digital-business 
Forrester eCommerce
JUNE 7, 2021
Forrester’s latest research on digital business maturity shows that business leaders now consider accelerating the shift to digital business the most critical priority in 2021. Less obvious […].
Forrester eCommerce
FEBRUARY 9, 2021
I recently talked with Sandeep Dadlani, Global Chief Digital Officer at Mars to hear his thoughts on becoming a digital business. We started our conversation discussing his role of as CDO. (10
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Forrester eCommerce
OCTOBER 26, 2022
Are you responsible for building, improving, or evolving your company’s digital business strategy? If you answered yes (or even “mostly yes”), then the Develop The Digital Strategy priority within the Forrester Decisions for Digital Business & Strategy service is for you!
Forrester eCommerce
JUNE 26, 2020
I’ve been researching B2B pricing and its important role in digital transformation for industrial manufacturers. New “as a service” business models offer opportunities for manufacturers, but they can also increase margin risk. Industrial manufacturers already manage a complex matrix of price lists.
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This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up.
Retail TouchPoints
NOVEMBER 3, 2023
We had to shift in order to prioritize and maximize digital because it [had become] our only source of traffic and business.” Preis, her team and really the whole organization had no choice but to become digital-first, and this pandemic survival tactic actually helped them meet the audience expansion challenge as well. “We
Forrester eCommerce
MAY 12, 2021
In this episode of “Digital Business,” I continue my conversation with Sandeep Dadlani, global chief digital officer at Mars, as we explore how he thinks about accelerating digital business by embracing the employees already in the business in this 10-minute video.
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Business models have been slow to adapt to the shift to digital commerce, leaving brands to struggle to match customer experiences to the changing retail landscape. The reason for the struggle: an inflexible technology stack.
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Part 1 looks at how brands use headless and composable commerce platforms to meet evolving consumer and business needs. And part 3 builds on those five foundations, outlining an approach to post-launch scaling and innovation that ensures brands can leverage a composable tech stack to continually optimize and evolve their digital offerings.
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What does a digital transformation actually look like? More and more businesses are opting for a composable commerce architecture— and with good reason.
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From adding brands to expanding product catalogs to supporting multiple regions, languages, and currencies, composable commerce is built to help you manage your future business needs. This recording is provided by Connected Consumer Series.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in!
Advertiser: ZoomInfo
The digital age has brought about increased investment in data quality solutions. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information. 64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success.
Advertiser: ZoomInfo
The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. It’s no secret, only 13% of salespeople are satisfied with their CRM.
Speaker: Jason Cottrell and Brian Walker
Join us as we explore a pragmatic, customer-focused approach to updating your digital business. This session is perfect for leaders who want to make their operations more efficient, improve customer experiences, and increase profits using a smart, business-driven plan.
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