Fri.Dec 01, 2023

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Retention marketing 3.0: A contrarian take on the future of ecommerce

Omnisend

Reading Time: 7 minutes I have a confession to make. I hate the word “retention.” As an email marketer, this is somewhat blasphemous to say. After all, it’s a hot topic in the DTC space. But to me, it always reeked of neediness. Can you “retain” your customers? If you beg hard enough, maybe they’ll pity you with a second purchase. Maybe not everyone sees it that way, but this is the vibe I get when I hear people geeking out over the “R” word.

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Black Friday Football Post-Game Report: A Win for Amazon, but Room for Growth

Retail TouchPoints

Our Editor’s Perspectives columns offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Remember the Black Fridays of yore? Frenzied masses lined up in the cold, then a stampeding rush to be the first to get at the discount TVs? Well, those days seem to be largely gone, and likely for the better — I don’t think anyone misses what was once an annual bodily injury count on the Saturday after Black Friday.

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Retailers: Leverage Store Associate Tools And Engage Your In-Store Teams For Customer Satisfaction

Forrester eCommerce

Forrester's Store Associate Enablement Vendor Landscape has published, and this blog breaks down how retailers can leverage these tools for their associates.

Retail 235
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Meta Preps to Bring Threads to Privacy-Conscious Europe as Musk Tells Fleeing X Advertisers to ‘Go F—’ Themselves

Retail TouchPoints

Meta is ready to launch its Twitter/X -competitor Threads in Europe this month, The Wall Street Journal reports, citing people familiar with the matter. When Threads initially launched in July 2023 it was available in most global markets, but Meta held off on launching in Europe because of that region’s strict regulations around online services and data privacy.

Consumer 234
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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A Recap Of 115 Retail Website Promotions On Black Friday And Cyber Monday 2023

Forrester eCommerce

Forrester's Retail research team highlights data insights from retailers' online Black Friday and Cyber Monday 2023 participation.

Retail 251
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7-Eleven International Buys 7-Eleven Australia for $1.1 Billion

Retail TouchPoints

7-Eleven will make a cash purchase of the 751- store 7-Eleven Australia chain for $1.71 billion Australian ( $1.1 billion U.S.). The retailer, a long-time licensee of 7-Eleven, is the country’s largest independent convenience store chain, employing more than 9,000 people across the corporate and franchise network. The transaction is expected to close during Q2 2024.

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The Harmonious New Workforce: Striking the Chords of the Modern Work Landscape with Offshore Talent

Retail TouchPoints

The era of cramped cubicles and solitary office spaces has faded into the past. In lieu of the monotonous buzz of fluorescent lights, a vibrant atmosphere of collaboration now extends far beyond the confines of traditional offices. In this modern age, talent knows no geographical bounds, spanning across time zones, cultures and continents. Distances between us are reduced to mere pixels on screens, and proximity is no longer the sole measure of productivity.

Events 218
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Thanksgiving holiday weekend sees ‘record number’ of shoppers: NRF

RetailDive

Over 200 million consumers shopped on Thanksgiving Day through Cyber Monday, surpassing expectations by more than 18 million.

Consumer 127
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Rite Aid to Shutter 31 Additional Stores as Part of Restructuring

Retail TouchPoints

Rite Aid plans to close an additional 31 stores across 12 states as part of its bankruptcy restructuring, multiple sources report. These closures join the 154 store closures that the pharmacy chain announced in October 2023. Despite these 31 additional stores, the total number of closures announced thus far is still significantly lower than the 400 to 500 stores originally predicted to be on the chopping block.

Marketing 210
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Activewear brand Bandier seeks buyer for IP, assets

RetailDive

After facing headwinds, including supply chain challenges, the brand is now conducting an expedited sale process through a bankruptcy alternative.

Supplies 112
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Responding to Activist Investor Pressure, VF Lays Off Corporate Employees

Retail TouchPoints

VF Corp. , the parent of brands such as Vans , The North Face and Timberland , has laid off approximately 500 corporate employees across the organization. The news comes about one month after the company unveiled its “Project Reinvent” transformation , which was designed to alleviate pressure from an activist investor. “As part of VF’s new Reinvent strategy, and with the aim of improving operational efficiency, we have eliminated approximately 500 salaried positions across the company globally,”

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Southwest Airlines Nears Agreement with Pilots Union on Contract

RetailWire

Southwest Airlines, along with its pilots union, is nearing an agreement on a new contract that intends to increase salaries for over 11,000 pilots.

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Retail Predictions for 2024

RIS News

Check out 10 trends that are mostly based on emerging technologies that have risen in prominence over the last couple years and are likely to have an outsized impact in 2024.

Retail 98
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Ulta CFO to retire amid 6.4% sales growth

RetailDive

Scott Settersten, who has held the role for more than a decade, will leave in April. Senior Vice President of Finance Paula Oyibo will replace him.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Transforming Inventory Visibility for the Omnichannel Consumer

RIS News

In a time where the sources of inventory supply seem to be growing, retailers face an increasingly complex challenge —delivering precise, real-time inventory data higher up the shopping funnel to meet the demands of today's omnichannel fulfillment la

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Big Lots’ net sales fall nearly 15% in Q3

RetailDive

The retailer also announced two new executives, including a chief stores officer and a leader of extreme value sourcing.

Retail 116
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Beard-care Founder on Juggling Brands

Practical eCommerce

Brio, Eric Steckling's male grooming company, was running smoothly. Then it acquired a teeth whitener. The post Beard-care Founder on Juggling Brands appeared first on Practical Ecommerce.

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Ikea celebrates sales growth with lower prices

RetailDive

The home retailer is dropping prices on hundreds of products and delivering a $54.5 million bonus payout to some of its workers.

Retail 111
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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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Being Authentic: What the 2023 Word of the Year Means for Brands 

ESW

Merriam-Webster has announced that “authentic” is its 2023 word of the year , and perhaps with good reason. In a world where it’s increasingly difficult to distinguish reality from fantasy, people want to know what is true. They crave authenticity in their daily interactions, including their interactions with brands and retailers. Shoppers want a genuine connection with the brands they choose to support.

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Ulta Beauty Triumphs Despite Economic Uncertainties

RetailWire

Ulta Beauty's shares experienced a significant boost in after-hours trading last Thursday, following its Q3 earnings call.

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The Weekly Closeout: Petco slashes outlook and what’s going on at Uoma Beauty?

RetailDive

The pet retailer missed Q3 estimates, while the makeup brand could be at risk of closure by the UK government.

Retail 98
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Most Reliable Cars According to Consumer Reports

RetailWire

See where your vehicle falls in Consumer Reports' survey of most reliable cars.

Consumer 105
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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio

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Claire’s taps Bath & Body Works vet for CFO-COO role

RetailDive

The appointment comes as the retailer is weighing the best time to go public, after withdrawing an IPO earlier this year.

Retail 91
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Is AI the Next Frontier for Macy’s New CMO?

RIS News

IHL Sees Potential for $7.5 Billion in AI-Driven Business Gains Through 2029 — Will Macy's new CMO Take This On?

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Little Words Project to open store in Mall of America

RetailDive

The brand, known for its beaded bracelets, will open its 11th store since launching in 2013.

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Spar UK donates £250,000 to FareShare

TalkingRetail

Following Spar UK’s announcement this September that the symbol group had partnered with food redistribution charity FareShare to launch its ‘Giving One Million Meals’ campaign, a donation of £250,000 has now been made to the charity.

Retail 64
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Retail's Next Frontier: Exploring and Proving the Value of AI

AI is everywhere. It’s in customer service interactions, product recommendations, marketing outreach, and yes, even commerce experiences. But not every use of AI provides the same value to your brand. In this masterclass, experts from Constructor, commercetools, Contentstack, and Orium discuss how AI can complement your composable tech stack and help bring in immediate ROI.

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Dolce & Gabbana Casa Unveils First UK Flagship Store on Brompton Road, Knightsbridge

365 Retail

Dolce & Gabbana Casa recently marked a significant milestone in its expansion by launching its first UK flagship store. Located at the distinguished 220 Brompton Road in Knightsbridge, this 3,400sq ft establishment is the brand’s inaugural standalone presence in London. This move follows the successful opening of two concept stores in Milan in 2022, showcasing the brand’s growing influence in the realm of luxury living.

Fashion 62
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A New Plant-Based, Non-Diary Kraft NotMac&Cheese Is Revealed

RetailWire

Will Kraft NotMac&Cheese become a household staple?

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MAPIC 2023: Pioneering Sustainable Growth and Innovation in Global Retail and Leisure

365 Retail

This week, the team from 365Retail was in Cannes for the annual MAPIC event, held from November 28 to 30 at the Palais des Festivals. The event, a key gathering for the retail, leisure, and hospitality industry, organised by Reed Exhibitions, was a hive of excitement and bustling activity. Showcasing the latest urban regeneration projects transforming cities globally, it covered major European cities as well as international projects from Saudi Arabia, Kuwait, India, Iraq, and Kyrgyzstan.

Leisure 62
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Doom Spending By US Consumers Results From Financial Stress

RetailWire

Don't let doom spending ruin your finances.

Consumer 105
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2024’s Retail Odyssey: Going Small, Artificial, and Augmented!

Speaker: Kelly Goetsch - Chief Strategy Officer at Commercetools | Jason Cottrel - CEO & Founder at Orium | and guest speaker Brendan Witcher - VP, Principal Analyst at Forrester

Significant modifications are on the horizon for digital commerce in retail and customer experience come 2024. The pace of tech shifts will intensify, businesses are set to defund legacy solutions, and attractive opportunities will surface as social and retail media players join forces. To stay ahead of the curve, digital leaders are experimenting with less risky initiatives and scaling back on outdated projects that no longer yield impactful results.