Wed.Feb 07, 2024

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The State of Gamification in Retail: How Brands Can Take Advantage

Retail TouchPoints

When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting a consumer’s attention, but holding it. That can be difficult when the average consumer is bombarded with ads, but that is why brands are turning to interactivity to stand out amongst the clutter. In fact, 88% of marketers say interactive content helps brands differentiate themselves, while interactive content generates 52.6% more involvement than static content.

Retail 280
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Consumer Spending 2024: What It Means For Your Brand

Forrester eCommerce

2023 was a confusing year: the consumers blew cold, and the economy blew hot. The recession-to-be did not materialize, and the economic outlook wasn’t half as bad as consumers would have you believe. Yet notes from the post-pandemic blues keep wafting in the air no matter the macroeconomic drumbeat.

Consumer 251
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How the Store of the Future will Track Shopper Behavior Ecommerce-Style

Retail TouchPoints

The digitization of brick-and-mortar stores is nothing new, but up until recently it has primarily been focused on surfaces in the store that are already digital: point-of-sale systems or back-of-house tasks like inventory management. As a result, as the science of commerce has evolved rapidly online, driving deeper personalization and more efficient deployment of marketing and logistics resources, the physical store environment has remained stubbornly analog.

eCommerce 282
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Customer- Versus Business-Focused Mapping Tools: Cut Through The Confusion And Connect The Dots

Forrester eCommerce

Organizations have various tools for mapping processes, systems, and experiences. However, many of these tools focus on the internal business, neglecting the customer perspective. Customer experience (CX) mapping tools are valuable resources for organizations striving for customer centricity (or in Forrester terms, customer obsession) and aligning business outcomes with customer outcomes.

Customer 251
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A Blueprint for B2B Commerce

In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.

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Temu Opens its Platform to U.S. and European Sellers

Retail TouchPoints

Discount shopping app Temu is giving U.S. and European merchants access to sell on its marketplace, which had previously only been open to China-based merchants. In announcing the news, Temu not only highlighted the benefits to sellers, which it said can now “reach millions of new customers” through its platform, but also the benefits to shoppers, who as a result of the expansion will begin to see more “local options” in the shopping app.

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It’s Time For The 15th Forrester Annual Enterprise Architecture Awards!

Forrester eCommerce

One of my most pleasant and inspiring responsibilities is coordinating the annual Enterprise Architecture awards. These awards have been an institution since 2010, and as of last year now are conducted in partnership with The Open Group.

Customer 251

More Trending

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Disney, Fox, and Warner Streaming Sports Venture Is Messy But Necessary

Forrester eCommerce

On the heels of Netflix’s WWE live sports announcement, there’s more surprising sports streaming news: Fourteen “television” channels that air sports across Disney, Fox and Warner Bros. properties will be bundled as a new streaming service to launch this fall.

Channel 235
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Resale Aggregator Platform Beni Debuts iOS App, Adds Poshmark, ThredUp and More

Retail TouchPoints

Resale search engine Beni announced a series of new partnerships with top brands, including Poshmark , ThredUp and Patagonia , and launched an app version of its platform for iOS users. First launched in 2021 as a browser extension, Beni now boasts more than 50 resale partners that together allow the platform to aggregate nearly 80% of all online resale listings.

Mobile 264
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fsBuilds: Offloading WooCommerce Checkout & Subscriptions to FastSpring (Video)

FastSpring

fs Builds features developer-built projects showing step-by-step examples, code snippets, and advice on how to approach building with FastSpring. The goal of this series is to not only help you build with FastSpring, but also to inspire you with new and unique ways to leverage FastSpring’s systems to best serve your company. As always, our support and sales engineering specialists are available to help if you need assistance along the way.

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Ahold Adds DoorDash Deliveries to East Coast Supermarkets’ Service Offerings

Retail TouchPoints

Ahold Delhaize USA will make the DoorDash on-demand grocery delivery marketplace available across its five supermarket banners: Food Lion, Hannaford, Giant Food, The Giant Company and Stop & Shop. The service already is live for most customers of these banners; Food Lion will pilot with DoorDash in February and expects to launch in its markets in March.

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How Harry Rosen Turns Targeted Personalization Data into Retail Loyalty

Speaker: Shaunna Bruton and Kailey Holmes

Unlock the potential of customer data to create personalized retail experiences that resonate with your audience. This webinar will explore the critical role of customer data in modern retail, providing you with strategies to collect, analyze, and apply data to enhance personalization. Learn from leading retailers, like Harry Rosen, and experts on how to turn data into actionable insights that drive customer satisfaction and loyalty.

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Guide to Buying & Selling Amazon Return Pallets for FBA Businesses

Algopix

Amazon return pallets can be a great opportunity for FBA businesses looking to acquire inventory at discounted prices. But buying and reselling Amazon return pallets requires some work and risk. This guide will walk you through the process to help you decide if Amazon return pallets are right for your FBA business. What are Amazon Return Pallets? Amazon return pallets represent a treasure trove of opportunities for savvy entrepreneurs.

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The Impact of Sustainable Hangers in Retail Displays

Retail TouchPoints

The retail landscape is evolving, driven by shifting consumer preferences and an increasing awareness of the environmental impact of traditional business practices. As demand for sustainability grows, retailers are tasked with reimagining their strategies to embrace eco-friendly solutions. Amidst these changes, seemingly minor elements within retail displays are stepping into the spotlight for their potential to make a significant difference.

Retail 263
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Nespresso Professional UK Appoints B2B Commercial Director

365 Retail

Nespresso Professional has appointed Nick Stevens as B2B Commercial Director for the UK and Republic of Ireland (ROI). Nick joined the company in May 2017, and will continue to steer the Nespresso Professional teams by growing the B2B division across various commercial areas including HORECA and Office commerce. Nick moved to Nespresso Professional from Nestle Waters, where he held responsibility for the HORECA channel.

B2B 116
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Postmasters shouldn’t rush to take ownership of Post Office says ParcelHero

TalkingRetail

The government is reportedly holding a meeting today (7 February) between business minister Kevin Hollinrake and representatives of the co-operative movement, union officials and other stakeholders, to revive plans to mutualise the Post Office.

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Optimizing Frontend Delivery in Composable Commerce: The Buy vs Build Decision

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Valentine’s Day Retail Best Practices to Maximize Your Revenue

RETAIL MANAGEMENT SOFTWARE

Valentine’s Day isn’t just about hearts and flowers; it’s also about capitalizing on the season of love to boost your retail revenue. As a retailer, you have a golden opportunity to cater to the romantic whims of your customers and maximize your sales potential. With the right strategies in place, you can make this Valentine’s Day your most profitable yet. 10 Valentine’s Day Best Practices to Boost Your Retail Sales Here are some Valentine’s Day retail best pr

Gifts 94
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Diageo updates ‘Diageo One’ platform

TalkingRetail

The ‘Diageo One’ platform was previously only available to the on-trade but it has now been revamped with a new look and includes resources for independent retailers to access.

Retail 95
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First Look: Saks Fifth Avenue's Reimagined Beverly Hills Flagship

RIS News

Saks Fifth Avenue is reinventing its West Coast flagship experience with the opening of its new women's store on Wilshire Boulevard in Beverly Hills, CA. Take a look inside.

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VF Corp launches strategic review of brand assets, CFO steps down

RetailDive

The company’s largest brands saw double-digit revenue declines in Q3, while overall company revenue dipped 16% for the period.

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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

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Bhaumik Sharma of Haleon Tackling Analytics Infrastructures at Analytics Unite

RIS News

Bhaumik Sharma, CDTO North America of Haleon, is taking to the stage at Analytics Unite this May 1-3 to tackle the topic of optimizing IT infrastructures for advanced analytics efforts.

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The Container Store lowers guidance as Q3 sales fall 15%

RetailDive

The home goods retailer, which swung to a loss in the quarter, said it can't commit to the timing of store growth beyond this year.

Retail 97
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Get Engaged With RIS

RIS News

In an industry as fast-paced and hyper competitive as retail, business executives have a strong need to understand factors that are disruptive, transformational and engines of innovation.

Retail 85
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Why You Should (And How You Can) Apply for the Forrester Customer-Obsession Awards

Forrester eCommerce

If there’s one question almost every Forrester CX client asks us, its “how to I prove the value of my CX program?” Well, perhaps I can help. Enter the Forrester Customer-Obsession Awards.

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Composable Commerce Reference Architecture 2024 Edition

Achieve more with your commerce with the help of Orium’s Composable Commerce Reference Architecture 2024 Edition. Presented in partnership with commercetools, Contentstack, and Google Cloud, this edition is packed with new insights and practical examples to help you navigate changes in digital commerce and construct an adaptable tech stack optimized for efficiency and scalability.

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How High-Volume Brands Use Smile Plus

Smile.io

Smile.io is the most trusted loyalty platform by Shopify Plus merchants, powering some of the best Shopify loyalty programs. Over 100,000 brands trust Smile.io with their loyalty program, including Polaroid, Hush Puppies, Birchbox, Liquid Death, Topps, and more.  With a growing network of thousands of ecommerce stores offering rewards, the question became, “how do we make Smile.io work for all merchants?

Shopify 83
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Costco taps former Kroger finance chief to serve as CFO

RetailDive

Gary Millerchip is taking over from Richard Galanti, who is leaving the club retailer after nearly 40 years.

Retail 101
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Pepsi Max launches retailer competition

TalkingRetail

To coincide with the Pepsi rebrand this year, Britvic has launched an exclusive competition for the Pepsi Max brand.

Retail 95
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Aldi Secures 20-Year Lease at Fulham Broadway Retail Centre

365 Retail

CBRE Investment Management has recently welcomed Aldi to the Fulham Broadway Retail Centre, marking a significant addition to the shopping and leisure destination. This move comes after a year of transformative changes and enhancements at the centre, spearheaded by CBRE IM’s strategic investments. The supermarket giant has committed to a long-term presence in the area, securing a 20-year lease for a 12,734 square foot space that was formerly home to the homeware retailer Wilko.

Leisure 72
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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail.

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Liberty London Modernizes Point-of-Sale and CRM Applications

RIS News

British department store Liberty is making moves to improve store technology and customer experience, upgrading its POS and CRM applications to be more user-friendly and easily accessible for staff.

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Simon Property Group trims stake in Forever 21, Brooks Brothers brand-management firm Authentic

RetailDive

The mall REIT is unwinding some of its investment into the retail business, which CEO David Simon has acknowledged is more volatile than real estate.

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Running Ads on YouTube Shorts: Examples, Specs, & More

CPC Strategy

With platforms like TikTok and Reels reshaping how we consume content, YouTube introduced its own game-changer. Enter: YouTube Shorts. In 2022, the platform rolled out advertising on Shorts, providing businesses with an exciting new channel for quick and impactful storytelling.

Games 70
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Marley Spoon to sell US fulfillment, production facilities in $24M deal

RetailDive

FreshRealm will acquire the assets and fulfill customer orders, while the meal kit company will handle front-end operations.

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The Pragmatic Guide to Composability

Be empowered to master the digital landscape and implement modular and adaptable composable technologies. Authored by Orium, The Pragmatic Guide to Composability takes readers on a journey from composable’s beginnings to common misconceptions about the approach, then concludes with strategies for choosing implementations that result in quick wins to grow your ROI.