Sat.Oct 21, 2023 - Fri.Oct 27, 2023

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Choosing the Right eCommerce KPIs: A Guide for Sellers

Algopix

In the fast-paced world of eCommerce, success is often determined by the ability to adapt, optimize, and make data-driven decisions. Key Performance Indicators (KPIs) play a crucial role in this process, helping sellers gain valuable insights into their online businesses. But with a myriad of data points to choose from, how do you know which eCommerce KPIs are the most important for your business?

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6 Steps for Demonstrating Digital Ad Spend ROI | Salsify

Salsify

Attention spans are shortening, and ad blockers are on the rise, which means it’s crucial for brands to know exactly where their money’s going.

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Predictions 2024: Digital Commerce Will Go Small, Artificial, And Augmented

Forrester eCommerce

Digital commerce in 2024 will adopt artificial intelligence and augmented reality to solve specific use cases. Overall, digital businesses will apply surgical precision, rather than sweeping change, to their technology decisions. Read our predictions.

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Considering a Multi-Carrier Strategy? 7 Questions to Ask Before Partnering with a Last Mile Delivery Provider

Retail TouchPoints

After months of negotiations with the Teamsters Union, UPS has been able to avoid what would have been the largest single employer strike in U.S. history. Fortunately, the labor disputes were resolved before any major disturbance to the economy, but the situation has forced brands — and any business that relies on national carriers — to reconsider their shipping strategy by embracing a multi-carrier approach.

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The Pragmatic Path to Composability: Creating Efficient Commerce Systems

Speaker: Jason Cottrell and Brian Walker

Brands used to look for a commerce platform that could do everything. But over time, one vendor was no longer enough to meet a brand’s needs, so they added, and added, and added— and now it's essential that these vendors work well together. That’s composable, and it’s important to get it right. Customers and your board expect you to be in new channels and to adapt quickly to market change.

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September retail sales signal tepid holiday spending

RetailDive

This year, frugal consumers will likely continue to be careful and prioritize spending on experiences over goods, analysts say.

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Evolution of Generative AI and its Applications

Digital Doughnut

Like other forms of artificial intelligence, generative AI learns how to take actions from past data. It creates brand new content – a text, an image, or even computer code based on that training, instead of simply categorizing or identifying data like other AI.

Other 97

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The Future of eCommerce: Trends to Watch in 2024

Algopix

The eCommerce landscape has been evolving at a rapid pace over the past few years, driven by advances in technology, changing consumer behaviors, and the global impact of events. As we approach 2024, it’s essential for both established and aspiring eCommerce sellers to stay ahead of the curve by anticipating and preparing for the upcoming trends that will shape the industry.

eCommerce 119
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What is an API Call? A Developer’s Introduction to API Calls for E-Commerce

Fabric

Venture capitalist Marc Andreessen famously once said that software is eating the world. But dig a little deeper, and you’ll find that APIs are what allow modern systems to talk to each other, exchange data, and share services. Therefore, increasingly sophisticated APIs are actually the driving force behind the rapid rise of data-driven applications.

eCommerce 130
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Inside J.C. Penney’s holiday marketing strategy

RetailDive

On the heels of a new $1 billion turnaround plan, the retailer’s seasonal push includes paid creators, video ads and a “Penney Prepper” challenge.

Marketing 115
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Predictions 2024: Exploration Generates Progress 

Forrester eCommerce

Our message to clients for 2024 is simple: Don’t wait. Read Predictions 2024 to discover why you need to move on genAI now, plus our takes on dozens of other critical topics.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Want to Have Great CX This Holiday Season? Focus on Employee Experience First

Retail TouchPoints

This is Part 1 of The Holiday Readiness Series , which will feature tactical tips and takeaways from experts that retailers can still apply to rev up their sales results. Looking for even more data and insights to power your approach ? Check out the Retail Strategy & Planning Series on-demand. Offering excellent customer service is a business basic at any time of the year, but it’s particularly vital during the holiday season.

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501: Student Story – Making 7 Figures Selling Farmhouse Home Decor With JK Beaton

My Wife Quit Her Job

Today I’m thrilled to have JK Beaton on the show. JK is a longtime student of my Create A Profitable Online Store Course and he runs a seven figure business selling home goods over at SaratogaHomeOnline.com. In this episode, you’ll learn how he got started and how he continues to scale his ecommerce business. Enjoy! What You’ll Learn How JK made his first organic sale A deep dive into JK’s home decor business How to create a successful kitchen storage business from scratc

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Cyber Weekend Benchmarking Data: 2023 SaaS and Software Holiday Spend Report

FastSpring

Q4 sales numbers usually outperform the rest of the year thanks to year-end holidays and their associated shopping cycles — but how much does that trend carry over into software and SaaS sales? And does it improve B2B sales too, or is it more just a B2C advantage? FastSpring serves as a merchant of record for over 3500 companies that use our platform every day to sell digital products globally.

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Top 5 Things You Need To Know About How Generative AI Is Used In Security Tools

Forrester eCommerce

We just released a huge new report: How Security Tools Will Leverage Generative AI with collaboration across the entire Forrester Security and Risk team. This report looks at how generative AI will affect six different security domains: detection and response, Zero Trust, security leadership, product security, privacy and data protection, and risk and compliance.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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BuyBuy Baby to Reopen in Time for the Holidays

Retail TouchPoints

BuyBuy Baby is ready to “reclaim its spot as America’s leading specialty baby and toddler products retailer.” The retailer will soon return to both digital and physical retail, less than four months after it was purchased out of bankruptcy by baby care brand Dream on Me. The BuyBuy Baby website will relaunch later this month and 11 brick-and-mortar stores will then reopen in November featuring “an elevated shopping experience” and revamped registry, according to a company representative.

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25 Free Affiliate Programs That Pay Out The Most Money

My Wife Quit Her Job

Affiliate marketing is one of the best ways to earn passive income. Your website acts as a virtual salesman, allowing you to make money without having to manage a product or deal with fulfillment. In this article, I’ll list the top 25 free affiliate programs, and provide a brief overview of each to help you earn money from your promotions. Brevo Brevo, formerly known as Sendinblue, is a Software as a Service (SaaS) marketing platform that helps businesses communicate with customers through

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[Gorgias X Lateshipment.Com] Strengthening Customer Relationships With Post-Purchase Automation For 12 Key Events

lateshipment

Gorgias is a powerful customer service helpdesk software that strives to help e-commerce merchants provide exceptional customer service and turn your customer service into a profit center. LateShipment.com is a post-purchase automation platform specializing in providing solutions for e-commerce businesses like Princess Polly, SlumberPod, 1st Phorm, and many more to enhance their post-purchase customer experience.

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Predictions 2024: CX Teams Should Buckle Up For A “Fun” Ride

Forrester eCommerce

In 2024, we expect that CX leaders will continue to navigate variable footing, in some cases finding themselves caught in the crossfire between new tech and old policies. Prepare yourself for the new year with a preview of our 2024 predictions.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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The Power of Shared Experiences: Why Brands Should Prioritize Micro-Influencer Communities in 2024

Retail TouchPoints

Parasocial relationships are defined as the relationships that users develop with media personalities — and these interactions have a major impact. The influencer field has capitalized on this phenomenon for decades and often draws major celebrities like the Kardashians and their legions of followers to mind. However, beyond celebrity mega-influencers, many influencers are curating a wealth of unique audiences that marketers may not be aware of.

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502: How To Make Your First $1000 Dollars On Shopify (The Easy Way) – Family First Friday

My Wife Quit Her Job

In this Family First episode, I walk you through everything you need to know in order to get your first sales on Shopify without spending a lot of money. Enjoy! What You’ll Learn The Bare Minimum That You Need To Have On Your Site A Simply Traffic Strategy That Works The Method Of Quickly Generating Repeat Sales The post 502: How To Make Your First $1000 Dollars On Shopify (The Easy Way) – Family First Friday appeared first on MyWifeQuitHerJob.com.

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2023 Salsify Equity, Diversity, and Inclusion (ED&I) Report | Salsify

Salsify

Salsify published its third annual equity, diversity, and inclusion (ED&I) report, which dives into the company’s goals, strategy, progress, and future commitments.

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Align AI By Design (Or Risk Decline)

Forrester eCommerce

As my colleague Brian Hopkins pointed out in his blog Demystifying AI Risks: A Practical Solution for Better Business, the challenge of alignment in artificial intelligence is one that we cannot afford to ignore.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Hibbett and Nike Connect Loyalty Programs 

Retail TouchPoints

After linking its loyalty program with Dick’s Sporting Goods in 2021, Nike is now partnering with Hibbett on a similar “ connected partnership.” Members can now link their Nike membership and Hibbett Rewards accounts on the Hibbett website. First-time subscribers can also go to the Hibbett site to register for a new account and immediately link the programs.

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Is eBay Safe? 11 Safety Tips To Avoid The Scams

My Wife Quit Her Job

eBay is the second-most popular online marketplace in the US behind Amazon that offers a convenient platform for buying and selling goods online. But is eBay safe? And can you get scammed on eBay? In this post, I’ll share everything you need to know about eBay, including their policies, common scams, and tips to keep you safe for a happy shopping experience.

eCommerce 214
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30 Top Brands Announce Exclusive Offers For National First Responders Day with SheerID

SheerID

30 Top Brands Announce Exclusive Offers For National First Responders Day with SheerID

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Look! Up in the Clouds! It’s a noun! It’s a verb! It’s Super Observability

Forrester eCommerce

Insights from observability efforts are important but what happens if the word loses its meaning? The word is being used to describe everything from low level data pipeline to just recently, Generative AI. Where will it end?

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Influencers Take Center Stage in True Religion’s First Holiday Campaign

Retail TouchPoints

Global lifestyle brand True Religion has launched its first holiday campaign as part of its ongoing growth efforts in the U.S. Called “Style is a Gift,” the campaign features rapper and recording artist Quavo alongside influencer, TV personality and entrepreneur India Love. The goal is to position True Religion as the ultimate gifting destination for apparel and accessories, especially among Gen Zers who are increasingly gravitating toward Y2K-nostalgia style.

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Hello Bello files for bankruptcy amid supply chain setbacks

RetailDive

The baby care company — founded by celebrities Kristen Bell and Dax Shepard — has agreed to a stalking horse bid from private equity firm Hildred Capital Management.

Supplies 118
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Sephora Expands UK Footprint with Second Store in Westfield Stratford

365 Retail

Sephora is set to open its second UK store in Westfield Stratford on November 15th, 2023. This comes after the brand’s highly successful debut in Westfield White City earlier in March. The White City store saw an unprecedented turnout, with 5,000 people attending the opening day and sales soaring to +300% above expectations. The Stratford location is anticipated to be the first in a series of new stores as Sephora actively scouts for sites across the UK.

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The US Government Might Get (Even More) Serious About CX

Forrester eCommerce

If a bipartisan group of Congresspeople succeeds, the White House’s Office of Management and Budget (OMB) will increase both the oversight and visibility of US government efforts to improve customer experience (CX).

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.