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Ecommerce Marketing Lessons from Q4 2023 

Retail TouchPoints

She previously served as a data analyst and media buyer for a broad range of digital marketing clients. Musafi began her career on the client side as an information system specialist for a fashion retailer, where she analyzed inventory, purchasing, and supply management data and activities.

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India’s e-commerce market set to surpass US$91bn in 2023, says GlobalData

Retail Technology Review

The overall transaction value of the Indian e-commerce market is projected to grow from INR3.4 trillion (US$49bn) in 2019 to INR6.3 trillion (US$91bn) in 2023, says GlobalData, the data and analytics company.

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India’s e-commerce market set to surpass US$91bn in 2023, says GlobalData

Retail Technology Review

The overall transaction value of the Indian e-commerce market is projected to grow from INR3.4 trillion (US$49bn) in 2019 to INR6.3 trillion (US$91bn) in 2023, says GlobalData, the data and analytics company.

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COVID-19 Impacts on eCommerce Marketing Key Performance Indicators

Inflow Insights

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. Strained supply chains and delivery times are negatively impacting online retailers.

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8fig Raises $140M to Support Online Sellers with Funding, Financial Management Tools

Retail TouchPoints

8fig provides ecommerce businesses (primarily marketplace sellers) with bespoke funding plans, optimized according to their supply chain and cash flow needs, to accelerate growth. The funds from 8fig are disbursed incrementally on an ongoing basis and are equity-free.

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11 Powerful B2B eCommerce Marketing Strategies to Reach Your Ideal Buyers

Inflow Insights

One of our clients in the warehouse supplies niche does business with government contractors, healthcare, manufacturing, and other industries. The specific needs for a healthcare supply warehouse (medical supplies) and a manufacturing warehouse are entirely different. B2B eCommerce Marketing Strategies for PPC.

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Reports: Chinese Ecommerce Player Pinduoduo Launches U.S. Site

Retail TouchPoints

Pinduoduo has made its most aggressive move yet into non-Chinese markets with the Sept. The site offers items across categories including apparel, jewelry, pet supplies and home and garden, many at bargain prices. While GlobalData forecasts that the Chinese ecommerce market will reach $3.3