Thu.Nov 30, 2023

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The Carrot of a Bigger Market is More Powerful Than the Stick of Legal Action in Driving Web Accessibility Investment, New Research Finds

Digital Doughnut

Getting web accessibility right is a massive commercial opportunity. The World Health Organization estimates that 1.3bn people worldwide are living with some form of impairment. The benefits of making it easier for even some of them to use your web properties could be huge, including expanding your reach and improving web performance.

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Use Biden’s Executive Order To Jumpstart Your Responsible AI Practice

Forrester eCommerce

At the end of October, the Biden White House issued a comprehensive Executive Order on Artificial Intelligence, touching on topics such as advancing American AI leadership and encouraging AI innovation. Much of the 100 plus page document focuses on mitigating AI risk and promoting responsibility.

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True Classic Boosts Post-Purchase Email CTR by 1.87%

Retail TouchPoints

True Classic ’s use of the ParcelLab post-purchase experience and returns management solution has helped the T-shirt and activewear brand boost its email click-through rate (CTR) and open rate by 1.87% and 6.55% respectively compared to the brand’s previous provider. Additionally, True Classic has seen a 22.47% increase in order rates and a 34.78% increase in per-email revenue.

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So What Happens If Cigna Merges With Humana?

Forrester eCommerce

Cigna has set its sights on Humana and plans to close a cash and stock deal to acquire its fellow insurer before the year’s end, according to The Wall Street Journal. STAT News talked about this possibility several weeks ago, in the context of Cigna potentially selling off its Medicare Advantage (MA) business.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Party City Debuts New Online Party-Planning Marketplace in Las Vegas

Retail TouchPoints

Party City has launched a new digital party-planning marketplace, aptly called Party+ Marketplace , that brings together local vendors and service providers with the retailers’ range of party supplies. The new offering, which was developed in partnership with marketplace SaaS solution Mirakl , is initially available only in the Las Vegas area, but Party City said it plans to eventually expand the offering to other major U.S. cities.

Supplies 220
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Customer Obsession Awards — Nominations Wanted

Forrester eCommerce

The 2023 Customer Obsession Awards will recognize organizations and executives who put customers at the center of everything — and, in the process, accelerate growth, customer loyalty, and employee engagement. Learn more and nominate yourself now.

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Consumers, COP28, And The Green Market Revolution

Forrester eCommerce

With UN Climate Change Conference COP28 starting today in Dubai, increased media and activist attention on the implications of climate change is shaping consumers’ perceptions of and attitudes toward environmental sustainability.

Consumer 235
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Hearst Looks to Lead Media-Driven Ecommerce with New Digital Marketplace

Retail TouchPoints

Leading media company Hearst is “embracing the digital economy,” with plans to develop an ecommerce marketplace for its publications across fashion, do-it-yourself (DIY), home improvement and lifestyle. The unified shopping experience is being developed in partnership with experience innovation company Valtech and will be built on the Vtex commerce platform.

eCommerce 189
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Musk’s Message Marks X’s Official Breakup With Big Brands

Forrester eCommerce

It’s not every day that a prominent business owner tells its revenue suppliers to “go f— [themselves],” but that’s exactly what Elon Musk said to X advertisers yesterday during The New York Times’ DealBook Summit — not once but three times (the latter instance using the acronym “GFY”).

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Hudson’s Bay Names Former President as New CEO

Retail TouchPoints

Hudson’s Bay has tapped Liz Rodbell, who had served as the retailer’s President from 2013 to 2017, as its new CEO and President, effective Dec. 1, 2023. In her previous stint with the company, Rodbell also was President of Lord & Taylor , following roles as EVP of Merchandising and Chief Merchant for both divisions of the company. Rodbell will replace Sophia Hwang-Judiesch, who is leaving the President post to pursue another opportunity.

Customer 187
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Salesforce Now Available On AWS Marketplace

Forrester eCommerce

Salesforce and Amazon Web Services announced earlier this week that Salesforce will be available on the AWS Marketplace. This has multiple implications for Salesforce customers, including: The ability to save money through AWS discounts.

Customer 217
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Ebay Invests in Trading Card Company as Part of New Agreement

Retail TouchPoints

Ebay and COMC , which stands for Check Out My Collectibles, have entered a commercial agreement that includes an investment by Ebay in the trading card hobby marketplace. COMC employs nearly 300 people and has 200,000 square feet of distribution space to support its deep catalog and fulfillment capabilities. Recently Ebay has been sharpening its focus on enthusiasts , and in July 2023 the retailer opened its trading card vault to external submissions of high-end items that had not been purchased

Hobbies 162
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Are Scaled And Digital-Led Customer Success The Same Thing? Inconceivable!

Forrester eCommerce

Digital-led and scaled customer success are often confused for each other. Learn the difference in this blog post.

Customer 217
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Webinar Recap: Practical Applications of AI in Retail

Zmags

For a deep-dive into AI’s significance in the retail industry, Fastr CTO, Ryan Breen, and JRNI SVP of Engineering, Yuan Cheng, joined forces for our latest webinar, Practical Applications of AI in Retail.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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What Is Inclusive Marketing? | Salsify

Salsify

Sometimes marketing isn’t just about memorable slogans or eye-catching visuals, but speaking a language that all of your potential customers can appreciate — and it’s at least one reason why inclusive marketing practices are gaining increased traction all over the marketing world.

Marketing 134
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Kesslers London Announces Management-Led Acquisition

365 Retail

Kesslers London has recently undergone a management-led acquisition, transitioning from its previous ownership under the PFI Group. This acquisition represents a pivotal moment in the history of Kesslers London and Proportion London , setting the stage for a future aligned with the company’s long-term objectives. The management team’s decision to take ownership is indicative of their dedication to preserving the brand’s longstanding reputation for quality, creativity, and innov

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Victoria’s Secret swings to $71M loss in Q3

RetailDive

A revamped loyalty program is delivering results, but the company’s marketing has become confusing, some analysts say.

Marketing 126
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How Topic Authority Impacts SEO

Practical eCommerce

Google's assesment of expertise and trust is critical in achieving top rankings. The post How Topic Authority Impacts SEO appeared first on Practical Ecommerce.

SEO 99
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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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VF Corp lays off 500 salaried employees amid turnaround

RetailDive

The job cuts come weeks after an activist investor demanded the conglomerate slash $300 million in expenses.

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November 2023 SEO News Recap

ROI Revolution

Welcome to our November 2023 SEO News Recap! Last month, we shared updates on several algorithm updates that have been released recently, how Google is expanding its AI search experience, and more. In this month’s update, we have the latest on recent core algorithm updates, AI-augmented search creating content for users vs. for Google, and more. Jump to each November 2023 SEO news topic using the links below: Google Releases the November 2023 Core & Reviews Algorithm Updates Make Content Cha

SEO 78
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The Backroom: What’s the deal with EBITDA?

RetailDive

The earnings metric is widely used despite critics. But how does its usage vary across brands, and how much leeway do companies have with it?

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The CTV Blueprint: Illuminating the Path to Successful CTV Advertising

RIS News

Choosing the right marketing solution can be overwhelming given the choices today. This Connected TV (CTV) Buyer’s Guide simplifies the process. This essential guide offers a decision-making tool for platform selection, solutions for common CTV issues, platform comparisons, tips for success and omnichannel integration strategies.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio

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Express CEO acknowledges merchandising missteps

RetailDive

Sales and comps fell at the company’s namesake banner and UpWest, but the Bonobos acquisition pushed overall sales up 5%.

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Lindt launches limited edition Lindor Irish Cream

TalkingRetail

Lindt has introduced Lindor Irish Cream, a new limited-edition flavour, for the festive season. New Lindor Festive Edition Milk and Assorted box’s and a new designed Lindor Sharing tin have also launched for Christmas.

Retail 78
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Burlington leans on inventory management to boost margins

RetailDive

After working through reserve stocks, the retailer has learned to increase merchandise turnover by distributing goods to stores more quickly.

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Rite Aid Closing Stores as a Result of Restructuring Efforts

RetailWire

Rite Aid is closing 31 additional stores on top of the 100 locations already planned to be closed.

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Retail's Next Frontier: Exploring and Proving the Value of AI

AI is everywhere. It’s in customer service interactions, product recommendations, marketing outreach, and yes, even commerce experiences. But not every use of AI provides the same value to your brand. In this masterclass, experts from Constructor, commercetools, Contentstack, and Orium discuss how AI can complement your composable tech stack and help bring in immediate ROI.

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Best Buy to offer deliveries via DoorDash

RetailDive

The partnership marks the first national consumer electronics retailer available on the DoorDash marketplace.

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Starbucks Makes It Easier for Stores To Pause Mobile Ordering

RetailWire

Starbucks is adding a new internal feature that can be used to halt mobile orders.

Mobile 105
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Lulus to open first retail store in years

RetailDive

The fashion company's space in California is 6,000 square feet and comes after the brand hosted a pop-up in the area.

Fashion 98
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How 2 Ecommerce Brands Use Loyalty Programs After Black Friday Cyber Monday

Smile.io

Black Friday and Cyber Monday (BFCM) have now come and gone, with a full focus now on the holiday retail season. For ecommerce brands, Q4 is the big star of the year and a period in time where brands can acquire more customers, build upon the yearly momentum, and grow revenue.  Based on Shopify’s data , this Black Friday and Cyber Monday was a record-breaking period, where Shopify merchants reached $9.3 billion in global sales, a 24% increase from 2022.

Jewelry 70
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2024’s Retail Odyssey: Going Small, Artificial, and Augmented!

Speaker: Kelly Goetsch - Chief Strategy Officer at Commercetools | Jason Cottrel - CEO & Founder at Orium | and guest speaker Brendan Witcher - VP, Principal Analyst at Forrester

Significant modifications are on the horizon for digital commerce in retail and customer experience come 2024. The pace of tech shifts will intensify, businesses are set to defund legacy solutions, and attractive opportunities will surface as social and retail media players join forces. To stay ahead of the curve, digital leaders are experimenting with less risky initiatives and scaling back on outdated projects that no longer yield impactful results.