Tue.Feb 06, 2024

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Post-Purchase Experience And Customer Lifetime Value (CLV): Relationship Goals

lateshipment

The success of an e-commerce business depends on a lot of factors — venturing into new markets, net profits made during a quarter, rapport shared with customers and the general public, offering quality products and services, etc. As a merchant, you initiate and perform a list of activities that contribute to said success — be it by improving the shopping experience, coming up with offers, or leveraging tools.

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eCommerce brand strategies to win the Super Bowl | Profitero

Profitero

Over 100 million Americans tune in to the Super Bowl, and they spend a lot – $16.5 billion in 2023 alone. And with the addition of Taylor Swift already driving huge increases in viewership , it’s safe to say spending will rise this year. No other tentpole event is so heavily focused on brand identity, making this a unique opportunity for brands to shape their perception among consumers.

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Saks Introduces a New Category — Electric Cars

Retail TouchPoints

Saks , the ecommerce counterpart of Saks Fifth Avenue , has launched a new partnership with luxury electric vehicle company Lucid across its website and stores. Saks will offer exclusive demo drive experiences of the Lucid Air at select Saks Fifth Avenue locations. (Image courtesy Lucid) Lucid now has a dedicated landing page and a homepage feature on Saks.com.

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Super Bowl LVIII: Ratings, Rivalry, Love, And Advertising

Forrester eCommerce

$5.6 million. $6.5 million. $7.2 million. As the price of a 30-second Super Bowl spot increases roughly 10% annually, brands and marketers question the value of the media and production costs to show up in advertising’s premiere showcase.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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From Veterinarians to Lowe’s to Marriott: Petco’s Partners are Becoming its Key Differentiator

Retail TouchPoints

Over the course of his 30 years in retail, Justin Tichy has worked at Walmart , Target and Best Buy , but his latest job as COO of Petco is “by far the coolest retail experience I’ve ever been around,” he said. The reason is simple: animals. “When you work at Petco, it’s like watching the movie Marley and Me over and over and over again,” said Tichy in an interview with Retail TouchPoints.

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Were Our 2023 Cloud Predictions Correct?

Forrester eCommerce

It's time to take a look back and score our 2023 cloud predictions. Find out where we accurately predicted cloud trends and where we missed the mark for cloud in 2023.

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TIER: Use Forrester’s Tech Insights And Econometric Research To Navigate 2024 Successfully

Forrester eCommerce

We’re only a month into 2024, and the business landscape remains volatile. The market is rife with tension as tech layoffs and organizational restructuring remain frequent. Regardless, tech leaders at these organizations are expected to adopt new technologies and maintain differentiation in the market, all while grappling with a shortage of skilled talent.

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Gap Taps Design Star Zac Posen to ‘Reinvigorate Our Storied Brands’

Retail TouchPoints

Zac Posen [Photo by Mario Sorrenti] Gap Inc. has named designer Zac Posen as its EVP and Creative Director as well as Chief Creative Officer (CCO) at Old Navy. Posen’s 25 -year career has included designing red carpet couture, ready-to-wear, accessories, costume design and more. “I’m thrilled to welcome Zac Posen, one of America’s most celebrated designers, at the onset of an exciting new chapter for Gap Inc.,” said Richard Dickson , President and CEO of Gap Inc. in a statement.

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Marketers: Choose GenAI Progress Over Perfection

Forrester eCommerce

If getting up to speed on generative AI feels daunting, the good news is that many other B2B marketers are also still figuring it out. What's critical is to take action — and this is how to get started.

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516: How To Skyrocket A YouTube Channel To 180K Subs By IGNORING Best Practices With Rob Berger

My Wife Quit Her Job

Today I’m thrilled to have my good friend and mastermind buddy, Rob Berger on the show. Rob is the founder of Dough Roller, which is a top financial blog that he grew to 2 million visitors per year before he sold it for a large sum of money. After the sale of his blog, he decided to start a YouTube channel, which he’s managed to grow to 180k subs by defying every best practice.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Health Plans: Unlock Success In Member Engagement

Forrester eCommerce

Amid a competitive healthcare landscape and younger generations’ increasing skepticism toward health insurers, health plans must reimagine their engagement approach to foster loyalty, trust, and connection with their members.

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Pop Mart Picks Los Angeles for its Two Newest Stores

Retail TouchPoints

Pop Mart , the designer toy and entertainment brand, is opening two permanent stores in Los Angeles as it continues its U.S. expansion. The brand strategically selected LA because of its growing fan following on the west coast, and will use the stores to give collectors access to exclusive produce releases, limited-edition products and unexpected collaborations.

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H&M’s new store concept features a secondhand shop-in-shop

RetailDive

The location, in New York City’s SoHo neighborhood, contains the brand’s first “Pre-Loved” shop-in-shop in North America.

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H&M’s New SoHo Location Features Secondhand Shop-in-Shop

Retail TouchPoints

Inside H&M ’s new store in NYC’s SoHo neighborhood, the fast fashion retailer has nested a shop-in-shop featuring curated secondhand pieces — the brand’s first resale location in North America. To celebrate the debut, beginning Feb. 7, 2024, New York-based vintage clothing designer and accessories seller James Veloria will curate select pieces for the secondhand section.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Zac Posen is Gap Inc.’s latest hire in a long line

RetailDive

The designer, known for his women’s dresses, joins a team tasked with “brand reinvigoration and greater cultural relevance,” the company said.

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Ecommerce Product Releases: February 6, 2024

Practical eCommerce

This week's updates address AI-powered shopping, fulfillment, local marketing, website builders, and video advertising. The post Ecommerce Product Releases: February 6, 2024 appeared first on Practical Ecommerce.

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Estée Lauder to cut up to 5% of positions in restructuring plan

RetailDive

The layoffs come as sales fell 7% in the second quarter and the beauty company refocuses around driving sustainable profitability.

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Walmart Wants More Employee Ownership in the Company

RetailWire

Walmart has made two shifts that will create a simpler path for employees to own company shares.

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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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Natura & Co. explores separation from Avon

RetailDive

If approved, the move would create two separately managed, publicly traded beauty companies.

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Retail C-Suite Moves: Kroger, Batteries Plus, Sweetgreen

RIS News

Kroger is on the hunt for a new CFO, Batteries Plus names a chief development officer, and Sweetgreen appoints a COO.

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Solo Brands appoints Vitamin Shoppe exec as new CFO

RetailDive

The leadership swap comes after Solo replaced its CEO and lowered its revenue guidance for 2023 following disappointing sales.

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Filshill appoints Snappy Shopper for quick commerce growth in convenience

TalkingRetail

JW Filshill has appointed Snappy Shopper as a partner to fulfil its e-commerce solutions in its Scotland and north-east England store estate via Snappy Marketplace – Snappy Group’s white-label grocery delivery app and website.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio

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New Balance introduces resale platform

RetailDive

The footwear company partnered with Archive to launch Reconsidered as part of a larger sustainability initiative.

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National Frozen Yogurt Day: Discounts and Offers

RetailWire

National Frozen Yogurt Day, scheduled for Feb. 6, is recognized by various companies that offer discounts and deals on their frozen yogurt products. These are some of the promotions you might find interesting.

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Spanx names CEO

RetailDive

Cricket Whitton, who was most recently the company’s chief growth officer and helped lead its digital transformation, will step into the role.

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Rizo-López Foods Recalls Dairy Products Nationwide

RetailWire

Rizo-López Foods, Inc. (RLF), known for delivering dairy products across the nation, has issued a significant recall voluntarily. This sudden move is due to a potential contamination with the Listeria monocytogenes organism in its products.

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Retail's Next Frontier: Exploring and Proving the Value of AI

AI is everywhere. It’s in customer service interactions, product recommendations, marketing outreach, and yes, even commerce experiences. But not every use of AI provides the same value to your brand. In this masterclass, experts from Constructor, commercetools, Contentstack, and Orium discuss how AI can complement your composable tech stack and help bring in immediate ROI.

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KitKat Chunky White and Lotus Biscoff reunite

TalkingRetail

After a successful run last year, the bar will hit all stores nationwide in February.

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McDonald’s Middle East Troubles: Sales Stumble From Boycotts

RetailWire

McDonald's has been struggling a bit lately, particularly in the Middle East. The fast-food giant's quarterly report from 2023 showed that its sales are growing at a snail's pace in this region.

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Card spending growth shows consumer confidence despite post-Christmas slowdown

TalkingRetail

Consumer card spending grew 3.1 per cent year-on-year in January – less than the latest CPIH* inflation rate of 4.2%, yet higher than December’s growth of 2.3%.

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Zac Posen Takes the Creative Helm at Gap Inc. and Old Navy

RetailWire

Gap Inc. has confirmed the appointment of fashion designer Zac Posen as the executive vice president and creative director of Gap Inc., as well as the chief creative officer of Old Navy.

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2024’s Retail Odyssey: Going Small, Artificial, and Augmented!

Speaker: Kelly Goetsch - Chief Strategy Officer at Commercetools | Jason Cottrel - CEO & Founder at Orium | and guest speaker Brendan Witcher - VP, Principal Analyst at Forrester

Significant modifications are on the horizon for digital commerce in retail and customer experience come 2024. The pace of tech shifts will intensify, businesses are set to defund legacy solutions, and attractive opportunities will surface as social and retail media players join forces. To stay ahead of the curve, digital leaders are experimenting with less risky initiatives and scaling back on outdated projects that no longer yield impactful results.