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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection. Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices.

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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

Ready to grow even further, the company launched a digital transformation to swap out its legacy systems, advance customer knowledge through data and provide a truly omnichannel customer experience. Like its ERP system, Burton’s POS was dated and needed to be replaced. It’s really a holistic approach,” she said. “We

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Unlocking Commerce: The Win-Win of Dynamic Currency Conversion

Retail TouchPoints

As we navigate the complexities of global commerce, the need for efficient and transparent international transaction methods becomes increasingly apparent. DCC is an optional service offered at the point of sale, allowing customers to view the cost of their purchases in their home currency. trillion in 2022.

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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

The Power of Flexible Enterprise Ecommerce Retailers have traditionally struggled to understand sudden changes in customer needs, because their systems aren’t holistic enough to see surges early and react to them in time. From cybersecurity to ecommerce, digital to mobile, she has touched every aspect of today’s technology landscape.

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How the Store of the Future will Track Shopper Behavior Ecommerce-Style

Retail TouchPoints

The digitization of brick-and-mortar stores is nothing new, but up until recently it has primarily been focused on surfaces in the store that are already digital: point-of-sale systems or back-of-house tasks like inventory management. Sandhu said that the company makes approximately 100 price adjustments every day.

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Associated Wholesale Grocers Streamlines Member Access to Instacart Delivery and Smart Carts

Retail TouchPoints

Cooperative food wholesaler Associated Wholesale Grocers (AWG) , which serves independently owned supermarkets, has expanded its partnership with Instacart to offer ecommerce and same-day delivery solutions as well as smart cart technology to its member retailers. ”

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Criteo Acquires Brandcrush to Create Holistic Retail Media Solution

Retail TouchPoints

Commerce media company Criteo has acquired Brandcrush , a platform that enables the buying and selling of retail media activations, including those in offline channels like stores.

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