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Experimentation: The Holy Grail for Personalization, but Challenges Lie Ahead

Retail TouchPoints

Today’s online shoppers are looking for ecommerce businesses to connect with them on a personal level. By delivering relevant, targeted content and experiences — commonly known as personalization — ecommerce companies can increase engagement, conversion, average order value and ultimately, revenue.

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4 Ways Retailers can Leverage Generative AI to Drive Revenue and Productivity

Retail TouchPoints

Apple co-founder Steve Jobs once said , “People don’t know what they want until you show it to them. Our job is to figure out what they want before they do.” Global ecommerce sales, representing 22% of all retail sales, could increase to $5.4 Companies are racing to adopt it. And there’s plenty of money at stake.

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3 Ways AI can Disrupt Ecommerce

Retail TouchPoints

When it comes to ecommerce, the answer is a resounding “yes.” Here are just a few that will positively disrupt ecommerce: 1. It’s one of the most critical aspects of ecommerce — and one of the most challenging to get right. What should you display on your website? Go to market in minutes.

eCommerce 278
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Ecommerce Customer Reviews: Why They’re Important and How to Design Them

ESW

Soliciting ecommerce customer reviews have become a ubiquitous part of the post-purchase experience. In today’s data-driven ecommerce marketplace, an increasing number of consumers now rely on reviews to inform their shopping behaviour. How important have customer reviews become for brands with DTC ecommerce businesses?

eCommerce 146
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Getting Started with Behavioral Email Marketing

Kissmetrics

Think of this as something that’s bringing the above benefits together, helping companies increase ecommerce sales by simply using behavioral triggers via email, sometimes with automation. It’s designed to get you clicking and interacting with the service as quickly and fluidly as possible. Let those numbers sink in a minute.

Marketing 275
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WordPress Vs. Shopify

Kissmetrics

Online shopping is more convenient than ever, and so is building an ecommerce store. And while there are several ecommerce platforms on the market, Shopify and WordPress remain the most prominent. If you already have a WordPress website ready, it would be better to go with WordPress for ecommerce as well.

Shopify 326
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Squarespace vs Bigcommerce: Which is Best for Your Online Store?

Ecommerce Platforms

Squarespace vs Bigcommerce: it’s a battle between two giants of the website building and ecommerce platform world. We’ve rigorously tested and compared them both to help you understand which stands out in the following categories: Main Features Pricing Design Marketing Customer Support. Squarespace Pros. Squarespace Cons.