Tue.Nov 28, 2023

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How To Navigate the New Path To Purchase in Ecommerce | Salsify

Salsify

Ecommerce sales are reaching unprecedented growth. Bolstered by a banner 2020, online sales growth slowed briefly in 2021 and 2022, but according to research firm Forrester , it now accounts for more than 15% of total market share — the second-highest level in history.

eCommerce 158
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How GenAI Is Impacting The Social Tech Landscape

Forrester eCommerce

Generative AI’s emergence triggered a landslide of interest and experimentation across sectors, including social media and content. Forrester’s Global AI Software Forecast, 2023-2030 supports this, as content marketing is the third largest category for specialized genAI software spend.

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Record Cyber Monday Sales Carry Glad Tidings for the Season

Retail TouchPoints

Consumer spending on Cyber Monday surpassed initial projections to reach $12.4 billion — both a 9.6% year-over-year increase and the biggest online shopping day of all time , according to Adobe Analytics. Monday’s sales capped off a banner Cyber Week, which saw record spending every day from Thanksgiving through Cyber Monday and brought in a total of $38 billion in sales overall (up 7.8% YoY).

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EDR Is Officially Out, And XDR Still Won’t Solve Your SIEM Problems

Forrester eCommerce

In Forrester’s defining report on extended detection and response (XDR), we predicted that endpoint detection and response (EDR) as we know it was dead and replaced by XDR. That day has finally come: Forrester is retiring The Forrester Wave™: Endpoint Detection And Response Providers.

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A Blueprint for B2B Commerce

In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.

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JD Sports Adds Same-Day Delivery from 500+ Stores

Retail TouchPoints

JD Sports has partnered with Instacart to offer delivery in as fast as one hour from more than 500 JD Sports and Finish Line stores nationwide. Shoppers using the JD Sports page on Instacart can choose from more than 16,000 products, including popular footwear brands such as Nike, Jordan, Adidas and Puma. JD Sports acquired Finish Line in March 2018.

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Three Mistakes That Demand And ABM Marketers Make In B2B Expansion

Forrester eCommerce

Expansion is gaining focus across the board at B2B organizations. While large enterprises have long been focused on expanding their influence and share of wallet with top customers, more small and midsize businesses are now emphasizing cross-sell and upsell targets in their revenue goals. This is for good reason.

B2B 276

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Get A Head Start On The “Easier-Said-Than-Done” Elements In The 2023-2030 Australian Cyber Security Strategy 

Forrester eCommerce

On Wednesday 22nd November 2023, the Minister for Home Affairs and Cyber Security, the Hon. Clare O’Neil MP announced the 2023-2030 Australian Cyber Security Strategy, a strategy to which Forrester contributed in April 2023, via a submission to the discussion paper.

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Inside the Real-World Santa’s Workshop that is PersonalizationMall.com

Retail TouchPoints

As Santa and his elves get down to business at the North Pole, there is another factory ramping up production a bit closer to home. In the Chicago suburb of Bolingbrook, Ill., PersonalizationMall.com ‘s factory ranks have swelled from 500 to 4,000 employees and the facility is now operating 24/7 to create 150,000 items a day — each of them unique.

Workshop 248
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In 2024, B2C CMOs Want The Most Help With These 5 Areas

Forrester eCommerce

As champions of the customer, CMOs are pulled in all sorts of directions. Knowing that they can’t go it alone, we asked what areas they foresee needing the most external help with in 2024.

B2C 235
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Retail Media is Omni-Funnel: How to Master It

Retail TouchPoints

When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? If so, you may miss out on the full-funnel benefits of retail media networks (RMNs). As marketers, we’re already sold on the performance advantages of RMNs: enormous sets of first-party consumer data, precise attribution and analysis, a future beyond third-party cookies.

Retail 240
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How Harry Rosen Turns Targeted Personalization Data into Retail Loyalty

Speaker: Shaunna Bruton and Kailey Holmes

Unlock the potential of customer data to create personalized retail experiences that resonate with your audience. This webinar will explore the critical role of customer data in modern retail, providing you with strategies to collect, analyze, and apply data to enhance personalization. Learn from leading retailers, like Harry Rosen, and experts on how to turn data into actionable insights that drive customer satisfaction and loyalty.

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Email Marketers: Empathize With Customers To Stay Off Their Naughty Lists

Forrester eCommerce

Use our tips to help your email programs will perform better and grow your long-term customer loyalty this holiday season.

Customer 251
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Macy’s Taps Caesars Entertainment Exec as Marketing Chief

Retail TouchPoints

Macy’s has named Sharon Otterman as its new Chief Marketing Officer (CMO), effective Dec. 11, 2023. Otterman, a 25- year marketing veteran who was most recently CMO at Caesars Entertainment , will report to Macy’s President and CEO-elect Tony Spring. Otterman will lead strategic marketing efforts at Macy’s, building awareness, engagement and loyalty among all customer segments via brand activation, campaign advertising and content planning, creative, visual merchandising, branded entertainment a

Marketing 228
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507: Budget-Friendly Ecommerce Tips That Will Double Your Sales With Chris Shaffer

My Wife Quit Her Job

Today, I have my good friend Chris Shaffer on the show. Chris works with Scott Voelker over at Brand Creators, and he consults with dozens of e-commerce companies and owns a bunch of his own as well. Chris always brings a unique perspective on what’s working in e-commerce, and he’s the type of guy who always gets his hands dirty. In this episode, we discuss what’s working and how to maximize your marketing budget.

eCommerce 206
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Shein Quietly Files for U.S. IPO

Retail TouchPoints

Fast fashion juggernaut Shein has confidentially filed to go public, multiple sources report. The IPO, which people familiar with the matter said could happen as early as 2024, has the potential to be one of the biggest in years, according to the Wall Street Journal. Rumors of an IPO for the discount app have swirled for over a year now as Shein has continued its meteoric rise in the U.S. and the world.

Fashion 223
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Optimizing Frontend Delivery in Composable Commerce: The Buy vs Build Decision

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How retailers compete on speed, at scale, with fabric OMS

Fabric

We’re turning speed into a competitive advantage for large omnichannel retailers. For retail businesses, the ability to operate fast and at scale is critical. Anything that limits or slows down the shopping experience could mean the difference between an engagement or a bounce, a conversion or abandonment, or a lifetime customer versus a lost customer.

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17 Free Web Design Tools, Fall 2023

Practical eCommerce

Every quarter we publish a rundown of new, free digital design tools. This installment includes color palettes, UX design, presentations, fonts, and more. The post 17 Free Web Design Tools, Fall 2023 appeared first on Practical Ecommerce.

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Macy’s taps new chief marketing officer

RetailDive

Incoming CEO Tony Spring, in one of his first executive appointments, has turned to ex-Caesars Entertainment CMO Sharon Otterman.

Marketing 121
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The Small Seller’s Guide To Holiday Live Selling

RetailMinded

The holidays have always been an opportune time for small business owners to attract new customers, but this year could prove especially fruitful for retailers with the right strategies, as the National Retail Federation predicts holiday spending will jump 3%-4% from last year. While brick-and-mortar establishments are welcoming holiday shoppers with doorbuster deals and glittering decor, many customers could be conducting their shopping this year in the virtual aisles of their TikTok and Insta

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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

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Shein reportedly files for IPO

RetailDive

The fast-fashion giant had reportedly been eyeing the move all year, while it has faced scrutiny from U.S. lawmakers over its supply chain practices.

Fashion 108
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SHEIN Quietly Goes Public and Readies for High-Value US IPO

RetailWire

SHEIN has discreetly filed for an IPO in the U.S., stirring anticipation of one of the largest IPOs in recent years.

Fashion 116
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Foot Locker veteran Andy Gray named president of Journeys Group

RetailDive

Journeys Group, which is parent company Genesco's largest business, is undergoing efforts to move some stores off-mall.

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How to dropship on Shopify: your 10-step guide for 2024

Omnisend

Reading Time: 14 minutes So many entrepreneurs have succeeded with ecommerce. Their success stories have led everyone to believe that they can easily achieve similar results. However, that’s not always the case with dropshipping. Due to stiff competition, evolving consumer trends, and the need for continual adaptation, success is not guaranteed. This comprehensive guide explores how to dropship on Shopify to offer a realistic perspective to new business owners.

Shopify 78
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Composable Commerce Reference Architecture 2024 Edition

Achieve more with your commerce with the help of Orium’s Composable Commerce Reference Architecture 2024 Edition. Presented in partnership with commercetools, Contentstack, and Google Cloud, this edition is packed with new insights and practical examples to help you navigate changes in digital commerce and construct an adaptable tech stack optimized for efficiency and scalability.

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Golden Goose asks court to dismiss New Balance’s ‘dad shoe’ infringement complaint

RetailDive

The streetwear brand claims the athleticwear giant failed to allege its rights in the complaint over the Dad-Star sneaker.

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11 Best email deliverability tools for 2023

Omnisend

Reading Time: 9 minutes Many marketers believe that all emails sent will reach the recipient’s inbox. However, many factors influence if an email lands in the inbox or spam folder or gets blocked. Fortunately, email deliverability tools exist to enhance your emails’ reach. These tools allow you to monitor various elements of your email campaigns.

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Foxtrot and Dom’s Kitchen announce merger

RetailDive

The Chicago-based upscale convenience store brand plans to combine with the local grocer that has a similar reputation for innovative foodservice and store designs.

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Amazon Targets Miami for Expansion Following Other Billionaires

RetailWire

Amazon's expansion radar is now set on the city of Miami, aiming to lease an impressive 50,000 square feet of office space.

Other 105
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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail.

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Black Friday orders through Klarna jump nearly 30%

RetailDive

As consumers feel the pinch of inflation, some are turning to installment payment services to stretch their budgets.

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Police Issue Warning About the New iPhone NameDrop Feature

RetailWire

The iPhone's new NameDrop feature has led many police departments to start urging parents to inspect their kids' phone settings.

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Rothy’s appoints VP of sustainability

RetailDive

The footwear brand has brought on James Rogers to help develop and execute a strategic plan for the company.

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Lone Design Club Unveils New Pop-Up Stores in Fenwick Canterbury and Colchester

365 Retail

Lone Design Club is expanding its reach by launching two regional pop-up stores located within Fenwick Canterbury and Fenwick Colchester. This initiative is a significant step in its goal to enhance local fashion communities and deliver distinct shopping experiences. The pop-up stores at these locations will feature a selection of emerging fashion talents, both from the UK and worldwide.

Fashion 64
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The Pragmatic Guide to Composability

Be empowered to master the digital landscape and implement modular and adaptable composable technologies. Authored by Orium, The Pragmatic Guide to Composability takes readers on a journey from composable’s beginnings to common misconceptions about the approach, then concludes with strategies for choosing implementations that result in quick wins to grow your ROI.