Fri.Feb 24, 2023

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How To Add Keywords To Google My Business

Korona

It has now been 18 years since Google Maps was first rolled out. As with the rest of Google, the platform’s uses and influence have grown and morphed considerably over that time period. Not only does Google Maps help so many of us find our way around cities and towns near and far, it has also become the quintessential tool for getting basic business info.

POS 52
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2022 Breaches And Fines Offer Lessons To Security Leaders

Forrester eCommerce

2022 didn’t let up on the security incidents – according to Forrester’s 2022 Security Technographics Survey, 74% of security decision makers experienced at least one data breach at their firm in the previous twelve months.

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Ikea Taps Meta’s Tech for New In-Store AR Game in Sweden

Retail TouchPoints

Ikea ’s marine-focused Blåvingad toy line is the inspiration behind a new interactive AR experience — Lilla Äventyret (The Little Adventure) — that launched in 21 Ikea stores across Sweden on Feb. 13, 2023. Designed to make children’s time in the store more enjoyable and get more people to care about keeping our oceans clean, the game was developed in partnership with Meta and Stockholm-based immersive tech company Warpin Reality using Meta’s Spark AR technology.

Games 286
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Ranking and Prioritizing Channel Partners: To Tier or Not To Tier?

Forrester eCommerce

Based on evolving B2B buyer needs and preferences, investing and collaborating with your channel partners is becoming increasingly prevalent and important. That said, it is unwise and unrealistic to support all partners in your ecosystem equally. Aligning resources to engage and enable the right ones is crucial.

Channel 195
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Glossier Kicks Off First Retail Partnership with Debut at U.S. and Canada Sephora Stores

Retail TouchPoints

Glossier will launch its products at 600 Sephora stores in the U.S. and Canada as well as online and on the Sephora app. The partnership was first announced in July 2022 as part of Glossier’s expansion into brick-and-mortar under CEO Kyle Leahy, who was appointed in May 2022. Glossier displays at Sephora stores will include Glossier’s iconic pink hue, standing out against Sephora’s black and white aesthetic, as well as the wavy tray tester system found at flagship Glossier stores.

Retail 272
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Safety Shouldn’t Mean Censorship: Maintain Section 230 And Incentivize Moderation

Forrester eCommerce

If a party guest made a racist comment at the dinner table, would you blame the host? What if the host remained silent and did nothing to stop the guest? How about if the host gave that guest a microphone?

Customer 195

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Jinan Budge Charts Her Own Bold Path In Security And Risk Research

Forrester eCommerce

When Vice President, Principal Analyst Jinan Budge initially joined Forrester, she knew she had found the perfect role. Life circumstances took her on a temporary detour, but she returned to pioneer an influential new stream of security and risk research.

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Australian Supermarket Chain Coles Deploys Delivery Management Solution

Retail TouchPoints

Coles Group , which operates a chain of more than 800 supermarkets across Australia, will deploy the Bringg delivery management platform in a bid to make its home delivery operations more efficient. The solution will make it easier for Coles to allocate deliveries to its network of carriers and track deliveries in real time. “We believe that Bringg offers a unique and compelling solution to provide Coles customers with an improved on-demand and consistent home delivery experience,” said James Ge

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The Color Attribute in Google Shopping (Including Practical Tips)

Store Growers

Last Updated on February 24, 2023 Sometimes, users know exactly what they are looking for in a product available on Google Shopping. Especially for apparel items, product features like color can help convert potential customers. In this article, we’ll explore how you can configure the color attribute in your Google Shopping product feeds, including formatting tips and troubleshooting common issues.

Apparel 91
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Casetify Highlights Flip-Phone Fashions in NYC Pop-Up

Retail TouchPoints

Global lifestyle brand Casetify has opened its first Style Lab in New York City, a retail pop-up highlighting the recent re-emergence of retro tech and flip phones in fashion. The 2,400-square-foot immersive pop-up experience is centered on Casetify’s accessories for the foldable Samsung Z Flip4 and will be open to the public for five days, from Feb. 22 to Feb. 26, 2023, with hundreds of designs and prints for the Samsung Z Flip 4 as well as phone straps available for purchase.

Fashion 261
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Amazon joins India’s experimental open-source e-commerce network

RetailDive

The ONDC initiative aims to ensure that giant companies don’t monopolize e-commerce, and Amazon may be better off joining than fighting it.

eCommerce 107
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The SMS Marketing Trends to Watch in eCommerce

GetElastic

As tech trends move towards customer demand and the adoption of an omnichannel experience , the technology consumers use to move through the buying journey becomes quicker, less intrusive, and is most likely done from a mobile device. So much of our lives pass through a mobile device; think of all the business you transact on your phone over the course of a day, let alone the conversations you have over apps or SMS texting.

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Victoria’s Secret pilots refreshed loyalty program

RetailDive

“The VS & Pink Collective” covers the company’s major brands and has three spending-based tiers that unlock additional benefits.

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The Color Attribute in Google Shopping (Including Practical Tips)

Store Growers

Last Updated on March 16, 2023 Sometimes, users know exactly what they are looking for in a product available on Google Shopping. Especially for apparel items, product features like color can help convert potential customers. In this article, we’ll explore how you can configure the color attribute in your Google Shopping product feeds, including formatting tips and troubleshooting common issues.

Apparel 70
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Etsy climbs, eBay earnings slide in Q4 and ‘22

RetailDive

The two marketplaces will benefit from an economic environment where consumers want deals, analysts say.

Consumer 124
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Industry Leaders to Headline IGD’s Premier Event

365 Retail

Industry figureheads such as Tesco’s Jason Tarry and P&G’s Ian Morley will join fellow retailers and manufacturers on the main stage at IGD’s flagship event, Insight and Impact , to help businesses win with shoppers today and tomorrow. Returning for its second year, the event will put collaboration and omnichannel at the heart of how businesses can meet the changing needs of the shopper over the next 12-18 months.

Events 72
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The Weekly Closeout: REI rolls out new product standards and Skechers teams with Diane von Furstenberg

RetailDive

The outdoor retailer is asking brand partners to set emissions reduction targets. Meanwhile, the shoe brand’s latest collaboration features “Endless Kisses.

Outdoor 98
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Looking To Move Your Business Location? How A Self Storage Container Can Help

365 Retail

If you want to move your established business location, there will be quite a few things to consider. From the physical location to how you will move your goods, you must plan carefully. For this article, we will focus on how your business can use a self-storage container to store your goods while you pack up and move. Self-storage is an incredibly convenient solution for storing many of our home and office items including seasonal items, furniture, documents and vehicles.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Wayfair cancels plans for Houston fulfillment center

RetailDive

The move adds further evidence that the furniture retailer's logistics footprint growth will be limited in 2023 amid falling sales.

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Effective Strategies To Improve Your Food Delivery Service This Year

365 Retail

Your food delivery service can provide you with a variety of opportunities to increase your profits and improve the customer experience. Therefore, it’s important to stay proactive and look for new ways to enhance your food delivery service and ensure profitability. One of the best things you can do before implementing changes into your system is to analyse your current strategy and determine what might be missing.

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Hanna Andersson launches resale marketplace

RetailDive

The childrenswear brand already has over 1,500 listings on the Hanna-Me-Downs platform, according to Chief Sustainability Officer Jen Reed.

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How Does Debt Consolidation Work?

RetailMinded

In recent years, many Americans have had difficulty managing their finances. In recent years, inflation has risen, and the cost of living has increased, which means paying for even basic necessities can put a strain on your bank account. People without disposable income may use credit cards to cover their expenses, which can result in built-up debt over time.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Birdy Grey hires Eloquii co-founder as COO

RetailDive

Steve Zawada’s appointment comes after the DTC bridal brand named a CFO in October.

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Loblaw expects profit growth to outpace sales in 2023

RetailWire

Loblaw expects its profits to grow more quickly this year than sales as Canadian consumers continue to deal with rising costs. The company, which owns its namesake grocery business and Shoppers Drug Mart, reported a gross margin of 30.6 percent in the latest quarter, down from 30.9 percent a year ago and up from 29.78 in January 2020.

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A Bargain Hunter’s Guide to Buying Liquidation Pallets

RetailMinded

Whether you’re a small business owner or a savvy investor , buying liquidation pallets can be a great way to get high-quality merchandise at a fraction of the price. Many investors make a living buying liquidation pallets, and so can you as long as you’re investing the right way. How to Find and Buy Quality Liquidation Pallets You’re a bargain hunter looking for some deals, but how can you cash in big when it comes to pallets?

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Judge limits order barring Starbucks from firing workers

RetailWire

A federal judge, who previously ruled that Starbucks must refrain from firing U.S. workers over labor activity, said that he made a mistake and limited the directive to one store in Ann Arbor, MI, where the coffee giant was found to have acted illegally by the National Labor Relations Board.

Article 52
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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8 SEO Problems Solved by an SEO Artificial Intelligence Tool

Digital Doughnut

SEO has become a must-have for all websites, but it is not an easy task. It requires time and knowledge to properly optimize a website for best results. Fortunately, the rise of artificial intelligence (AI) has enabled more efficient SEO strategies.

SEO 52
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FDA says almond, oat, rice and soy beverages can be labeled milk

RetailWire

The Food and Drug Administration said that almond, oat, rice and soy beverages can keep milk in their names, despite objections from the dairy industry. The FDA posited that most consumers know that beverages are made from plants. The agency also ruled that plant-based drinks should be clear about their nutritional differences with cow’s milk, including lower vitamin D or calcium levels.

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Ipsy, BoxyCharm consolidate under one brand

RetailDive

The beauty subscription brands previously operated as separate businesses under parent company Beauty for All Industries.

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Wayfair’s customer count falls to pre-pandemic levels

RetailWire

Wayfair lost five million customers in 2022, bringing the number back to where it was before the pandemic hit in early 2020. The online furniture retailer has laid off about 10 percent of its global workforce to align costs with its top-line results. In a letter to investors, company co-founders Niraj Shah and Steve Conine said they want to “return to our roots as a thrifty organization.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.