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9 eCommerce Marketing Tools You Can't Live Without

Groove

To help, we've outlined our favorite tried-and-true eCommerce marketing tools to help businesses achieve their goals. Whether you're looking for SEO tools or a marketing automation platform, we've got you covered. eCommerce Marketing Tools. Google Marketing Platform. PPC Negative Match Recommendations.

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11 Powerful B2B eCommerce Marketing Strategies to Reach Your Ideal Buyers

Inflow Insights

Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO).

B2B 107
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9 Advanced eCommerce Marketing Strategies for Medium or Large Online Stores to Use in 2020

Inflow Insights

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

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Our Winning PPC Strategy for eCommerce: How We Increased Google Ads ROAS by 76%

Inflow Insights

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. The eCommerce PPC Strategies We Implemented for a 9.89x ROAS.

PPC 105
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How A Paid Media Strategy Increased This Client's Revenue By 22%

Groove

In addition to optimizing their eCommerce website, Barron Designs enlisted our help with improving their paid media strategy. To help solve our client's problem and improve their paid media strategy, our team took a two-pronged approach. Acknowledging Areas For Improvement. The Solution. Simplifying The Account Structure.

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11 Powerful B2B eCommerce Marketing Strategies to Get Your Ideal Buyers

Inflow Insights

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce PPC Marketing Strategies. #4:

B2B 78
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

In this post, we share our philosophy for identifying the best marketing metrics to focus on without getting bogged down in unnecessary details. Prioritizing which metrics to improve can be tricky. We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Bounce Rate.

PPC 162