Wed.Nov 29, 2023

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One Size Doesn’t Fit All: How Tech Marketers Leverage Business Cases

Forrester eCommerce

It can be hard to determine which product will best serve companies. Learn why investing in a business case can help your company stand out.

Marketing 235
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Solving the Shopping Mall ‘Identity Crisis’ with Community Data and Careful Curation

Retail TouchPoints

Malls were once the nucleus of “shopping culture.” They were core destinations for all things retail; where families spent hours on a free Saturday and where teens, hungry for independence, spent many Friday nights to build their social clout. But many shopping malls have endured an identity crisis. With the rise of ecommerce and the simultaneous “ death of the mediocre middle ,” many malls have become shells of their former selves — and some have become complete wastelands.

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Orbiting Back On A Year of Generative AI, As We Slingshot Ourselves Into the Future

Forrester eCommerce

A year after the release of ChatGPT, we take a look back on where it all started started, where things stand today, and where we can expect generative AI to go in 2024 and beyond.

Customer 440
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A Proactive Way to Address Loitering, Crime and Unhoused Populations in Retail Locations

Retail TouchPoints

When addressing concerns relating to homelessness, it’s generally considered critical that those engaging in these discussions take an approach rooted in empathy and understanding. After all, most of these individuals are regular citizens who have fallen on hard times — and with inflation recently reaching a historic 9.1% , it is not difficult to imagine why homelessness is becoming an epidemic that affects virtually every region in the United States.

Retail 262
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A Blueprint for B2B Commerce

In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.

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At GitHub Universe, Copilot Takes Center Stage But Questions About The Platform Persist

Forrester eCommerce

GitHub Scales As A Real Global Corporation GitHub Universe was held November 8-9th, 2023 in San Francisco. By far, the star performer was GitHub Copilot, the AI assistant based on OpenAI’s ChatGPT4 technology that set the development world abuzz last year and has the world talking about its impact on “developer productivity.

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Best Buy Adds DoorDash as On-Demand Delivery Partner

Retail TouchPoints

Best Buy has partnered with DoorDash to offer delivery of its consumer electronics products in under one hour, on average. The retailer, which has been shifting its store fleet to feature more small-format and outlet stores, had partnered with DoorDash rival Instacart for on-demand deliveries in November 2020 , a relationship that has continued. Like Instacart , DoorDash has been expanding its retailer relationships beyond food deliveries, adding Lush Cosmetics and Victoria’s Secret in March 202

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Revving Up Sales: The Competitive Edge of Visual Content

Retail TouchPoints

The power of visual content has evolved from a nice-to-have supplement to a central force shaping how businesses engage with consumers. With platforms like Instagram and TikTok leading the way, it has become increasingly clear that the currency of our digital interactions is visual-centric. The ability to capture attention swiftly and convey complex messages at a glance is an invaluable asset amidst the relentless digital competition.

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T&I APAC Wrap-Up: The Good Stuff You Missed From The ForrWomen Session

Forrester eCommerce

Women account for 35% of the science, technology, engineering, and mathematics (STEM) workforce, according to the National Science Foundation, and even worse, only 24% of security professionals worldwide are women. And yet companies where women hold 20% or greater of management roles generated 2.

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Walmart Brings a Little ‘RomCommerce’ to its Holiday Marketing

Retail TouchPoints

Image courtesy Walmart Walmart is tapping into one of Americans’ favorite holiday traditions — watching holiday rom-coms — for a new 23-part , serial ad campaign called Add to Heart that will be fully shoppable. Complete with romantic rendezvous in the Garden Center and dancing among the holiday décor, the shoppable commercial series will give rom-com fans all the spice and sweet intrigue they love, with a little shopping thrown into the mix.

Marketing 249
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This Holiday Season, Give Your Customers The Personalized Experiences They Deserve

Forrester eCommerce

Learn how to enhance your company's personalization efforts over the holidays - and well into next year.

Customer 251
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How Harry Rosen Turns Targeted Personalization Data into Retail Loyalty

Speaker: Shaunna Bruton and Kailey Holmes

Unlock the potential of customer data to create personalized retail experiences that resonate with your audience. This webinar will explore the critical role of customer data in modern retail, providing you with strategies to collect, analyze, and apply data to enhance personalization. Learn from leading retailers, like Harry Rosen, and experts on how to turn data into actionable insights that drive customer satisfaction and loyalty.

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Biden Administration Takes Multiple Steps to Strengthen Supply Chains

Retail TouchPoints

The White House has created a Council on Supply Chain Resilience that will include multiple Cabinet members and other top U.S. officials working to advance government-wide strategies for improving U.S. and international supply chains. This new group is one of many actions the Biden administration is taking to help smooth out current bottlenecks and future-proof U.S. manufacturing, logistics and transportation processes.

Supplies 147
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Shipping Dangerous Goods 101: A Guide for Brands

ESW

In today’s global marketplace, brands are constantly expanding their reach to connect with customers everywhere. With this expansion comes challenges, such as the shipping and handling of products classified as dangerous goods. Ingredients and materials, including alcohol and lithium-ion batteries, fall under this category and are present in many everyday products.

Shipping 157
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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods. Trade promotions are directed toward the intermediaries involved in the distribution process, such as wholesalers, distributors, or retailers.

Consumer 146
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Trade body urges vapers and ex-smokers to respond to govt consultation

TalkingRetail

As the government’s consultation on the vaping sector reaches its final days, the Independent British Vape Trade Association (IBVTA) has unveiled new exclusive research that shows the potentially damaging impact were the government to move forward with “excessive restrictions” on the sector. New research commissioned from leading market research company Opinium of 6,000 UK adults.

Marketing 121
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Optimizing Frontend Delivery in Composable Commerce: The Buy vs Build Decision

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Goldsmiths Unveils Upsized and Revamped Showroom at Birmingham’s Bullring

365 Retail

Goldsmiths a member of the Watches of Switzerland Group , recently reopened its showroom at the Bullring shopping centre in Birmingham. This reopening marks a significant expansion and renovation of the outlet. The enhancement of the showroom underscores the Bullring’s status as a key shopping destination in Birmingham, the UK’s second-largest city The revamped boutique, now occupying an impressive 8,000 square feet, spans two levels.

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Charts: Venture Capital Trends Q3 2023

Practical eCommerce

Global VC investments are rebounding. Top industries are biotech, payments, and clean energy. The post Charts: Venture Capital Trends Q3 2023 appeared first on Practical Ecommerce.

eCommerce 100
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Retailers have a crime problem. It’s in the numbers.

RetailDive

The issue is complex and often clouded by imprecise data. Sometimes from the industry itself.

Retail 140
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Thanksgiving Weekend Sales Signal Strong Start to the Holiday Season in the U.S.

RIS News

Despite concerns, Thanksgiving weekend brought in $38 billion overall in the five days from Thanksgiving to Cyber Monday. Learns what the trends were and more.

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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

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Dollar Tree may shrink Family Dollar footprint: CEO

RetailDive

Rick Dreiling said the company has initiated a comprehensive review of its Family Dollar banner after it missed expectations in Q3.

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Fossil Group Boosts Omnichannel Capabilities With Mobile POS Investment

RIS News

Fossil Group is implementing new mobile point-of-sale technology across its Fossil, Fossil Outlet, and Watch Station stores. Once complete, the technology will be live in hundreds of Fossil locations across 19 countries.

Mobile 96
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Cyber Monday shoppers spent $12.4 billion online: Adobe

RetailDive

Digital sales during the holiday grew 9.6% year over year as shoppers embraced mobile and buy now, pay later.

Mobile 118
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Cyber 5 2023: How did consumer's search & brands spend?

Profitero

“I swear it starts earlier every year,” - me, to my colleagues a few weeks ago. No, I wasn’t talking about Christmas, I was talking about Black Friday. Black Friday used to be known for the frantic in-store riot followed by a relatively muted “Cyber Monday.” We’ve since seen behaviors shift online, and it became more about “Cyber weekend,” which eventually stretched to “Cyber week” as retailers tried to get shoppers' attention ahead of their competitors.

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Composable Commerce Reference Architecture 2024 Edition

Achieve more with your commerce with the help of Orium’s Composable Commerce Reference Architecture 2024 Edition. Presented in partnership with commercetools, Contentstack, and Google Cloud, this edition is packed with new insights and practical examples to help you navigate changes in digital commerce and construct an adaptable tech stack optimized for efficiency and scalability.

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How Walmart’s shoppable rom-com bridges holiday content, commerce

RetailDive

Ads on TikTok, Roku and YouTube show an assortment meant to balance “inspiration and impulse” this season, according to chief marketer William White.

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Cyber 5 2023: Amazon category winners

Profitero

According to Forbes , consumers spent $9.8bn in online purchases during Black Friday 2023, up 7.5% year-over-year. Given the challenging economic conditions many consumers are facing, this will be a welcome relief for eRetailers - and traffic to physical stores was up too - though a lower increase of 2-5%. To better understand consumer demand online, we analyzed products that reached a top 100 best sellers rank* across 12 categories on the world’s largest eCommerce retailer.

Toys 78
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Parachute to host in-person holiday market with over 40 brands

RetailDive

The DTC bedding brand is welcoming companies like Our Place, Brightland, Nécessaire and Cuyana to the event in Culver City, California.

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Tech Transformation Podcast: Ball Corporation's Predrag Ozmo Talks Packaging, Sustainability, and Value Chain Mobilization

RIS News

Learn how Ball Corporation is driving meaningful change in the packaging world through targeted, action-driven commitments that balance innovation with sustainability.

Mobile 87
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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail.

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Amazon Cyber Week sales surpass previous years

RetailDive

The e-commerce giant is touting a successful Black Friday and Cyber Monday, despite declining to share exact figures.

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Best Buy and JD Sports Bolster Rapid Delivery Services Ahead of Holiday Season Surge

RIS News

Two of the nation’s largest retailers – Best Buy and JD Sports – are enhancing their fulfillment capabilities through strategic partnerships with delivery service providers.

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Ralph Lauren veteran takes CFO job at Vince

RetailDive

John Szczepanski takes on a role that has had significant turnover in recent months, as the struggling brand embarks on a turnaround.

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Peloton Leverages AI-Powered Workload Prediction and Automated Resource Optimization Tech

RIS News

Peloton is intensifying its commitment to AI-driven solutions, focusing particularly on workload prediction and automated resource optimization. Learn more.

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The Pragmatic Guide to Composability

Be empowered to master the digital landscape and implement modular and adaptable composable technologies. Authored by Orium, The Pragmatic Guide to Composability takes readers on a journey from composable’s beginnings to common misconceptions about the approach, then concludes with strategies for choosing implementations that result in quick wins to grow your ROI.