Forrester eCommerce

DECEMBER 14, 2020

In a year when bright spots were hard to come by, several valuable, hard-won lessons emerged for sales organizations that will serve them well in the years to come.

B2B 528

B2B Customer 528

Groove

DECEMBER 14, 2020

As retailers face the start of a holiday shopping season like no other, there is one dramatic change in consumer behavior that they overlook at their peril. A startling portion of shoppers appear to be ready to bend and break the rules to illegitimately make off with free or discounted products ? and this approach to eCommerce fraud can seriously hurt some smaller businesses. eCommerce Fraud in 2020.

eCommerce 338

eCommerce Merchant Services Fulfillment Consumer 338

Forrester eCommerce

DECEMBER 14, 2020

Eager as B2B marketers may be to turn the page on 2020, there were clear positives amid the challenges. Here are eight lessons to carry into the new year.

B2B 498

B2B Marketing Customer 498

Kissmetrics

DECEMBER 14, 2020

Have you thought about running a content audit of your website? Content needs to be updated regularly, to meet search engine optimization standards and your online marketing goals. Make sure it’s performing well, to get the most out of your content. Brands use online content in so many ways; from explaining who we are and what we do to updating customers on our latest products and services, content is how we communicate.

SEO 362

SEO Improvements Marketing Social Media 362

Speaker: Jason Cottrell and Brian Walker

Brands used to look for a commerce platform that could do everything. But over time, one vendor was no longer enough to meet a brand’s needs, so they added, and added, and added— and now it's essential that these vendors work well together. That’s composable, and it’s important to get it right. Customers and your board expect you to be in new channels and to adapt quickly to market change.

Operations

Forrester eCommerce

DECEMBER 14, 2020

The size and scope of SolarWinds as an IT software provider and the nature of the breach announced on December 13 rocked the IT and security world — rightfully so. We’ve provided immediate, actionable advice for security and risk pros and IT leaders in our report here. While security leaders guide their companies to respond, […].

Marketing 370

Marketing Customer 370

Kissmetrics

DECEMBER 14, 2020

As a savvy internet user, you might think no one clicks on Facebook ads. You’d be wrong. Facebook is on track to make over $60 billion in revenue this year from advertising. Someone’s clicking. How do you get them to click your Facebook ads? More importantly, how do you get them to buy your product or sign up for your email list? Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work.

Magazine 354

Magazine Consumer Electronics Marketing Customer 354

My Wife Quit Her Job

DECEMBER 14, 2020

Ever since Paypal stopped returning fees from refunded transactions, the ecommerce community has been up in arms. If you find Paypal’s refund policies unfair, here are my favorite Paypal alternatives for ecommerce merchants. First off, here’s exactly what Paypal announced in late 2019. Taken verbatim from their press release, Paypal declared that… In line with industry practice and according to our updated policy, we will not charge a fee to process refunds, but the fees from t

PayPal 299

PayPal Merchant Services eCommerce Clothing 299

Forrester eCommerce

DECEMBER 14, 2020

Marketers unsure of how demand programs may perform have held back investments, but reassessing the marketing mix to prioritize a richer set of digital tactics is essential in this changing environment. ’Tis the season to update your digital programs to create a fresh approach to your buying audiences.

Marketing 285

Marketing 285

Retail TouchPoints

DECEMBER 14, 2020

COVID has pushed retail supply chains to their limits, from the initial stock-up period at the start of the pandemic to the unprecedented ecommerce rush of the holiday season. However, retailers have risen to the occasion and adjusted their operations accordingly — and now they need to look to the future and plan for a post-pandemic future, according to the Enabling a Resilient & Connected Supply Chain in a Post-Pandemic World webinar from the IoT Consort i um and GS1 US.

Omnichannel 303

Omnichannel Webinar Merchant Services Supplies 303

Forrester eCommerce

DECEMBER 14, 2020

This crazy year has made us long for the nostalgia of a simpler time when carolers went door to door singing “On the fourth day of Christmas my true love gave to me four calling birds …” and children mailed handwritten wish lists to Santa.

Marketing 276

Marketing 276

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

Retail TouchPoints

DECEMBER 14, 2020

Retail TouchPoints (RTP), the top media group covering omnichannel retail, has unveiled a new and improved digital experience and expanded content initiative to better serve store designers and experiential retail executives. The news comes following the integration of design:retail into the brand portfolio and the publication’s shift to an all-digital format.

Retail 251

Retail Omnichannel Webinar Arts 251

Forrester eCommerce

DECEMBER 14, 2020

Marketing and customer experience (CX) functions are stuck in outdated and untenable silos: Marketers focus on acquiring an ever-larger number of customers they can’t retain, while CX professionals chase better retention even when it doesn’t make business sense. In my new report, “Five Ways To Ensure Deep Collaboration Between Marketing And Customer Experience,” I identify […].

Marketing 264

Marketing Customer Experience Customer 264

Retail TouchPoints

DECEMBER 14, 2020

Bed Bath & Beyond continues to sell off non-core assets , this time with a definitive agreement to sell Cost Plus World Market to private-equity firm Kingswood Capital Management. The purchase agreement includes 243 brick-and-mortar locations, the brand’s digital business, two distribution facilities and a corporate office in Alameda, Calif. The agreement indicated that Cost Plus World Market is likely to continue operating as a standalone retail brand. “We’ve taken deliberate st

Marketing 253

Marketing Definition Management Operations 253

Forrester eCommerce

DECEMBER 14, 2020

It’s safe to say that our email inboxes, social media feeds, and online shopping trips have been filled with endless holiday promotions and shipping delay notices. But this year, we saw a new term pop up more than ever: “Buy Now, Pay Later.” In my latest research, “New Tech: Deferred Payment Providers, Q4 2020,” I […].

Social Media 251

Social Media Marketing Shipping Customer 251

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Retail TouchPoints

DECEMBER 14, 2020

Chico’s FAS has launched same-day delivery from 97% of its’ Chico’s, White House Black Market and Soma locations through a strategic partnership with Roadie. Once their orders are prepared, shoppers can request four-hour same-day delivery as an alternative to buy online, pick up in-store (BOPIS) or curbside pickup. “Chico’s FAS moved swiftly to provide same day delivery as an additional shipping option for customers, even when holiday shipping deadlines have passed,” said Molly

Gifts 260

Gifts Shipping Customer Retail 260

Steve Dennis

DECEMBER 14, 2020

In true Dickensian fashion, this retail holiday shopping season looks to be a tale of two cities. The idea that retail has been bifurcating—that companies, particular product sectors and consumers alike are experiencing increasingly polarized outcomes—is hardly new. I began writing and speaking about this trend many years ago and teased it out further in my new book.

Retail 167

Retail eCommerce Fashion Supplies 167

Retail TouchPoints

DECEMBER 14, 2020

The pandemic has created challenges for retailers at many levels: business viability, supply-chain disruptions, predictability, customer relationships — the list goes on. As businesses move online, quickly adapting to maintain a seamless customer experience has become mandatory. In this context, high-quality relationships with customers are both more demanding and harder to grasp.

Omnichannel 240

Omnichannel Live Chat Channel Improvements 240

RetailDive

DECEMBER 14, 2020

Evolving changes will affect shoppers' relationships with brands and retailers, and understanding them is key to developing successful strategies in the years to come.

Retail 136

Retail 136

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Retail TouchPoints

DECEMBER 14, 2020

Lululemon plans to launch a footwear line in early 2022 as the retailer builds off its current sales momentum. The news came on the heels of a very positive Q3 2020 earnings report: Lululemon posted a 22% revenue increase, to $1 billion , driven by a 19% comparable store sales increase. Lululemon didn’t offer further details on its future plans, but CEO Calvin McDonald noted that the retailer has “a number of innovations” across its fitness activity base that it will introduce throughout 2021 an

Channel 165

Channel Improvements eCommerce Retail 165

Ecommerce Platforms

DECEMBER 14, 2020

Hello Gytis, tell us a bit about yourself and the company. You recently conducted research on SMBs and the impact the COVID-19 pandemic had on them. What are the key takeaways from this research? First of all, thank you for the opportunity to share our research updates. Our research aimed to shed light on how businesses have coped running their daily processes during COVID-19, and what changes have they made to survive this unparalleled transition.

Channel 104

Channel Social Media Blog Improvements 104

RetailDive

DECEMBER 14, 2020

In a rare vulnerability for Amazon, research is piling up that customers want omnichannel services for both shopping and returns.

eCommerce 143

eCommerce Omnichannel Retail Customer 143

TalkingRetail

DECEMBER 14, 2020

Costcutter’s parent company, Bibby Line Group, has agreed to sell its logistics arm Bibby Distribution to Menzies Distribution. Bibby Distribution is one of the UK’s largest logistics companies with annual sales of more than £150m and a fleet of more than 1,800 vehicles and trailers operating out of 38 sites. Bibby Distribution’s website says it.

Operations 105

Operations 105

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

RetailDive

DECEMBER 14, 2020

After selling Christmas Tree Shops, PersonalizationMall.com and others this year, the deal marks the final non-core banner divestiture from the company.

Marketing 128

Marketing Other 128

Blue Winston

DECEMBER 14, 2020

If you use Google Ads, you may have come across several strategies that Google offers for your ads. One of them is Enhanced CPC. If you’re not careful, this strategy allows you to overdraw your daily credit in just a few clicks. In addition, according to the information, this strategy should be removed in Q1 2021. What is Enhanced CPC and what are the options Enhanced CPC can help you get more conversions using manual bids.

Recommendation 98

Recommendation Information 98

RetailDive

DECEMBER 14, 2020

The ratings firm sees stability next year as consumer health improves and the pandemic "dissipates," but there is still much uncertainty ahead.

Retail 125

Retail Improvements Consumer 125

ROI Revolution

DECEMBER 14, 2020

Published December 14, 2020. Twitter Introduces Fleets. Twitter rolled out Fleets, a Stories copycat , in mid-November. This feature was developed to “offer people another way to share what’s on their mind [without] feeling self-conscious [and] without the pressure of public replies,” according to product lead Kayvon Beykpour. Fleets appear at the top of the Twitter news feed and disappear after 24 hours.

Social Media 78

Social Media Omnichannel Channel Operations 78

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

RetailDive

DECEMBER 14, 2020

Michelle Cordeiro Grant's startup was acquired last year by the department store mainstay, but the two have more in common than appears at first blush.

Department Stores 116

Department Stores 116

TalkingRetail

DECEMBER 14, 2020

Payzone has secured a long-term contract with National Express Bus to provide transport ticketing services to customers in the West Midlands. National Express West Midlands is the leading bus operator in the area, serving more than 1 million passengers each day, and retailers are being encouraged to prepare for a possible increase in demand for.

Operations 87

Operations Customer Retail 87

RetailDive

DECEMBER 14, 2020

Against long odds, category-leading retailers got it done during the pandemic. Next up is readying for the post-vaccine era.

Consumer 111

Consumer Retail 111

TalkingRetail

DECEMBER 14, 2020

Six former postmasters have been acquitted after they were wrongly accused of theft, fraud and false accounting following the introduction of the Horizon IT system in to post offices. Their cases were referred by the Criminal Cases Review Commission (CCRC) earlier this year, in uncontested appeals. The Post Office informed the court in October that.

Reference 78

Reference Information 78

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce