Tue.Nov 28, 2023

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How To Navigate the New Path To Purchase in Ecommerce | Salsify

Salsify

Ecommerce sales are reaching unprecedented growth. Bolstered by a banner 2020, online sales growth slowed briefly in 2021 and 2022, but according to research firm Forrester , it now accounts for more than 15% of total market share — the second-highest level in history.

eCommerce 142
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EDR Is Officially Out, And XDR Still Won’t Solve Your SIEM Problems

Forrester eCommerce

In Forrester’s defining report on extended detection and response (XDR), we predicted that endpoint detection and response (EDR) as we know it was dead and replaced by XDR. That day has finally come: Forrester is retiring The Forrester Wave™: Endpoint Detection And Response Providers.

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Record Cyber Monday Sales Carry Glad Tidings for the Season

Retail TouchPoints

Consumer spending on Cyber Monday surpassed initial projections to reach $12.4 billion — both a 9.6% year-over-year increase and the biggest online shopping day of all time , according to Adobe Analytics. Monday’s sales capped off a banner Cyber Week, which saw record spending every day from Thanksgiving through Cyber Monday and brought in a total of $38 billion in sales overall (up 7.8% YoY).

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How GenAI Is Impacting The Social Tech Landscape

Forrester eCommerce

Generative AI’s emergence triggered a landslide of interest and experimentation across sectors, including social media and content. Forrester’s Global AI Software Forecast, 2023-2030 supports this, as content marketing is the third largest category for specialized genAI software spend.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Vivaia Tests Physical Retail Waters with Second U.S. Pop-Up

Retail TouchPoints

Photo courtesy Vivaia Photo courtesy Vivaia Photo courtesy Vivaia Photo courtesy Vivaia Photo courtesy Vivaia Photo courtesy Vivaia Celeb-favorite footwear brand Vivaia has opened its second U.S. pop-up shop, at the Glendale Galleria in Los Angeles. The 500-square-foot store will be open Nov. 24 to Dec. 31, 2023. The eco-friendly brand aims to “redefine women’s footwear” with its range of shoes made from recycled plastic and designed for comfort without sacrificing style.

Retail 248
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Three Mistakes That Demand And ABM Marketers Make In B2B Expansion

Forrester eCommerce

Expansion is gaining focus across the board at B2B organizations. While large enterprises have long been focused on expanding their influence and share of wallet with top customers, more small and midsize businesses are now emphasizing cross-sell and upsell targets in their revenue goals. This is for good reason.

B2B 276

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Get A Head Start On The “Easier-Said-Than-Done” Elements In The 2023-2030 Australian Cyber Security Strategy 

Forrester eCommerce

On Wednesday 22nd November 2023, the Minister for Home Affairs and Cyber Security, the Hon. Clare O’Neil MP announced the 2023-2030 Australian Cyber Security Strategy, a strategy to which Forrester contributed in April 2023, via a submission to the discussion paper.

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Inside the Real-World Santa’s Workshop that is PersonalizationMall.com

Retail TouchPoints

As Santa and his elves get down to business at the North Pole, there is another factory ramping up production a bit closer to home. In the Chicago suburb of Bolingbrook, Ill., PersonalizationMall.com ‘s factory ranks have swelled from 500 to 4,000 employees and the facility is now operating 24/7 to create 150,000 items a day — each of them unique.

Workshop 215
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In 2024, B2C CMOs Want The Most Help With These 5 Areas

Forrester eCommerce

As champions of the customer, CMOs are pulled in all sorts of directions. Knowing that they can’t go it alone, we asked what areas they foresee needing the most external help with in 2024.

B2C 235
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507: Budget-Friendly Ecommerce Tips That Will Double Your Sales With Chris Shaffer

My Wife Quit Her Job

Today, I have my good friend Chris Shaffer on the show. Chris works with Scott Voelker over at Brand Creators, and he consults with dozens of e-commerce companies and owns a bunch of his own as well. Chris always brings a unique perspective on what’s working in e-commerce, and he’s the type of guy who always gets his hands dirty. In this episode, we discuss what’s working and how to maximize your marketing budget.

eCommerce 197
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Email Marketers: Empathize With Customers To Stay Off Their Naughty Lists

Forrester eCommerce

Use our tips to help your email programs will perform better and grow your long-term customer loyalty this holiday season.

Customer 251
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Retail Media is Omni-Funnel: How to Master It

Retail TouchPoints

When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? If so, you may miss out on the full-funnel benefits of retail media networks (RMNs). As marketers, we’re already sold on the performance advantages of RMNs: enormous sets of first-party consumer data, precise attribution and analysis, a future beyond third-party cookies.

Retail 209
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17 Free Web Design Tools, Fall 2023

Practical eCommerce

Every quarter we publish a rundown of new, free digital design tools. This installment includes color palettes, UX design, presentations, fonts, and more. The post 17 Free Web Design Tools, Fall 2023 appeared first on Practical Ecommerce.

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Macy’s Taps Caesars Entertainment Exec as Marketing Chief

Retail TouchPoints

Macy’s has named Sharon Otterman as its new Chief Marketing Officer (CMO), effective Dec. 11, 2023. Otterman, a 25- year marketing veteran who was most recently CMO at Caesars Entertainment , will report to Macy’s President and CEO-elect Tony Spring. Otterman will lead strategic marketing efforts at Macy’s, building awareness, engagement and loyalty among all customer segments via brand activation, campaign advertising and content planning, creative, visual merchandising, branded entertainment a

Marketing 196
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Shein reportedly files for IPO

RetailDive

The fast-fashion giant had reportedly been eyeing the move all year, while it has faced scrutiny from U.S. lawmakers over its supply chain practices.

Fashion 119
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Shein Quietly Files for U.S. IPO

Retail TouchPoints

Fast fashion juggernaut Shein has confidentially filed to go public, multiple sources report. The IPO, which people familiar with the matter said could happen as early as 2024, has the potential to be one of the biggest in years, according to the Wall Street Journal. Rumors of an IPO for the discount app have swirled for over a year now as Shein has continued its meteoric rise in the U.S. and the world.

Fashion 192
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Macy’s taps new chief marketing officer

RetailDive

Incoming CEO Tony Spring, in one of his first executive appointments, has turned to ex-Caesars Entertainment CMO Sharon Otterman.

Marketing 126
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The Small Seller’s Guide To Holiday Live Selling

RetailMinded

The holidays have always been an opportune time for small business owners to attract new customers, but this year could prove especially fruitful for retailers with the right strategies, as the National Retail Federation predicts holiday spending will jump 3%-4% from last year. While brick-and-mortar establishments are welcoming holiday shoppers with doorbuster deals and glittering decor, many customers could be conducting their shopping this year in the virtual aisles of their TikTok and Insta

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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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Foxtrot and Dom’s Kitchen announce merger

RetailDive

The Chicago-based upscale convenience store brand plans to combine with the local grocer that has a similar reputation for innovative foodservice and store designs.

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SHEIN Quietly Goes Public and Readies for High-Value US IPO

RetailWire

SHEIN has discreetly filed for an IPO in the U.S., stirring anticipation of one of the largest IPOs in recent years.

Fashion 116
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Golden Goose asks court to dismiss New Balance’s ‘dad shoe’ infringement complaint

RetailDive

The streetwear brand claims the athleticwear giant failed to allege its rights in the complaint over the Dad-Star sneaker.

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How to dropship on Shopify: your 10-step guide for 2024

Omnisend

Reading Time: 14 minutes So many entrepreneurs have succeeded with ecommerce. Their success stories have led everyone to believe that they can easily achieve similar results. However, that’s not always the case with dropshipping. Due to stiff competition, evolving consumer trends, and the need for continual adaptation, success is not guaranteed. This comprehensive guide explores how to dropship on Shopify to offer a realistic perspective to new business owners.

Shopify 78
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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio

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Foot Locker veteran Andy Gray named president of Journeys Group

RetailDive

Journeys Group, which is parent company Genesco's largest business, is undergoing efforts to move some stores off-mall.

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11 Best email deliverability tools for 2023

Omnisend

Reading Time: 9 minutes Many marketers believe that all emails sent will reach the recipient’s inbox. However, many factors influence if an email lands in the inbox or spam folder or gets blocked. Fortunately, email deliverability tools exist to enhance your emails’ reach. These tools allow you to monitor various elements of your email campaigns.

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Amazon Targets Miami for Expansion Following Other Billionaires

RetailWire

Amazon's expansion radar is now set on the city of Miami, aiming to lease an impressive 50,000 square feet of office space.

Other 105
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Black Friday orders through Klarna jump nearly 30%

RetailDive

As consumers feel the pinch of inflation, some are turning to installment payment services to stretch their budgets.

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Retail's Next Frontier: Exploring and Proving the Value of AI

AI is everywhere. It’s in customer service interactions, product recommendations, marketing outreach, and yes, even commerce experiences. But not every use of AI provides the same value to your brand. In this masterclass, experts from Constructor, commercetools, Contentstack, and Orium discuss how AI can complement your composable tech stack and help bring in immediate ROI.

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Police Issue Warning About the New iPhone NameDrop Feature

RetailWire

The iPhone's new NameDrop feature has led many police departments to start urging parents to inspect their kids' phone settings.

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Rothy’s appoints VP of sustainability

RetailDive

The footwear brand has brought on James Rogers to help develop and execute a strategic plan for the company.

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Lone Design Club Unveils New Pop-Up Stores in Fenwick Canterbury and Colchester

365 Retail

Lone Design Club is expanding its reach by launching two regional pop-up stores located within Fenwick Canterbury and Fenwick Colchester. This initiative is a significant step in its goal to enhance local fashion communities and deliver distinct shopping experiences. The pop-up stores at these locations will feature a selection of emerging fashion talents, both from the UK and worldwide.

Fashion 62
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TVs, PS5s and Airpods dominate social media product mentions during holiday shopping weekend: report

RetailDive

Over 2.3 million posts from Friday through Sunday mentioned holiday shopping, Black Friday or Cyber Monday, according to Sprout Social.

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2024’s Retail Odyssey: Going Small, Artificial, and Augmented!

Speaker: Kelly Goetsch - Chief Strategy Officer at Commercetools | Jason Cottrel - CEO & Founder at Orium | and guest speaker Brendan Witcher - VP, Principal Analyst at Forrester

Significant modifications are on the horizon for digital commerce in retail and customer experience come 2024. The pace of tech shifts will intensify, businesses are set to defund legacy solutions, and attractive opportunities will surface as social and retail media players join forces. To stay ahead of the curve, digital leaders are experimenting with less risky initiatives and scaling back on outdated projects that no longer yield impactful results.