Klaviyo

DECEMBER 5, 2017

While it may be hard to believe the end of the year is here (and the busiest time for ecommerce stores), the end is near. You may be wondering, what’s on the horizon for ecommerce marketing in 2018? But first, let’s dive into a few data-driven predictions for ecommerce in 2018. How’s that for a cliffhanger?

eCommerce Marketing 134

eCommerce Marketing eCommerce Marketing Merchant Services 134

Retail TouchPoints

NOVEMBER 2, 2023

Whether they like it or not, ecommerce marketers are being forced to adapt to a cookie-less environment. To overcome this challenge, ecommerce marketers need to be empowered with tools that enhance their ability to do their jobs. But potential obstacles lie ahead.

eCommerce Marketing 210

eCommerce Marketing eCommerce Customer Experience Management 210

Inflow Insights

APRIL 1, 2020

Of 18 clients surveyed, 10 have chosen to wait and see how the pandemic unfolds. Although things are changing rapidly, the current plan is to focus more on marketing essential baby products to meet current consumer buying habits. While most stand pat, we’ve seen some eCommerce companies make cuts to their PPC spend.

eCommerce Marketing 122

eCommerce Marketing eCommerce PPC Marketing 122

Inflow Insights

OCTOBER 14, 2021

If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce Marketing Strategies for PPC.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Optimizely

AUGUST 20, 2019

But how well cultivated is their marketing? . To find out, we ordered this ZZ plant and tracked every step of the brand’s marketing and customer experience. We dig into it in this episode of Marketing Unboxed. ?? They need to better unify their marketing and ecommerce data to improve ad targeting. ? Outdoor Voices.

Marketing 285

Marketing Workshop Outdoor Subscription 285

Algopix

SEPTEMBER 26, 2023

One of the most effective strategies to achieve this is through market gap analysis. By thoroughly examining your industry and identifying unmet needs, you can uncover untapped eCommerce opportunities that can lead to increased sales and profitability. What is a Market Gap? This is where market gap analysis comes into play.

eCommerce 130

eCommerce Marketing Social Media Supplies 130

BigCommerce

OCTOBER 17, 2017

Location-based marketing is part of our daily lives as consumers. What is Local Marketing? Local marketing –– also known as “location-based marketing” and “neighborhood marketing” –– is the process of optimizing your website and online advertising to help drive foot traffic and awareness in localized regions.

Marketing 713

Marketing Social Media Events Beauty and Health 713

Optimizely

MARCH 7, 2019

When you think of your role as a B2C marketer, does “technologist” immediately come to mind as a description? You spend a lot of time evaluating, using, and optimizing your marketing tech stack all while staying up on the latest trends in the industry. These days it’s easy to feel a bit too reliant on your marketing technology.

B2C 170

B2C Marketing Technology Customer Loyalty 170

Omnisend

DECEMBER 7, 2021

While the digital marketing landscape changes dramatically every year, email has continued to be one of the most effective channels for ecommerce marketers. In this article, we’ll examine some of the most important 2022 email marketing trends to be aware of in this year and beyond. Reading Time: 6 minutes. 7 key trends.

Marketing 190

Marketing Multi-channel Mobile Channel 190

ecomdash

AUGUST 6, 2019

Summer is here and that means that it’s time to start thinking about back-to-school marketing, sales, and promotions. For ecommerce retailers, the next couple of months have the potential to be a lucrative sales period. To help you take advantage of the season, we have five marketing tactics to target back to school shoppers below.

eCommerce Marketing 60

eCommerce Marketing Marketing eCommerce Social Media 60

ecomdash

SEPTEMBER 13, 2018

For online retailers, it’s a new and largely underutilized opportunity for you ecommerce marketing strategy. In this article, we’ll go over the figures revealed by the new study, as well as 3 ways ecommerce professionals can take advantage of them to their fullest. Another factor is the growing market of millennials.

eCommerce Marketing 66

eCommerce Marketing eCommerce Marketing Online Retail 66

Optimizely

OCTOBER 9, 2017

The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. This means it’s definitely not too late to get your brand on track with a better ecommerce marketing strategy.

Omnichannel 236

Omnichannel B2C Marketing Channel 236

ROI Revolution

FEBRUARY 10, 2022

The past two years have taken digital marketing professionals on a long and treacherous journey through the unknown. That’s why we conducted our 2022 State of Digital Marketing Survey, which asked nearly 200 marketers and decision-makers about their top trends and initiatives for the new year. After hitting just $76.68

Marketing 78

Marketing Social Media White Paper PPC 78

Retail TouchPoints

APRIL 21, 2023

The demand for robotics and automation across retail logistics is pushed further by the ever-growing global fashion and ecommerce market value. Alongside investing in better time-spent for employees, one of the biggest issues within retail and ecommerce is timely delivery. By 2025, the value is said to reach well over $1.2

Marketing 230

Marketing Fashion Order Fulfillment Shipping Costs 230

Smile.io

MARCH 23, 2022

Using SMS as a form of conversational marketing is an effective way to create genuine connections with your customers and build positive rapport for your brand. Statistics show that customers are more likely to respond to SMS marketing in comparison to emails.

eCommerce Marketing 66

eCommerce Marketing eCommerce Marketing Customer 66

Kissmetrics

JUNE 7, 2021

By the time we’re done here, you’ll have more than just an e-commerce marketing vision board. Father’s Day sales events present exciting opportunities to both e-commerce sellers and marketers. If you’re operating with a limited marketing budget, some well-crafted copy on your landing page can work wonders.

eCommerce 219

eCommerce Marketing Social Media Events 219

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Ecommerce Platforms

MARCH 16, 2021

Marketing trends evolve quickly. However, despite the arrival of countless new marketing solutions, email advertising has preserved its spot as the ultimate way to connect with customers. However, to start unlocking the benefits, you do need access to the right email marketing tools. The Best Cheapest Email Marketing Services.

Marketing 236

Marketing Webinar Subscription Social Media 236

Groove

APRIL 4, 2022

Conducting research to map this process enables merchants to predict how their target market will interact with the brand on the path to purchasing. This can be done through net promoter score surveys, questionnaires and user testing. These questions can change due to the nature of the survey, of course. We’re happy to help!

Customer Experience 195

Customer Experience Merchant Services Customer Social Media 195

ESW

MAY 9, 2023

This alliance with ESW offers FedEx Express customers the ability to sell and ship seamlessly enabled by new global DTC opportunities,” Toby Hay, Managing Director e-commerce Marketing at FedEx Express, commented. The post ESW and FedEx Express Announce Strategic Collaboration appeared first on ESW.

eCommerce 78

eCommerce Shipping Costs eCommerce Marketing Payments 78

Smile.io

JANUARY 4, 2024

Onsite marketing is a way to increase ecommerce visitor engagement and sales by focusing on customer data and personalization. How does onsite marketing differ from traditional visitor engagement strategies?  What is onsite marketing Onsite marketing examples What is onsite marketing?

X-cart 68

X-cart eCommerce Marketing Live Chat 68

ESW

MAY 23, 2018

Successfully cracking the lucrative European market poses significant challenges not encountered in North America. Here are some of the biggest hurdles to consider if you’re eager to make Europe part of your eCommerce growth plan. You need to understand the market(s) that you’re serving, and match up the right payment gateway.

Merchant Services 60

Merchant Services Payment Services eCommerce Marketing eCommerce 60

Optimizely

DECEMBER 19, 2017

These are all incredibly specific buyers who are all looking for something very different from an ecommerce brand. As a B2C marketer, you can’t market to everyone or you’ll sell to no one. The more you can identify and understand your ideal ecommerce buyer, the better you can do your job as a marketer.

Customer 300

Customer eCommerce B2C Fashion 300

BigCommerce

MARCH 7, 2017

This data, collected from a survey of 596 BigCommerce customers, mirrors that of the National Federation of Independent Businesses’ report, which found small business optimism and confidence in the economy is at a 12-year high. Email marketing: 40.27%. Influencer marketing: 16.57%. Most Important Online Channels and Tactics.

BigCommerce 416

BigCommerce Mobile SEO Channel 416

Ecommerce Platforms

FEBRUARY 27, 2023

That’s outbound marketing, the type of marketing where you have to come to the customer to make a sale. But it’s hard to call outbound marketing efficient. Stop spending a couple of thousand dollars per month on Google and Facebook ads, and your small eCommerce store won’t have any new business. What is Inbound Marketing?

eCommerce 118

eCommerce Marketing Webinar Social Media 118

Retail TouchPoints

JANUARY 8, 2024

In fact, according to the 2023 National Retail Security Survey conducted by NRF, Appriss Retail and the Loss Prevention Research Council, 68.8% Just last year, in the National Retail Security Survey, retailers reported $112.1 of retailers believe external theft unrelated to ORC was more of a priority in 2023 than 2022.

Recommendation 201

Recommendation Omnichannel Shipping Costs eCommerce 201

BigCommerce

FEBRUARY 27, 2018

But there’s one powerful area that tends to get neglected by ecommerce businesses: Word of mouth marketing (or WOMM). What is Word of Mouth Marketing? Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple word of mouth. Word of Mouth Marketing Statistics.

Social Media 410

Social Media Marketing Payment Services Reference 410

Sailthru

JUNE 23, 2023

While similar to Gen Z in some respects, Millennials are the ones who have made terms like the gig economy, purpose-driven marketing, and user-generated content more than just fleeting buzzwords. Now is the time for marketers to optimize their mobile platforms and ensure that browsing, purchasing, and returning are as simple as possible.

Marketing 78

Marketing Social Media Customer Loyalty Banking 78

Ecommerce Platforms

JANUARY 22, 2019

BigCommerce has solid built in marketing features, and you also probably have a great marketing plan in place, but there are also a lot of BigCommerce marketing apps and extensions available that make the process a lot easier and more streamlined. Here are my favorite apps to supercharge your marketing (in no particular order).

BigCommerce 171

BigCommerce eCommerce Marketing Merchant Services 171

Inflow Insights

JULY 13, 2021

Editor’s note: This blog was originally published in 2016 and has been edited to maintain accuracy and adherence to modern email marketing practices. It’s no secret that email marketing is the driving force behind crucial recurring customer sales. Why Focus on Email List Growth in Your Marketing Strategy? Let’s dive right in.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

Groove

APRIL 26, 2022

Finding the right eCommerce marketing platform for your company’s needs is a huge decision that requires a ton of research and consideration. Its Marketing Hub ranges from $45 per month for the Starter program to $1,901 per month for the Professional program to $3,400 per month for the Enterprise program. Marketing CRM.

Merchant Services 195

Merchant Services Mobile eCommerce Marketing eCommerce 195

Ecommerce Platforms

APRIL 30, 2020

Are you looking for the best email marketing service for your Shopify store? Or perhaps, you’re looking to take your email marketing to the next level and use automations to get more sales in your online store? In today’s post, we’ll go over the best email marketing providers for Shopify and explore their pros and cons.

Shopify 206

Shopify Marketing Payment Services eCommerce 206

ESW

MARCH 11, 2024

With Americans turning to ecommerce, brands looking to enter the market or move from a marketplace presence to an owned storefront need to fully understand their potential customers. Understanding a market is the first step to long-term profitability. Why do they plan to cut back?

eCommerce 88

eCommerce Payment Services Omnichannel Consumer Electronics 88

Ecommerce Platforms

APRIL 1, 2022

Both of these tools have earned a lot of attention over the years for their ease-of-use, feature-rich packages, and powerful approach to email marketing. Ultimately, the ideal email marketing solution for you will depend on what you want to accomplish. This is best suited to much larger businesses with complex email marketing needs.

Marketing 104

Marketing Live Chat Social Media Mobile 104

Ecommerce Platforms

MARCH 5, 2023

GetResponse is an email marketing tool that comes equipped with email templates, pre-designed workflows, and other valuable tools. This review delves into GetResponse, one of the most popular marketing automation tools available in the market. Our focus today is on the basics of the GetResponse environment. Let’s dive in.

Marketing 104

Marketing Webinar Payment Services Live Chat 104

ChannelAdvisor

OCTOBER 31, 2022

The e-commerce market for electronics has seen steady growth in the last few years and is projected to keep growing as overall electronics sales grow, and an increasing proportion of these sales happen online. In this article, we share the biggest takeaways from that survey. . In addition, they visit multiple sites.

eCommerce 52

eCommerce Electronics Consumer Social Media 52

Groove

NOVEMBER 12, 2020

Understanding your customers and your audience is at the core of inbound marketing , which is the ideology of attracting, engaging and delighting customers. Building this foundation with your customers will allow for later personalization and optimization of your marketing efforts. Connect With Customers On A Personal Level.

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Customer Experience Improvements Customer Social Media 356