Use Forrester’s New Tech Tides To Evaluate Your Martech and Adtech Investment Strategy
Forrester eCommerce
JULY 30, 2020
Marketers today must understand and use myriad technologies to support omnichannel ad strategies and deliver moments-based marketing. But the landscape of 7,000+ options is overwhelming and rapidly evolving, especially as new privacy regulations and tech giants like Apple and Google limit access to consumer data. We just published some research to help marketers keep up. […].
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