Thu.Nov 30, 2023

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The Carrot of a Bigger Market is More Powerful Than the Stick of Legal Action in Driving Web Accessibility Investment, New Research Finds

Digital Doughnut

Getting web accessibility right is a massive commercial opportunity. The World Health Organization estimates that 1.3bn people worldwide are living with some form of impairment. The benefits of making it easier for even some of them to use your web properties could be huge, including expanding your reach and improving web performance.

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So What Happens If Cigna Merges With Humana?

Forrester eCommerce

Cigna has set its sights on Humana and plans to close a cash and stock deal to acquire its fellow insurer before the year’s end, according to The Wall Street Journal. STAT News talked about this possibility several weeks ago, in the context of Cigna potentially selling off its Medicare Advantage (MA) business.

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True Classic Boosts Post-Purchase Email CTR by 1.87%

Retail TouchPoints

True Classic ’s use of the ParcelLab post-purchase experience and returns management solution has helped the T-shirt and activewear brand boost its email click-through rate (CTR) and open rate by 1.87% and 6.55% respectively compared to the brand’s previous provider. Additionally, True Classic has seen a 22.47% increase in order rates and a 34.78% increase in per-email revenue.

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Customer Obsession Awards — Nominations Wanted

Forrester eCommerce

The 2023 Customer Obsession Awards will recognize organizations and executives who put customers at the center of everything — and, in the process, accelerate growth, customer loyalty, and employee engagement. Learn more and nominate yourself now.

Customer 228
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How To Drive Retail Results With Integrated Tech And UX Design

Speaker: Jennifer Wright and Nick Barron

Navigating the complexities of e-commerce requires more than just the right technology - It demands a holistic strategy that aligns platform capabilities with customer- centric design and marketing. This webinar will provide a roadmap for building a robust e-commerce strategy, guiding you through key decisions from platform selection to creating user experiences that convert, and leverage digital marketing to reach and retail customers.

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Party City Debuts New Online Party-Planning Marketplace in Las Vegas

Retail TouchPoints

Party City has launched a new digital party-planning marketplace, aptly called Party+ Marketplace , that brings together local vendors and service providers with the retailers’ range of party supplies. The new offering, which was developed in partnership with marketplace SaaS solution Mirakl , is initially available only in the Las Vegas area, but Party City said it plans to eventually expand the offering to other major U.S. cities.

Supplies 275
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Consumers, COP28, And The Green Market Revolution

Forrester eCommerce

With UN Climate Change Conference COP28 starting today in Dubai, increased media and activist attention on the implications of climate change is shaping consumers’ perceptions of and attitudes toward environmental sustainability.

Consumer 228

More Trending

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Musk’s Message Marks X’s Official Breakup With Big Brands

Forrester eCommerce

It’s not every day that a prominent business owner tells its revenue suppliers to “go f— [themselves],” but that’s exactly what Elon Musk said to X advertisers yesterday during The New York Times’ DealBook Summit — not once but three times (the latter instance using the acronym “GFY”).

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Hearst Looks to Lead Media-Driven Ecommerce with New Digital Marketplace

Retail TouchPoints

Leading media company Hearst is “embracing the digital economy,” with plans to develop an ecommerce marketplace for its publications across fashion, do-it-yourself (DIY), home improvement and lifestyle. The unified shopping experience is being developed in partnership with experience innovation company Valtech and will be built on the Vtex commerce platform.

eCommerce 252
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Salesforce Now Available On AWS Marketplace

Forrester eCommerce

Salesforce and Amazon Web Services announced earlier this week that Salesforce will be available on the AWS Marketplace. This has multiple implications for Salesforce customers, including: The ability to save money through AWS discounts.

Customer 212
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Hudson’s Bay Names Former President as New CEO

Retail TouchPoints

Hudson’s Bay has tapped Liz Rodbell, who had served as the retailer’s President from 2013 to 2017, as its new CEO and President, effective Dec. 1, 2023. In her previous stint with the company, Rodbell also was President of Lord & Taylor , following roles as EVP of Merchandising and Chief Merchant for both divisions of the company. Rodbell will replace Sophia Hwang-Judiesch, who is leaving the President post to pursue another opportunity.

Customer 251
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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

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Are Scaled And Digital-Led Customer Success The Same Thing? Inconceivable!

Forrester eCommerce

Digital-led and scaled customer success are often confused for each other. Learn the difference in this blog post.

Customer 212
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Ebay Invests in Trading Card Company as Part of New Agreement

Retail TouchPoints

Ebay and COMC , which stands for Check Out My Collectibles, have entered a commercial agreement that includes an investment by Ebay in the trading card hobby marketplace. COMC employs nearly 300 people and has 200,000 square feet of distribution space to support its deep catalog and fulfillment capabilities. Recently Ebay has been sharpening its focus on enthusiasts , and in July 2023 the retailer opened its trading card vault to external submissions of high-end items that had not been purchased

Hobbies 162
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Webinar Recap: Practical Applications of AI in Retail

Fastr

For a deep-dive into AI’s significance in the retail industry, Fastr CTO, Ryan Breen, and JRNI SVP of Engineering, Yuan Cheng, joined forces for our latest webinar, Practical Applications of AI in Retail.

Webinar 147
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What Is Inclusive Marketing? | Salsify

Salsify

Sometimes marketing isn’t just about memorable slogans or eye-catching visuals, but speaking a language that all of your potential customers can appreciate — and it’s at least one reason why inclusive marketing practices are gaining increased traction all over the marketing world.

Marketing 143
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4 Best Practices for Ensuring Success in International Markets Ahead of Peak Season

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

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Kesslers London Announces Management-Led Acquisition

365 Retail

Kesslers London has recently undergone a management-led acquisition, transitioning from its previous ownership under the PFI Group. This acquisition represents a pivotal moment in the history of Kesslers London and Proportion London , setting the stage for a future aligned with the company’s long-term objectives. The management team’s decision to take ownership is indicative of their dedication to preserving the brand’s longstanding reputation for quality, creativity, and innov

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VF Corp lays off 500 salaried employees amid turnaround

RetailDive

The job cuts come weeks after an activist investor demanded the conglomerate slash $300 million in expenses.

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How Topic Authority Impacts SEO

Practical eCommerce

Google's assesment of expertise and trust is critical in achieving top rankings. The post How Topic Authority Impacts SEO appeared first on Practical Ecommerce.

SEO 106
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Victoria’s Secret swings to $71M loss in Q3

RetailDive

A revamped loyalty program is delivering results, but the company’s marketing has become confusing, some analysts say.

Marketing 122
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A Blueprint for B2B Commerce

In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.

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November 2023 SEO News Recap

ROI Revolution

Welcome to our November 2023 SEO News Recap! Last month, we shared updates on several algorithm updates that have been released recently, how Google is expanding its AI search experience, and more. In this month’s update, we have the latest on recent core algorithm updates, AI-augmented search creating content for users vs. for Google, and more. Jump to each November 2023 SEO news topic using the links below: Google Releases the November 2023 Core & Reviews Algorithm Updates Make Content Cha

SEO 78
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The Backroom: What’s the deal with EBITDA?

RetailDive

The earnings metric is widely used despite critics. But how does its usage vary across brands, and how much leeway do companies have with it?

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Lindt launches limited edition Lindor Irish Cream

TalkingRetail

Lindt has introduced Lindor Irish Cream, a new limited-edition flavour, for the festive season. New Lindor Festive Edition Milk and Assorted box’s and a new designed Lindor Sharing tin have also launched for Christmas.

Retail 78
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Express CEO acknowledges merchandising missteps

RetailDive

Sales and comps fell at the company’s namesake banner and UpWest, but the Bonobos acquisition pushed overall sales up 5%.

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Loyalty 101: How To Turn Browsers Into Buyers For Lasting Engagement

Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes

Say goodbye to one-size-fits-all retail, and say hello to experiences that keep your customers coming back for more! Customer loyalty isn’t just earned - it’s cultivated through meaningful engagement with the help of data. This webinar will take you behind the scenes of how top retailers turn customer data into personalized experiences that drive engagement and retention.

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The CTV Blueprint: Illuminating the Path to Successful CTV Advertising

RIS News

Choosing the right marketing solution can be overwhelming given the choices today. This Connected TV (CTV) Buyer’s Guide simplifies the process. This essential guide offers a decision-making tool for platform selection, solutions for common CTV issues, platform comparisons, tips for success and omnichannel integration strategies.

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Burlington leans on inventory management to boost margins

RetailDive

After working through reserve stocks, the retailer has learned to increase merchandise turnover by distributing goods to stores more quickly.

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How 2 Ecommerce Brands Use Loyalty Programs After Black Friday Cyber Monday

Smile.io

Black Friday and Cyber Monday (BFCM) have now come and gone, with a full focus now on the holiday retail season. For ecommerce brands, Q4 is the big star of the year and a period in time where brands can acquire more customers, build upon the yearly momentum, and grow revenue.  Based on Shopify’s data , this Black Friday and Cyber Monday was a record-breaking period, where Shopify merchants reached $9.3 billion in global sales, a 24% increase from 2022.

Jewelry 86
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Best Buy to offer deliveries via DoorDash

RetailDive

The partnership marks the first national consumer electronics retailer available on the DoorDash marketplace.

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How to Navigate Revenue and Expense Management: Competitive Insights for Financial Success

Speaker: Hilary Akhaabi, PhD - Founder, Chief Financial & Operations Officer at Go Africa Global

In the fast-paced world of corporate finance, staying ahead of the curve is crucial for sustainable growth and profitability. This exclusive webinar with leading expert Hilary Akhaabi, PhD, will teach you practical ways to navigate complex financial landscapes and enhance your company's revenue management capabilities. Whether you're aiming to refine your financial strategies or seeking innovative solutions to drive performance, this new session is for you!

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Rite Aid Closing Stores as a Result of Restructuring Efforts

RetailWire

Rite Aid is closing 31 additional stores on top of the 100 locations already planned to be closed.

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Lulus to open first retail store in years

RetailDive

The fashion company's space in California is 6,000 square feet and comes after the brand hosted a pop-up in the area.

Fashion 93
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How Do eBay’s Promoted Listings Advanced Ads Work?

CPC Strategy

eBay Promoted Listings Advanced ads have come out of beta just in time for Holiday 2023. These cost-per-click ads give sellers and brands “priority access to placements across eBay” with targeting and budgeting options that make advertising on eBay more turnkey—and affordable—than you might think.

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Starbucks Makes It Easier for Stores To Pause Mobile Ordering

RetailWire

Starbucks is adding a new internal feature that can be used to halt mobile orders.

Mobile 105
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Optimizing Frontend Delivery in Composable Commerce: The Buy vs Build Decision