BigCommerce

MAY 8, 2017

How important are product images to ecommerce? Hmm… let’s ask the VP of Google Shopping : Whether they’re looking for a new sofa or the perfect pair of earrings, people who search and shop on their smartphones at least once a week say that product images are the shopping feature they turn to most. Jonathan Alferness, Vice President, Product Management, Google Shopping Inside AdWords, May 2016.

eCommerce 412

eCommerce BigCommerce Banking Fashion 412

Forrester eCommerce

MAY 5, 2017

The press continues to highlight bankruptcies and store closings to support a theory that the entire retail market is in a death spiral. However, neither bankruptcies nor store closings accurately reflect the state of the retail market. In 2017 we see an actual Wikipedia page dedicated to the 'retail apocalypse'. Headlines span the past seven years touting the doom of retail: Bankruptcies Aren't Proxies For Retail Market Health… Retail bankruptcies numbered 20 in 2008, and this year they

Multi-channel 307

Multi-channel Retail eCommerce Marketing Channel 307

Fastr

MAY 25, 2017

When planning omnichannel strategy, it can be easy to think only within the confines of devices – desktop, mobile, tablet. But true omnichannel goes beyond devices, into brick-and-mortar stores. Finding creative ways to incorporate digital experiences into physical locations makes the buying process personal and engaging, both online and offline. Here are three brands doing omnichannel retail.

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Omnichannel Retail Mobile Customer Experience 199

My Wife Quit Her Job

MAY 1, 2017

Growing up as an Asian American with strict parents, I was expected to get good grades in whatever subject I took. There were no exceptions. And even though I haven’t taken a class in decades, the thought of getting a B still sends chills up my spine. In fact, I occasionally have nightmares where I’m taking an exam in a classroom full of nerds where I don’t know any of the answers.

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Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

Optimizely

MAY 19, 2017

Great news, one of your prospects has just made their first purchase! But your job isn’t done – quite the opposite, since a customer’s interest in your brand is at a peak immediately after they’ve made their first purchase. Marketers know that the probability of selling to an existing customer is nearly ten times higher than selling to a brand new prospect, so it’s especially critical to make sure you’re capitalizing on those moments of interest – especially because it’s the second p

Customer Loyalty 191

Customer Loyalty Customer Recommendation Improvements 191

RTP blog

MAY 23, 2017

By Alicia Esposito, Content Strategist “Alexa, what’s the weather like today?” “Alexa, add coffee to my shopping list.” “Alexa, play David Bowie.” If you asked me a year ago, I would say that the mere idea of a small, voice-powered device orchestrating my day-to-day life and household would be ridiculous. When my husband initially proposed we order an Amazon Echo , the landmark product powered by the Alexa operating system, I was adamant in my response: “I’m a paper-and-pen gal, there’s no reaso

Shipping Costs 170

Shipping Costs Workshop Presentation Electronics 170

Groove

MAY 23, 2017

HubSpot is meant to be used as your primary system of record. Everything that happens on your website and with your contacts can be tracked there. But are you fully harnessing all the power that HubSpot offers?

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Bryan Eisenberg

MAY 25, 2017

After writing Be Like Amazon: Even A Lemonade Stand Can Do It , several people have asked Jeffrey Eisenberg and me: What do you do for companies these days? We’ve created a short list: Customer Experience Planning : We conduct workshops/ projects where we plan and optimize digital and real world experiences to increase sales, retention, and satisfaction.

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Workshop Customer Retention Customer Experience Omnichannel 144

My Wife Quit Her Job

MAY 10, 2017

Today I am thrilled to have Jessica Thorpe on the show. Jessica is the President of Gen.Video which is a site that matches businesses to influencers especially in the video space. Now if you’ve been selling anything online, you know that influencer marketing is huge. One of my prior guests Emmanuel Eleyae in episode 57 used You Tube influencers to generate 65K in 4 months and is now making 7 figures.

Marketing 170

Marketing 170

Optimizely

MAY 9, 2017

Marketers know that personalizing content to each shopper’s unique needs and preferences is important. What they may not know is that irrelevant content is as dangerous as relevant content is important – missing a signal of intent, or failing to understand what your customer is looking for, could guarantee that a frustrated shopper never returns.

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Recommendation Fulfillment Customer Other 191

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

RTP blog

MAY 31, 2017

In an interview with The Wall Street Journal , J.Crew CEO Mickey Drexler made a shocking admission: that he missed the boat on technology’s ability to rapidly transform retailing. In an era when technology obviously has had a massive impact on the evolution of shopper preferences and habits, Drexler’s admission shows that even the most-seasoned execs can totally whiff when it comes to predicting the future.

Retail 150

Retail Technology eCommerce Games 150

ecomdash

MAY 4, 2017

Etsy is one of the best marketplaces online. Here is a list of nine essential Etsy selling tips to help you make your Etsy business a hit. Read more. The post 9 Essential Tips for Selling on Etsy appeared first on ecomdash.

Blog 159

Blog eCommerce Marketing 159

Fastr

MAY 11, 2017

It’s a known fact that rich content is a digital marketer’s greatest asset; and this goes doubly for the retail marketer. Retail customers need to be engaged and inspired while they shop. It is not enough to display products on a static page. Shoppers need to be shown why they should buy them, and how they can use them. But if content is.

Marketing 133

Marketing Retail Customer eCommerce Marketing 133

SellBrite

MAY 8, 2017

To succeed in ecommerce, it’s not about being able to drive tons of traffic to your website—it’s about being able to attract the right people. Sendings hundreds of thousands of people to your website might help you build brand awareness, but unless you’re focused on engaging with qualified shoppers who actually want your products, you won’t get very far.

eCommerce 152

eCommerce Social Media Blog Marketing 152

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

My Wife Quit Her Job

MAY 28, 2017

What if I told you that you are currently overpaying your email marketing provider by up to 30%? What if I also told you that hundreds or even thousands of email addresses in your database are spam? Unfortunately, it’s a reality. There are thousands of spammers out there who spend their days going from site to site and signing up for email lists with bogus addresses.

Marketing 130

Marketing Blog 130

Optimizely

MAY 30, 2017

Web push is still a relatively new channel, and unfortunately most marketers today are giving it a bad rap. The vast majority of marketers who are using web push are leveraging the channel incorrectly and ineffectively: they’re still sending the same batch-and-blast messages to all shoppers with no personalization, they’re ignoring moments of peak engagement when a web push message would be most effective, and they’re not tailoring their messages based on real-time customer behaviors.

Customer Experience 170

Customer Experience Channel Improvements Customer 170

RTP blog

MAY 30, 2017

By Omri Iluz, PerimeterX Online bot attacks are growing rapidly. Attempts to defraud apparel web sites were up nearly 70% in 2016, and attacks on food delivery sites jumped 49.8%, according to research by Forter and the Merchant Research Council. Many attacks are automated, and are driven by smarter bots. Several sources estimate that bad bots make up nearly 50% of all traffic to retail web sites.

Merchant Services 150

Merchant Services eCommerce Gifts Payment Services 150

Ecommerce Platforms

MAY 9, 2017

Marketplaces are a growing phenomenon in ecommerce at the moment but in 2 regions a similar story seems to be happening. “In 2007, only 10% of digital sales went to the 3rd party merchants listed on a marketplace. Steadily, and perhaps stealthily, the figure climbed to 35% in 2016, according to Euromonitor International. Retailers around the world are now reckoning with this new normal in digital commerce.

Merchant Services 131

Merchant Services eCommerce Payment Services Payments 131

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Fastr

MAY 4, 2017

Why Your Mobile Content Strategy Matters Retailers have only recently begun to give mobile ecommerce its due. With a smart phone in almost every pocket, it is a huge opportunity to get products in front of your customer – in fact, by the end of 2017, mobile will account for 24.4 percent of overall ecommerce revenues[i]. But. The post Mobile Content Strategy: 3 Key Steps appeared first on Zmags.

Mobile 133

Mobile Mobile eCommerce eCommerce Retail 133

Omniconvert

MAY 5, 2017

Have you ever wondered what would happen if you could use a pop-up in a real life situation? Well, me and my colleagues took this question seriously. So we got together for what turned our to be one of the funniest brainstorming sessions I’ve been in lately. We asked ourselves what would happen if we, as […]. The post If pop-ups were used in real life situations: #1 Family fights appeared first on Conversion Rate Optimization (CRO) Blog.

Blog 133

Blog eCommerce Marketing 133

My Wife Quit Her Job

MAY 18, 2017

Today, I’m thrilled to have Grant Yuan on the show. Grant runs the EcomCrew podcast along with Mike Jackness who I had back in episode 119. Anyway, Grant runs a bunch of different businesses which include a cutting board store at CuttingBoard.com and a few brick and mortar stores like Cinnabon. But the reason I wanted to have him on the podcast is to show how you can take something simple and saturated like cutting boards and turn it into a thriving ecommerce business.

PPC 127

PPC Books SEO eCommerce 127

Optimizely

MAY 26, 2017

Most marketers know by now that when a shopper abandons merchandise in a shopping cart, it’s important to send a cart abandonment campaign almost immediately afterwards – it’s a tried-and-true best practice. And nearly 50% of all abandoned carts are recoverable when marketers deliver the right campaign – one that, ideally, is personalized to the shopper based on the specific items they abandoned and that uses language like “Forgot Something?

Shopping Carts 170

Shopping Carts Customer Home Furnishings Marketing 170

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

RTP blog

MAY 26, 2017

By Jesse Wood, eFileCabinet Have you ever witnessed a data breach of customer information and wondered, how did this happen and how can companies like mine avoid these mistakes in the future? If you’re like most retailers, the answer is a resounding “yes.” These questions have become so prevalent in retail organizations that headlines now pose them not only to retailers under fire, but also to consumers, who today — as never before — question whether retailers can be trusted with their persona

Management 150

Management Consumer Document Retail 150

A Better Lemonade Stand

MAY 15, 2017

This guide will walk you through ecommerce keyword research step-by-step. With the right keywords you'll attract the right customers to your online store. The post The 2017 Guide to Ecommerce Keyword Research appeared first on A Better Lemonade Stand.

eCommerce 134

eCommerce Customer Conversion Optimization 134

Fastr

MAY 9, 2017

According to the Forrester report, The State of Retailing Online 2016, ecommerce industry conversion rates have stopped climbing at their previous (and expected) levels. Only 6 percent of retailers are seeing conversion rates higher than 10 percent, with most retailers’ rates hovering between 1 and 3 percent. Some of the biggest barriers to increasing conversions are: •.

eCommerce Design 124

eCommerce Design eCommerce Retail Customer Experience 124

Ecommerce Platforms

MAY 29, 2017

A prudent ecommerce store owner knows the value of an email list. Building an email list doesn't take much work, but you are required to set the right tools into motion from the start. This includes the following: A system that captures customer information upon checkout. An email subscription form that gives something out in exchange for an email. An email receipt tool with options for upsells and coupons.

eCommerce 117

eCommerce Social Media Subscription Blog 117

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

Events

My Wife Quit Her Job

MAY 18, 2017

Today, I’m thrilled to have Grant Yuan on the show. Grant runs the EcomCrew podcast along with Mike Jackness who I had back in episode 119. Anyway, Grant runs a bunch of different businesses which include a cutting board store at CuttingBoard.com and a few brick and mortar stores like Cinnabon. But the reason I wanted to have him on the podcast is to show how you can take something simple and saturated like cutting boards and turn it into a thriving ecommerce business.

PPC 121

PPC Books SEO eCommerce 121

Optimizely

MAY 4, 2017

Because of its real-time nature, mobile push is best used for time-sensitive messaging and updates, including letting customers know about flash sales, inventory restock notifications, low stock warnings, and last-day alerts on coupons and discounts. By sending a relevant push notification at the right time, marketers can create urgency and encourage customers to engage in that very moment.

Mobile 170

Mobile Shopping Carts Reference Download 170

RTP blog

MAY 24, 2017

Every year, the retail industry generates hype about the next great technology that’s going to change the customer experience forever. Beacons, RFID, in-store mirrors and recently chatbots have all had their turn as the “next big thing.” And while many of these technologies eventually do enhance the shopping experience in a variety of ways, it’s rare that the practical reality equals the initial promise.

Retail 150

Retail eCommerce Technology Leisure 150

A Better Lemonade Stand

MAY 8, 2017

With this data-driven strategy learn how to conduct effective product research so you can find a profitable product idea to sell on Amazon. The post How to Conduct Effective Product Research to Sell On Amazon: A Data Driven Approach appeared first on A Better Lemonade Stand.

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Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail