January, 2022

article thumbnail

The 10 best BigCommerce themes to grow your business

Omnisend

Reading Time: 10 minutes. BigCommerce gives merchants plenty of opportunities for customization, but the theme you pick when starting out will have a direct impact on many areas of your design. Selecting a theme that aligns with the goals you have for your online store will help you achieve your ideal design as quickly and efficiently as possible. Different designs make sense for different businesses, but we’ve found that these ten options stand out from other BigCommerce themes.

article thumbnail

4 Winning Brand and Retail Partnership Examples

Salsify

We all know the adage: “Two heads are better than one.” But when it comes to standing out on the digital shelf, you might be surprised how much brands have to gain by working together.

Retail 148
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 CBD Industry Predictions for 2022

BigCommerce

There’s no doubt that the CBD industry has exploded quickly since hemp first became federally legal in 2018.

498
498
article thumbnail

Managing Technology’s Impact On Society Will Require A Responsible And Ethical Tech Organization

Forrester eCommerce

Digital acceleration means all companies need to understand their technological and social impacts to build customer trust. Responsible and ethical tech efforts will need to be coordinated across the enterprise.

article thumbnail

The Pragmatic Path to Composability: Adapting to the Future through Modularity

Speaker: Jason Cottrell

Brands used to look for a vendor who could do everything. Over time, one vendor was no longer enough to meet a brand’s needs, and they added, added and added. Now they need all their vendors to work well together. That’s composable, and only some will make the cut. As customers — and your board — expect you to be in new channels and to rapidly adapt to shifts in the market, the need for true composability is more crucial than ever before.

article thumbnail

Removing Friction In The eCommerce Customer Journey

Groove

Improving customer experience is a focal point for many online businesses. As the demand for frictionless shopping increases and consumer shopping habits constantly change, merchants must optimize their stores to accommodate shoppers at each stage of the eCommerce customer journey. Are you unfamiliar with this term? Or losing potential customers due to an inadequate user interface?

eCommerce 370
article thumbnail

How Retailers Can Establish an IoT-Based Smart Building Strategy

Retail TouchPoints

The increasing dominance of ecommerce and the growing prevalence of disruptive technologies have sped up the digital transformation of brick-and-mortar retail. As the retail industry shifts, so do customer expectations. Retailers are facing a multifaceted challenge to meet customer experience standards while tackling increasing competition, skyrocketing location costs, hiring challenges, advancing technologies and the growing need to contribute sustainable solutions.

Retail 359

More Trending

article thumbnail

Swipesum Review: Everything You Need to Know

Ecommerce Platforms

Accepting all forms of payments, whether that’s buy now pay later, recurring bills, or just a one off lump sum, etc., is imperative to so many eCommerce brands. However, this isn't always cheap. Depending on which payment processors and providers you use, this simple service could cost your business considerably as the transactions roll in. Many businesses, therefore, try their best to navigate the payments industry to get the best deal.

article thumbnail

Charging Forward into 2022 with BigCommerce CEO Brent Bellm

BigCommerce

In 2021, ecommerce experienced another year of pandemic-accelerated growth.

article thumbnail

The Definition Of Modern Zero Trust

Forrester eCommerce

At the beginning of 2022, Zero Trust faces a bizarre dichotomy; it’s on the verge of becoming the de facto cybersecurity approach while simultaneously having many security practitioners decry it as “just a marketing ploy.” How did we, as the security community, arrive at such a precarious perch? Part of the problem, according to John […].

article thumbnail

The 5 Most Popular Remarkable Retail Podcast Episodes of Season 3

Steve Dennis

It’s hard to believe that my co-host (and producer) Michael Leblanc and I have shipped nearly 60 episodes of the Remarkable Retail Podcast in just over 15 months. It’s been a great learning experience and we are so very grateful for our many amazing guests, being named to multiple “best of” lists, earning all the 5-star reviews and, most importantly, our growing audience.

eCommerce 158
article thumbnail

Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

article thumbnail

Why Retailers’ Data Privacy Policies are the New Customer Experience

Retail TouchPoints

Brands have always focused on personal touches and customization for consumers, yet a recent eMarketer report found growing concerns around data privacy, with nearly nine out of 10 consumers saying it’s important to them. In fact, three out of 10 consumers worldwide have switched providers due to concerns with those companies’ data policies or data-sharing practices adding fuel to the fire.

article thumbnail

The Ultimate Guide to Improving Your Website Performance

Kissmetrics

SEO is one of the most-used (and most important) website optimization strategies. However, great content , backlinks, and meta descriptions won’t help much if you don’t optimize your website performance. If visitors land on your site and find it takes too long to load, or images don’t display correctly, they’re likely to choose a competitor. That’s why improving your website performance is crucial.

article thumbnail

ShipBots Review: A Family-owned, Highly-flexible Ecommerce Fulfillment Company

Ecommerce Platforms

ShipBots is an order fulfillment service for ecommerce stores with standard storage and shipping needs. It also offers unique fulfillment options for subscription boxes, retail, Amazon FBA prep, merchandise, and apparel. In the booming industry of 3PL (3rd-party logistics), is ShipBots right for your online store's needs? In this ShipBots review, we take a deep look into the company's primary features, services, pricing, and customer support.

article thumbnail

To Ensure Your Tech Has a Positive Impact On Society, Build A Responsible And Ethical Tech Org

Forrester Omnichannel

Digital acceleration means all companies need to understand their technological and social impacts to build customer trust. Responsible and ethical tech efforts will need to be coordinated across the enterprise.

article thumbnail

Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

article thumbnail

The Emotions And Moments In The Customer Journey That Really Drive Loyalty

Forrester eCommerce

Emotion is key to differentiated experiences that drive customer loyalty. But many companies get emotion wrong. Rather than designing experiences built on a broad spectrum of emotions, they equate emotion with delight. Contrary to popular belief, making customers feel content, happy, or delighted impacts loyalty less than making customers feel respected, understood, valued, or confident. […].

Customer 370
article thumbnail

Always. Be. Testing.

Steve Dennis

Will the Metaverse completely transform your company? Hard to say. Would the response rates (and ultimately the profitable enrollment) of your prospective high value customers be improved through increased personalization? Perhaps. Can a more tailored, hybrid go-to-market strategy drive greater share of wallet and market share? Could be. In a VUCA world , few things are certain.

article thumbnail

Exclusive Q&A: The 9 Themes Shaping the Future of DTC

Retail TouchPoints

2021 was a critical year for the direct-to-consumer (DTC) space. With consumers’ rapid shift to ecommerce channels, DTC players had to navigate surges in demand and effectively compete against a broader landscape that included their startup peers but also omnichannel behemoths. At the same time, they’ve had to navigate consumers’ increased desire to buy from brands that align with their social and environmental beliefs.

article thumbnail

Why You Should Still Be Using Personalized Marketing to Boost Your Brand

Kissmetrics

It’s getting harder than ever to connect with buyers and prospects on a personal level. The good news? It is easier to build real, human connections with your audience if you know what data and strategies to use. One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ?

Marketing 273
article thumbnail

The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

article thumbnail

A Quick Seller Snap Review (Jan 2022)

Ecommerce Platforms

Are you an Amazon seller trying to optimize your pricing strategy? If that's you, perhaps, you want to see what Seller Snap can offer your business? Well, rest assured, you're in the right place. In this review, we’ll cover everything you need to know about Seller Snap – more specifically, how the product works, its key features, and its pricing. Hopefully, by the end of this Seller Snap review, you'll have all the info you need to decide whether this software is right for your Amazon business s

Games 197
article thumbnail

Jeffrey Eisenberg: “Analytics repress empathy. We can’t relate to customers as numbers.”

Omniconvert

Discover Jeffrey Eisenberg’s advice for eCommerce stores that want to achieve customer-centricity and apply what Amazon does best to their business. The post Jeffrey Eisenberg: “Analytics repress empathy. We can’t relate to customers as numbers.” appeared first on Omniconvert Ecommerce Growth Blog.

Customer 148
article thumbnail

Social Media Plays A Bigger Role In Commerce Than Just Buying

Forrester eCommerce

In 2021, US-based social media platforms such as Facebook, Instagram, Snapchat, TikTok, and even Twitter piled on user shopping features, paving the way for 61% of US online adults under 25 years old saying that they’ve completed a purchase on a social network without leaving the website or app. Brands salivate at the opportunity to […].

article thumbnail

How To Market Kits To Drive Purchases

ecomdash

Want better sales and conversions? Take a note out of these big box retailers' pages, and learn how to create kits that drive sales. The post How To Market Kits To Drive Purchases appeared first on Ecomdash.

Marketing 148
article thumbnail

The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

article thumbnail

Thinking Outside the Mall: Using Exterior Spaces to Draw Shoppers In

Retail TouchPoints

I used to live near the Palisades Mall in Nyack, N.Y. For those not familiar, it’s an enormous structure, and like most auto-centric suburban shopping centers, it’s surrounded by acres of parking spaces. But nothing much happens on its outside , except for signage big and bright enough to be seen by speeding cars on the interstate highway it abuts. Making more creative, engaging use of all this essentially wasted outside space will be one of the key elements of successfully future-proofed malls,

Outdoor 328
article thumbnail

What Are Soft 404s and How to Fix Them

Kissmetrics

You’re likely already familiar with 404 errors that display a “page not found” message to visitors. While these pages serve a purpose, they can be harmful to your website if misused. An example of a “page not found” error used in the wrong context is a soft 404 error. These can wreak havoc on your search engine rankings, website traffic, and even credibility.

SEO 273
article thumbnail

Best Reverse ASIN Tools to Find Top Amazon Keywords

Ecommerce Platforms

Amazon sellers require all the analytical help they can get to compete with other sellers, locate popular keywords, and improve their product selections. That's why we highly recommend reverse ASIN (Amazon Standard Identification Number) tools to boost keyword research effectiveness. Overall, the best reverse ASIN tools offer features to pursue keywords that are bound to provide profits.

PPC 197
article thumbnail

Inside Elastic Path: A Look at 2021

GetElastic

2021 was a year of tremendous growth for our organization. A few highlights include launching new product offerings , celebrating triple digit revenue growth for our modern SaaS ecommerce offering, hiring 46 people, releasing 70+ product updates , recognizing 31 individuals with promotions, onboarding 40+ new partners, launching new wellness initiatives, and so much more. 2021 was also another year of navigating COVID in the workplace and in our homes.

Events 148
article thumbnail

The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

article thumbnail

Twenty-five percent of Europe-5 jobs are at risk from automation; 12 million jobs will be lost by 2040

Forrester eCommerce

Three unique factors shape the future of jobs in the Europe-5 (France, Germany, Italy, Spain, and the UK): The pandemic. Businesses grow revenues by digitalizing their work processes. More work is done remotely, and more routine tasks are automated. Automation is a lever for change to reduce process costs and increase innovation. The decline in […].

Customer 370
article thumbnail

SheerID Announces International Day of Education Deals For Students and Teachers

SheerID

SheerID announced several exclusive offers for students and teachers to celebrate the International Day of Education on January 24.

158
158
article thumbnail

1-800-FLOWERS.com Rolls Out Loyalty Program Enhancements, BNPL Just in Time for V-Day

Retail TouchPoints

1-800-FLOWERS.com has amped up its cross-brand offerings just in time for its second-biggest holiday — Valentine’s Day — during which the company expects to deliver 23 million flowers, 15 million of which will be roses. First, the company has introduced a number of enhancements to its Celebrations Passport loyalty program, including the ability to earn points and unlock perks across the company’s family of brands, which includes 1-800-Flowers.com, Harry & David , Cheryl’s Cookies and Shari’s

article thumbnail

Account-Based Marketing: Past, Present, and Future

Kissmetrics

The average email click-through rate is 2.6 percent. The rate of return on direct mail is around 1 percent. A good social media campaign will convert at less than 1 percent. Why are these numbers so low? Because many new marketing campaigns don’t have the right customer research, ideal client avatars, personalization, or segmentation. They dangle a worm out there to see if anyone bites.

article thumbnail

Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.