Thu.Nov 30, 2023

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The Carrot of a Bigger Market is More Powerful Than the Stick of Legal Action in Driving Web Accessibility Investment, New Research Finds

Digital Doughnut

Getting web accessibility right is a massive commercial opportunity. The World Health Organization estimates that 1.3bn people worldwide are living with some form of impairment. The benefits of making it easier for even some of them to use your web properties could be huge, including expanding your reach and improving web performance.

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Party City Debuts New Online Party-Planning Marketplace in Las Vegas

Retail TouchPoints

Party City has launched a new digital party-planning marketplace, aptly called Party+ Marketplace , that brings together local vendors and service providers with the retailers’ range of party supplies. The new offering, which was developed in partnership with marketplace SaaS solution Mirakl , is initially available only in the Las Vegas area, but Party City said it plans to eventually expand the offering to other major U.S. cities.

Supplies 253
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So What Happens If Cigna Merges With Humana?

Forrester eCommerce

Cigna has set its sights on Humana and plans to close a cash and stock deal to acquire its fellow insurer before the year’s end, according to The Wall Street Journal. STAT News talked about this possibility several weeks ago, in the context of Cigna potentially selling off its Medicare Advantage (MA) business.

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True Classic Boosts Post-Purchase Email CTR by 1.87%

Retail TouchPoints

True Classic ’s use of the ParcelLab post-purchase experience and returns management solution has helped the T-shirt and activewear brand boost its email click-through rate (CTR) and open rate by 1.87% and 6.55% respectively compared to the brand’s previous provider. Additionally, True Classic has seen a 22.47% increase in order rates and a 34.78% increase in per-email revenue.

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A Blueprint for B2B Commerce

In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.

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Customer Obsession Awards — Nominations Wanted

Forrester eCommerce

The 2023 Customer Obsession Awards will recognize organizations and executives who put customers at the center of everything — and, in the process, accelerate growth, customer loyalty, and employee engagement. Learn more and nominate yourself now.

Customer 235
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Investment Firm Acquires Rover Pet Care Marketplace

Retail TouchPoints

Online pet care marketplace Rover Group has been acquired by private equity funds managed by Blackstone in an all-cash transaction valued at approximately $2.3 billion. Rover was created to provide an alternative to relying on friends, family, neighbors and/or boarding facilities for pet care. Over the years, offerings on Rover have grown to include five core services addressing both daytime and overnight needs.

Books 243

More Trending

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Hearst Looks to Lead Media-Driven Ecommerce with New Digital Marketplace

Retail TouchPoints

Leading media company Hearst is “embracing the digital economy,” with plans to develop an ecommerce marketplace for its publications across fashion, do-it-yourself (DIY), home improvement and lifestyle. The unified shopping experience is being developed in partnership with experience innovation company Valtech and will be built on the Vtex commerce platform.

eCommerce 219
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Musk’s Message Marks X’s Official Breakup With Big Brands

Forrester eCommerce

It’s not every day that a prominent business owner tells its revenue suppliers to “go f— [themselves],” but that’s exactly what Elon Musk said to X advertisers yesterday during The New York Times’ DealBook Summit — not once but three times (the latter instance using the acronym “GFY”).

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Hudson’s Bay Names Former President as New CEO

Retail TouchPoints

Hudson’s Bay has tapped Liz Rodbell, who had served as the retailer’s President from 2013 to 2017, as its new CEO and President, effective Dec. 1, 2023. In her previous stint with the company, Rodbell also was President of Lord & Taylor , following roles as EVP of Merchandising and Chief Merchant for both divisions of the company. Rodbell will replace Sophia Hwang-Judiesch, who is leaving the President post to pursue another opportunity.

Customer 217
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Salesforce Now Available On AWS Marketplace

Forrester eCommerce

Salesforce and Amazon Web Services announced earlier this week that Salesforce will be available on the AWS Marketplace. This has multiple implications for Salesforce customers, including: The ability to save money through AWS discounts.

Customer 217
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How Harry Rosen Turns Targeted Personalization Data into Retail Loyalty

Speaker: Shaunna Bruton and Kailey Holmes

Unlock the potential of customer data to create personalized retail experiences that resonate with your audience. This webinar will explore the critical role of customer data in modern retail, providing you with strategies to collect, analyze, and apply data to enhance personalization. Learn from leading retailers, like Harry Rosen, and experts on how to turn data into actionable insights that drive customer satisfaction and loyalty.

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Ebay Invests in Trading Card Company as Part of New Agreement

Retail TouchPoints

Ebay and COMC , which stands for Check Out My Collectibles, have entered a commercial agreement that includes an investment by Ebay in the trading card hobby marketplace. COMC employs nearly 300 people and has 200,000 square feet of distribution space to support its deep catalog and fulfillment capabilities. Recently Ebay has been sharpening its focus on enthusiasts , and in July 2023 the retailer opened its trading card vault to external submissions of high-end items that had not been purchased

Hobbies 162
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Are Scaled And Digital-Led Customer Success The Same Thing? Inconceivable!

Forrester eCommerce

Digital-led and scaled customer success are often confused for each other. Learn the difference in this blog post.

Customer 217
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Webinar Recap: Practical Applications of AI in Retail

Fastr

For a deep-dive into AI’s significance in the retail industry, Fastr CTO, Ryan Breen, and JRNI SVP of Engineering, Yuan Cheng, joined forces for our latest webinar, Practical Applications of AI in Retail.

Webinar 147
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What Is Inclusive Marketing? | Salsify

Salsify

Sometimes marketing isn’t just about memorable slogans or eye-catching visuals, but speaking a language that all of your potential customers can appreciate — and it’s at least one reason why inclusive marketing practices are gaining increased traction all over the marketing world.

Marketing 158
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Optimizing Frontend Delivery in Composable Commerce: The Buy vs Build Decision

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Kesslers London Announces Management-Led Acquisition

365 Retail

Kesslers London has recently undergone a management-led acquisition, transitioning from its previous ownership under the PFI Group. This acquisition represents a pivotal moment in the history of Kesslers London and Proportion London , setting the stage for a future aligned with the company’s long-term objectives. The management team’s decision to take ownership is indicative of their dedication to preserving the brand’s longstanding reputation for quality, creativity, and innov

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How Topic Authority Impacts SEO

Practical eCommerce

Google's assesment of expertise and trust is critical in achieving top rankings. The post How Topic Authority Impacts SEO appeared first on Practical Ecommerce.

SEO 107
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VF Corp lays off 500 salaried employees amid turnaround

RetailDive

The job cuts come weeks after an activist investor demanded the conglomerate slash $300 million in expenses.

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November 2023 SEO News Recap

ROI Revolution

Welcome to our November 2023 SEO News Recap! Last month, we shared updates on several algorithm updates that have been released recently, how Google is expanding its AI search experience, and more. In this month’s update, we have the latest on recent core algorithm updates, AI-augmented search creating content for users vs. for Google, and more. Jump to each November 2023 SEO news topic using the links below: Google Releases the November 2023 Core & Reviews Algorithm Updates Make Content Cha

SEO 78
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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

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Victoria’s Secret swings to $71M loss in Q3

RetailDive

A revamped loyalty program is delivering results, but the company’s marketing has become confusing, some analysts say.

Marketing 117
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Lindt launches limited edition Lindor Irish Cream

TalkingRetail

Lindt has introduced Lindor Irish Cream, a new limited-edition flavour, for the festive season. New Lindor Festive Edition Milk and Assorted box’s and a new designed Lindor Sharing tin have also launched for Christmas.

Retail 78
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The Backroom: What’s the deal with EBITDA?

RetailDive

The earnings metric is widely used despite critics. But how does its usage vary across brands, and how much leeway do companies have with it?

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The CTV Blueprint: Illuminating the Path to Successful CTV Advertising

RIS News

Choosing the right marketing solution can be overwhelming given the choices today. This Connected TV (CTV) Buyer’s Guide simplifies the process. This essential guide offers a decision-making tool for platform selection, solutions for common CTV issues, platform comparisons, tips for success and omnichannel integration strategies.

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Composable Commerce Reference Architecture 2024 Edition

Achieve more with your commerce with the help of Orium’s Composable Commerce Reference Architecture 2024 Edition. Presented in partnership with commercetools, Contentstack, and Google Cloud, this edition is packed with new insights and practical examples to help you navigate changes in digital commerce and construct an adaptable tech stack optimized for efficiency and scalability.

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Express CEO acknowledges merchandising missteps

RetailDive

Sales and comps fell at the company’s namesake banner and UpWest, but the Bonobos acquisition pushed overall sales up 5%.

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Rite Aid Closing Stores as a Result of Restructuring Efforts

RetailWire

Rite Aid is closing 31 additional stores on top of the 100 locations already planned to be closed.

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Best Buy to offer deliveries via DoorDash

RetailDive

The partnership marks the first national consumer electronics retailer available on the DoorDash marketplace.

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Starbucks Makes It Easier for Stores To Pause Mobile Ordering

RetailWire

Starbucks is adding a new internal feature that can be used to halt mobile orders.

Mobile 105
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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail.

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Burlington leans on inventory management to boost margins

RetailDive

After working through reserve stocks, the retailer has learned to increase merchandise turnover by distributing goods to stores more quickly.

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How 2 Ecommerce Brands Use Loyalty Programs After Black Friday Cyber Monday

Smile.io

Black Friday and Cyber Monday (BFCM) have now come and gone, with a full focus now on the holiday retail season. For ecommerce brands, Q4 is the big star of the year and a period in time where brands can acquire more customers, build upon the yearly momentum, and grow revenue.  Based on Shopify’s data , this Black Friday and Cyber Monday was a record-breaking period, where Shopify merchants reached $9.3 billion in global sales, a 24% increase from 2022.

Jewelry 71
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Lulus to open first retail store in years

RetailDive

The fashion company's space in California is 6,000 square feet and comes after the brand hosted a pop-up in the area.

Fashion 87
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Detroit Wireless Charging Road Is the First in the Nation

RetailWire

Get ready to ride on the electrifying Detroit wireless charging road.

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The Pragmatic Guide to Composability

Be empowered to master the digital landscape and implement modular and adaptable composable technologies. Authored by Orium, The Pragmatic Guide to Composability takes readers on a journey from composable’s beginnings to common misconceptions about the approach, then concludes with strategies for choosing implementations that result in quick wins to grow your ROI.