article thumbnail

Ecommerce Marketing Lessons from Q4 2023 

Retail TouchPoints

Our media buying significantly outperformed results from 2022, with installs per click improving by 5X compared with last year. According to the final holiday sales data from our ecommerce clients, the efforts in November ended up delivering a stronger-than-expected Q4. Fortunately, our campaigns performed better in 2023.

article thumbnail

eCommerce Marketing Leaders: The 20 Most Influential of 2024

Algopix

These visionary individuals not only navigate the ever-changing digital landscape but also set the pace for innovation, disruption, and success in the eCommerce sphere. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Empowering E-commerce: Essential free marketing tools to outshine your competitors

lateshipment

Monitor and analyze their moves which could give you valuable insights that you might be missing out on and also helps you identify any gaps in the market with essential e-commerce marketing tools. Improving Marketing Strategies: Marketing can be one of the most expensive parts of your business.

eCommerce 130
article thumbnail

9 eCommerce Marketing Tools You Can't Live Without

Groove

To help, we've outlined our favorite tried-and-true eCommerce marketing tools to help businesses achieve their goals. Whether you're looking for SEO tools or a marketing automation platform, we've got you covered. eCommerce Marketing Tools. Google Marketing Platform. SearchSpring. Link Explorer. Conclusion.

article thumbnail

9 Local E-Commerce Marketing Tips To Drive More Foot Traffic To Your Store

Kissmetrics

That said, there are many ways you can use local e-commerce insights and marketing tactics to drive foot traffic to your store, and I will show you exactly how you can do this. Provide local inventory availability information. This information can be especially helpful if your customers tend to buy items in bulk.

eCommerce 210
article thumbnail

How to Understand and Improve CTOR (Click-to-Open Rate)

Kissmetrics

It can also help you build strategies to improve your content in the long run. This post explains why your click-to-open rate matters, how to improve it, and how to create effective marketing emails that your customers want to read. 8 Ways to Improve CTOR. What Is Click-to-Open Rate and Why Is It Important?

article thumbnail

Klaviyo Google Ads Integration: A Step-By-Step Guide

Groove

By syncing customer information such as demographics, purchase history, and browsing behavior with Google Ads, this integration allows you to create personalized, targeted ads that are more likely to resonate with your audience. At the heart of the Klaviyo Google Ads integration is the rich customer data that Klaviyo collects.