Mon.Nov 01, 2021

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Do retailers know their shoppers? A head to head survey shows a disconnect

RetailDive

Scalefast and Retail Dive surveyed 203 retailers and 284 shoppers to better understand the DTC customer's perspective and the retailer's view of that perspective.

Retail 116
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Your Biggest SEO Challenge For 2022

Kissmetrics

SEO isn’t new, it has been around for a while. Just think of it this way… Google was founded in 1998 and SEO existed before Google as it wasn’t the first search engine. At this point, we know the intention of search engines, in which they want to show the best results for people at the top. So, with all of their algorithm changes, what do you think is going to be the biggest challenge in 2022?

SEO 362
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Google Highlights 2021 Trends in Shoppable Digital Magazine

Retail TouchPoints

Google Shopping has teamed up with the fashion and pop culture publication PAPER to create a shoppable digital magazine highlighting the top trends of 2021 based on Google Trends data. Readers can shop the magazine — 21of21: A Shoppable Magazine of the Trends That Defined the Year — directly in Google Shopping. The interactive magazine outlines 21 trends that pushed boundaries in 2021 and features some of the hottest influencers and celebrities of the year, including Jennifer Coolidge, Bella Poa

Magazine 280
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What’s the Difference Between a Content Creator and an Influencer?

Kissmetrics

In today’s internet-focused age, words like “content creator” and “influencer” are thrown around on nearly every social media platform. Have you ever wondered: What do these terms really mean? Is it the same thing? How do the two roles differ from the perspective of a user or consumer? In a nutshell, content creator is a broad term describing someone who produces some form of content, including but not limited to blog posts, videos, photography, and reels.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Pinterest Debuts Shoppable Livestreaming with Top Creators

Retail TouchPoints

Pinterest is launching into livestreaming with the debut of Pinterest TV — a series of in-app, live, shoppable video content that zeroes in on the platform’s social commerce potential. The new initiative also will help Pinterest and its brand partners capitalize on its incredibly engaged user base: Pinterest users (aka Pinners) spend 2X more than users of other platforms and have 85% bigger baskets at checkout, the company shared. .

Fashion 264
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How to Cross-Post to Instagram and Facebook

Kissmetrics

The Facebook/Instagram relationship provides businesses with an opportunity to leverage the audiences and tools of both simultaneously. Have you ever thought about cross-posting on the platforms as part of your social media marketing strategy? It’s a step that could save your time and ensure campaigns go out simultaneously and consistently. Doing it well, however, requires taking the time to set the systems up right.

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Adobe’s Virtual Collaboration Bet Will Win If It Evolves Quickly

Forrester eCommerce

Helping people collaborate effectively to design experiences is a higher priority than ever. It would be high even if COVID-19 hadn’t hit us, simply because it’s increasingly clear that better experiences drive higher engagement, enrichment, retention, and recommendation. But the pandemic kicked remote work into high gear and, with it, the importance of being able […].

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Bed Bath & Beyond Boosts its Baby Creds with New Uber Delivery Partnership

Retail TouchPoints

Bed Bath & Beyond has partnered with Uber to launch on-demand delivery of baby and kids products. The app makes a large selection of products from nearly 120 buybuy BABY (a Bed Bath and Beyond subsidiary) and more than 750 Bed Bath & Beyond locations nationwide available for through Uber or Uber Eats. The selection includes essentials ranging from diapers and wipes to bath toys, as well as a variety of Bed Bath & Beyond’s home goods, from brands including Honest, Yumi, Lalo, Little S

Toys 263
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Prévisions 2022 : Expérience Collaborateur

Forrester eCommerce

Restant hétérogène, le monde du travail européen sera confronté à des différences significatives en termes de performances économiques et de niveaux d'emploi en 2022. Retrouvez nos prévisions pour l'expérience collaborateur.

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How to Accept Bitcoin and Other Crypto Payments On Your Website

Kissmetrics

Should you accept Bitcoin and other crypto payments on your website? With cryptocurrencies becoming more and more mainstream, this is a question lots of us are asking. Whether you choose to accept Bitcoin payments on your site is ultimately up to you, but if you choose to do so, it’s important you get the right setup. Should You Accept Bitcoin on Your Site?

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Adobe’s Virtual Collaboration Bet Will Win If It Evolves Fast

Forrester eCommerce

Helping people collaborate effectively to design experiences is a higher priority than ever. It would have been even if Covid-19 hadn’t hit us, simply because it’s increasingly clear that better experiences drive higher engagement, enrichment, retention, and recommendation. But the pandemic kicked remote work into high gear and, with it, the importance of being able […].

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How Long Does SEO Take? What To Expect

Inflow Insights

If someone can’t remember the name of an actor in a TV show, they Google it. If someone has a strange symptom that they’re worried about, they Google it. And, if people are considering buying a good or service, the odds are high that they’ll Google that, too. Businesses who show up higher in search engine results pages (SERPs) have a decisive advantage in reaching potential customers.

SEO 156
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The Days When SA&T Operated Solely To Train People About Security Are Vanishing

Forrester eCommerce

I’ve been living and breathing the security awareness and training (SA&T) market since joining Forrester 3.5 years ago, working closely with most vendors in this market, as well as our clients. I have seen a significant elevation in the conversation and client expectations, with vendors rushing to innovate and disrupt to meet these new expectations. […].

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What is HIPAA Compliance?

GetElastic

Bringing your commerce strategy online and digitizing your business solution is oftentimes a no brainer as it drives more convenience for your customers and creates an overall better customer experience. However, when your business strategy requires your customers to share Protected Health Information (PHI) such as medical records, health insurance records or billing details, your eCommerce strategy becomes more complex.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Prévisions 2022 : Protection des Données 

Forrester eCommerce

En octobre?2020, près d'un salarié européen sur trois a déclaré que son employeur utilisait un logiciel pour surveiller sa productivité lorsqu'il travaille à domicile. Les entreprises qui choisissent de déployer cette technologie doivent aussi se préparer à gérer certaines de ses conséquences au cours des 12 prochains mois. .

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Why are department stores a target for e-commerce spinoffs?

RetailDive

Those who've declared the Saks online-offline split a success now want the same for Macy's and Kohl's. Here's why they're vulnerable.

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Predictions 2022: As Digitization Accelerates, Lack of Equity, Labor, And Trust Plagues Healthcare

Forrester eCommerce

The resiliency of the US health system was put to the test in 2021. The trials and tribulations of fighting COVID-19 proved that recovery from the pandemic is a journey– not a destination. Amid the vaccine rollout, a series of COVID-19 waves continues to crash against a healthcare system already flooded by economic uncertainty, clinician burnout, […].

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The 3 Cs of upleveling your data strategy

RetailDive

By building a data foundation, your company will be in a better position to not only connect with consumers in a meaningful way, but also to earn lasting loyalty.

Consumer 126
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Prévisions 2022 : Assurances

Forrester eCommerce

En?2022, les assureurs s'appuieront étroitement sur les nouvelles sources de données pour exploiter des bénéfices cachés dans des domaines difficiles. .

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5 takeaways on digital innovation from Walmart's top tech executive

RetailDive

Offering contact-free shopping, boosting personalization and improving workforce efficiencies are among the key focuses for the company, according to Walmart Global CTO Suresh Kumar.

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Your Cloud Is A Platform For … Platforms

Forrester eCommerce

As a cloud analyst, I follow the latest cloud-native tech that’s transforming IT infrastructure everywhere. Today, core cloud infrastructure is more or less equivalent across the cloud service providers (CSPs). That’s why the big players now compete to see who can provide their customers with the widest array of tools with which to create their […].

Customer 195
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Top digital beauty trends for 2021

RetailDive

Now more than ever, beauty and wellness sellers have a complex set of needs ranging from communication tools, in-person and online booking, sales, and contactless payments.

Books 112
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Is Your Online Store Ready for Black Friday and Cyber Monday?

FastSpring

You’ve built your online store, mapped out a marketing campaign, and planned your social media posts and emails. What could go wrong? Ask any customer support agent. We’ve seen the chaos and can share just how blue Black Friday can be for the unprepared online retailer. It is early enough and easy enough to learn from the mistakes of others, so read on as we share the most common pitfalls encountered each year by our support team as Black Friday and Cyber Monday strategies are executed.

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It's a ho ho horrible shipping season for small businesses, too

RetailDive

Local makers have been preparing for complex holiday logistics. But a shorter supply chain may give them an edge.

Shipping 141
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Half of UK shoppers will ditch a retailer if its app crashes this Black Friday

Retail Technology Review

Almost half (46%) of Brits will stop shopping with a retailer altogether if its mobile app crashes this Black Friday. That’s according to new research from Emarsys, which examines UK consumer shopping turn-offs ahead of Black Friday.

Retail 79
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Knot Standard to sell custom clothing tech to retailers

RetailDive

Nordstrom, Bloomingdale's and Brooks Brothers all plan to use the platform, which uses AI measurements to help customers buy personal apparel.

Clothing 118
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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'What got you here, won’t get you there': Plotting the evolution of an eCommerce leader

Profitero

Commerce is transforming at a mind boggling pace. What it takes to be a good eCommerce leader at a CPG brand is evolving right along with it.

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Sequential sells activewear brands to private equity for $330M

RetailDive

The brand conglomerate struggled under a heavy debt load until it declared bankruptcy earlier this year and made plans to sell its assets.

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Online search behaviour reveals that Christmas really has come early this year – in July

Retail Technology Review

New data has shown that the UK started preparing for Christmas significantly earlier than usual this year. People began researching their Christmas purchases online as early as mid-July, a good five to six weeks ahead of the traditional uptick in seasonal interest identified in previous years.

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Bed Bath & Beyond partners with Uber to deliver baby essentials

RetailDive

Products from over 750 of the retailer's namesake stores and nearly 120 BuyBuy Baby stores will be available on the Uber and Uber Eats apps.

Retail 116
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.