Tue.Oct 04, 2022

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High-Growth B2B Businesses Invest In Brand When Facing Economic Uncertainty

Forrester eCommerce

Whichever side of the recession debate you’re on, what’s clear is that there is economic uncertainty. On the heels of the “great resignation,” where people were leaving jobs in search of better pay, more flexibility, and increased job satisfaction, we’re now seeing hiring freezes at some companies. This doesn’t mean that every company will cut […].

B2B 291
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Starboard Cruise Services Promotes Sherrie Day to Lead Merchandising Role

Retail TouchPoints

Starboard Cruise Services , the LVMH Moët Hennessy Louis Vuitton luxury retail-at-sea company, has promoted Sherrie Day to the role of Global Head of Merchandising. Day will report to Lisa Bauer, President and CEO of Starboard. Day’s responsibilities will include managing Starboard’s merchandising strategy worldwide. She will oversee global buying and work with more than 700 brands.

Shipping 317
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Hybrid Work Requires Experimentation

Forrester eCommerce

Forrester’s recent experiment in hybrid delivery Two-thirds of companies have adopted some form of anywhere-work. A majority have implemented hybrid work, a version of anywhere-work in which employees come into the office at least weekly. But as we detail in our newest report in our anywhere-work series, Master The Messy Middle Of Hybrid, the road […].

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Meta Looks to Creators, Messaging for New Ways to Connect Consumers and Brands

Retail TouchPoints

Meta has unveiled a suite of product updates across Facebook , Instagram and its messaging platforms aimed at bolstering its “discovery ecosystem” in order to help businesses “generate connection with customers, demand for products and interest in brands.”. “Meta has built the most powerful discovery engine in history,” said company VP Nada Stirratt at an event announcing the new offerings.

Consumer 290
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Poor Change Management Kills CRM Success — Here Is How To Get It Right

Forrester eCommerce

Ready to give up on your CRM deployment? Before you do, you should know: CRM is a huge market. It is valued at $63.91 billion today and projected to grow to $145.79 billion by 2029, at a CAGR of 12.5%. Eighty-two percent of enterprises use CRM. Yet when I surveyed hundreds of business and IT […].

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Make it Big 2022 Virtual Conference: Now Available On Demand

BigCommerce

The 2022 Make it Big conference debuted on September 13–14 — and it was, indeed, bigger than ever.

More Trending

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Online B2C Marketplaces Continue Their Rapid Global Growth

Forrester eCommerce

In 2023, we anticipate that two-thirds of global B2C e-commerce will come from online marketplaces.

B2C 313
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Ann Taylor and LOFT Launch Shared Loyalty Program

Retail TouchPoints

Ann Taylor and LOFT have launched StyleRewards, a revamped multi-tender loyalty program that lets shoppers earn benefits across Ann Taylor, LOFT, Ann Taylor Factory and LOFT Outlet. The program has a tiered structure and was designed to emphasize a customer-first loyalty approach. Members earn two points per dollar spent on qualifying purchases across all the brands, while credit card holders earn five points for every dollar spent.

Gifts 276
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B2B CMOs: Your Marketing Ops Leader Is A Four-Leaf Clover

Forrester eCommerce

According to the old Irish proverb, “A good friend is like a four-leaf clover: hard to find and lucky to have.” Lucky indeed, because a true friend tells you the truth, even when you don’t want to hear it. As prolonged economic unpredictability introduces the potential for short-termism, CMOs must look to their marketing ops […].

B2B 195
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Amazon Access Supports Shoppers Who Rely on Government Assistance

Retail TouchPoints

Amazon has introduced the Amazon Access program, which provides greater savings and resources for qualified recipients of government assistance. In addition to supporting customers who use Supplemental Nutrition Assistance Program (SNAP) Electronic Benefits Transfer (EBT) payment options, the program also affords easier access to Amazon Layaway. The ecommerce giant noted that the program was introduced to help consumers as they weather rising costs on essentials.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Role-Based Sales Competency Maps – I Ain’t Got Time For That! 

Forrester eCommerce

Ugh. I get it. When I was a first-time sales enablement practitioner, just the mention of “competencies” made my eyes glaze over and my attention immediately wane. I believed that competency mapping was a theoretical exercise invented by human resources or learning designers to test my last nerve. I was certain that the exercise would […].

Customer 195
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Reuters: IKEA’s Home Deliveries Will be Made by EVs by 2025

Retail TouchPoints

IKEA is reportedly aiming to make home deliveries by electric vehicles by 2025, Jesper Brodin, CEO of the furniture retailer’s parent company Ingka Group , said in an Oct. 3 interview at the Reuters IMPACT conference. Brodin told Reuters about the new EV delivery target as the company works toward commitments to become climate positive by 2030.

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CISA Releases Directives On Asset Discovery And Vulnerability Enumeration

Forrester eCommerce

The Cybersecurity & Infrastructure Security Agency (CISA) kicked off Cybersecurity Awareness Month with a bang yesterday, with its latest binding operational directive that requires federal agencies to account for a complete inventory of assets and vulnerabilities. In past CISA coverage, we recommended that organizations doing business with the federal government, looking to maintain good cyber […].

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‘OG’ Reseller Goodwill Wants a Piece of the Online Action

Retail TouchPoints

Before “resale,” there was “thrifting.” And before Poshmark , ThredUP , Facebook Marketplace and even eBay were a twinkle in their founders’ eyes, there was Goodwill. Launched in 1902, Goodwill far predates even the internet itself, but that’s not stopping the more than 120-year-old nonprofit from staking its claim in the online resale movement with its new marketplace GoodwillFinds.com.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Oshkosh Receives Forrester’s First-Ever Technology Strategy Impact Award

Forrester eCommerce

Learn how industrial technology firm Oshkosh transformed its Digital Technology organization to become future fit and receive Forrester's Technology Strategy Impact award.

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Naver Acquires Poshmark for $1.2 Billion

Retail TouchPoints

Korean internet company Naver Corp. will acquire Poshmark for approximately $1.2 billion , or $17.90 per share. The price represents a 15% premium on Poshmark’s closing stock price as of Oct. 3 and a 48% premium compared to the 90-day volume weighted average of Poshmark shares. The transaction aims to create a global player in online fashion recommerce by combining Poshmark’s discovery-based social shopping platform and engaged community with Naver’s technological prowess in creating ecommerce e

Fashion 220
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Forrester’s 2022 Moments Map Is Here!

Forrester eCommerce

Forrester’s Moments Map helps brands understand consumer awareness, adoption, use, comfort, and ultimately preference for various devices and channels.

Channel 195
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Shopline Review: What Does This eCommerce Platform Have to Offer?

Ecommerce Platforms

By the end of 2022, the global eCommerce market is expected to grow to a staggering $5.55 trillion – that's a lot of dough! However, this is hardly surprising, considering online shopping is inextricable from our modern existence. In light of that, it's no wonder that entrepreneurs are frequently finding new eCommerce-related opportunities to turn their passion into a living online.

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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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Hurry Up And Wait: Long Wait Times Cripple Access To Care, Health Outcomes, And Patient Experience

Forrester eCommerce

The US is facing a primary care crisis and long wait times, scheduling inefficiencies, and legacy technology are exacerbating the problem.

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ClearSale Review: Will It Protect You From Fraudulent Refund Claims?

Ecommerce Platforms

In North America alone, false refund claims made to ecommerce retailers accounted for a staggering 29% of fraud losses in 2021. On top of that, chargeback fraudsters often use false identities to make other claims. By combining both fraud types, the total amount of profit loss can increase to 59% for an ecommerce company. Fortunately, there are solutions to help combat this issue. .

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Are Crypto Payments the Future of Retail? | Salsify

Salsify

While initial attempts at creating a viable digital currency date back to as early as the 1980s, as noted by Marca , it wasn’t until bitcoin’s launch in 2009 that the concept of “crypto payments” began its slow creep into the mainstream consciousness — albeit not without a bit of convincing.

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Best No Code Platforms and Software for 2022

Ecommerce Platforms

Building new business processes used to be a complicated system of APIs, app development, and endless integrations. But we’re well into the 21st century now. There has to be a better solution for building amazing and automated business systems without code, right? Allow us to introduce you to the world of drag-and-drop. Far easier than low code platforms, no-code platforms offer businesses the flexibility and templates to leverage existing tools and turn them into amazing machines for their busi

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio

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Target partners with Tupperware

RetailWire

Tupperware is typically sold directly to consumers through its own website or “Tupperware parties.” Now, it can also be purchased in Target’s stores and websites. The retailer will offer container bundles ranging from $7.99 to $79.99. Tupperware, which has tested sales through retailers including Target previously, also sells its storage containers on Amazon.com.

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Shopify POS Go Review – Everything You Need to Know

Ecommerce Platforms

Shopify recently launched its POS Go product: a solution that many merchants have been waiting for. In this Shopify POS Go review, we’ll explore how the device solves past issues with mobile sales and go into detail with use cases for retailers to implement Shopify POS Go into their current setups. In short, Shopify POS Go serves as a simple yet powerful device for small, medium, and large businesses to connect to their point of sales anywhere to sell products to customers.

POS 104
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How to Maximize Social Commerce in your eCommerce Strategy

GetElastic

How to Maximize Social Commerce in Your eCommerce Strategy. Social media is heavily ingrained in our daily lives. As much as we glance at our phones for emails, texts, or a push notification about an order status - engaging with social media is at the front of the line of all the things we keep tabs on in the course of a day. It makes sense when we think about social commerce and how much of what we buy or consume is influenced by platforms such as Facebook, Instagram, Pinterest, Twitter, or Tik

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Another Goodwill resale site launches as the market takes off

RetailDive

GoodwillFinds.com joins 23-year-old ShopGoodwill.com in bringing one of the most recognizable names in secondhand goods to the internet.

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Retail's Next Frontier: Exploring and Proving the Value of AI

AI is everywhere. It’s in customer service interactions, product recommendations, marketing outreach, and yes, even commerce experiences. But not every use of AI provides the same value to your brand. In this masterclass, experts from Constructor, commercetools, Contentstack, and Orium discuss how AI can complement your composable tech stack and help bring in immediate ROI.

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Tips to Conquer Those Fulfillment Frustrations

ChannelAdvisor

In the last two years, consumer buying and delivery expectations have increased alongside the explosive demand for online shopping. This has only meant one thing: Online brands and retailers have had to adjust their operations to match said expectations, in addition to managing the effects of the pandemic on supply chain and fulfillment operations, which linger to this day.

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Allbirds’ wholesale roster expands once more with REI deal

RetailDive

The brand is swiftly growing its list of retail partners as it searches for a path to profitability.

Retail 104
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What To Sell In A Coffee Shop

Korona

Coffee shops come in all shapes and sizes. Some are as small as push cart kiosks. Others contain in-house roasteries and event spaces. To be sure, running a café isn’t really a one-size-fits-all endeavor. . Even so, many shops sell similar essential items no matter where they are located and what style they operate. From there, cafes can tweak their menu to cater to their target clientele.

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Amazon’s discounted membership gets a rebrand as it launches Amazon Access hub

RetailDive

Information on Prime Access will be available on the site, as well as details on layaway and SNAP EBT programs.

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2024’s Retail Odyssey: Going Small, Artificial, and Augmented!

Speaker: Kelly Goetsch - Chief Strategy Officer at Commercetools | Jason Cottrel - CEO & Founder at Orium | and guest speaker Brendan Witcher - VP, Principal Analyst at Forrester

Significant modifications are on the horizon for digital commerce in retail and customer experience come 2024. The pace of tech shifts will intensify, businesses are set to defund legacy solutions, and attractive opportunities will surface as social and retail media players join forces. To stay ahead of the curve, digital leaders are experimenting with less risky initiatives and scaling back on outdated projects that no longer yield impactful results.