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eCommerce Marketing During a Downturn: Strategies and Options for eCommerce Businesses During the Coronavirus Crisis

Inflow Insights

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC).

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9 Advanced eCommerce Marketing Strategies for Medium or Large Online Stores to Use in 2020

Inflow Insights

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

Once you get used to the interface and set up your account, you’ll appreciate that GA4’s SEO analytics and reporting capabilities are much more powerful than UA. Common Google Analytics Errors for ecommerce Accounts. We also recommend reaching out to your ecommerce digital marketing agency or web development team for assistance.

eCommerce 252
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The Risks Of Focusing Solely On Paid Traffic And Ignoring SEO For Ecommerce

Shopping Signals

You may have heard about the benefits of paid traffic and SEO, but do you know which is better for your business? Unfortunately, many ecommerce store owners focus solely on paid traffic, without realizing the risks involved. Ignoring SEO will cost you in the long run and result in lost profits.

SEO 52
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Search Engine Optimization (SEO). Pay-per-click (PPC). In a past article , we’ve referred to this trio of marketing methods as the “milk and cookies” approach. eCommerce Conversion Metrics.

PPC 162
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18 eCommerce Marketing Resources to Help You Have the Best Holiday Sales Ever

Inflow Insights

We’ve pulled together a variety of resources from around the web to help you have the best holiday sales season ever! Moz has created a helpful Local SEO Holiday Checklist that you can use to make sure your local listings are ready for the holidays. Are your local listings up to date? Don’t have a holiday strategy?

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The 7 Best Strategies for D2C Brands

Kissmetrics

Using SEO (search engine optimization) and PPC (pay-per-click) ads can place your brand before your potential audience where they look for you. Start with on-page SEO, capitalizing on keywords your target market is looking for and ensuring your website uses those keywords effectively. What does D2C mean in retail?