Wed.Nov 29, 2023

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One Size Doesn’t Fit All: How Tech Marketers Leverage Business Cases

Forrester eCommerce

It can be hard to determine which product will best serve companies. Learn why investing in a business case can help your company stand out.

Marketing 235
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A Proactive Way to Address Loitering, Crime and Unhoused Populations in Retail Locations

Retail TouchPoints

When addressing concerns relating to homelessness, it’s generally considered critical that those engaging in these discussions take an approach rooted in empathy and understanding. After all, most of these individuals are regular citizens who have fallen on hard times — and with inflation recently reaching a historic 9.1% , it is not difficult to imagine why homelessness is becoming an epidemic that affects virtually every region in the United States.

Retail 244
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Orbiting Back On A Year of Generative AI, As We Slingshot Ourselves Into the Future

Forrester eCommerce

A year after the release of ChatGPT, we take a look back on where it all started started, where things stand today, and where we can expect generative AI to go in 2024 and beyond.

Customer 413
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Best Buy Adds DoorDash as On-Demand Delivery Partner

Retail TouchPoints

Best Buy has partnered with DoorDash to offer delivery of its consumer electronics products in under one hour, on average. The retailer, which has been shifting its store fleet to feature more small-format and outlet stores, had partnered with DoorDash rival Instacart for on-demand deliveries in November 2020 , a relationship that has continued. Like Instacart , DoorDash has been expanding its retailer relationships beyond food deliveries, adding Lush Cosmetics and Victoria’s Secret in March 202

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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At GitHub Universe, Copilot Takes Center Stage But Questions About The Platform Persist

Forrester eCommerce

GitHub Scales As A Real Global Corporation GitHub Universe was held November 8-9th, 2023 in San Francisco. By far, the star performer was GitHub Copilot, the AI assistant based on OpenAI’s ChatGPT4 technology that set the development world abuzz last year and has the world talking about its impact on “developer productivity.

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Solving the Shopping Mall ‘Identity Crisis’ with Community Data and Careful Curation

Retail TouchPoints

Malls were once the nucleus of “shopping culture.” They were core destinations for all things retail; where families spent hours on a free Saturday and where teens, hungry for independence, spent many Friday nights to build their social clout. But many shopping malls have endured an identity crisis. With the rise of ecommerce and the simultaneous “ death of the mediocre middle ,” many malls have become shells of their former selves — and some have become complete wastelands.

More Trending

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Revving Up Sales: The Competitive Edge of Visual Content

Retail TouchPoints

The power of visual content has evolved from a nice-to-have supplement to a central force shaping how businesses engage with consumers. With platforms like Instagram and TikTok leading the way, it has become increasingly clear that the currency of our digital interactions is visual-centric. The ability to capture attention swiftly and convey complex messages at a glance is an invaluable asset amidst the relentless digital competition.

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T&I APAC Wrap-Up: The Good Stuff You Missed From The ForrWomen Session

Forrester eCommerce

Women account for 35% of the science, technology, engineering, and mathematics (STEM) workforce, according to the National Science Foundation, and even worse, only 24% of security professionals worldwide are women. And yet companies where women hold 20% or greater of management roles generated 2.

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Walmart Brings a Little ‘RomCommerce’ to its Holiday Marketing

Retail TouchPoints

Image courtesy Walmart Walmart is tapping into one of Americans’ favorite holiday traditions — watching holiday rom-coms — for a new 23-part , serial ad campaign called Add to Heart that will be fully shoppable. Complete with romantic rendezvous in the Garden Center and dancing among the holiday décor, the shoppable commercial series will give rom-com fans all the spice and sweet intrigue they love, with a little shopping thrown into the mix.

Marketing 218
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This Holiday Season, Give Your Customers The Personalized Experiences They Deserve

Forrester eCommerce

Learn how to enhance your company's personalization efforts over the holidays - and well into next year.

Customer 251
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Biden Administration Takes Multiple Steps to Strengthen Supply Chains

Retail TouchPoints

The White House has created a Council on Supply Chain Resilience that will include multiple Cabinet members and other top U.S. officials working to advance government-wide strategies for improving U.S. and international supply chains. This new group is one of many actions the Biden administration is taking to help smooth out current bottlenecks and future-proof U.S. manufacturing, logistics and transportation processes.

Supplies 147
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Shipping Dangerous Goods 101: A Guide for Brands

ESW

In today’s global marketplace, brands are constantly expanding their reach to connect with customers everywhere. With this expansion comes challenges, such as the shipping and handling of products classified as dangerous goods. Ingredients and materials, including alcohol and lithium-ion batteries, fall under this category and are present in many everyday products.

Shipping 157
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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods. Trade promotions are directed toward the intermediaries involved in the distribution process, such as wholesalers, distributors, or retailers.

Consumer 119
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Trade body urges vapers and ex-smokers to respond to govt consultation

TalkingRetail

As the government’s consultation on the vaping sector reaches its final days, the Independent British Vape Trade Association (IBVTA) has unveiled new exclusive research that shows the potentially damaging impact were the government to move forward with “excessive restrictions” on the sector. New research commissioned from leading market research company Opinium of 6,000 UK adults.

Marketing 121
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Goldsmiths Unveils Upsized and Revamped Showroom at Birmingham’s Bullring

365 Retail

Goldsmiths a member of the Watches of Switzerland Group , recently reopened its showroom at the Bullring shopping centre in Birmingham. This reopening marks a significant expansion and renovation of the outlet. The enhancement of the showroom underscores the Bullring’s status as a key shopping destination in Birmingham, the UK’s second-largest city The revamped boutique, now occupying an impressive 8,000 square feet, spans two levels.

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Thanksgiving Weekend Sales Signal Strong Start to the Holiday Season in the U.S.

RIS News

Despite concerns, Thanksgiving weekend brought in $38 billion overall in the five days from Thanksgiving to Cyber Monday. Learns what the trends were and more.

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Dollar Tree may shrink Family Dollar footprint: CEO

RetailDive

Rick Dreiling said the company has initiated a comprehensive review of its Family Dollar banner after it missed expectations in Q3.

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Fossil Group Boosts Omnichannel Capabilities With Mobile POS Investment

RIS News

Fossil Group is implementing new mobile point-of-sale technology across its Fossil, Fossil Outlet, and Watch Station stores. Once complete, the technology will be live in hundreds of Fossil locations across 19 countries.

Mobile 103
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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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Retailers have a crime problem. It’s in the numbers.

RetailDive

The issue is complex and often clouded by imprecise data. Sometimes from the industry itself.

Retail 141
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Charts: Venture Capital Trends Q3 2023

Practical eCommerce

Global VC investments are rebounding. Top industries are biotech, payments, and clean energy. The post Charts: Venture Capital Trends Q3 2023 appeared first on Practical Ecommerce.

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Cyber Monday shoppers spent $12.4 billion online: Adobe

RetailDive

Digital sales during the holiday grew 9.6% year over year as shoppers embraced mobile and buy now, pay later.

Mobile 129
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Tech Transformation Podcast: Ball Corporation's Predrag Ozmo Talks Packaging, Sustainability, and Value Chain Mobilization

RIS News

Learn how Ball Corporation is driving meaningful change in the packaging world through targeted, action-driven commitments that balance innovation with sustainability.

Mobile 95
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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio

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How Walmart’s shoppable rom-com bridges holiday content, commerce

RetailDive

Ads on TikTok, Roku and YouTube show an assortment meant to balance “inspiration and impulse” this season, according to chief marketer William White.

Marketing 101
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Cyber 5 2023: How did consumer's search & brands spend?

Profitero

“I swear it starts earlier every year,” - me, to my colleagues a few weeks ago. No, I wasn’t talking about Christmas, I was talking about Black Friday. Black Friday used to be known for the frantic in-store riot followed by a relatively muted “Cyber Monday.” We’ve since seen behaviors shift online, and it became more about “Cyber weekend,” which eventually stretched to “Cyber week” as retailers tried to get shoppers' attention ahead of their competitors.

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Parachute to host in-person holiday market with over 40 brands

RetailDive

The DTC bedding brand is welcoming companies like Our Place, Brightland, Nécessaire and Cuyana to the event in Culver City, California.

Marketing 107
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Cyber 5 2023: Amazon category winners

Profitero

According to Forbes , consumers spent $9.8bn in online purchases during Black Friday 2023, up 7.5% year-over-year. Given the challenging economic conditions many consumers are facing, this will be a welcome relief for eRetailers - and traffic to physical stores was up too - though a lower increase of 2-5%. To better understand consumer demand online, we analyzed products that reached a top 100 best sellers rank* across 12 categories on the world’s largest eCommerce retailer.

Toys 78
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Retail's Next Frontier: Exploring and Proving the Value of AI

AI is everywhere. It’s in customer service interactions, product recommendations, marketing outreach, and yes, even commerce experiences. But not every use of AI provides the same value to your brand. In this masterclass, experts from Constructor, commercetools, Contentstack, and Orium discuss how AI can complement your composable tech stack and help bring in immediate ROI.

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Best Buy and JD Sports Bolster Rapid Delivery Services Ahead of Holiday Season Surge

RIS News

Two of the nation’s largest retailers – Best Buy and JD Sports – are enhancing their fulfillment capabilities through strategic partnerships with delivery service providers.

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Amazon Cyber Week sales surpass previous years

RetailDive

The e-commerce giant is touting a successful Black Friday and Cyber Monday, despite declining to share exact figures.

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Peloton Leverages AI-Powered Workload Prediction and Automated Resource Optimization Tech

RIS News

Peloton is intensifying its commitment to AI-driven solutions, focusing particularly on workload prediction and automated resource optimization. Learn more.

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Ralph Lauren veteran takes CFO job at Vince

RetailDive

John Szczepanski takes on a role that has had significant turnover in recent months, as the struggling brand embarks on a turnaround.

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2024’s Retail Odyssey: Going Small, Artificial, and Augmented!

Speaker: Kelly Goetsch - Chief Strategy Officer at Commercetools | Jason Cottrel - CEO & Founder at Orium | and guest speaker Brendan Witcher - VP, Principal Analyst at Forrester

Significant modifications are on the horizon for digital commerce in retail and customer experience come 2024. The pace of tech shifts will intensify, businesses are set to defund legacy solutions, and attractive opportunities will surface as social and retail media players join forces. To stay ahead of the curve, digital leaders are experimenting with less risky initiatives and scaling back on outdated projects that no longer yield impactful results.