Kissmetrics
APRIL 23, 2019
There’s a little growth hack that every ecommerce site should be using. It’s the easiest hack… it doesn’t require money, you don’t need a following, and it works instantly. But you know what? No one is using it. Can you guess what it is? Well, I’ll give you hint… just look at the image above. It’s not related to SEO, paid ads, or anything else you are used to reading about here on the blog.
Optimizely
APRIL 25, 2019
You know the customers who buy from you regularly? They’re the ones who open and click on your emails, like your posts on social media, buy new products you release immediately, and even tell their friends about you at every chance. If only all customers could be like that…. It makes sense to focus a lot of your time on targeting these high-value customers to increase conversions and improve average order value.
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ecomdash
APRIL 23, 2019
We could talk all day about the differences between new customers and repeat customers, but really you only need to know two things: It costs 5x more to attract a new customer than to retain an old one. [ Source ]. Repeat customers spend 67% more than new customers. [ Source ]. The data doesn’t lie. What’s best for your online store is retaining your current customers and putting a system in place that turns new customers into old ones.
Forrester eCommerce
APRIL 23, 2019
Forrester predicted in late 2018 that automation would become the tip of the digital transformation spear in 2019, impacting everything from infrastructure to customers to business models. Now that we’re four months in, we’ve evaluated whether our five specific predictions are on track. We first predicted that 40% of enterprises will have automation centers and […].
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Groove
APRIL 25, 2019
What is eCommerce A/B Testing? eCommerce A/B testing is a scientific method of evaluating a marketing variable compared to a control. This occurs when brands show a percentage of users either a control or variable version of a marketing asset. When properly executed, this exercise helps businesses evaluate a variable’s effectiveness related to the control. eCommerce A/B testing mirrors the scientific method and helps businesses isolate individual elements that influence results.
BigCommerce
APRIL 25, 2019
Payment gateways online have never been so convenient. They’ve also never been such an important target for hackers and scammers.
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Forrester eCommerce
APRIL 23, 2019
(With Dave Bartoletti and John Rymer) The biggest announcement out of the Google Cloud Next conference in early April was the general availability of its Cloud Services Platform but with a new brand name: Anthos. Anthos promises to help software delivery teams build and manage modern applications across multiple cloud platforms, including on-premises and public […].
RTP blog
APRIL 26, 2019
By Alexa Lemzy, TextMagic In the modern retail market, creating an enjoyable and convenient shopping experience is just as important as having the best prices and products. Consumers now have a huge number of choices about where to do business no matter what they are looking to buy, so a great shopper experience becomes a major factor in keeping your customers coming back again and again.
BigCommerce
APRIL 25, 2019
Now more than ever, enterprise buyers have access to an abundance of information to help them throughout the buying process.
Optimizely
APRIL 22, 2019
With more people realizing the harmful impacts of fast fashion , ethical fashion brands have emerged as an exciting new category in ecommerce. And ecommerce jewelry brand, Soko , makes ethical fashion look gorgeous. A favorite of both Oprah and Michelle Obama, this brand is seriously polished. But is their marketing as impressive as the women wearing their jewelry?
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
APRIL 22, 2019
At the SiriusDecisions 2019 Summit on May 5–8 in Austin, Texas, I will join two of my new colleagues from SiriusDecisions, Service Director Matt Senatore and Senior Research Director Bob Peterson, in presenting our POV on the future of account-based marketing (ABM). I have to say that, prior to Forrester’s acquisition of Sirius, I was […].
RTP blog
APRIL 22, 2019
By Sherry Smith, Triad Consumers are driving a retail revolution. The path to purchase has become a complex fusion of multiple channels and devices, and many stores are struggling to keep up. As of August 2018, several major U.S. retailers had announced the closure of a record number of stores, with Toys ‘R’ Us announcing 881 closures, Walgreens closing 600 outlets and Sears revealing plans to close 284 stores, according to Statista.com.
Omnisend
APRIL 26, 2019
It might seem that the marketing industry moves faster than the speed of light at times. It’s true, one of the biggest challenges in working in digital marketing (or any other tech-oriented field) is that things change by the hour. That’s why it’s critically important to stay up to date on trends in the ecommerce Read more The post Omnichannel Experts: Where Omnichannel Marketing Trends Will Go in 2020 appeared first on Ecommerce Marketing Automation | Omnisend.
My Wife Quit Her Job
APRIL 24, 2019
Today, I’m happy to have my friend Colin Jones on the show. Colin was a professional black jack player and made over $4 million dollars by counting cards at casinos. But today, he runs a successful online business teaching others how to beat the casinos over at BlackjackApprenticeship.com. Today, we’re going to talk about his entrepreneurial journey and how he’s created an incredible business based on his previous hobby.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Forrester eCommerce
APRIL 24, 2019
Let’s be honest: There is a lot of hype around voice assistants (or, as we call them at Forrester, intelligent agents, or IAs). Marketers, agencies, and vendors alike are all excited about this potential voice search future. But have you ever had a voice search experience with an IA like the cartoon below? We wanted […].
GetElastic
APRIL 23, 2019
Imagine a customer service experience where the business representative is always available, friendly and equipped to handle any inquiry you send their way. While this might seem too good to be true, today it’s a reality for many businesses. . Chatbots are an artificial intelligence-powered technology designed to engage in conversation with human users over the internet.
Optimizely
APRIL 22, 2019
VentureFizz. The post The VentureFizz Podcast: Mark Gally – CEO at Zaius appeared first on Zaius.
Omnisend
APRIL 23, 2019
Ecommerce success in 2019 is about more than just throwing up a few ads. You need to give each and every customer an amazing experience in order to stand out. Yet according to Bain & Company research: 80% of CEOs believe they deliver an excellent service; while only 8% of customers actually agree. So how Read more The post 5 Ways to Use Email to Create an Epic Customer Experience appeared first on Ecommerce Marketing Automation | Omnisend.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Forrester eCommerce
APRIL 24, 2019
At the end of 2018, Forrester’s cloud team made some bold predictions about how cloud computing would accelerate enterprise digital transformation everywhere, from the data center to the mobile device to the edge. And we were right: Enterprise demand is exploding, new cloud platform services are being launched monthly, and public cloud services are coming […].
GetElastic
APRIL 22, 2019
Animated videos are simple, easy to understand and most importantly fun to watch. They allow businesses to turn a complex situation or issue into a visually appealing explanation. They can also be easily shared on various social media platforms to increase reach and gain followers. For businesses seeking to establish their goodwill on the social front, this is probably the best strategy to rely upon.
Steve Dennis
APRIL 20, 2019
Macy’s just launched Story concept shops in 36 stores across the United States. The new “narrative-driven retail experience” occupies about 1,500 square feet in most stores. The move comes less than a year after Macy’s acquired the Story brand and made its founder, Rachel Shechtman, its brand experience officer. This is the latest step in Macy’s attempts to become more relevant and remarkable after years of declining market share and lackluster profitability.
Retail Technology Review
APRIL 22, 2019
Today’s ONS retail sales figures revealed that online spending continues to rise. The percentage of online purchases has risen by 8.0 per cent in March 2019 in comparison to March 2018.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Forrester eCommerce
APRIL 25, 2019
Healthcare organizations (HCOs) must be customer-obsessed. Forrester recently brought together practitioners from various HCOs across all sectors to discuss the importance of using customer experience (CX) as a strategic differentiator in healthcare. The digital economy that we live in every day as consumers, heavily focused on convenience and time, has laid the groundwork for the […].
GetElastic
APRIL 24, 2019
Customer experience, platform models, digital noise, oh my! If you’re a B2B organization undergoing a digital transformation there’s a lot to think about and plan for. Where do you start? How do you start? Who can help? Who has done it well? Hopefully the first step you took was registering to join the smart people of the B2B industry at B2B Online 2019 in Chicago, April 29 to May 1.
Webbula
APRIL 22, 2019
Join our webinar with Zembula! Topic: How to Improve Email Deliverability and Get More Engagement Description: Join Webbula and Zembula for a webinar that dives deep into how to improve. The post Join the Webinar appeared first on Webbula.
Retail Technology Review
APRIL 22, 2019
Retailers looking for a complete full-service digital commerce solution, focused on delivering end-to-end, results-driven solutions for their online operations can turn to Tryzens as their digital commerce partner.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Forrester eCommerce
APRIL 22, 2019
Digital transformation is your opportunity to reimagine your company from the ground up – don’t mess it up with poor, missing, or misallocated talent. Business leaders involved in digital transformation say that finding the right people with the right skills is one of their biggest challenges. To help digital executives we developed the Forrester Digital […].
GetElastic
APRIL 26, 2019
We’re very excited to welcome back Linda Bustos to Get Elastic! Linda first joined Get Elastic in its earliest days in 2007, writing and reporting on a variety of topics from SEO and social marketing to usability and conversion optimization. Get Elastic quickly became the fastest growing ecommerce blog, ranking in the AdAge Power150 with recognition as a “top blog to follow” from numerous publications including the Wall Street Journal.
A Better Lemonade Stand
APRIL 22, 2019
Everything you need to know about how to create digital products, where to sell digital products, how to price digital products & more! The post How to Sell Digital Products Online: Digital Products vs. Physical Products appeared first on A Better Lemonade Stand.
SellBrite
APRIL 23, 2019
Deciding to start a business is the easy part. Figuring out how to raise capital, not so much. From building a website to buying inventory, business costs add up quickly. That’s why 40% of business owners turn to small business loans to finance their stores — to the tune of $600 billion in 2017. Here’s the thing, though. You, like many other sellers, might not want to go this route but feel like you have to in order to get your store off the ground.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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