article thumbnail

New Study: What 100 Social Media Followers Are Really Worth

Kissmetrics

How much are 100 social media followers really worth? Each company has been participating in all these social networks for at least 3 years and they have at least 100 social media followers on each platform. And for the purpose of this blog post, we will focus only on organic social media traffic.

article thumbnail

Klaviyo vs HubSpot: A Side-by-Side Comparison

Groove

Diehard users love the interface for the way it facilitates truly polished omnichannel campaigns, as well. Klaviyo vs HubSpot: The Definitive Breakdown Ready to take a closer look at how a full comparison of HubSpot vs Klaviyo shakes out? Here’s a closer look at how they compare to one another across several key dimensions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Future of International Commerce is Online — and the Field is Open

Retail TouchPoints

Why Digital Pure-Play is the Only Way The up-and-coming shoppers of these eight countries are already digital experts, and that definitely applies to how they like to shop. Traditionally, retailers use social media to generate buzz while reserving the actual purchase experience to stores or their own digital storefronts.

article thumbnail

How 85-Year-Old Economy Candy Taps into Social Trends but Stays True to its Roots

Retail TouchPoints

The store has had an ecommerce site for over 20 years now, and more recently social media has been taking a larger role in the business. Leveraging social media to ensure the store’s product offerings stay in sync with consumer demand. We had these CandyCare Packs that were really focused on social media,” said Skye. “So

article thumbnail

How Pinterest is Monetizing its Positive Corner of the Internet

Retail TouchPoints

government to the general public, more people are closely scrutinizing the actions of social media giants. Pinterest’s still relatively new CEO, Bill Ready, is doubling down on the platform being a positive environment in the increasingly toxic social media universe. “I From the U.S. That is, until now.

article thumbnail

Omnichannel Convenience Vs. Unique Experience: How Can Retailers Find The Right Balance?

RTP blog

If they’re Millennials or Gen Zers who want to share their shopping journey on social media, create an experience that they can share on Instagram. Like Adam said, if the customers are signing on for quick, recurring purchases, make sure their time with you is quick and painless.

article thumbnail

Unraveling Threads: The Hot New Social Network or a Flash in the Pan?

Retail TouchPoints

The timing was there, and it was definitely a Zuck power play. It’s clear that big brands and retailers are still waiting to get the lay of the land before they make their presence known on Threads,” said Oliver Urwin, Senior Copywriter and Social Media Expert at digital agency Banc. ” Potential for Political Fallout?