Inflow Insights

OCTOBER 14, 2021

Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO).

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92

PPC eCommerce Management Seminar 92

Inflow Insights

APRIL 1, 2020

What Staying The Course Looks Like for Some eCommerce Companies. Meanwhile, there are others that have seen steep drops in results. But other than that, they’re not planning to alter much of their strategy. Unlike the business above, they’ve had significant decreases in sales from PPC. Sporting Goods. Baby Products.

eCommerce Marketing 122

eCommerce Marketing eCommerce PPC Marketing 122

Inflow Insights

MAY 14, 2020

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. Balancing the eCommerce marketing strategy with inventory is becoming more and more important.

eCommerce Marketing 121

eCommerce Marketing eCommerce Marketing SEO 121

Inflow Insights

NOVEMBER 1, 2019

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. Other Shopping and Search Ad Best Practices We Recommend to Reduce Spend.

PPC 105

PPC eCommerce SEO Information 105

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Groove

JULY 2, 2020

To help your audience find you, we're breaking down two main marketing initiatives: PPC and SEO. PPC, or pay-per-click marketing, involves creating ads that are featured at the top of search results. Paid search is one of the most popular forms of PPC. According to HubSpot, PPC Ads can boost awareness by 80%.

PPC 195

PPC SEO Recommendation eCommerce 195

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce PPC Marketing Strategies. #4:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Groove

AUGUST 27, 2020

W hen a customer accumulates enough points, they're awarded with a certain dollar amount off of their next purchase, a percentage discount, a free item or any other valuable deal that a store decides to offer. Looking to drive more conversions with other eCommerce marketing software ? Use Smile.io

Customer Loyalty 370

Customer Loyalty Customer BigCommerce PPC 370

Retail TouchPoints

DECEMBER 5, 2022

Growth markets include food, personal care, fashion, beauty products, toys, electronics and furniture amongst many other categories. Japan’s cross-border ecommerce market is growing as well: today it’s a $2 billion (USD) market, estimated to reach over $5 billion in 2030, and where new opportunities lie for U.S.

Shipping Costs 173

Shipping Costs Leisure Electronics PPC 173

BigCommerce

MARCH 3, 2017

So many online store owners and marketers ignore the power of content marketing. But, every other traffic-driving activity you do will work even better for you (that means lower cost of acquisition) if you have a good content marketing strategy and execution. PPC Campaigns: How Should You Advertise Your Content?

PPC 417

PPC eCommerce Social Media Blog 417

Algopix

FEBRUARY 22, 2024

With minimal upfront costs and the ability to scale gradually, entrepreneurs can enter the e-commerce market with relative ease. Marketing and Promotion: Implement a comprehensive marketing strategy using Amazon PPC advertising, influencer partnerships, and social media marketing to drive traffic and increase sales.

Shipping Costs 86

Shipping Costs eCommerce PPC Social Media 86

Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Pay-per-click (PPC). In a past article , we’ve referred to this trio of marketing methods as the “milk and cookies” approach. This is why SEO, PPC, and CRO tend to work best together.

PPC 162

PPC eCommerce SEO X-cart 162

Inflow Insights

MAY 7, 2020

One of the first questions to come to mind was: How is this going to impact merchant Shopping Ads, the bread and butter for any eCommerce PPC strategy? It is essential to measure the success of any advertising initiatives (paid, organic, or otherwise) to understand its effect on eCommerce sales.

PPC 117

PPC SEO eCommerce Fashion 117

Kissmetrics

OCTOBER 6, 2021

You sell your product straight to them and cut out any fees required with wholesale and other sales platforms. The hiccup comes with marketing. Leverage this power by collecting reviews and testimonials and sharing them in your ads, social media, landing pages, product pages, and other relevant locations. Set Up a Chatbot.

Subscription 252

Subscription eCommerce Marketing Reference eCommerce 252

Inflow Insights

JUNE 26, 2020

One of the more frustrating aspects of being a client of an eCommerce marketing agency is feeling left in the dark about what work is being done and when it’s being done. Clients shouldn’t feel like they need to have “faith” in their digital marketing agency. That strategy is potentially valuable to other clients.

PPC 78

PPC eCommerce SEO Definition 78

Groove

FEBRUARY 2, 2022

In fact, PPC was ranked as one of the top three best channels for high-volume leads in 2020, according to Formstack. Have you ever looked at a product online, didn’t purchase it and then noticed it on other areas of the internet? Email Marketing. Paid Search. Conclusion. We’ll be in touch!

Customer 150

Customer Customer Retention Merchant Services PPC 150

BigCommerce

JULY 13, 2017

In fact, eBay has quite a few things going for it in comparison to other channels you might consider. In fact this might be better the other way around: I would suggest BigCommerce to any eBay store owners. Damon Didier, VP of Marketing at Office Furniture Source. Nick Borrelli, Ecommerce Marketing Director, Nu Wave Marine.13%

BigCommerce 415

BigCommerce Multi-channel Gifts Channel 415

SellBrite

DECEMBER 6, 2017

The same is true in ecommerce marketing. It takes persistence and a variety of marketing strategies to reach your audience and increase sales. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them. 2) Utilize PPC advertising.

Social Media 165

Social Media Marketing PPC eCommerce 165

Prisync

JULY 19, 2017

Unfortunately, it is the case of many online retailers and eCommerce store owners. They find data and metrics too complicated, numbers are frustrating and the time they waste collecting it can be invested in other tasks. However, metrics are the raw material of wise decision making, business growth and sustainability.

eCommerce Marketing 41

eCommerce Marketing eCommerce Marketing Channel 41

Ecommerce Platforms

MAY 16, 2022

In short, Adscale is a cloud-based marketing, advertising, SMS messaging , E-mail campaigns, and data solution best suited to e-commerce marketing managers, ad agencies, private advertisers, and PPC managers (pay-per-click). . Website Traffic Generation Tips, and many others. …and more.

eCommerce 211

eCommerce Shopify Merchant Services Channel 211

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. How should you use these platforms together in your eCommerce marketing strategy?

PPC 156

PPC eCommerce Social Media Channel 156

Store Growers

JULY 14, 2023

Google Ads agencies are service providers that specialize in creating, managing, and optimizing Google Ads campaigns for other businesses. By hiring a good Google Ads marketing agency, you can rest assured that you’re getting the most out of your ad campaigns, and you can focus on developing your products and services.

Social Media 91

Social Media SEO PPC Management 91

Inflow Insights

MAY 1, 2020

A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel. That’s where I got my feet wet with launching PPC ad campaigns, developing SEO strategies, optimizing our websites to increase conversions, and other digital marketing tactics.

PPC 109

PPC eCommerce Marketing SEO 109

Inflow Insights

OCTOBER 30, 2019

Google’s automated ad types are becoming practically required for eCommerce brands to retain their competitive edge in PPC. There is a spend increase of 115% due to the success, and Transactions are up 323%, Revenue is up 182% and ROAS is up 31%: What can Google automate in terms of PPC? . Smart Shopping.

PPC 99

PPC eCommerce SEO Improvements 99

Inflow Insights

AUGUST 25, 2021

Need help building an end-to-end marketing plan for the holidays? 10 Holiday eCommerce Marketing Strategies for Your Best Year Yet. We’ve packed everything we’ve learned along the way into the following eCommerce holiday marketing tips: 1. Create a team-wide holiday marketing plan.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Inflow Insights

JULY 29, 2019

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. Other team members have asked us to contribute to paying off student loan debt.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

Omnisend

JANUARY 23, 2023

Reading Time: 11 minutes Return on Investment (ROI) is a powerful metric to measure the success of any marketing strategy. And the ROI of email marketing is still impressively high in 2023, compared to other channels. But not all email marketing campaigns are a roaring success. How to evaluate email marketing agencies?

Marketing 166

Marketing Social Media SEO PPC 166

Omnisend

MARCH 21, 2021

While the goal is to attract and ultimately retain customers , content marketing uses storytelling to appeal to a wide audience. Pay-per-click ( PPC) ads can be found almost anywhere, but the most common form of PPC advertising is paid search. Pay-per-click advertising. Is there a cultural fit?

Marketing 142

Marketing Social Media PPC Customer Retention 142

Inflow Insights

DECEMBER 14, 2021

Many eCommerce retailers struggle to coax results out of their paid search campaigns — especially without an experienced marketer manning the helm. As an eCommerce brand that sold trendy design-driven apparel and other products, Skreened was missing out big by not running Google Shopping campaigns.

PPC 103

PPC Apparel eCommerce Merchant Services 103

Inflow Insights

NOVEMBER 14, 2019

In this post, we’ll outline how to help the best content on your eCommerce site continue to “sell while you sleep”… and what to do if things drop off. Note: We specialize in helping eCommerce businesses to automate more of their sales through SEO, PPC, and CRO. Why Organic eCommerce Sales Drop When Traffic Drops.

eCommerce 106

eCommerce SEO PPC Recommendation 106

BigCommerce

APRIL 20, 2018

Other important features or options. Brett Curry, CEO, OMG Commerce. Work to properly optimize your titles, descriptions, product types and other required data points. Ad Groups with various biddings (via PPC Hero). How to Optimize a Google Shopping Product title: Brand. Include relevant information such as: Patterns.

Merchant Services 419

Merchant Services Shipping Costs SEO Information 419

BigCommerce

DECEMBER 13, 2017

If a product has 10x more reviews than other products – we literally have to resist our biology to buy a different one that has less reviews and therefore more risk. Nothing is more effective than reviews on other platforms. Other publications through the display network. They can be advertised using PPC.

Shipping Costs 414

Shipping Costs Marketing Merchant Services SEO 414

Algopix

SEPTEMBER 26, 2023

Marketing and Promotion Plans Develop a comprehensive marketing and promotion plan to reach your target audience. Utilize digital marketing channels, such as Amazon PPC advertising, social media, email marketing, and content marketing, to create awareness and drive sales. Try now for free.

eCommerce 129

eCommerce Marketing Social Media Supplies 129

Kissmetrics

OCTOBER 6, 2020

Choosing the right marketing company can be the difference between failure and success. Here’s a list of the best ecommerce marketing companies. NP Digital is my e-commerce marketing company. I’ve built ecommerce companies of all sizes — from startups to established Fortune 500 brands.

eCommerce Marketing 248

eCommerce Marketing eCommerce Marketing Shipping Costs 248

Inflow Insights

JANUARY 31, 2022

When one marketing channel is performing well, it’s common for eCommerce brands to devote as much budget as possible to that top-performer — more often than not, at the expense of other, less-flashy initiatives and efforts. Gone are the days of devoting all of your budget and attention to a single marketing channel.

Social Media 128

Social Media Multi-channel PPC Channel 128

ecomdash

DECEMBER 26, 2018

If only there was a marketing tactic that allowed you to pay for marketing dollars, after the sale occurred. Enter affiliate marketing. Affiliate marketing is the process of partnering with other websites to promote your products for you. You only pay marketing dollars after the sale takes place.

eCommerce 108

eCommerce Marketing SEO PPC 108