Forrester eCommerce
NOVEMBER 5, 2018
Let’s face it: 2018 was not a fabulous year for customer experience. On average, CX quality was flat, with Customer Experience Index (CX Index™) scores showing little movement for the third year in a row. And what little movement that did happen was toward the middle of our scale, where 62% of brands bunched up in […].
BigCommerce
NOVEMBER 5, 2018
In ecommerce, glitz and glam matter – a lot.
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Forrester eCommerce
NOVEMBER 5, 2018
Companies and executives are paying attention to employee experience as never before. There are good reasons for this attention. Chief among them is the historically low unemployment rate, which gives employees options that they are taking advantage of. Employees are quitting their jobs at the fastest rate since 2001.[i] What’s more, companies that care about […].
Ecommerce Platforms
NOVEMBER 5, 2018
PayPal was once one of the most revolutionary pieces of technology in the world. At that time there was not that much interest in PayPal alternatives. It not only allowed you to quickly send and accept money from friends and family, but it ensured that the money was far safer than many of the other options you could choose from. This came in huge once eBay emerged, considering both sellers and buyers were concerned about fraudulent activity.
Speaker: Jason Cottrell
Brands used to look for a vendor who could do everything. Over time, one vendor was no longer enough to meet a brand’s needs, and they added, added and added. Now they need all their vendors to work well together. That’s composable, and only some will make the cut. As customers — and your board — expect you to be in new channels and to rapidly adapt to shifts in the market, the need for true composability is more crucial than ever before.
Forrester eCommerce
NOVEMBER 5, 2018
Next year, the biggest challenges to the cybersecurity industry will come from outside forces. In 2019, geopolitical trends will reintroduce old enemies and escalate issues of cyberespionage and sabotage. As criminals follow the money — as they are wont to do — they will use emerging technologies to go after commerce in a BIG way. […].
RTP blog
NOVEMBER 5, 2018
By Rafael Lourenco, ClearSale E-Commerce customer service and fraud screening programs can both get overwhelmed during holiday sales peaks, sometimes in ways that affect each other. Slow order approvals and automatic false declines can ruin your customers’ experience, while rushed approvals or under-trained customer service can allow fraudsters to bypass your security measures.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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GetElastic
NOVEMBER 5, 2018
The race to get a product or service in front of a customer, or the desire for a customer to want or need a product or service has been running for thousands of years. Around 2700 BC, China mastered the ability to create silk from silkworm protein fibers. Sitting on this monopoly (the emperors of China refused to share the secret of silk production), China traded silk with other countries, creating a luxury “brand.” Demand for silk was so high that it became a catalyst for new trade
Forrester eCommerce
NOVEMBER 5, 2018
While playing the role of parent, I find that I trot out old tropes like “apply the rules,” “start with the basics,” and “don’t get ahead of yourself” when helping my kids with their homework. And I find that I get into some of the same conversations when I have the opportunity to engage with […].
Ecommerce Platforms
NOVEMBER 5, 2018
When it comes to exchange rates, not all of them are created equally. This is especially the case when you want to transfer money and your bank or a transfer service gets involved. Let's say you are in the US and you've tried to send dollars to an account in the UK. Your bank promises you that there's “0% commission” and they definitely offer “free money transfers” 99 times out of 100 this couldn't be further from the truth.
Forrester eCommerce
NOVEMBER 5, 2018
There’s a recurring assumption in discussions about internet of things (IoT) platforms: The platform providers make their money by mining insights from data loaded into their platform. They sell those insights back to the customer who put the data there in the first place and will also sell them to anyone else who can pay. […].
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
TradeGecko
NOVEMBER 5, 2018
Doing your homework and choosing the right tech partners for your multichannel business is a critical step to growing your business. Rushing to choose a tech solution can quickly lead to operational headaches, a lack of support, and wasted money.
Forrester eCommerce
NOVEMBER 5, 2018
CX Europe 2018 is just 8 days from now — Tuesday and Wednesday, November 13–14 at the Royal Lancaster next to Hyde Park in London — and this year we are exploring how companies are resetting, realigning, and reinventing themselves to make CX the engine for growth.
A Better Lemonade Stand
NOVEMBER 5, 2018
The one strategy every website can attribute substantial success to? Link Building. Implement your own link building strategy with the help of this article. The post Link Building Strategies: The Beginner’s Guide for Ecommerce Stores appeared first on A Better Lemonade Stand.
Forrester eCommerce
NOVEMBER 5, 2018
For the past 30+ years, and for a host of reasons, the age-old connection between creative and media has been severed. In the programmatic era, the focus has been dominantly on media, as though creative didn’t contribute to enticing consumer attention and engagement and driving media performance. The results have been dismal: the digital advertising […].
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Steve Dennis
NOVEMBER 5, 2018
At the beginning of the year I published “ A Baker’s Dozen Of Provocative Retail Predictions For 2018.” In No. 11, I opined that the industry’s problem with returns would soon start to get the attention it deserves. For awhile now I have seen the growing rate of costly product returns as a ticking time bomb —particularly as e-commerce garners greater share.
Forrester eCommerce
NOVEMBER 5, 2018
My colleague Alex Causey and I have now finished the second European Retail Wave. This year we evaluated the functionality and usability of six European retailer’s mobile apps. For retailers with a pan-European presence we selected one European market in which to evaluate the retailer’s app [by selecting that market as the location within the app […].
FastSpring
NOVEMBER 5, 2018
At FastSpring, we take our company mission, vision, and values seriously. They are a big part of what makes FastSpring the leading all-in-one ecommerce platform for digital businesses around the world, and a great place to work. One of the ways we showcase our mission, vision, and values is our annual Fall Summit event. Employees from all over—Nebraska, Arizona, Colorado, North Carolina, Georgia, and Amsterdam—came together at the Santa Barbara headquarters this month for three days of learning,
Forrester eCommerce
NOVEMBER 5, 2018
Customer experience (CX) was at the forefront of CMOs’ minds in 2018. They shifted ad budgets (under siege thanks to trust and transparency issues) to even more technology and CX initiatives. Good news: The focus is creating more emotionally resonant and useful brand experiences such as Disney’s MagicBand. Bad news: The competitive advantage these experiences […].
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Sailthru
NOVEMBER 5, 2018
In 2011, 35% of Americans reportedly owned a smartphone of some kind. But by the end of 2016, that number skyrocketed to nearly 80%. Americans over the age of 50, the low-income population, and — of course — younger generations are now all mobile-enabled. For some organizations, mobile teams operate much like any other channel team. They have their own priorities and goals for app engagement, mobile web, and advertising.
Forrester eCommerce
NOVEMBER 5, 2018
2018 was a tumultuous year for privacy: The GDPR went into effect, California passed its Consumer Privacy Act, Equifax revealed the largest consumer data breach to date, and Facebook disclosed separate incidents of data misuse and a massive data breach. Amidst this whirlwind, consumers aren’t waiting on the sidelines — Forrester data shows that 79% of […].
Rishi Rawat
NOVEMBER 5, 2018
Got this email from Google Maps. I felt great. Flattery works: Have you considered sending a flattering email to your top customers? You don’t have to give a discount, the email could simply be a personal “we appreciate you” note. People remember unexpected kind gestures way longer than coupon codes. Also, don’t just contact top customers.
Forrester eCommerce
NOVEMBER 5, 2018
For the past 30+ years, and for a host of reasons, the age-old connection between creative and media has been severed. In the programmatic era, the focus has been dominantly on media, as though creative didn’t contribute to enticing consumer attention and engagement and driving media performance. The results have been dismal: the digital advertising […].
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
ecomdash
NOVEMBER 5, 2018
B2B manufacturers and service providers have embraced digital technology to streamline the supply chain and save costs. But that digital transformation hasn’t reached the sales-side of the business. 80% of manufacturers and distributors process orders manually, in spite of the obvious advantages of applying digital technologies such as B2B ecommerce to sales processes.
TradeGecko
NOVEMBER 5, 2018
Doing your homework and choosing the right tech partners for your multichannel business is a critical step to growing your business. Rushing to choose a tech solution can quickly lead to operational headaches, a lack of support, and wasted money.
Salsify
NOVEMBER 5, 2018
Manufacturers that sell exclusively to B2B customers face a unique set of marketing and digital content challenges. Formatting digital product content for an in-house B2C ecommerce platform is one thing, trying to manage that same content across dozens of individual retailers, distributors, or wholesalers is much more complicated.
ChannelSale
NOVEMBER 5, 2018
Cyber Monday and Black Friday are incidentally the biggest shopping days which has changed the way people shop before the onset of the Christmas season. It is the best time for sellers, online as well as offline. In recent times, Black Friday and Cyber Monday have proven to be one of the most talked about eCommerce trendsetters. To make the most of this time, it is imperative to use tested technology, streamlined processes, and well-coordinated efforts.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
PERQ
NOVEMBER 5, 2018
Interactive website technology captures detailed lead data on each person who engages with it and entices online shoppers to submit contact information. Companies can leverage consumer data to target their sales approach, change the lead management process, improve business amenities, and gain insight into what. The post Leverage Consumer Data to Improve Your Business appeared first on PERQ.
Canadian Special Events
NOVEMBER 5, 2018
When one of Canada’s leading financial institutions began coordinating their summer employee appreciation event for 3,000 to 4,000 honoured staff members, they had to take a range of preferences into consideration. “Our group is always looking for different experiences and variety, so The Rec Room was a clear choice for us,” they said. “We are incorporating every section of the venue into our event, in addition to Roundhouse Park for our outdoor barbeque.”.
Canadian Special Events
NOVEMBER 5, 2018
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
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