Mon.Feb 14, 2022

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Who Are The B2B “Early Deciders”?

Forrester eCommerce

Politicians of all persuasions will agree that people make decisions in strange ways. The motivations of voters are complex. Political campaign managers must understand this complexity in order to target the right likely voters with the right message at the right time. To do this, they often break the electorate into three broad groups based […].

B2B 370
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3 Brand Marketing Lessons from Super Bowl LVI’s Ads

Retail TouchPoints

People watch the Super Bowl to be entertained and to take part in one of the few remaining cultural experiences that’s shared in real time. This, of course, makes the stakes high for advertisers: not only is ad time costly (the average rates for a 30-second spot rose 5% this year to reach $4.8 million , or $160,000 per second), but there’s intense focus on their content even by people who don’t watch the game itself.

Marketing 302
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Build Your Insights Capabilities To Leapfrog Competition

Forrester eCommerce

Customers are more empowered, and finicky, than ever before. If you don’t create compelling experiences, the competition will grab them. Operating in this age of the customer has been a key challenge and will be for technology and data executives in particular for at least a decade. Accordingly, customer obsession — placing the customer at […].

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CVS Announces $3 Billion Investment in Technology to ‘Improve the Consumer Experience’

Retail TouchPoints

CVS is planning major tech upgrades in the coming year. EVP and CFO Shawn Guertin announced estimated capital expenditures as high as $3 billion to “invest in technology and digital enhancements to improve the consumer experience as well as our community locations” during a Feb. 9 call with investors. The news comes on the heels of significant loyalty growth for the retailer; the number of CarePass subscribers rose more than 40% year-over-year in 2021 to hit 5.6 million , according to President

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Review of Shopify Pros and Cons From A Development Perspective

Groove

Review of Shopify Pros and Cons. Want a quick review of Shopify? You're in the right place! Shopify is a SaaS eCommerce solution that enables merchants to build their online stores and sell products right away. It has various features and functionality that make it easy to use when it comes to organizing products, managing orders and more. From a top-level perspective, Shopify benefits both marketers and developers alike.

Shopify 195
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Monetizing Data Assets is the Lifeline Retailers Need to Restore Growth

Retail TouchPoints

These past years have seen an unprecedented number of retail store closures as retailers face mounting pressure from online competition, changing weather patterns, crazy supply chain disruptions, global frictions on trade, and now the uncertainty of long-lasting COVID-related shopping behaviors, shortages and restrictions. And since retail is a relatively low-margin business to begin with, there is little wiggle room for the financial impact of these disruptions.

Banking 262

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Former Club Monaco CEO Joins Urban Outfitters

Retail TouchPoints

Urban Outfitters has named retail veteran Francis Pierrel as President to lead the company’s North American operations. Pierrel most recently served as CEO of Club Monaco. Prior to Club Monaco, he served as President of Stores and Ecommerce for Ralph Lauren in North America, and Pierrel also has held senior roles in wholesale, retail and ecommerce at Lacoste and Diesel across the U.S. and Europe.

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Is Squarespace Free? Everything You Should Know About the Squarespace Free Trial

Ecommerce Platforms

Is Squarespace free? No. However, there is a Squarespace free trial, options to land discount codes, and some fairly affordable pricing packages once you launch a website. Not to mention, those interested in building a site with Squarespace have the opportunity to test all premium Squarespace features within the free trial, while also saving your customizations until you're ready to publish the website.

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PrettyLittleThing Enters the Metaverse with First Virtual Model

365 Retail

Fashion is reaching new heights with the growing opportunities proposed by the Metaverse and Global fashion retailer, PrettyLittleThing has just made a big move, with their very first digital model. The model is the latest member of the PLT family and is already rocking some of this season’s hottest trends which can be seen here. But this is only the start of PrettyLittleThing’s journey into the Metaverse. ‘’As a reactive brand we have always listened to our customer’s requests to provide them w

Fashion 124
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Stockly Review: Outsmarting Out-of-Stocks

Ecommerce Platforms

In this Stockly review, we’re introducing you to one of the many exciting new French startups making their way into the changing consumer market. Stockly is a company committed to help keep the inventory of a number of ecommerce websites in sync. In today’s competitive landscape, an out-of-stock item can be a disaster for many online companies. If you operate an online store and your customer sees a product out-of-stock, the chances are they’ll leave your website and look for an opportunity to b

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Major retail partnership opens up electric vehicle charging to millions of consumers

365 Retail

Osprey Charging , one of the UK’s largest and fastest-growing rapid electric vehicle (EV) charging networks, today announces a major retail partnership with real estate specialists, Ediston, to install rapid EV charging across its portfolio of retail warehouse sites in the UK. The partnership will open up rapid destination charging to customers visiting major retail brands such as Aldi, The Food Warehouse and Costa millions of times per year.

Consumer 114
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Qonto Review (Feb 2022): Forward-Thinking Banking

Ecommerce Platforms

In this Qonto review, we’re going to be introducing one of the latest banking tools to hit the market, designed to support modern businesses. Qonto advertises itself as an all-in-one account for companies, which allows you to stay on top of your expenses and improve your finance management. If you’re looking for a flexible and transparent banking solution, this challenger from France could be ideal.

Banking 104
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How to launch a viral marketing campaign in 5 days

RetailDive

Although there may not be a perfect formula for a viral marketing campaign, humor is universal and has led to some of the most memorable ads. Learn if you should use it in your campaign.

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Tips And Tricks To Increase The Brand Awareness Of Your Takeaway Business

365 Retail

With so many restaurants and takeaway businesses available, it can be difficult to determine which strategy can help you stand out from the rest. Regardless of the size of your business and the type of food you sell, establishing loyalty and creating a consistent branding message is crucial. . There are a myriad of techniques restaurant owners can use when it comes to takeaways.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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The potential hidden in your e-commerce checkout: B2B buyers

RetailDive

Retailers have a few key considerations to make to build an e-commerce experience that will attract and retain B2B buyers.

eCommerce 112
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Love Hemp extends its offering on Deliveroo into Manchester

365 Retail

Health and wellness brand Love Hemp has expanded its product offering with Deliveroo and is now available to customers in Manchester. Love Hemp launched on a trial basis with Deliveroo in December last year servicing customers within a 6km radius of the brand’s production facility in Croydon, South London. Following its success, Love Hemp’s products are now available across five boroughs of London as well as in Manchester.

Channel 97
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What We Get So Very Wrong About Amazon’s Retail Profitability

Steve Dennis

If my Twitter and LinkedIn feeds are even a small indication, there remains a wide-spread belief that Amazon makes little or no money in “retail”, and that its wildly profitable Amazon Web Services (AWS) division continues to subsidize the company’s phenomenal e-commerce growth. While that was true for many years, it certainly isn’t the case any longer.

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How to build an effective customer acquisition strategy in eCommerce

Omniconvert

An effective customer acquisition strategy starts with targeting more customers like your existing best customers. Learn how to play smart! The post How to build an effective customer acquisition strategy in eCommerce appeared first on Omniconvert Ecommerce Growth Blog.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Petco taps company veteran as chief merchandising officer

RetailDive

Amy College, who also has two decades of merchandising experience at Best Buy, will have private labels in focus as the retailer's turnaround continues.

Retail 91
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J&J to tell court why talc unit’s bankruptcy should stand

RetailWire

Johnson & Johnson will argue in court that it should be able to pursue bankruptcy for its talc unit to resolve 38,000 claims against the company and its products.

Article 75
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Gopuff names new head of international business

RetailDive

Bryan Batista, who was previously CEO of Rentalcars.com, will spearhead the instant delivery company's growth in key markets like London and Paris.

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Call for furnishing industry to further raise bar on recycling

365 Retail

Mattress Online saved more than 40,000 mattresses going to landfill in the last year but the innovative retailer says the furnishings industry must go further. The UK throws away 8 million mattresses each year and it is estimated that only 19% of mattresses are recycled. Mattress Online wants to increase the number of customers who recycle through their innovative scheme from a third to 40% but says the rest of the industry must also make it easier for customers to recycle.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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What the Amazon union do-over in Alabama means for the future of retail

RetailDive

U.S. consumers, especially younger ones, harbor new expectations about the workplace that businesses may not be able to ignore.

Retail 91
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Will there be a football boost for EV Infrastructure leaders?

365 Retail

CACI, the consumer and location intelligence specialist, has revealed the potential volume of additional footfall that retail and leisure destinations can expect if they implement electric vehicle (EV) charging points now. According to their recent survey, 68% of people who intend to own an EV will visit retailers and businesses more frequently if they provide the right charging facilities.

Leisure 64
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'Our turnaround is now complete': Mattel takes victory lap after year of turbulence and growth

RetailDive

The toy maker grew sales, took market share and overcame supply chain disruptions in 2021, and is eyeing more growth ahead.

Toys 95
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AO recycles five million appliances in first five years

365 Retail

Online electricals retailer AO is celebrating recycling over five million household appliances since it first opened its leading recycling facility five years ago. Based in Telford, AO Recycling opened its doors in Spring 2017 with the aim to safely recycle large domestic appliances, including fridges, washing machines, tumble driers, cookers and dishwashers.

Books 64
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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How retailers can provide value by being relevant

RetailDive

Personalized communication is key to increasing customer loyalty and purchasing behavior

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How to Develop Your Own Social Media Application

Digital Doughnut

You may be asking yourself questions such as "How is it possible to develop an app like Instagram?", "What is the key to the success of an app?" "How to make it unique?". If your answer is ‘yes’ then you are at the right place. We'll answer all the critical questions and walk you through every step you need to take to make it happen.

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The Container Store to launch mobile app, loyalty program

RetailDive

The company also wants to open more physical stores and explore a new shop-in-shop concept in the future.

Mobile 95
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Urgent pet care center provider adds locations

RetailWire

Bond Vet, a chain of urgent care veterinary offices, plans to double its location count this year, including new units in the Boston and Washington, D.C. areas. The company has received a $170 million investment form Warburg Pincus. It merged last year with Summit Medical Group, which operates in New Jersey and New York.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.