Omnisend

MARCH 31, 2021

A 2019 study from the Harvard Business School demonstrated that influencers are the major source of information for customers in making a beauty purchase decision. A 2019 study by Mediakix found that 80% of marketers who utilized influencer marketing found it to be an effective strategy, with 35% claiming it “very effective.”.

eCommerce Marketing 204

eCommerce Marketing Beauty and Health eCommerce Marketing 204

Groove

MARCH 5, 2024

Whether you’re an eCommerce retailer, brick-and-mortar store, or service-based business, choosing the best email marketing tool is essential for promoting your company and growing your audience. For eCommerce stores specifically, studies show that 55% of online shoppers prefer to communicate with companies via email.

Live Chat 300

Live Chat eCommerce Platforms WooCommerce Shopify 300

Inflow Insights

OCTOBER 14, 2021

B2B eCommerce Marketing Strategies for PPC. B2B eCommerce Marketing Strategies for CRO. Publish unique case studies. Publish unique case studies for customer segments. Case studies that feature client testimonials and successes are crucially important for B2B businesses. Optimize branded campaigns.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Groove

JUNE 9, 2021

Many eCommerce marketers struggle with this concept. With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time. 90% of all marketers have said that social media has increased exposure. The right content.

Marketing 367

Marketing Social Media Customer Loyalty Shopping Carts 367

Onilab User Guides

DECEMBER 28, 2018

And, if you fail to integrate it with your marketing strategy, you’re likely to lose the race to survive in the ever-growing online retail ecosystem. Here is how to build a strong data-driven e-commerce marketing strategy that really works. The set-and-forget principle doesn’t work in the world of e-Commerce marketing.

eCommerce Marketing 40

eCommerce Marketing eCommerce Marketing Social Media 40

Groove

NOVEMBER 12, 2020

Also, dedicate time to see how your customers are talking about your brand on social media. We've mentioned before that it costs about 5 times more to gain new customers than it does to retain existing ones, and a study from Adobe found that loyal customers generate 3 to 7 times more revenue per visit. Reward Loyal Customers.

Customer Experience 356

Customer Experience Improvements Customer Social Media 356

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Prisync

MARCH 13, 2018

All things aside, even with the greatest marketing campaign in the world, if you don’t know your audience, it won’t gain traction and you won’t get your ideas in front of the people that truly matter: your audience. The best way for you to understand your audience is to study them. Social Media. Where do they hang out?What

Consumer Electronics 41

Consumer Electronics eCommerce eCommerce Marketing Electronics 41

BigCommerce

AUGUST 17, 2017

As both the use of ad blockers and the amount of time people spend on social media continues to rise, the effectiveness of traditional advertising has taken a nosedive. The answer lies in influencer marketing. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective.

Marketing 419

Marketing Social Media Blog Clothing 419

ESW

AUGUST 7, 2019

Here’s how you can tell when it’s time to outsource your eCommerce marketing efforts, plus what to look for in that new marketing partner. When You Have Big Goals to Achieve Are you expanding your product offering into new markets or moving to a DTC setup for the first time in the company’s history?

eCommerce Marketing 96

eCommerce Marketing eCommerce Marketing Social Media 96

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. Content Pruning Case Study #2. Content Audit Strategies.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Retail TouchPoints

JULY 22, 2021

In recent years, the rise of social media has given unprecedented power to activist movements around the globe. Key takeaway: Retailers need to manage the risks associated with social media and ensure they implement the best practices in their digital communications. Product boycotts. Increased competition from Amazon.

eCommerce 306

eCommerce Retail Payment Services Social Media 306

Inflow Insights

MARCH 26, 2020

In this eCommerce PPC data analysis case study, we will show you how this process of connecting the data between Google Analytics, Google Ads, and unique business stats resulted in 72% more transactions at an 8% increase in spend year over year. So, what should eCommerce businesses take away from this case study?

PPC 130

PPC eCommerce Conversion Optimization Social Media 130

Payoneer

MARCH 4, 2019

If you are a B2C business and influencers aren’t part of your eCommerce marketing strategy, you’re missing out on a piece of the profitable pie. They typically have massive fan bases and large numbers of social media followers — usually more than 100,000. Why Are Social Media Influencers Important?

Social Media 30

Social Media eCommerce eCommerce Marketing B2C 30

RetailMinded

FEBRUARY 2, 2021

As a marketplace seller, you’re probably familiar with the standard advice for e-commerce marketing: take out ads on sites like Google, issue coupons, and use social media to name just a few examples. We turned to two experts at DealNews to get their best insider tips on how to market your marketplace store.

Marketing 105

Marketing eCommerce Marketing eCommerce Small Business Retail 105

Optimizely

AUGUST 15, 2018

Because Aaron is constantly interviewing Shopify Plus brand leaders for case studies, he has had a front seat to watch upstart brands grow from nothing to millions in sales in just a few years. In this interview with The Empowered Marketer, Aaron shares: The benefits and challenges of today’s ecommerce market.

eCommerce 305

eCommerce Marketing Mobile Shopify 305

BigCommerce

AUGUST 8, 2017

While there are hundreds of different marketing strategies, only one can bring in consistent sales from day one. Social media advertising. content marketing). influencer marketing). With social media advertising, you can have consistent sales coming in from the first day your website is live.

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

UpSellIt

JULY 13, 2023

It seeks to bridge the gap between online and offline purchasing by establishing a cohesive experience between physical stores, websites, mobile apps, social media platforms and more. Social Media Integration Social media platforms are becoming integral to omnichannel strategies. Cart Preserver Technology 4.

Omnichannel 101

Omnichannel Multichannel Payment Services Retail 101

Kissmetrics

JUNE 7, 2021

Should your brand make a serious, emotional ad or produce fun, light-hearted content on social media? By the time we’re done here, you’ll have more than just an e-commerce marketing vision board. Each element can make or break your Father’s Day sales event, so take the time to study each example closely.

eCommerce 219

eCommerce Marketing Social Media Events 219

eCommerce CEO

NOVEMBER 23, 2018

When it comes to analyzing ecommerce markets, there’s one thing that matters the most. It’s product/market fit. Even if you are an idea guru that can come up with 50 good ideas in your bathroom, it is essential that you find product/market fit to validate demand. Step 2: Study Their Content.

eCommerce Marketing 81

eCommerce Marketing eCommerce Marketing Social Media 81

BigCommerce

FEBRUARY 1, 2018

Let’s say that you are a solopreneur that has to handle emails from customers, packaging and shipping products, and marketing via your social media networks. Check social media network notifications and post a new update to your social media networks twice a day. Schedule social media.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

Optimizely

MAY 14, 2019

But high-quality email newsletters can be super useful marketing tools if done well. In fact, studies suggest that you get $35 to $40 back for every dollar you invest in email marketing. Study which of your newsletters they’ve opened in the past, as well as their historical behavior, including: Likes and dislikes.

eCommerce 150

eCommerce Social Media Games Jewelry 150

Sailthru

JANUARY 30, 2020

When it comes to an ecommerce brand, a conversion typically happens when an email subscriber clicks a link within an email or social media post and then completes a purchase. For example, Bed Bath & Beyond sends out ecommerce emails to their subscribers to make a sale. Consider your audience. Source: eMarketer.

eCommerce 107

eCommerce Social Media Food and Beverages Arts 107

RetailMinded

AUGUST 16, 2022

As the e-commerce market becomes more crowded, creative packaging is becoming an increasingly important way for small businesses to differentiate themselves. It may impress them so much that they share their experiences via social media. Inner Packaging and Personalized Tissue Paper.

Shipping Costs 52

Shipping Costs Customer eCommerce Marketing Small Business Retail 52

Shopping Signals

AUGUST 30, 2016

I also think the conversations I have, and how I interact on social media, help convert customers when they are ready to buy. Share on all your social media channels at least once a day. It’s inspiring to see an ecommerce case study like this. I’d love to hear your thoughts on this case study.

eCommerce 81

eCommerce Shipping Costs Social Media Shipping 81

Omnisend

OCTOBER 17, 2023

Reading Time: 3 minutes Trevor Antunez, from the digital marketing agency AG3NCY , would say that his journey into ecommerce marketing started with Boost Mobile. For that reason, SMS is an attention magnet, guaranteeing that your marketing message takes center stage and does so with lightning speed.”

Games 88

Games Mobile Social Media Subscription 88

Ecommerce Platforms

OCTOBER 24, 2022

The best ecommerce course could be a valuable tool for you if you’re planning on launching a new store online. Already the size of the ecommerce market is expected to reach a value of beyond $7.5 You could also get tips on how to use tools like Google Ads, Google analytics, and social media marketing for your ecommerce store.

eCommerce 104

eCommerce Shopify eCommerce Marketing Shipping Costs 104

Optimizely

DECEMBER 5, 2017

As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. In our recent study , we found that customer lifecycle marketing is not a focus for most B2C marketers. In fact, it ranked almost at the bottom of most marketers’ priority lists.

eCommerce 150

eCommerce B2C eCommerce Marketing Channel 150

Omnisend

APRIL 28, 2023

A 2022 study by LendingTree shows 44% of Americans are running a side hustle to fill financial gaps and cope with rising inflation. The ecommerce marketing and email marketing automation platform offers features tailored to help you elevate your online store business to the next level. You’re not alone.

Social Media 78

Social Media Shipping Costs Jewelry Travel 78

ChannelSale

MARCH 21, 2023

Apart from marketplaces, there are several other channels, especially social media, which give consumers a chance for engagement and product discovery. Experts have provided evidence that social media platforms play a vital role in the area of product awareness, as they can influence 23% of shoppers to make a purchase.

eCommerce 52

eCommerce Multi-channel Social Media Channel 52

Shopping Signals

OCTOBER 26, 2016

To help us fully understand this concept, let’s dig into a cool case study that shows us how one successful ecommerce website utilizes such a tool to improve their business. Gabriella is the ecommerce Manager at the TheGivingKeys.com , an ecommerce website with a unique product, and an equally unique back story.

eCommerce 75

eCommerce PPC Shopify Social Media 75

Kissmetrics

APRIL 22, 2021

Email marketing is one of the most important strategic channels in a marketer’s toolkit. According to UK DMA , 91 percent of marketers rate email as their most important channel, followed by social media at 83 percent. It also gives you another metric to measure the success of your email marketing campaigns.

Improvements 257

Improvements Outdoor eCommerce Marketing Marketing 257

BigCommerce

DECEMBER 8, 2017

Not only can a CRM act as a virtual Rolodex, it’ll also keep every email, call, and social media interaction in one place so you can see at a glance your previous communication with a reporter or publication. Three of the The Next Web’s top five posts from the past half year are about social media. What do you think?

eCommerce 340

eCommerce Social Media Reference Article 340

Omnisend

MAY 18, 2021

In fact, according to an in-depth study by the National Retail Federation, 2019 experienced a 700% increase in the purchase of CBD-based products. At the same time, a survey by Rolling Stone reveals that it’s likely the market will spike to an incredible $22 billion by the year 2022. The Pet Industry is Enhancing CBD Ecommerce.

eCommerce 78

eCommerce Marketing Food and Beverages eCommerce Platforms 78

Korona

MARCH 25, 2022

Social media engagement. As a world leader in eCommerce, Amazon’s business model is one every eCommerce brand can learn a thing or two from. A study revealed that customers are willing to pay premiums in exchange for a more personalized experience. Engage with customers on social media .

Customer Loyalty 98

Customer Loyalty eCommerce Customer Social Media 98

Kissmetrics

JUNE 7, 2018

E-commerce marketing professionals now have a viable window to create a new and improved channel for generating sales. Social proof is one of the best ways to increase trust in your brand and improve conversions. Then, start leveraging your social media presence to build a pool of user-generated content.

eCommerce 221

eCommerce SEO Social Media Improvements 221

Optimizely

AUGUST 14, 2018

Why should you care about psychology if you’re in the world of ecommerce marketing? According to one study , the majority of consumers want brands to show and take an active interest in understanding their needs before they’d even consider purchasing. Maslow’s Hierarchy of Needs. Act on the psychology.

Customer Loyalty 268

Customer Loyalty Customer Social Media Events 268