Wed.Nov 29, 2023

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One Size Doesn’t Fit All: How Tech Marketers Leverage Business Cases

Forrester eCommerce

It can be hard to determine which product will best serve companies. Learn why investing in a business case can help your company stand out.

Marketing 228
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A Proactive Way to Address Loitering, Crime and Unhoused Populations in Retail Locations

Retail TouchPoints

When addressing concerns relating to homelessness, it’s generally considered critical that those engaging in these discussions take an approach rooted in empathy and understanding. After all, most of these individuals are regular citizens who have fallen on hard times — and with inflation recently reaching a historic 9.1% , it is not difficult to imagine why homelessness is becoming an epidemic that affects virtually every region in the United States.

Retail 264
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Orbiting Back On A Year of Generative AI, As We Slingshot Ourselves Into the Future

Forrester eCommerce

A year after the release of ChatGPT, we take a look back on where it all started started, where things stand today, and where we can expect generative AI to go in 2024 and beyond.

Customer 430
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Best Buy Adds DoorDash as On-Demand Delivery Partner

Retail TouchPoints

Best Buy has partnered with DoorDash to offer delivery of its consumer electronics products in under one hour, on average. The retailer, which has been shifting its store fleet to feature more small-format and outlet stores, had partnered with DoorDash rival Instacart for on-demand deliveries in November 2020 , a relationship that has continued. Like Instacart , DoorDash has been expanding its retailer relationships beyond food deliveries, adding Lush Cosmetics and Victoria’s Secret in March 202

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How To Drive Retail Results With Integrated Tech And UX Design

Speaker: Jennifer Wright and Nick Barron

Navigating the complexities of e-commerce requires more than just the right technology - It demands a holistic strategy that aligns platform capabilities with customer- centric design and marketing. This webinar will provide a roadmap for building a robust e-commerce strategy, guiding you through key decisions from platform selection to creating user experiences that convert, and leverage digital marketing to reach and retail customers.

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At GitHub Universe, Copilot Takes Center Stage But Questions About The Platform Persist

Forrester eCommerce

GitHub Scales As A Real Global Corporation GitHub Universe was held November 8-9th, 2023 in San Francisco. By far, the star performer was GitHub Copilot, the AI assistant based on OpenAI’s ChatGPT4 technology that set the development world abuzz last year and has the world talking about its impact on “developer productivity.

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Solving the Shopping Mall ‘Identity Crisis’ with Community Data and Careful Curation

Retail TouchPoints

Malls were once the nucleus of “shopping culture.” They were core destinations for all things retail; where families spent hours on a free Saturday and where teens, hungry for independence, spent many Friday nights to build their social clout. But many shopping malls have endured an identity crisis. With the rise of ecommerce and the simultaneous “ death of the mediocre middle ,” many malls have become shells of their former selves — and some have become complete wastelands.

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Revving Up Sales: The Competitive Edge of Visual Content

Retail TouchPoints

The power of visual content has evolved from a nice-to-have supplement to a central force shaping how businesses engage with consumers. With platforms like Instagram and TikTok leading the way, it has become increasingly clear that the currency of our digital interactions is visual-centric. The ability to capture attention swiftly and convey complex messages at a glance is an invaluable asset amidst the relentless digital competition.

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T&I APAC Wrap-Up: The Good Stuff You Missed From The ForrWomen Session

Forrester eCommerce

Women account for 35% of the science, technology, engineering, and mathematics (STEM) workforce, according to the National Science Foundation, and even worse, only 24% of security professionals worldwide are women. And yet companies where women hold 20% or greater of management roles generated 2.

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Walmart Brings a Little ‘RomCommerce’ to its Holiday Marketing

Retail TouchPoints

Image courtesy Walmart Walmart is tapping into one of Americans’ favorite holiday traditions — watching holiday rom-coms — for a new 23-part , serial ad campaign called Add to Heart that will be fully shoppable. Complete with romantic rendezvous in the Garden Center and dancing among the holiday décor, the shoppable commercial series will give rom-com fans all the spice and sweet intrigue they love, with a little shopping thrown into the mix.

Marketing 264
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This Holiday Season, Give Your Customers The Personalized Experiences They Deserve

Forrester eCommerce

Learn how to enhance your company's personalization efforts over the holidays - and well into next year.

Customer 242
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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

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Biden Administration Takes Multiple Steps to Strengthen Supply Chains

Retail TouchPoints

The White House has created a Council on Supply Chain Resilience that will include multiple Cabinet members and other top U.S. officials working to advance government-wide strategies for improving U.S. and international supply chains. This new group is one of many actions the Biden administration is taking to help smooth out current bottlenecks and future-proof U.S. manufacturing, logistics and transportation processes.

Supplies 147
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Shipping Dangerous Goods 101: A Guide for Brands

ESW

In today’s global marketplace, brands are constantly expanding their reach to connect with customers everywhere. With this expansion comes challenges, such as the shipping and handling of products classified as dangerous goods. Ingredients and materials, including alcohol and lithium-ion batteries, fall under this category and are present in many everyday products.

Shipping 157
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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods. Trade promotions are directed toward the intermediaries involved in the distribution process, such as wholesalers, distributors, or retailers.

Consumer 146
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Trade body urges vapers and ex-smokers to respond to govt consultation

TalkingRetail

As the government’s consultation on the vaping sector reaches its final days, the Independent British Vape Trade Association (IBVTA) has unveiled new exclusive research that shows the potentially damaging impact were the government to move forward with “excessive restrictions” on the sector. New research commissioned from leading market research company Opinium of 6,000 UK adults.

Marketing 121
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4 Best Practices for Ensuring Success in International Markets Ahead of Peak Season

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

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Goldsmiths Unveils Upsized and Revamped Showroom at Birmingham’s Bullring

365 Retail

Goldsmiths a member of the Watches of Switzerland Group , recently reopened its showroom at the Bullring shopping centre in Birmingham. This reopening marks a significant expansion and renovation of the outlet. The enhancement of the showroom underscores the Bullring’s status as a key shopping destination in Birmingham, the UK’s second-largest city The revamped boutique, now occupying an impressive 8,000 square feet, spans two levels.

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Retailers have a crime problem. It’s in the numbers.

RetailDive

The issue is complex and often clouded by imprecise data. Sometimes from the industry itself.

Retail 141
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Thanksgiving Weekend Sales Signal Strong Start to the Holiday Season in the U.S.

RIS News

Despite concerns, Thanksgiving weekend brought in $38 billion overall in the five days from Thanksgiving to Cyber Monday. Learns what the trends were and more.

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Dollar Tree may shrink Family Dollar footprint: CEO

RetailDive

Rick Dreiling said the company has initiated a comprehensive review of its Family Dollar banner after it missed expectations in Q3.

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A Blueprint for B2B Commerce

In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.

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Charts: Venture Capital Trends Q3 2023

Practical eCommerce

Global VC investments are rebounding. Top industries are biotech, payments, and clean energy. The post Charts: Venture Capital Trends Q3 2023 appeared first on Practical Ecommerce.

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Fossil Group Boosts Omnichannel Capabilities With Mobile POS Investment

RIS News

Fossil Group is implementing new mobile point-of-sale technology across its Fossil, Fossil Outlet, and Watch Station stores. Once complete, the technology will be live in hundreds of Fossil locations across 19 countries.

Mobile 96
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Cyber Monday shoppers spent $12.4 billion online: Adobe

RetailDive

Digital sales during the holiday grew 9.6% year over year as shoppers embraced mobile and buy now, pay later.

Mobile 133
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Cyber 5 2023: How did consumer's search & brands spend?

Profitero

“I swear it starts earlier every year,” - me, to my colleagues a few weeks ago. No, I wasn’t talking about Christmas, I was talking about Black Friday. Black Friday used to be known for the frantic in-store riot followed by a relatively muted “Cyber Monday.” We’ve since seen behaviors shift online, and it became more about “Cyber weekend,” which eventually stretched to “Cyber week” as retailers tried to get shoppers' attention ahead of their competitors.

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Loyalty 101: How To Turn Browsers Into Buyers For Lasting Engagement

Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes

Say goodbye to one-size-fits-all retail, and say hello to experiences that keep your customers coming back for more! Customer loyalty isn’t just earned - it’s cultivated through meaningful engagement with the help of data. This webinar will take you behind the scenes of how top retailers turn customer data into personalized experiences that drive engagement and retention.

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How Walmart’s shoppable rom-com bridges holiday content, commerce

RetailDive

Ads on TikTok, Roku and YouTube show an assortment meant to balance “inspiration and impulse” this season, according to chief marketer William White.

Marketing 107
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Cyber 5 2023: Amazon category winners

Profitero

According to Forbes , consumers spent $9.8bn in online purchases during Black Friday 2023, up 7.5% year-over-year. Given the challenging economic conditions many consumers are facing, this will be a welcome relief for eRetailers - and traffic to physical stores was up too - though a lower increase of 2-5%. To better understand consumer demand online, we analyzed products that reached a top 100 best sellers rank* across 12 categories on the world’s largest eCommerce retailer.

Toys 78
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Parachute to host in-person holiday market with over 40 brands

RetailDive

The DTC bedding brand is welcoming companies like Our Place, Brightland, Nécessaire and Cuyana to the event in Culver City, California.

Marketing 112
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Tech Transformation Podcast: Ball Corporation's Predrag Ozmo Talks Packaging, Sustainability, and Value Chain Mobilization

RIS News

Learn how Ball Corporation is driving meaningful change in the packaging world through targeted, action-driven commitments that balance innovation with sustainability.

Mobile 87
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How to Navigate Revenue and Expense Management: Competitive Insights for Financial Success

Speaker: Hilary Akhaabi, PhD - Founder, Chief Financial & Operations Officer at Go Africa Global

In the fast-paced world of corporate finance, staying ahead of the curve is crucial for sustainable growth and profitability. This exclusive webinar with leading expert Hilary Akhaabi, PhD, will teach you practical ways to navigate complex financial landscapes and enhance your company's revenue management capabilities. Whether you're aiming to refine your financial strategies or seeking innovative solutions to drive performance, this new session is for you!

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Amazon Cyber Week sales surpass previous years

RetailDive

The e-commerce giant is touting a successful Black Friday and Cyber Monday, despite declining to share exact figures.

eCommerce 103
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Best Buy and JD Sports Bolster Rapid Delivery Services Ahead of Holiday Season Surge

RIS News

Two of the nation’s largest retailers – Best Buy and JD Sports – are enhancing their fulfillment capabilities through strategic partnerships with delivery service providers.

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Foot Locker beats expectations, but sales continue to tumble

RetailDive

In Q3, sales fell 8.6% and net income plummeted 71% as the retailer closes stores and looks for avenues to turn itself around.

Retail 98
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Peloton Leverages AI-Powered Workload Prediction and Automated Resource Optimization Tech

RIS News

Peloton is intensifying its commitment to AI-driven solutions, focusing particularly on workload prediction and automated resource optimization. Learn more.

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Optimizing Frontend Delivery in Composable Commerce: The Buy vs Build Decision