Fri.Mar 29, 2024

article thumbnail

528: TikTok Shop, AI, Meta Ads & More Gossip – ECF Recap Part 2 With Toni Herrbach

My Wife Quit Her Job

Last week, Toni and I attended the Ecommerce Fuel Live event in New Orleans, LA. This is part 2 of a series where we cover the gossip, the hallway conversations, the sessions, and some of the trends that we saw at ECF Live. What You’ll Learn The new trends with Tiktok shop, AI, and Meta Ads Recap of day 3 of the Ecommerce Fuel Live event What most sellers are having problems with Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the

Events 296
article thumbnail

E.l.f. Creates Original Song to Celebrate First-Ever TikTok Shop Super Brand Day Sale

Retail TouchPoints

E.l.f. Cosmetics will be the first brand featured in a TikTok Shop Super Brand Day, which will put the brand front and center on the social media platform from March 31 to April 3, 2024. The special TikTok activation will complement E.l.f.’s larger celebration of the brand’s 20th anniversary and also mark its one-year anniversary on TikTok Shop. E.l.f was an early adopter of the TikTok platform as well as its Shop functionality. “E.l.f. has thrived on TikTok Shop by creatively engaging wit

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lands’ End lays off 10% of corporate workforce

RetailDive

Most of those layoffs came in January, though some were the result of earlier changes to the retailer's sourcing organization.

Retail 133
article thumbnail

BJ’s Wholesale Club Plans to Open 12 New Stores, 15 Gas Stations by Q1 2025

Retail TouchPoints

BJ’s Wholesale Club will open five warehouse club stores in Tennessee, South Carolina, Florida and Indiana. These will be the first of 12 new locations planned for BJ’s 2024 fiscal year, which will end in February 2025; the retailer also plans to open 15 gas stations during this period. The new stores will be located in: Maryville, Tenn., in the Knoxville market, BJ’s fourth location in the Volunteer State; Myrtle Beach, S.C., the second store in the Palmetto State; Palm Coast and West Palm Beac

article thumbnail

AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

article thumbnail

Clinique expands reach with launch of Amazon storefront

RetailDive

Parent company Estée Lauder is leaning into the e-commerce giant’s platform, with more of its brands planning storefronts there in the coming months.

eCommerce 124
article thumbnail

The Average CMO Tenure is at its Lowest Level in More Than a Decade: What Should Retail and CPG Brands Know?

Retail TouchPoints

Data from Statista shows that the average tenure of chief marketing officers (CMOs) at the leading 100 advertisers in the United States reached 39.6 months – or 3.3 years. Before the pandemic, the average stood above 40 months. This is the lowest level in more than a decade. What is going wrong? The Failing Security of Traditional Demographic Indicators The high turnover of CMOs isn’t just a statistic; it’s a loud wake-up call.

More Trending

article thumbnail

Home Depot Rebrands Retail Media Network as Orange Apron Media

Retail TouchPoints

The Home Depot has revamped and rebranded its retail media network, which first launched in 2018. Previously known as Retail Media+, the offering has been renamed Orange Apron Media. The announcement was made at the retailer’s inaugural in-person retail media marketing summit, where Melanie Babcock , VP of Orange Apron Media and Monetization, walked supplier partners through customer insights, new retail media product offerings, measurement capabilities and best practices for the upcoming year.

Retail 260
article thumbnail

Despite last year’s declines, Torrid could grab more market share

RetailDive

The plus-size leader faces ongoing reluctance to spend on discretionary goods, but has inventory control and other strengths on its side.

Marketing 115
article thumbnail

#RICE24 Community Convos: Justin Tichy, Chief Operating Officer, Petco 

Retail TouchPoints

According to the American Pet Products Association, Americans spent $136.8 billion on their pets in 2022, up from $123.6 billion in 2021. And a lot of these consumers are millennials and Gen Z, who have adopted entirely new ways of browsing, buying and engaging with brands.

article thumbnail

A Creator on YouTube Earns $20,000 a Month to Make 1-Minute Videos

RetailWire

In a bid to beat rival platforms like Instagram and TikTok, YouTube has revealed that numerous creators are now monetizing their short videos on the platform and earning a sizable paycheck.

105
105
article thumbnail

Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

article thumbnail

Knix signs Gabrielle Union as global brand ambassador

RetailDive

The actor will be featured in the new “Knix for Life” campaign and will be involved in events and other initiatives for the period care brand.

Events 105
article thumbnail

Kroger Shuts Down E-Commerce Spoke Facilities in Texas and Florida

RetailWire

Kroger, the grocery chain, has announced the closure of three spoke facilities in its e-commerce operations in Texas and Florida. This decision marks a strategic shift for the company in its efforts to streamline operations and enhance efficiency.

eCommerce 105
article thumbnail

Perfect Corp. improves 3D modeling for virtual jewelry try-on

RetailDive

The latest update allows brands to use Graphics Library Transmission Format 2.0 files, which offer more detailed textures and lighting.

Jewelry 105
article thumbnail

BGR Media Founder on AI Upheaval

Practical eCommerce

The consumer tech site has long relied on traffic from organic search. Then came AI-generated content. The post BGR Media Founder on AI Upheaval appeared first on Practical Ecommerce.

eCommerce 102
article thumbnail

Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

article thumbnail

7-Eleven Unveils Hot Dog-Flavored Drink

RetailWire

7-Eleven has revealed an array of new 7-Select sparkling waters sporting bold and innovative flavors. Partnering with Miracle Seltzer, 7-Eleven is introducing Lemon Lime, Green Apple, Sweet Orange, and the surprising addition of Hot Dog flavor.

article thumbnail

Fueling Retail Expansion: Exploring Financing Options For Business Growth

RetailMinded

For retailers looking to expand their operations, securing financing is a crucial step to fuel growth. Whether opening new locations, renovating existing stores, or investing in technology and inventory, retail expansion requires significant capital investment. Financing this growth remains a significant challenge for many retailers, from small boutiques to large chains.

article thumbnail

SpaceX’s ‘Affordable’ Journey to Mars

RetailWire

SpaceX CEO Elon Musk has proposed an ambitious plan to make travel to Mars affordable for the masses. Musk envisions a ticket price of $100,000, believing it could be achievable for most individuals through hard work and saving.

Travel 98
article thumbnail

Roundel Media Studio: What to Expect From Target’s New Self-Service Platform

CPC Strategy

Commerce Roundel Media Studio: What to Expect From Target’s New Self-Service Platform By Tinuiti Team Mar 29 2024 Roundel™ Media Studio (RMS) has arrived, revolutionizing Target’s advertising game. This self-service platform offers seamless activation, management, and analysis of Target Product Ads, with more solutions on the horizon.

article thumbnail

🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

article thumbnail

Amazon Secures Bally Sports RSN Streaming

RetailWire

In a bid to bounce back from bankruptcy, Diamond Sports, parent company of Bally Sports RSNs, struck a deal in January that ropes in Amazon as a minority investor.

98
article thumbnail

The Weekly Closeout: Beyond partners with X as Miniso pops up in Times Square

RetailDive

The home retailer’s social media deal involves short- and long-form content. Meanwhile, Miniso’s store concept follows a successful flagship in New York.

article thumbnail

Spirit Adds More Nonstop Flights to Standard Routes

RetailWire

The airline will add even more nonstop flights to its roster of locations the company services.

Travel 98
article thumbnail

4 Best Video Automation Tools To Enhance Your Retail Marketing Strategy In 2024

RetailMinded

Videos have lots of potential for reaching a large audience. However, many will agree that videos are difficult work, and some may not even know where to begin. Videos need time and commitment, but sometimes, you might not have enough time to put in the work. That’s why video automation tools were created. In this article, we will dive deeper into learning more about which video automation tools you can use for your retail marketing strategy this year.

article thumbnail

5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

article thumbnail

Xiaomi Unveils EV $4K Cheaper Than Tesla’s Model 3

RetailWire

As the battle to bring the most cost-effective electric vehicles to the market heats up, the Chinese smartphone company Xiaomi announced that its first electric car will go on sale for significantly less than Tesla's Model 3.

article thumbnail

What Is the Best Way to Integrate Shopify With Social Media?

Digital Doughnut

A step-by-step guide on integrating social media with your Shopify store. A step-by-step guide on integrating social media with your Shopify store.

article thumbnail

loanDepot and MLB Bring Back Ballpark Bingo

RetailWire

loanDepot, the Official Mortgage Provider of Major League Baseball (MLB), is reviving its beloved "Ballpark Bingo: A Celebration of Firsts" campaign for the 2024 season, aiming to further captivate fans in America’s favorite pastime through an interactive sweepstakes.

59
article thumbnail

Why An Employee App Is A Total Game-Changer for Your Workforce

RetailMinded

You know how it goes – you’ve got these awesome employees that keep your company running smoothly. But are you doing everything you can to make their lives easier and keep them engaged with vivid desktop alerts ? Well, let me tell you – an employee app is gonna be a total game-changer for your workplace. Now, I get it, you’re probably thinking “Another app?

Games 52
article thumbnail

The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

article thumbnail

Easter Sunday 2024: What Stores Are Open and Closed?

RetailWire

Easter Sunday 2024 is fast approaching, and if you're eyeing some last-minute shopping, it's crucial to know which stores are open and which ones are closed for the holiday.

52
article thumbnail

Crypto King Sam Bankman-Fried Sentenced to 25 Years for Fraud

RetailWire

The founder of FTX trading will spend over two decades in prison for his crimes.