Forrester eCommerce
JUNE 7, 2018
I recently saw another posting/photo from a friend in the industry that showed what amounts to “booth babes” at yet another conference, this time it wasn’t in Vegas, it was in Europe. This issue is one of importance in an industry rife with failure on lots of levels, a lack of available talent, and that […].
Kissmetrics
JUNE 7, 2018
What if the biggest source of your SEO traffic wasn’t from the front page of Google? At least, not the front page exactly. Imagine that there was a backdoor of sorts that could lead to a healthy amount of organic traffic. It’s a completely legal, whitehat SEO backdoor too, so there’s no chance you’ll be penalized. And if you leverage yourself correctly, that organic traffic can naturally turn into a sale for your e-commerce site.
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Forrester eCommerce
JUNE 7, 2018
Increasing channel diversity and automation will make interactions more complex, requiring highly-skilled agents and intelligent processes to assist them. Here’s my take on five valuable use cases for AI in the contact center.
Kissmetrics
JUNE 7, 2018
What if the biggest source of your SEO traffic wasn’t from the front page of Google? At least, not the front page exactly. Imagine that there was a backdoor of sorts that could lead to a healthy amount of organic traffic. It’s a completely legal, whitehat SEO backdoor too, so there’s no chance you’ll be penalized. And if you leverage yourself correctly, that organic traffic can naturally turn into a sale for your e-commerce site.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Forrester eCommerce
JUNE 7, 2018
Apple Takes Record Sharing To The Next Level Consumers demand access to their medical information, and Apple has answered the call. In January, Apple released an update to the Health app, enabling customers of 12 hospitals and clinics to see their medical records right on their iPhone. Months late, Apple now allows patients from over […].
Optimizely
JUNE 7, 2018
. Today’s ecommerce buyers are all over the place online — reading emails, liking posts on social, browsing ecommerce sites, scrolling for products on Amazon, and much more. But is your brand on every platform and channel that your buyers are? You most likely have a few active social channels, a great ecommerce site, and some creative paid ads on Facebook or Google.
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Optimizely
JUNE 7, 2018
. Today’s ecommerce buyers are all over the place online — reading emails, liking posts on social, browsing ecommerce sites, scrolling for products on Amazon, and much more. But is your brand on every platform and channel that your buyers are? You most likely have a few active social channels, a great ecommerce site, and some creative paid ads on Facebook or Google.
Forrester eCommerce
JUNE 7, 2018
In February 2015, Forrester predicted that the future of mobile wallets existed beyond mere payments. We argued that within five years, mobile wallets would become marketing platforms in their own right — a new channel where marketers mixed their offline and online marketing efforts. Despite the growing adoption of wallet solutions from Apple, Google, and Samsung, […].
Fastr
JUNE 7, 2018
As today’s tech-savvy consumers have become more empowered in their online shopping, their expectations have changed. They not only want to purchase; they […]. The post Crafting The Customer Journey With Visual Content appeared first on Zmags.
Ecommerce Platforms
JUNE 7, 2018
Magento is a robust solution in the world of eCommerce. Many developers and store owners rely on Magento for selling their products online. If you are among such users, you might have spent some time figuring out the best possible Magento hosting solution for your business. While Magento’s requirements are not something extraordinary, not every web hosting provider can run a Magento installation equally well.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
ROI Revolution
JUNE 7, 2018
Day 1 of IRCE is in the books, and boy, what a day it was! With sessions from top companies like Warby Parker , Plow & Hearth , Loot Crate, Pinterest , Hollister , Snapchat , and Facebook , it was wall-to-wall insights and innovations. The day started off with a keynote from Warby Parker co-founder Dave Gilboa. Dave shared how his company started in an apartment and quickly grew to a multi-billion dollar empire with over 1,500 employees and 70 stores nationwide.
OrderDynamics
JUNE 7, 2018
Weird Retail and Omnichannel Trends. As more retailers adopt omnichannel practices, it’s only a given that things in retail will get strange. Strange can be good. At other times strange are just unexpected consequences. Things are possible now that didn’t seem possible before. Evolution in retail tech has made new options a reality, and no doubt, there is more to come.
ChannelAdvisor
JUNE 7, 2018
Once upon a time, Amazon quietly launched a private label. After falling under the radar for a while, people began to notice the success of items under a new and unique brand. That brand was Pinzon. When ChannelAdvisor first reported the development back in 2009, there was a lot of speculation: Did the name, likely inspired by Vicente Yáñez Pinzón, the Spanish explorer who discovered the Amazon River, mean Amazon was behind the label?
Ecommerce Guru
JUNE 7, 2018
India’s Most Wanted Online Shopping Hub – ShopClues.com Sandeep Aggarwal founder of shopClues was realizing his vision of a. The post Why ShopClues is Seller First Choice to Start Online Business Rather than Amazon / Flipkart / eBay or Other Panels appeared first on Ecommerce Guru - Free Ecommerce Support, Help Desk, eCommerce Learning Free From Certified Partner.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Prisync
JUNE 7, 2018
Before jumping into the article, I would like to make a very quick introduction to product codes. Very basically, the universal product code is the unique identifier and digital fingerprint of your product. These codes can be used by every retailer and every marketplace to help them to keep track of sales, how much a product has sold, have a better inventory management , etc… There are main product codes for e-commerce retailers such as UPC, EAN, GTIN, JAN or ASIN.
VTNS Solutions
JUNE 7, 2018
Digital marketing in broader terms means to promote brand’s product and services through any of the electronic media. As more and more people are joining digital media platforms, brands do not want to miss this marketing opportunity. Artificial Intelligence has given a lot of power in the hand of digital marketers. Artificial Intelligence applications in digital marketing include prediction analysis, sales forecasting, AI-powered chatbots etc.
Smile.io
JUNE 7, 2018
Referral programs and points programs are often seen as two separate initiatives with different goals:
Dynamic Yield
JUNE 7, 2018
In order to create real value, personas must go beyond mere generalizations, stitching together different data sets for a more grounded understanding of each customer group. The post Turning Personas into Data-Driven Profiles for Segmentation appeared first on Dynamic Yield.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Payoneer
JUNE 7, 2018
As of July 1st, Amazon will be switching off access to the main Amazon.com site for its Australian customers due to changes in the law regarding GST. This has led to a lot of outrage and anxiety among both Aussie buyers and international sellers, who are nervous about losing their access to low-cost goods and the Australian market, respectively. However, we see it as a hidden opportunity for international Amazon sellers.
Heartland
JUNE 7, 2018
Whether it's just you and two employees or you're managing a team of 100, staffing a retail store can be tricky! You want to have the right number of sales associates on the floor at the right time to a) make you money and b) save you money! A disproportionate ratio of employees to customers means you're probably either wasting cash on unnecessary staffing costs, or missing out on sales by not having enough strong team members working the floor.
Bamboo Rose
JUNE 7, 2018
The reality is that no company ever has total control of its risk. However, that’s not to suggest that they are completely powerless either. Defining what level of risk is acceptable to your operation and remaining within these parameters, no matter the situation, will lead to fewer interruptions and breakdowns in processes — and a […]. The post A more consistent performing supply chain starts with defining your risk threshold appeared first on Bamboo Rose.
Sailthru
JUNE 7, 2018
Imagine you had 122 iPhones, all filled to capacity. If every single other person on the planet, including newborn babies and your grandmother, was in the same boat, the total number of storage-free smartphones would be 937 billion. That’s roughly how much data we collectively created in 2017. We create an incomprehensibly large amount of data and somehow, it’s projected to double every two years.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Lemonstand
JUNE 7, 2018
I see it time and time again. Companies, particularly startups, throwing money into paid acquisition channels and not getting a strong ROI, or devoting weeks to the latest spammy growth hacks which get them a customer or two for a month or so. The problem in almost every case is that the company does not understand how to optimize the entire user experience.
Salsify
JUNE 7, 2018
Delivering the best-selling product pages on Amazon as a 1P (first-party seller), can often seem like an unending battle. In order for your product to maintain a high rank on SERPs (“search engine results pages”) you must master and balance a number of factors across your organization including product content and imagery, sales velocity, inventory levels, reviews, pricing, and more.
Weebly
JUNE 7, 2018
Well-written titles and meta descriptions can effectively bring more traffic to any website. In short, title tags lead the overall topic of your page in the eyes of search engines, whereas meta descriptions are key for clickthrough from the human being searching for content that's related to your website. What are title tags and meta descriptions? The title tag is an HTML/XHTML element that defines the title of your page for search engines — people like us also see title tags just above the URL
ItemMaster
JUNE 7, 2018
Insights from Dev Ganesan, CEO of ItemMaster. Every year I look forward to Mary Meeker’s internet trends report as I always find invaluable sights from her unique way of connecting the dots in this highly disruptive environment. This year is no exception and key takeaways are: eCommerce is booming. Technology driving online shopping more efficient/cheaper, same will happen in offline shopping.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
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