Inflow Insights

MAY 14, 2020

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. What has been the impact on eCommerce? . How Did We Compile this Data?

eCommerce Marketing 121

eCommerce Marketing eCommerce Marketing SEO 121

BigCommerce

JULY 11, 2017

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion.

SEO 416

SEO B2B Shipping Costs B2C 416

Groove

NOVEMBER 17, 2020

Investing in an eCommerce marketing tool helps businesses attract, engage and delight customers at every stage of the buyer's journey. Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. Data Science & Reporting. Social Media Marketing.

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

BigCommerce

JANUARY 23, 2018

The 6 steps to an ecommerce re-platforming and migration. The biggest 2 of which are issuing the RFP and transferring the data. I’ll give you an RFP template you can print out and use right now –– and introduce you to the free services teams that will migrate your data for you. It is how you better target marketing.

Payment Services 362

Payment Services eCommerce BigCommerce eCommerce Platforms 362

Inflow Insights

APRIL 1, 2020

After all, we only have a few weeks of data to work with at the moment. And because of that, they don’t need to give up any ground on what they’ve already built (with SEO and paid advertising) in spite of the crisis. What Staying The Course Looks Like for Some eCommerce Companies. Since COVID-19 caused major concerns in the U.S.,

eCommerce Marketing 122

eCommerce Marketing eCommerce PPC Marketing 122

Inflow Insights

JUNE 9, 2021

But, with such a fast-growing list of eCommerce marketing automation systems available, how do you decide which one is best for your business? We present our marketing automation comparison guide. When you’re comparing eCommerce marketing automation, starting with a list of names is a fool’s errand.

eCommerce Marketing 81

eCommerce Marketing eCommerce Marketing Payment Services 81

Inflow Insights

OCTOBER 2, 2018

If you want to improve SEO or SEM results for your eCommerce site, should you hire a marketing agency to help you? Or should you add an in-house SEO or SEM employee to your staff? You’ll have to add 20% or more to these salaries to figure out what the true total cost is for hiring one of these marketers.

SEO 157

SEO eCommerce Marketing Management 157

BigCommerce

DECEMBER 13, 2017

The type of guide that can turn you into an Amazon SEO expert in 15 minutes just didn’t exist… until now. Amazon provides a very simple-to-use interface where sellers can populate all the data relevant to their product. However, the observations and recommendations I make in this guide are subject to change as A9 evolves.

SEO 209

SEO Merchant Services Document Recommendation 209

ecomdash

AUGUST 12, 2019

Technology advances, customers become savvier, and competition online grows – all reasons that it’s time to look at ways to refresh your ecommerce marketing strategy. . We’ve put together a list of four marketing strategies that you should be using, along with some tips on how to implement them. . . #1 Now it’s up to you!

eCommerce Marketing 72

eCommerce Marketing Marketing eCommerce Social Media 72

Inflow Insights

JANUARY 8, 2018

For eCommerce SEO professionals, issues surrounding duplicate content , and also thin/low-quality content, can spell disaster in the search engine rankings. Tools for Finding & Diagnosing Duplicate eCommerce Content. Inflow’s Cruft Finder SEO Tool. Test/Orphaned Pages. Thin Category Pages. Moz Site Crawl Tool.

SEO 166

SEO eCommerce X-cart Shopping Carts 166

Inflow Insights

OCTOBER 30, 2018

If you’d like to learn more about producing strong copy for your eCommerce site, please contact our SEO team today. What is SEO Copywriting? Optimizing Meta Data. eCommerce SEO Copywriting for Page Types. What is SEO Copywriting? Modern SEO copywriting is much more evolved, and with good reason.

SEO 133

SEO eCommerce Other Outdoor 133

Inflow Insights

JANUARY 13, 2022

Search engine optimization (SEO) can often be a “survival of the fittest” of competing websites vying to rank at the top of Google for valuable search queries. That’s why we recommend starting at the source — making sure your website content is high-quality enough to answer your customer’s questions and provide a valuable user experience.

eCommerce 136

eCommerce SEO Recommendation Article 136

BigCommerce

MARCH 7, 2017

This data, collected from a survey of 596 BigCommerce customers, mirrors that of the National Federation of Independent Businesses’ report, which found small business optimism and confidence in the economy is at a 12-year high. SEO improvement: 46.28%. Email marketing: 40.27%. 45% expect to grow more than 25% year over year.

BigCommerce 416

BigCommerce Mobile SEO Channel 416

Groove

FEBRUARY 11, 2019

We're sorry to break it to you, but there isn't a silver bullet in eCommerce marketing. When it comes to eCommerce strategy, you have to think about three things – the past, the present and the future. Our Favorite eCommerce Hacks. Product Page SEO. Typically, we recommend having four-email set up in your workflow.

eCommerce 258

eCommerce Payments eCommerce Platforms Recommendation 258

ESW

AUGUST 7, 2019

Here’s how you can tell when it’s time to outsource your eCommerce marketing efforts, plus what to look for in that new marketing partner. When You Have Big Goals to Achieve Are you expanding your product offering into new markets or moving to a DTC setup for the first time in the company’s history?

eCommerce Marketing 96

eCommerce Marketing eCommerce Marketing Social Media 96

Inflow Insights

JANUARY 22, 2020

We used our eCommerce keyword research process to find missing keywords and made copy edits to the article in order to include them. After we implemented our SEO optimizations to the article, it began ranking #1 in Google for several of our target keywords (while additional target keywords also moved up in the search engine rankings).

eCommerce 189

eCommerce SEO Article Recommendation 189

BigCommerce

JULY 13, 2017

The only challenge we ran into was that our own data not been sufficient for what eBay needed. Although we haven’t even yet expanded our data to what the BigCommerce system is capable of doing, we can confirm our eBay sales are up by more than 50% on what we were doing for very little additional work. We had to update that. Final Word.

BigCommerce 415

BigCommerce Multi-channel Gifts Channel 415

Algopix

MAY 27, 2023

The Importance of SEO on Amazon To effectively outrank competitors and increase visibility, mastering search engine optimization (SEO) on Amazon is paramount. Problem 1: Fierce Competition and Saturation The Challenge One of the biggest hurdles for Amazon sellers is the intense competition and market saturation.

Social Media 119

Social Media Fulfillment SEO Mobile 119

Inflow Insights

SEPTEMBER 8, 2021

Oftentimes, this endeavor seems so overwhelming that eCommerce marketers have no idea where to start. We also recommend boosting your product descriptions to at least 150–300 words. If you have a premium product that ranks super well and drives a lot of sales for your eCommerce store, pump it up to 400–500 words.

eCommerce 109

eCommerce SEO Recommendation Improvements 109

BigCommerce

DECEMBER 20, 2017

Facebook has made a lot of ecommerce owners into millionaires, but now big brands are realizing the power of Facebook and the cost is going up. As a result, many experts are recommending alternate approaches to success for 2018. Brands like that are considered early stage, high-growth ecommerce companies. Mobile Optimization.

eCommerce 419

eCommerce Shipping Costs Social Media BigCommerce 419

BigCommerce

APRIL 20, 2018

Combining a Google Shopping strategy with your current paid search and SEO tactics will help you earn the full visual real estate of Google – increasing your chance for click-thru traffic! How Google decides what is relevant is based on information submitted through the product data feed. Brett Curry, CEO, OMG Commerce.

Merchant Services 419

Merchant Services Shipping Costs SEO Information 419

Kissmetrics

JUNE 7, 2018

What if the biggest source of your SEO traffic wasn’t from the front page of Google? It’s a completely legal, whitehat SEO backdoor too, so there’s no chance you’ll be penalized. And if you leverage yourself correctly, that organic traffic can naturally turn into a sale for your e-commerce site.

eCommerce 221

eCommerce SEO Social Media Improvements 221

Omnisend

OCTOBER 12, 2023

These range from design and performance to security and SEO. Omnisend’s Email and SMS marketing delivers results Start Free Today Best WordPress SEO plugins SEO should be a top priority when considering how to boost ecommerce sales. Additionally, a fast page speed is critical for SEO and conversions.

Improvements 78

Improvements WooCommerce SEO Shipping Costs 78

Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Working with hundreds of eCommerce stores has shown us that the right answer isn’t “one-size-fits-all” when it comes to what marketing benchmarks to meet. Search Engine Optimization (SEO).

PPC 162

PPC eCommerce SEO X-cart 162

Inflow Insights

NOVEMBER 14, 2019

In this post, we’ll outline how to help the best content on your eCommerce site continue to “sell while you sleep”… and what to do if things drop off. Note: We specialize in helping eCommerce businesses to automate more of their sales through SEO, PPC, and CRO. Why Organic eCommerce Sales Drop When Traffic Drops.

eCommerce 106

eCommerce SEO PPC Recommendation 106

Algopix

JULY 26, 2023

It provides a wide range of features, including multiple payment gateways, SEO tools, and multilingual support. While setting up PrestaShop requires some technical expertise, it remains a cost-effective choice for small to medium-sized businesses seeking a customizable and scalable eCommerce solution.

Shopping Carts 126

Shopping Carts Payment Services 3dcart eCommerce Platforms 126

Kissmetrics

NOVEMBER 26, 2019

When you think of ecommerce, what name comes to mind? We all use Amazon and, of course, every major tech company wants a slice of the ecommerce market. Google’s been trying to take a piece of that market for years. Expect them to go after Amazon by helping people create their own ecommerce site.

Shipping Costs 363

Shipping Costs Mobile Shopify eCommerce 363

Inflow Insights

FEBRUARY 12, 2019

Typically, when eCommerce marketing teams strategize about improving Google rankings and growing SEO traffic, a lot of the conversation inevitably focuses on link building. In fact, for some websites, we recommend not spending time just building general backlinks. When Backlinks Matter. Let’s explore why. It may not be.

SEO 151

SEO eCommerce Reference Improvements 151

Kissmetrics

JUNE 7, 2018

What if the biggest source of your SEO traffic wasn’t from the front page of Google? It’s a completely legal, whitehat SEO backdoor too, so there’s no chance you’ll be penalized. And if you leverage yourself correctly, that organic traffic can naturally turn into a sale for your e-commerce site.

eCommerce 204

eCommerce SEO Social Media Improvements 204

eCommerceFuel

SEPTEMBER 15, 2017

New post from eCommerceFuel : SEO rankings can make or break the success of your eCommerce business. But you can boost your on-page SEO with some simple fixes that together create big results. Jeff talks about recent improvements to search engine algorithms that have changed the SEO factors you should be focusing on.

SEO 104

SEO eCommerce Mobile Blog 104

Omnisend

AUGUST 23, 2021

SEO is a complicated beast that plagues many an ecommerce marketer. By understanding what Google is trying to achieve, and what its ultimate goals are, you can structure your site and product data to better respond to those goals. If that’s the case, your entire SEO strategy is probably wonky.

SEO 203

SEO Merchant Services Presentation eCommerce 203

Omnisend

SEPTEMBER 8, 2020

You’ll be able to sell products, offer subscriptions, and perform any other ecommerce-related tasks with WooCommerce’s endless extensions and integrations, making this a perfect way to monetize your existing website. Nosto for Personalization and Product Recommendation. Ahrefs for SEO and Website Health. BigCommerce.

eCommerce 157

eCommerce Payment Services Payments Magento 157

GetElastic

MAY 28, 2019

Not only does it allow people to find the visual content they’re looking for, but also enables content providers to drive traffic to their website—something that is absolutely vital for ecommerce sites, stock photography sites, and everyone else who depends on images to bring people to their sites. The takeaway for ecommerce marketers?

SEO 165

SEO Multi-channel Hobbies Recommendation 165

Inflow Insights

AUGUST 25, 2021

Check out the complete guide or feel free to jump to a specific holiday marketing idea below: 1. Create a team-wide holiday marketing plan. Look at several years of holiday data. Make sure your marketing teams are aligned. Market to your early-bird shoppers. Create a team-wide holiday marketing plan.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Groove

NOVEMBER 26, 2021

In this blog, we’re discussing the Wordpress CMS platform and a few of its competitors - more specifically - the platforms that our eCommerce marketing team believe are optimal alternatives. It includes a variety of features that allow marketers to create a truly personalized experience for every person that visits your website.

BigCommerce 195

BigCommerce Marketing Shopify Merchant Services 195

Inflow Insights

NOVEMBER 14, 2017

Moz has created a helpful Local SEO Holiday Checklist that you can use to make sure your local listings are ready for the holidays. Make sure your marketing is visually compelling for those shopping with intent or with curiosity. Be sure to keep important marketing elements like emotion, personalization, and personas in mind.

eCommerce Marketing 68

eCommerce Marketing eCommerce Marketing Magento 68