Ecommerce Marketing Lessons from Q4 2023
Retail TouchPoints
FEBRUARY 19, 2024
Our media buying significantly outperformed results from 2022, with installs per click improving by 5X compared with last year. According to the final holiday sales data from our ecommerce clients, the efforts in November ended up delivering a stronger-than-expected Q4. Fortunately, our campaigns performed better in 2023.
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