for your best campaign results. Why Short-Term PPC Forecasting is Important.

PPC 117

PPC Download Information Search Marketing 117

Groove

FEBRUARY 17, 2021

In this blog, we share 10 Instagram marketing tips to help you enhance your social media branding strategy, build a brand community and drive eCommerce sales. Take advantage of these analytics to better understand your audience and inform your content marketing strategy. Instagram Marketing Tips To Drive Traffic & Conversions.

Social Media 370

Social Media Marketing eCommerce Gifts 370

Groove

JANUARY 13, 2021

Our top services include: eCommerce strategy. eCommerce PPC. eCommerce Strategy. In order to build campaigns that convert, it's important for businesses to create a detailed eCommerce strategy. Plus, we create buyer personas by analyzing customers' intentions and motivations. eCommerce design and development.

eCommerce 329

eCommerce PPC SEO eCommerce Design 329

Groove

FEBRUARY 2, 2022

What Is Customer Acquisition? When analyzing customer acquisition vs retention , it’s important to distinguish between the two. First, we have customer acquisition which involves all of the steps that an eCommerce or brick and mortar business takes to attract new customers and convince them to purchase. Con: The cost.

Customer 150

Customer Customer Retention Merchant Services PPC 150

Inflow Insights

NOVEMBER 1, 2019

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. You’ll see: The Google Ads Strategies We Implemented for a 9.89x ROAS. Audit and Analysis.

PPC 105

PPC eCommerce SEO Information 105

Groove

JANUARY 5, 2022

Here are some platforms we recommend exploring and implementing as part of your eCommerce advertising strategy this year! They're super beneficial for potential customers who are shopping for the next best thing, but how do they benefit eCommerce businesses? prospect, lead or customer). Google Product Ads.

Merchant Services 370

Merchant Services PPC Social Media Shipping Costs 370

SellBrite

FEBRUARY 21, 2018

One of the easiest ways to highlight your items is Amazon PPC. Amazon pay-per-click (PPC) advertising allows sellers to promote their items directly on the marketplace. In 2016, sellers using Amazon PPC doubled globally, and PPC clicks grew over 150%. A Quick Intro to PPC. Let’s dive in. On a product page.

PPC 144

PPC Recommendation Merchant Services Management 144

Inflow Insights

OCTOBER 14, 2021

If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. We’ll break these into three sections: SEO Strategies.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Inflow Insights

DECEMBER 20, 2021

But, if you’re not tracking these channels correctly, you’re probably not employing the best digital marketing strategy for your brand. Therefore, their store performance is highly seasonal as customer behavior changes throughout the year. This seasonal nature was already reflected in our team’s PPC strategy.

PPC 106

PPC Supplies Channel eCommerce 106

Kissmetrics

NOVEMBER 4, 2020

But as you’ll expect, millions of other store owners are also fighting for a piece of Amazon’s customers. You need excellent marketing strategies unique to Amazon’s marketplace. My recommendation? For this, you need to invest in Amazon PPC. So, with over 2.5 And that’s where the top Amazon marketing companies come in.

Marketing 292

Marketing PPC eCommerce Social Media 292

Inflow Insights

DECEMBER 1, 2021

If you want your eCommerce brand to retain its competitive edge in the PPC space today, Google’s automated ad types are practically required. In this blog, we’ll show you how, detailing the four kinds of automation available to you and our recommended practices for each. Our Recommended Google Ads Automation Strategies.

eCommerce 120

eCommerce PPC Recommendation Information 120

Inflow Insights

JUNE 21, 2021

The data now made sense, and we were ready to make campaign recommendations. Not only was their strategy driving up their branded campaign costs, they were increasingly losing out on important consumer searches. Atrantil markets to both American and Canadian customers. Autotagging Turned “Off” in Bing. Keyword Overlap.

PPC 136

PPC Merchant Services Search Marketing Recommendation 136

Groove

JUNE 13, 2022

Along with increasing the budget, the team closely monitored and made changes to Strobels' paid media strategy. To do this, Groove Commerce tested specific targeting options and narrowed down who is a potential customer that finds value in the company’s brand. The Solution. CPC under $1 at $0.59 (year over year). Conclusion.

Supplies 195

Supplies PPC Improvements Information 195

Groove

MARCH 11, 2022

From an optimized B2B eCommerce website to paid advertising, SEO and more, there are a ton of ways to streamline your strategy and convert leads into paying customers. Keep on reading to uncover four strategies that lay the foundation for your marketing strategy. Identify Your Target Audience. Conclusion.

B2B 150

B2B Merchant Services Marketing PPC 150

Groove

APRIL 4, 2024

When you measure your critical performance metrics alongside peers on the same eCommerce platform, you can craft data-backed strategies to not just catch up, but outpace the competition. Average order value (AOV) gives insights into spending patterns and suggests strategies for increasing per-customer revenue.

BigCommerce 150

BigCommerce eCommerce Payment Services Merchant Services 150

Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. We also discuss general tactics and strategies you can consider right now. Your Digital Marketing Strategy: Should You Make Strategic or Tactical Changes, and If So, Where? Pay Per Click Advertising (PPC).

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Groove

FEBRUARY 21, 2019

Each of these tools addresses different facets of eCommerce SEO, so we recommend taking the time to get to know the platform and all it has to offer. SpyFu is the ultimate PPC competitive research tool. PPC Negative Match Recommendations. PPC Ad Rank Tracker. PPC and SEO SERP Analysis. AdWords Advisor.

eCommerce Marketing 284

eCommerce Marketing eCommerce Marketing PPC 284

GetElastic

SEPTEMBER 15, 2021

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention.

B2B 146

B2B eCommerce Customer SEO 146

Inflow Insights

AUGUST 4, 2021

To help you get ahead of the competition, we’re sharing our top 10 strategies for making sure your social media holiday ads reach the right customers and convince them to add your products to their shopping list. Along the way, we’ve uncovered a few key strategies to making your holiday social media marketing stick.

Social Media 134

Social Media eCommerce Gifts Recommendation 134

Groove

APRIL 4, 2024

By comparing your core metrics against others using the same eCommerce platform, data-driven strategies can be created to catch up to the competition. Sessions track the total number of visits to your site, reflecting your ability to draw potential customers.

Shopify 150

Shopify Payment Services eCommerce Merchant Services 150

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Inflow Insights

SEPTEMBER 27, 2021

With the holidays approaching and pandemic-conscious customers avoiding brick-and-mortar stores, eCommerce retailers might hope this COVID Christmas will drive revenue higher than ever. This shopping season, you might not have stock to meet your customers’ needs. How Out-of-Stock Listings Affect Your PPC Ads.

PPC 127

PPC Merchant Services Recommendation Supplies 127

Bryan Eisenberg

AUGUST 2, 2016

We begin by having your team imagine that the customer has completed her (or his) buying journey and either didn’t buy at all, didn’t buy what you sell (in favor of an alternative solution), or bought from a competitor. What about reviews and recommendations? Now ask yourselves: What went wrong that led to these outcomes?

PPC 144

PPC Improvements Recommendation Marketing 144

Inflow Insights

JANUARY 22, 2020

In this guide, we’ll share our go-to eCommerce keyword research strategy. This keyword research strategy is great for eCommerce in particular because it is based on intent marketing to optimize every type of page on your eCommerce website. eCommerce Keyword Strategy: Past vs. Present. Product descriptions.

eCommerce 189

eCommerce SEO Article Recommendation 189

Retail TouchPoints

JULY 4, 2022

By seeing user data instead of sessions, you can home in on what’s working for you and what’s not — in turn better informing your business strategy. Custom reporting: With GA4, you can easily create custom reports with the help of its report builder. Common Google Analytics Errors for ecommerce Accounts.

eCommerce 243

eCommerce SEO Events Recommendation 243

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1: Get in touch.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Inflow Insights

JANUARY 26, 2022

Giving your customers the option to order through phone as well as online can be a smart business move. But many eCommerce businesses miss a crucial aspect when offering phone ordering: tracking that data and using it to inform their entire digital marketing strategy. Why Integrate PPC Call Tracking?

PPC 115

PPC eCommerce Multi-channel SEO 115

Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Additionally, we’ve spoken to customers who try to peg the performance of their business to an industry average. Given that each business is unique, the core concept we recommend is constant, strategic improvement.

PPC 162

PPC eCommerce SEO X-cart 162

Algopix

FEBRUARY 22, 2024

This extensive guide aims to provide a comprehensive understanding of Amazon FBA private labeling, covering essential aspects from its fundamentals to advanced strategies for success. Brand Control: Private labeling grants sellers full control over their brand identity and customer experience. What is Amazon FBA Private Labeling?

Shipping Costs 86

Shipping Costs eCommerce PPC Social Media 86