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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. of the mobile search engine market share.

PPC 78
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How to Use Google Trends in Marketing

Kissmetrics

If you’re in the travel, e-commerce, or tourism industries, your business might be seasonal. For example, let’s say you sell a piece of bass fishing equipment on your e-commerce store. If we run a fishing e-commerce store, perhaps we want to create a social media campaign on that topic.

Marketing 335
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42 Top Ecommerce Podcasts That Will Transform You Into an Ecommerce Magnate

Ecommerce Platforms

If you're one of those people with a passion for building your very own online enterprise with the help of an ecommerce store, then this is the right place. The following is a list of the top ecommerce podcasts to help get you started on the journey to passive income. Ecommerce Minute. Ecommerce Paradise.

eCommerce 187
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COVID-19 Impacts on eCommerce Marketing Key Performance Indicators

Inflow Insights

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. What has been the impact on eCommerce? . Key Performance Indicators – Travel.

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Japanese Digital Marketplaces are Hot! What to Know About Setting Up Shop

Retail TouchPoints

With proper planning and the right partners, the Japanese digital marketplace is a prime one to enter: projected at $144 billion dollars, Japan is the fourth largest ecommerce marketplace, growing at an almost 15% annual growth rate. Compared to an ecommerce return rate of 25% to 40% in the U.S., and global companies.

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Google Ads vs Facebook Ads for eCommerce: How and When to Use Each Advertising Platform

Inflow Insights

With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. How should you use these platforms together in your eCommerce marketing strategy? Get in touch.

PPC 156
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Google Ads vs Facebook Ads for eCommerce: How and When to Use Each Advertising Platform

Inflow Insights

For most eCommerce businesses, the decision comes down to social media advertising (ie. Which eCommerce products tend to work best on each channel. As mentioned above, we recommend eCommerce businesses run a combination of paid social advertising and paid search advertising campaigns. Here are the basics: Facebook Ads.