Inflow Insights

JANUARY 26, 2022

After all, more purchase channels often mean more revenue, too. But many eCommerce businesses miss a crucial aspect when offering phone ordering: tracking that data and using it to inform their entire digital marketing strategy. Knowing this data is huge for the continuous improvement of your marketing efforts.

PPC 115

PPC eCommerce Multi-channel SEO 115

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

PPC 313

PPC Social Media Multi-channel Mobile 313

Inflow Insights

JANUARY 15, 2020

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. In this post, we share our philosophy for identifying the best marketing metrics to focus on without getting bogged down in unnecessary details. Note: We’re pros at identifying the biggest marketing levers for your store to take action on.

PPC 162

PPC eCommerce SEO X-cart 162

Ecommerce Platforms

JUNE 22, 2023

Pros and Cons Website and Store Building Marketing and Customer Engagement Store, Inventory, and Order Management Pricing Customer Support and Integrations Shopify or Shoplazza: Which is Best? Essentially, it’s a comprehensive cloud-based toolkit for website building, store management, order management, and marketing. What is Shopify?

Shopify 104

Shopify Payment Services Social Media Shipping Costs 104

Kissmetrics

SEPTEMBER 22, 2020

There’s a reason why our co-founder Neil Patel’s marketing content is ranked so high on google for any term you can think of. If you find yourself in a situation that you need to optimize every little piece of your marketing strategy, then you should make time to check out WebMechanix. 8 Linear Design — Best For PPC + CRO.

eCommerce 316

eCommerce Social Media SEO PPC 316

Ecommerce Platforms

DECEMBER 20, 2021

Affiliate marketing is one of the best ways to make money online. To make money with affiliate marketing, all you need is to join an affiliate program from a merchant, and start promoting their products. Grovia is one of the best affiliate management services in the performance marketing industry.

Merchant Services 104

Merchant Services Management eCommerce Multi-channel 104

Inflow Insights

JULY 8, 2019

Then you’ll want to apply the actionable tips here to your marketing campaigns. The challenge for eCommerce stores is figuring out how to track ROAS accurately without knowing what ads or other marketing sources their calls are attributed to. A good marketing strategy relies on accurate reports. Why Integrate PPC Call Tracking?

PPC 61

PPC eCommerce Multi-channel SEO 61

Algopix

JULY 3, 2019

In addition to its great inventory and sync functions, the software offers fast and reliable bulk upload of SKU data and images to Amazon and other channels and provides the option to customize product descriptions and shipping details as well as to edit product listings. www.sellbrite.com. ChannelGrabber. www.channelgrabber.com.

Multi-channel 60

Multi-channel Shipping Costs eCommerce Software WooCommerce 60

Kissmetrics

FEBRUARY 26, 2021

Google Ads (previously known as Google AdWords) is an advertising platform for PPC ads. Sometimes in marketing, keeping a close eye on the budget can be a challenge. The only questions now are: With so many marketers using the platform, how do you stand out in this virtual crowd? Predictions are an essential part of marketing.

Merchant Services 288

Merchant Services Mobile Social Media Multi-channel 288

Ecommerce Platforms

MARCH 2, 2022

The success of Unbounce has since inspired a number of competing companies to join the market too. End-to-end AI enhancements add more intelligence to your lead nurturing and marketing campaigns. Conversion goals: Set goals for your landing page campaigns and track conversions based on data important to each of your efforts.

Multi-channel 104

Multi-channel Conversion Optimization Arts Definition 104

Omnisend

OCTOBER 5, 2021

Helen Trendell, Co-Founder and Managing Director of ThoughtShift, knows better than most how to help ecommerce merchants grow their business—all through cohesive marketing strategies. We’re lucky enough to be a multi-award-winning digital marketing agency. But we thought, well, how can we, as marketers, change the world?

Merchant Services 78

Merchant Services eCommerce Multi-channel Improvements 78

Omnisend

OCTOBER 5, 2021

Helen Trendell, Co-Founder and Managing Director of ThoughtShift, knows better than most how to help ecommerce merchants grow their business—all through cohesive marketing strategies. We’re lucky enough to be a multi-award-winning digital marketing agency. But we thought, well, how can we, as marketers, change the world?

Merchant Services 78

Merchant Services eCommerce Multi-channel Improvements 78

Kissmetrics

MARCH 8, 2021

Which is just one of the reasons SMS marketing no longer sucks. Most online marketers laugh at the idea of SMS marketing because they think it’s more regulated than email marketing. Meanwhile, SMS marketing is lurking in the background, waiting for you to capitalize on it. The Many Advantages of SMS Marketing.

Payments 354

Payments Marketing Payment Services Mobile 354

Kissmetrics

DECEMBER 9, 2022

Social media posts, blog posts, SEO, PPC, financials, processes – you name it. Thankfully, to continue nurturing your relationships with your customers and maintain your business, there’s marketing automation. Instead of wasting time on menial processes, you can automate digital marketing tasks and save loads of hours and frustration.

Social Media 313

Social Media Marketing Shopping Carts eCommerce 313

SellBrite

JULY 1, 2019

But unless product staging and photography come naturally to you, invest in professional photography if your marketing budget allows. If you have a multi-channel e-commerce business , you need a way to track your inventory across multiple platforms. Review data from your ads to make improvements. Use a white background.

Shipping Costs 84

Shipping Costs Shipping Multi-channel Payment Services 84

Lemonstand

OCTOBER 16, 2018

eCommerce brands all around the world have been finding massive success with Instagram marketing. Its visual-specific content is great for showcasing new items to your target market. Choose the Use Data Feeds option and click the Next button. Next, give your data feed a name to help you find it later. Even that converts!

eCommerce 83

eCommerce Social Media Merchant Services Multi-channel 83

SellBrite

JULY 28, 2020

The short answer is research, market savvy, and a good business plan. You may have found a great supplier with steep discounts, but if there’s no market demand for the product, you’re going to lose money. The trick is to find a product that people will want in a market that’s not already saturated. Engage with the industry.

Shipping Costs 125

Shipping Costs Fulfillment Shipping Subscription 125

Ecommerce Platforms

MARCH 26, 2020

It’s definitely one of the most scalable store building solutions on the market. For instance, paying for a higher package could allow you to access things like multi-channel integration. This means that you can sell on other channels besides your website, like Facebook and Instagram. Free unlimited hosting for your site.

Shipping Costs 228

Shipping Costs Payment Services Merchant Services Payments 228

Inflow Insights

DECEMBER 8, 2021

As websites and online businesses grow in complexity, so do the marketing audits needed to keep them up to speed. Instead, you need a comprehensive audit that includes several smaller audits of individual aspects of your digital marketing strategy. What is a Digital Marketing Audit? What is a Digital Marketing Audit?

Improvements 106

Improvements Marketing PPC SEO 106

Inflow Insights

JANUARY 31, 2022

When one marketing channel is performing well, it’s common for eCommerce brands to devote as much budget as possible to that top-performer — more often than not, at the expense of other, less-flashy initiatives and efforts. Gone are the days of devoting all of your budget and attention to a single marketing channel.

Social Media 128

Social Media Multi-channel PPC Channel 128

ESW

DECEMBER 14, 2020

First, reallocating your marketing budget from in-store activities and ads to digital marketing will help to “maintain a level of normalcy with your customers,” says the team at BrandMuscle. In fact, you may find digital efforts, like social media, PPC and digital content, resonate more with consumers as people spend more time online.

eCommerce 78

eCommerce Multi-channel PPC Merchant Services 78

eCommerceFuel

JANUARY 5, 2018

How many cutting ­edge eCommerce marketing gurus do you know talking about print mail? He’s the VP of marketing over at Linksoul, which is an apparel brand out of California. We talk about the level of ROI he sees with direct mailing relative to other channels like e-mail, PPC, retargeting, things like that.

Marketing 37

Marketing eCommerce WooCommerce Apparel 37

ROI Revolution

JANUARY 25, 2023

As the world of digital marketing continues to change rapidly, how are successful brands and marketers evolving their strategies to stay ahead? In this blog, get current industry trends, obstacles, opportunities, and predictions from digital marketing experts for your 2023 digital strategy. Watch the replay of the webinar here!

eCommerce 78

eCommerce Social Media SEO Payments 78

BigCommerce

FEBRUARY 13, 2018

Even more data reinforces the ecommerce growth trend: There may be as many as 2.14 Department of Commerce data shows that ecommerce sales currently average about 9.1% From mobile shopping to online payment encryption and beyond, ecommerce encompasses a wide variety of data, systems, and tools for both online buyers and sellers.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

Optimizely

JUNE 28, 2018

Yes, there are a million moving parts to juggle, not to mention the stamina and creative aplomb it takes to pull off successful B2C marketing campaigns and grow your online business. That’s why we’re excited to introduce this comprehensive glossary of terms and definitions for your ecommerce website, aka your next campaign’s best friend.

eCommerce 199

eCommerce Marketing Multi-channel Payment Services 199

Kissmetrics

MARCH 2, 2018

Think your marketing technology (MarTech) stack is king? Marketing departments around the world are scrambling to find the best ways to identify and engage their customers. Dashboards are full of comprehensive data that you can use to build customers from small lifetime values to high lifetime values. Pull yourself out of 2017.

Social Media 206

Social Media Multi-channel Channel SEO 206

Ecommerce Platforms

SEPTEMBER 16, 2020

70% of marketers believe SEO is more effective than PPC. So, with these SEO-related figures at the forefronts of our minds, let's explore the best Shopify SEO apps on the market. It markets itself as the: ‘Complete SEO App,' and does exactly what it says on the tin. For $20 a month, you'll unlock the SEO Plus plan.

SEO 104

SEO Shopify Marketing eCommerce 104

eCommerceFuel

JANUARY 5, 2018

How many cutting ­edge eCommerce marketing gurus do you know talking about print mail? He’s the VP of marketing over at Linksoul, which is an apparel brand out of California. We talk about the level of ROI he sees with direct mailing relative to other channels like e-mail, PPC, retargeting, things like that.

Marketing 20

Marketing eCommerce WooCommerce Apparel 20

SellBrite

DECEMBER 9, 2020

This makes it a likely channel for customers to discover your product, and one that you should definitely be leveraging if you aren’t already. Google Shopping allows you to show up in multiple search results—as a website, a text-only PPC ad, and a Shopping result. Google Shopping is a marketing channel perfect for conversion.

Merchant Services 148

Merchant Services Shipping Costs Article Information 148

BigCommerce

DECEMBER 13, 2017

Amazon provides a very simple-to-use interface where sellers can populate all the data relevant to their product. The challenge with a brand new listing is you don’t have any product data to lean on, so it’s important to see what’s currently working for your competitors and replicate that. What does that tell you?

SEO 209

SEO Merchant Services Document Recommendation 209

FastSpring

JANUARY 8, 2019

Marketers sure are good at jargon, aren’t they? Not only do you have to know general business and accounting concepts, but you need to understand online marketing, coding, and conversion terms to monitor and grow your business. Affiliate marketing. A blog is an online log of content relevant to your market. Bounce rate.

Merchant Services 65

Merchant Services Payment Services Payments eCommerce 65

Inflow Insights

JANUARY 3, 2021

Building and maintaining an eCommerce content marketing strategy is not only beneficial for overall customer nurturing, but it also widens the possibilities with SEO. Creating a content marketing strategy for eCommerce can often be overwhelming. What is eCommerce Content Marketing? What is eCommerce Content Marketing?

eCommerce 164

eCommerce Multi-channel Social Media Article 164

Lemonstand

JUNE 7, 2018

Companies, particularly startups, throwing money into paid acquisition channels and not getting a strong ROI, or devoting weeks to the latest spammy growth hacks which get them a customer or two for a month or so. A clever marketer will gamify this experience. Marketing communications, data & personalization.

eCommerce 56

eCommerce Payment Services PPC Multi-channel 56

ROI Revolution

SEPTEMBER 1, 2020

Brands who continued – or increased – their ad spend at the height of coronavirus pandemic while their competitors pulled back on ad spend due to an uncertain market experienced impressive growth. Multi-channel retail marketing for the holidays. August 24 update. Watch the video to gain these insights now!

Shipping Costs 78

Shipping Costs PPC Shipping Multi-channel 78

Inflow Insights

JANUARY 3, 2021

Building and maintaining an eCommerce content marketing strategy is not only beneficial for overall customer nurturing, but it also widens the possibilities with SEO. Creating a content marketing strategy for eCommerce can often be overwhelming. What is eCommerce Content Marketing? What is eCommerce Content Marketing?

eCommerce 90

eCommerce Multi-channel Social Media Article 90

BigCommerce

AUGUST 31, 2017

For most, the answer is a resounding “not yet,” which means there is no better time than now to start thinking about your holiday marketing campaigns. Yet, channel distribution is necessary in order to win sales. Bill Widmer, Ecommerce SEO & Content Marketing Consultant. Starting early can help marketers avoid rushing later.

Marketing 252

Marketing Shipping Costs Multi-channel Channel 252