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How to Use Google Trends in Marketing

Kissmetrics

As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. 5 Ways to Use Google Trends for Marketing.

Marketing 335
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Retail media’s rise, eComm profitability pressure, and more — Profitero press highlights

Profitero

Here are snippets from Profitero’s recent press coverage, which demonstrate how our eCommerce analytics and expertise are helping brands spot some of the biggest trends happening across the digital landscape. There are eerie similarities to many of the growth inhibitors faced in early stage search marketing, albeit with some new twists.

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The Top Ecommerce SEO Trends for 2023

Digital Doughnut

As we approach the midpoint of 2023, ecommerce businesses face an increasingly competitive landscape. To stay ahead of the game, businesses must focus on optimizing their online presence for search engines. Here are the top ecommerce SEO trends to watch for this year.

SEO 52
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How Coronavirus Is Impacting Ecommerce

ROI Revolution

On top of health concerns, brands across the globe are worrying about how coronavirus (COVID-19) will impact ecommerce as a whole. And the stock market has become increasingly volatile. Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business.

eCommerce 204
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How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

Transformed by both the steady wave of ecommerce and the sudden shock of the pandemic — two forces that chipped away at brick-and-mortar’s dominance in the space — sales of beauty products are moving away from storefronts to websites. This is not your parents’ beauty industry. This could be a pivotal tipping point in the space.

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Boost Your Online Sales: Top Tips From An Ecommerce Search Engine Optimization Agency

Shopping Signals

Hey there ecommerce entrepreneurs, I’m here to share some amazing tips on how you can boost your online sales. Winning Strategies From The Best Ecommerce Search Engine Optimization Agency: Rank Higher, Sell More Do you want to boost your online sales? All these steps will help you rank higher and attract more traffic.

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Holiday Shopping in a Post-Pandemic Era: What Retailers Need to Know

Retail TouchPoints

As retailers prepare for the holiday shopping season ahead, many may be thinking that now is the time to start preparing, wondering if we are gearing up for another extended, ecommerce-driven season. The ecommerce market experienced a sharp decline in Q2, with conversion rates decreasing by 1.9%. Will the market bounce back?

Retail 264