Omnisend

JANUARY 31, 2022

Reading Time: 10 minutes. BigCommerce gives merchants plenty of opportunities for customization, but the theme you pick when starting out will have a direct impact on many areas of your design. Selecting a theme that aligns with the goals you have for your online store will help you achieve your ideal design as quickly and efficiently as possible. Different designs make sense for different businesses, but we’ve found that these ten options stand out from other BigCommerce themes.

BigCommerce 148

BigCommerce eCommerce Social Media Mobile 148

BigCommerce

JANUARY 31, 2022

There’s no doubt that the CBD industry has exploded quickly since hemp first became federally legal in 2018.

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Forrester eCommerce

JANUARY 28, 2022

Digital acceleration means all companies need to understand their technological and social impacts to build customer trust. Responsible and ethical tech efforts will need to be coordinated across the enterprise.

Management 370

Management Customer Technology Customer Experience 370

Kissmetrics

JANUARY 21, 2022

When you’re starting a website, the first thing on your mind probably isn’t structured vs. unstructured data and how it affects your website. However, the way your information is presented is important. Understanding the distinction and being able to use structured data on your pages can make a big difference to your success. Here’s what you need to know about structured data vs. unstructured data.

SEO 357

SEO Information Social Media Other 357

Speaker: Nicole Ramirez, M.A. - Marketing Director, Growth, Emerging Products - Forbes | Advisory Panel - University of Houston | Named Top 5 Digital Marketing TEDx Talks

Data-driven client engagement is revolutionizing the way businesses interact with their customers. Using data to understand customer behavior and preferences can improve personalization and customer pleasure. But while most businesses understand the value of data-driven client engagement and delivering tailored experiences, many are having difficulty implementing them.

Retail

Ecommerce Platforms

JANUARY 6, 2022

Accepting all forms of payments, whether that’s buy now pay later, recurring bills, or just a one off lump sum, etc., is imperative to so many eCommerce brands. However, this isn't always cheap. Depending on which payment processors and providers you use, this simple service could cost your business considerably as the transactions roll in. Many businesses, therefore, try their best to navigate the payments industry to get the best deal.

eCommerce 211

eCommerce Small Business Retail Document eCommerce Platforms 211

UpSellIt

JANUARY 13, 2022

2022 is here, and affiliate marketing is more popular than ever. As companies launch new initiatives, it’s crucial to examine emerging affiliate marketing trends in the new year to ensure success for your brand. According to Statista , affiliate marketing spend in the US is projected to reach $8.2 billion in 2022, which is up by $5.4 billion compared to 2017.

Marketing 167

Marketing Channel Recommendation eCommerce 167

BigCommerce

JANUARY 28, 2022

In 2021, ecommerce experienced another year of pandemic-accelerated growth.

BigCommerce 400

BigCommerce eCommerce 400

Forrester eCommerce

JANUARY 24, 2022

At the beginning of 2022, Zero Trust faces a bizarre dichotomy; it’s on the verge of becoming the de facto cybersecurity approach while simultaneously having many security practitioners decry it as “just a marketing ploy.” How did we, as the security community, arrive at such a precarious perch? Part of the problem, according to John […].

Definition 370

Definition Marketing Customer 370

Kissmetrics

JANUARY 19, 2022

Nearly half of all Google searchers are looking for local information. Whether they’re looking for products or services, they’re on Google, and, if you’re not, they’ll never find you. Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? How is it different from local SEO?

Search Marketing 348

Search Marketing Marketing Customer SEO 348

Ecommerce Platforms

JANUARY 3, 2022

ShipBots is an order fulfillment service for ecommerce stores with standard storage and shipping needs. It also offers unique fulfillment options for subscription boxes, retail, Amazon FBA prep, merchandise, and apparel. In the booming industry of 3PL (3rd-party logistics), is ShipBots right for your online store's needs? In this ShipBots review, we take a deep look into the company's primary features, services, pricing, and customer support.

Fulfillment 211

Fulfillment eCommerce Shipping Subscription 211

Speaker: Brooke Cunningham, CMO at inriver

As demands for product information grow and the product journey goes circular, ensuring you have the right PIM software in place today is essential. Join our guest speaker, Chuck Gahun, Principal Analyst, Forrester in conversation with Brooke Cunningham, Chief Marketing Officer, inriver and Johan Boström, inriver Co-Founder & Chief Customer Ambassador, to learn about the expanding role of PIM and how to prepare for new product journey demands.

Webinar

Steve Dennis

JANUARY 5, 2022

It’s hard to believe that my co-host (and producer) Michael Leblanc and I have shipped nearly 60 episodes of the Remarkable Retail Podcast in just over 15 months. It’s been a great learning experience and we are so very grateful for our many amazing guests, being named to multiple “best of” lists, earning all the 5-star reviews and, most importantly, our growing audience.

Retail 158

Retail eCommerce Shipping Definition 158

Inflow Insights

JANUARY 10, 2022

If your eCommerce website sells a lot of products, there’s nothing like faceted navigation to improve your customers’ search experience. Sorting by filters like size, color, and style can greatly increase conversion rates — but, unless you set up the technical aspects correctly, that could easily be negated by harmful SEO impacts. Fortunately, faceted navigation isn’t as tricky as it seems, as long as you follow a few important rules.

SEO 157

SEO eCommerce eCommerce Platforms Shopify 157

Forrester Omnichannel

JANUARY 28, 2022

Digital acceleration means all companies need to understand their technological and social impacts to build customer trust. Responsible and ethical tech efforts will need to be coordinated across the enterprise.

Customer 148

Customer Technology Customer Experience 148

Forrester eCommerce

JANUARY 19, 2022

Emotion is key to differentiated experiences that drive customer loyalty. But many companies get emotion wrong. Rather than designing experiences built on a broad spectrum of emotions, they equate emotion with delight. Contrary to popular belief, making customers feel content, happy, or delighted impacts loyalty less than making customers feel respected, understood, valued, or confident. […].

Customer Loyalty 370

Customer Loyalty Customer 370

Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.

Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity? This exclusive webinar with Andrew Regan will dive into strategies to empower retail associates for success with new technology.

Retail

Kissmetrics

JANUARY 12, 2022

If you want to succeed in online marketing, your website needs to be effective. How do you tell if it’s actually working? Website performance metrics are the key. The problem is there are so many metrics available through Google Analytics and other tracking platforms. It can be overwhelming to determine how your site is performing — or even which metrics you should track.

Reference 304

Reference SEO Marketing Social Media 304

Ecommerce Platforms

JANUARY 17, 2022

Are you an Amazon seller trying to optimize your pricing strategy? If that's you, perhaps, you want to see what Seller Snap can offer your business? Well, rest assured, you're in the right place. In this review, we’ll cover everything you need to know about Seller Snap – more specifically, how the product works, its key features, and its pricing. Hopefully, by the end of this Seller Snap review, you'll have all the info you need to decide whether this software is right for your Amazon business s

eCommerce 197

eCommerce Subscription Games Fulfillment 197

Steve Dennis

JANUARY 31, 2022

Will the Metaverse completely transform your company? Hard to say. Would the response rates (and ultimately the profitable enrollment) of your prospective high value customers be improved through increased personalization? Perhaps. Can a more tailored, hybrid go-to-market strategy drive greater share of wallet and market share? Could be. In a VUCA world , few things are certain.

Retail 148

Retail Improvements Marketing Customer 148

GetElastic

JANUARY 26, 2022

If you’re in the eCommerce space, I’m sure it’s no surprise to you that it’s taking a lot more to keep customers engaged and satisfied. It’s been recorded that 47% of consumers report that if they continuously encounter poor customer experiences, they’ll spend money with a competitor, despite having been a faithful customer for years. In addition to more innovative digital experiences and convenient shopping channels, customers also expect to easily find and engage with the products they want, a

eCommerce 148

eCommerce Customer B2B Consumer 148

Advertiser: ZoomInfo

When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.

B2B

Groove

JANUARY 19, 2022

Improving customer experience is a focal point for many online businesses. As the demand for frictionless shopping increases and consumer shopping habits constantly change, merchants must optimize their stores to accommodate shoppers at each stage of the eCommerce customer journey. Are you unfamiliar with this term? Or losing potential customers due to an inadequate user interface?

eCommerce 148

eCommerce Customer Shopping Carts Customer Experience 148

Forrester eCommerce

JANUARY 19, 2022

In 2021, US-based social media platforms such as Facebook, Instagram, Snapchat, TikTok, and even Twitter piled on user shopping features, paving the way for 61% of US online adults under 25 years old saying that they’ve completed a purchase on a social network without leaving the website or app. Brands salivate at the opportunity to […].

Social Media 370

Social Media Customer 370

Kissmetrics

JANUARY 6, 2022

You’re likely already familiar with 404 errors that display a “page not found” message to visitors. While these pages serve a purpose, they can be harmful to your website if misused. An example of a “page not found” error used in the wrong context is a soft 404 error. These can wreak havoc on your search engine rankings, website traffic, and even credibility.

SEO 303

SEO Clothing Improvements Definition 303

Ecommerce Platforms

JANUARY 10, 2022

Amazon sellers require all the analytical help they can get to compete with other sellers, locate popular keywords, and improve their product selections. That's why we highly recommend reverse ASIN (Amazon Standard Identification Number) tools to boost keyword research effectiveness. Overall, the best reverse ASIN tools offer features to pursue keywords that are bound to provide profits.

PPC 197

PPC Channel eCommerce Platforms Recommendation 197

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Inflation, cost of shipping, and changes in consumer spending are some of the biggest challenges online merchants face today. Get a thorough analysis of these trends, current customer behavior, and more in Shippo’s latest “2023 State of Shipping Report.

Shipping

UpSellIt

JANUARY 19, 2022

Modern homes function as multipurpose spaces. This gives home and decor retailers a golden opportunity to maximize online revenue. Traditionally, homes were simply a place to eat and sleep. Today, a home can also be an office, classroom, fitness space, and entertainment hub. With shoppers continuing to dress every part of their home, it’s more important than ever to optimize the home & decor shopping experience.

Home Furnishings 148

Home Furnishings eCommerce Comparison Shopping Retail 148

ecomdash

JANUARY 19, 2022

Want better sales and conversions? Take a note out of these big box retailers' pages, and learn how to create kits that drive sales. The post How To Market Kits To Drive Purchases appeared first on Ecomdash.

Marketing 148

Marketing Retail eCommerce Marketing eCommerce 148

Omniconvert

JANUARY 18, 2022

Discover Jeffrey Eisenberg’s advice for eCommerce stores that want to achieve customer-centricity and apply what Amazon does best to their business. The post Jeffrey Eisenberg: “Analytics repress empathy. We can’t relate to customers as numbers.” appeared first on Omniconvert Ecommerce Growth Blog.

eCommerce 148

eCommerce Customer Blog 148

Forrester eCommerce

JANUARY 18, 2022

Three unique factors shape the future of jobs in the Europe-5 (France, Germany, Italy, Spain, and the UK): The pandemic. Businesses grow revenues by digitalizing their work processes. More work is done remotely, and more routine tasks are automated. Automation is a lever for change to reduce process costs and increase innovation. The decline in […].

Customer 370

Customer 370

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Understanding search intent and getting the right customers in front of the right products is the best way to boost both conversion and the average order value of first-time and return buyers. A properly functioning site search solution is one of the most critical yet underutilized tools available to eCommerce merchandisers. Working to match site visitors with the relevant content they need improves and personalizes the user experience.

eCommerce

Kissmetrics

JANUARY 7, 2022

SEO is one of the most-used (and most important) website optimization strategies. However, great content , backlinks, and meta descriptions won’t help much if you don’t optimize your website performance. If visitors land on your site and find it takes too long to load, or images don’t display correctly, they’re likely to choose a competitor. That’s why improving your website performance is crucial.

Improvements 302

Improvements SEO Shopping Carts Mobile 302

GetElastic

JANUARY 4, 2022

2021 was a year of tremendous growth for our organization. A few highlights include launching new product offerings , celebrating triple digit revenue growth for our modern SaaS ecommerce offering, hiring 46 people, releasing 70+ product updates , recognizing 31 individuals with promotions, onboarding 40+ new partners, launching new wellness initiatives, and so much more. 2021 was also another year of navigating COVID in the workplace and in our homes.

eCommerce 148

eCommerce Events Blog Information 148

Groove

JANUARY 5, 2022

Let 2022 to be your year with pay per click advertising. Pay Per Click Advertising Platforms You Need In 2022. From social media platforms like Facebook, Instagram, Twitter, TikTok and YouTube to Google Shopping, there are a ton of ways to increase reach, visibility and brand awareness while growing your ad revenue. Here are some platforms we recommend exploring and implementing as part of your eCommerce advertising strategy this year!

Shopping Carts 148

Shopping Carts PPC eCommerce Social Media 148

FastSpring

JANUARY 25, 2022

“Acquisition, conversion, and churn often require major cross-functional efforts to improve. Pricing typically requires replacing a small number with a bigger one.” -Patrick McKenzie. This might be one of the greatest quotes on the internet. If you’re not familiar with Patrick’s essays on SaaS (start here ), they are a great summary of what really matters and match my own experience with growth-stage software companies from enterprise to start-ups.

B2B 147

B2B Customer Marketing Management 147

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Having Data is great, but if you can't or don't use it what is the point of collecting it? Find out how to centralize your data and get it to work for you and transform your data collecting practices. A digital transformation is essential for success in today’s retail environment. Yet even among retail organizations that have invested in digital technologies, it’s still highly common for data from various departments to be housed in disparate software systems that don’t communicate with each oth

Retail