Omnisend

MARCH 21, 2021

It’s a great way to ensure customer retention and keep your eCommerce store top of mind. Social media marketing. Very few companies founded in the 21st century exist without an active social media presence. Influencer marketing. Pay-per-click advertising. Is there a cultural fit?

Marketing 142

Marketing Social Media PPC Customer Retention 142

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. How should you use these platforms together in your eCommerce marketing strategy?

PPC 156

PPC eCommerce Social Media Channel 156

Groove

FEBRUARY 2, 2022

This is due to the fact that acquisition efforts require consistent outreach to potential customers through various outlets such as social media, content, email, paid advertising and more. Similar to paid media advertising, paid search is a useful customer acquisition strategy. Email Marketing. Paid Search. Conclusion.

Customer 150

Customer Customer Retention Merchant Services PPC 150

Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Pay-per-click (PPC). In a past article , we’ve referred to this trio of marketing methods as the “milk and cookies” approach. This is why SEO, PPC, and CRO tend to work best together.

PPC 162

PPC eCommerce SEO X-cart 162

Omnisend

APRIL 28, 2023

This just emphasizes how indispensable ecommerce has become. You can sell your products through your website, social media page, or any other online marketplace. Increase your ecommerce sales on autopilot with Omnisend’s automated email and SMS marketing. These online selling ideas should come in handy.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Omnisend

APRIL 28, 2023

This just emphasizes how indispensable ecommerce has become. You can sell your products through your website, social media page, or any other online marketplace. Increase your ecommerce sales on autopilot with Omnisend’s automated email and SMS marketing. These online selling ideas should come in handy.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Kissmetrics

OCTOBER 6, 2021

You sell your product straight to them and cut out any fees required with wholesale and other sales platforms. The hiccup comes with marketing. Leverage this power by collecting reviews and testimonials and sharing them in your ads, social media, landing pages, product pages, and other relevant locations.

Subscription 252

Subscription eCommerce Marketing Reference eCommerce 252

Inflow Insights

AUGUST 25, 2021

Need help building an end-to-end marketing plan for the holidays? 10 Holiday eCommerce Marketing Strategies for Your Best Year Yet. We’ve packed everything we’ve learned along the way into the following eCommerce holiday marketing tips: 1. Create a team-wide holiday marketing plan.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Inflow Insights

NOVEMBER 11, 2021

For most eCommerce businesses, the decision comes down to social media advertising (ie. To generate real growth for your online store, you should instead be asking which one to scale more than the other. So, how should you use these platforms together in your eCommerce marketing strategy?

Social Media 125

Social Media eCommerce Recommendation PPC 125

BigCommerce

FEBRUARY 1, 2018

On the other hand, if they are not good writers, or are fully consumed with other revenue generating activities, it might be better to go with the next step. Let’s say that you are a solopreneur that has to handle emails from customers, packaging and shipping products, and marketing via your social media networks.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

ROI Revolution

JANUARY 3, 2020

Consumers in California can also tell companies not to share or sell their data with other companies. Best Social Media Campaigns of 2019. As the last recap of the year, a December 2019 marketing news recap wouldn’t be complete with some sort of review of 2019. December 2019 Social Media Water Cooler: Q4 Wrap Up.

Marketing 78

Marketing Social Media Food and Beverages Omnichannel 78

Inflow Insights

JULY 29, 2019

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. Other team members have asked us to contribute to paying off student loan debt.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

Omnisend

MAY 18, 2021

Play around with a 14-day free trial and see how easy it is to build your marketing campaigns. Utilize Social Media and Paid Ads. To combat these misconceptions, consider using social media platforms to educate your current and potential customers. CBD is often misunderstood to be a shady and harmful product.

eCommerce 78

eCommerce Marketing Food and Beverages eCommerce Platforms 78

ecomdash

DECEMBER 26, 2018

If only there was a marketing tactic that allowed you to pay for marketing dollars, after the sale occurred. Enter affiliate marketing. Affiliate marketing is the process of partnering with other websites to promote your products for you. Provide Social Proof. Pay After the Sale. Did I mention this yet?

eCommerce 108

eCommerce Marketing SEO PPC 108

BigCommerce

MARCH 23, 2017

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Of course, with so much opportunity comes a cost.

PPC 408

PPC BigCommerce Recommendation Apparel 408

ROI Revolution

MARCH 4, 2020

Pinterest will roll out other makeup products for this feature in the coming months. If you’re interested in discovering best practice strategies and tactics for success that will transform you into an expert of all things digital and ecommerce marketing, then this is the podcast for you! 2020 Paid Search Trends & Insights.

Marketing 88

Marketing Department Stores Social Media Search Marketing 88

FastSpring

DECEMBER 18, 2020

Targeted selling: if a business is selling to other businesses that they would typically target offline. In some ways, the move from B2B sales happening offline to online mirrors other trends we see in the B2C market. Why B2B Ecommerce Is on the Rise. Wholesale selling: if a business is selling to another in bulk.

B2B 148

B2B eCommerce Payment Services SEO 148

Ecommerce Platforms

MAY 2, 2018

Kiri Masters and Julie Spear sit down with expert guests for high-level discussions about ecommerce strategies, trends, and innovations. Ecommerce Marketing. Ecommerce and marketing go hand in hand, which is exactly why Robert Kilonzo created this podcast. Ecommerce Evolution. Ecommerce Uncensored.

eCommerce 187

eCommerce Small Business Retail Online Retail eCommerce Marketing 187

Omnisend

APRIL 30, 2021

The market ranges from cheaper, trend-led, fast-fashion items to exclusive, bespoke pieces created with precious metals and gems. However, the jewelry ecommerce market remains relatively small ( around 5-10% of all sales , according to experts) in comparison to other fashion niches. Jewelry Ecommerce Trends.

Jewelry 144

Jewelry eCommerce Marketing Merchant Services eCommerce 144

Shopping Signals

FEBRUARY 5, 2019

This means using the top ecommerce traffic generation strategies available to you, starting today. (1) SEO is essential to the success of any ecommerce store. Whether you’re on a marketplace like Amazon or have your own online shop on Shopify or any of the other several ecommerce platforms, you need SEO.

eCommerce 93

eCommerce SEO Social Media PPC 93

Shopping Signals

MARCH 16, 2023

When it comes to driving traffic to your website, there are two main options: pay-per-click (PPC) advertising or search engine optimization (SEO). PPC campaigns can provide a quick boost of targeted visitors to your website, while SEO focuses on organic search rankings and building relationships with potential customers.

SEO 52

SEO eCommerce PPC Payment Services 52

Korona

MARCH 23, 2023

Benefits of Running a Flash Sale Flash sales are a great way to give your customers a sense of urgency and even engage them in your eCommerce brand. Apart from excitement, there are also other benefits of running a flash sale: Grow loyalty : Customers appreciate discounts and small incentives ; a flash sale gives them just that.

POS 52

POS eCommerce Merchant Services Social Media 52

Ecommerce Platforms

AUGUST 20, 2021

However, the AI system, using GPT-3, can help you to create a range of ads and other small snippets of copy. Copysmith can create category content, product descriptions, headlines and rewritten content, taglines, and PPC ads. Other: Short sales emails. Of course, there are other options out there too. Ad headlines.

Blog 118

Blog Shopify Article SEO 118

Inflow Insights

JUNE 17, 2019

Top-of-funnel has a reputation for being costly, cumbersome, and ineffective for eCommerce — and this is especially true in eCommerce social media advertising. For some paid digital marketing channels, jumping to ‘ Do’ is logical. But as we’ll see, there’s more than one way to target people.

eCommerce 104

eCommerce Social Media eCommerce Marketing Customer 104

Shopping Signals

OCTOBER 26, 2016

There is real power in being able to compare your analytics data with other industry peers. To help us fully understand this concept, let’s dig into a cool case study that shows us how one successful ecommerce website utilizes such a tool to improve their business. “So Influencer Marketing. Data in Context.

eCommerce 75

eCommerce PPC Shopify Social Media 75

Shopping Signals

FEBRUARY 5, 2019

This means using the top ecommerce traffic generation strategies available to you, starting today. (1) SEO is essential to the success of any ecommerce store. Whether you’re on a marketplace like Amazon or have your own online shop on Shopify or any of the other several ecommerce platforms, you need SEO.

eCommerce 40

eCommerce SEO Social Media PPC 40

BigCommerce

JUNE 6, 2017

Show personalized ads in social media feeds (33%). Take a look at some of the other major deciding factors influencing shoppers: Influencing Factors for Purchasing Online . I’ve covered Free-Return Policy impacts ecommerce PPC campaigns in a separate article. 7th Annual Personalization Report (via MyBuys ).

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

BigCommerce

NOVEMBER 2, 2017

People like to buy things from people they like – and most people like other people who remind them of themselves. Gary Vaynerchuk’s “ Jab, Jab, Jab, Right Hook ” method for increase followers and sales through social media. You can get more backlinking advice in our Ecommerce SEO Guide. Utilize social media.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

SellBrite

DECEMBER 6, 2017

The same is true in ecommerce marketing. It takes persistence and a variety of marketing strategies to reach your audience and increase sales. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them. 1) Spread the word on social media.

Social Media 165

Social Media Marketing PPC eCommerce 165

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92

PPC eCommerce Management Seminar 92

Inflow Insights

JANUARY 31, 2022

When one marketing channel is performing well, it’s common for eCommerce brands to devote as much budget as possible to that top-performer — more often than not, at the expense of other, less-flashy initiatives and efforts. Gone are the days of devoting all of your budget and attention to a single marketing channel.

Social Media 128

Social Media Multi-channel PPC Channel 128

Omnisend

JANUARY 23, 2023

Reading Time: 11 minutes Return on Investment (ROI) is a powerful metric to measure the success of any marketing strategy. And the ROI of email marketing is still impressively high in 2023, compared to other channels. But not all email marketing campaigns are a roaring success. How to evaluate email marketing agencies?

Marketing 166

Marketing Social Media SEO PPC 166

Groove

JULY 2, 2020

To help your audience find you, we're breaking down two main marketing initiatives: PPC and SEO. PPC, or pay-per-click marketing, involves creating ads that are featured at the top of search results. Paid search is one of the most popular forms of PPC. According to HubSpot, PPC Ads can boost awareness by 80%.

PPC 195

PPC SEO Recommendation eCommerce 195

Kissmetrics

SEPTEMBER 19, 2020

Increase qualified website traffic Increase time on site Add more subscribers to your email list Add followers to your social media accounts Increase sales Increase upsells Increase average order values Decrease expenses and marketing costs Improve customer retention. NP Digital is my e-commerce marketing company.

eCommerce 275

eCommerce eCommerce Marketing Shipping Costs Shopify 275

BigCommerce

DECEMBER 13, 2017

That first factor we fall back on is social proof. If a product has 10x more reviews than other products – we literally have to resist our biology to buy a different one that has less reviews and therefore more risk. Nothing is more effective than reviews on other platforms. Other publications through the display network.

Shipping Costs 414

Shipping Costs Marketing Merchant Services SEO 414

Inflow Insights

JULY 13, 2021

Why Focus on Email List Growth in Your Marketing Strategy? Promo codes are a tried-and-true method, but other offers may speak better to your target audience. Oftentimes, CPA for giveaways can be lower than PPC, paid social, and other marketing channels. Contests/Enter to Win.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

ROI Revolution

NOVEMBER 27, 2019

This month has given us a lot to be thankful for in the marketing news world. We’ll talk about drone delivery, what to expect for the holiday season, social media advertising, and oh so much more. Marketing News Highlights. Social networks are one of the easiest ways to target specific audiences at scale.

Marketing 78

Marketing eCommerce Social Media Gifts 78