Sat.Apr 20, 2019 - Fri.Apr 26, 2019

One Simple Hack That’ll Boost Your Ecommerce Sales


There’s a little growth hack that every ecommerce site should be using. It’s the easiest hack… it doesn’t require money, you don’t need a following, and it works instantly. But you know what? No one is using it. Can you guess what it is? Well, I’ll give you hint… just look at the image above.

Find More of Your Best Customers with Segment Sync


You know the customers who buy from you regularly? They’re the ones who open and click on your emails, like your posts on social media, buy new products you release immediately, and even tell their friends about you at every chance. If only all customers could be like that….

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5 Ways Social Media Improves Ecommerce Loyalty Programs


We could talk all day about the differences between new customers and repeat customers, but really you only need to know two things: It costs 5x more to attract a new customer than to retain an old one. Source ]. Repeat customers spend 67% more than new customers. Source ]. The data doesn’t lie.

How Automation Is Impacting Enterprises In 2019

Forrester eCommerce

Forrester predicted in late 2018 that automation would become the tip of the digital transformation spear in 2019, impacting everything from infrastructure to customers to business models. Now that we’re four months in, we’ve evaluated whether our five specific predictions are on track.

3 Signs You Need A Self-Service Consumer Insights Solution

Understanding consumers can be a complex task. Consumer research can be a lengthy process–whether it’s manual research or configuring and training first generation AI machines on what to look for in consumer feedback.

Payment Gateways: Keeping Your Ecommerce Transactions Safe


Payment gateways online have never been so convenient. They’ve also never been such an important target for hackers and scammers.… … Payments

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3 Ways To Optimize Your Store For The Ultimate Shopper Experience

Retail TouchPoints

By Alexa Lemzy, TextMagic In the modern retail market, creating an enjoyable and convenient shopping experience is just as important as having the best prices and products.

Anthos Ups Google’s Enterprise Efforts

Forrester eCommerce

(With Dave Bartoletti and John Rymer) The biggest announcement out of the Google Cloud Next conference in early April was the general availability of its Cloud Services Platform but with a new brand name: Anthos.

Marketing Unboxed: Soko Shines with a Winning Strategy


With more people realizing the harmful impacts of fast fashion , ethical fashion brands have emerged as an exciting new category in ecommerce. And ecommerce jewelry brand, Soko , makes ethical fashion look gorgeous. A favorite of both Oprah and Michelle Obama, this brand is seriously polished.

Today, BigCommerce becomes a 2019 Gartner Peer Insights Customers’ Choice for Digital Commerce


Now more than ever, enterprise buyers have access to an abundance of information to help them throughout the buying process.… … Ecommerce Technology

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Editor Q&A: Is Sustainability Moving Into The Retail Mainstream?

Retail TouchPoints

Just in time for Earth Day, various retailers such as H&M , Target , Gap Inc. and Ashley Furniture have gone out of their way to reveal or promote new sustainability initiatives, designed to promote more environmentally conscious decision-making among consumers and retailers alike.

ABM: Flash In The Pan Or Here To Stay?

Forrester eCommerce

At the SiriusDecisions 2019 Summit on May 5–8 in Austin, Texas, I will join two of my new colleagues from SiriusDecisions, Service Director Matt Senatore and Senior Research Director Bob Peterson, in presenting our POV on the future of account-based marketing (ABM).

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Shopify Alternatives – Cheaper Solutions That Are As Good If Not Better

My Wife Quit Her Job

In the war of ecommerce platforms, Shopify has emerged to become one of the most popular shopping carts in the world. But the problem with popularity is that people tend to blindly recommend Shopify without understanding its limitations. First of all, Shopify isn’t a one size fits all solution and you should do your own due diligence on the Shopify alternatives before making a decision.

Omnichannel Experts: Where Omnichannel Marketing Trends Will Go in 2020


It might seem that the marketing industry moves faster than the speed of light at times. It’s true, one of the biggest challenges in working in digital marketing (or any other tech-oriented field) is that things change by the hour.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Five Off-The-Radar Retail Predictions For The Last Half Of 2019

Retail TouchPoints

By Sherry Smith, Triad Consumers are driving a retail revolution. The path to purchase has become a complex fusion of multiple channels and devices, and many stores are struggling to keep up. As of August 2018, several major U.S.

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Voice Assistants Cannot Answer All Your Questions

Forrester eCommerce

Let’s be honest: There is a lot of hype around voice assistants (or, as we call them at Forrester, intelligent agents, or IAs). Marketers, agencies, and vendors alike are all excited about this potential voice search future.

Bold Commerce Review: An Application-Based Tool for Sensational Sales (April 2019)

Ecommerce Platforms

Bold Commerce is a comprehensive portfolio of eCommerce tools designed to enhance and optimize your profits. But, what can it do for your business? As any eCommerce organization knows, there's more to running a successful business than having a stunning website.

The VentureFizz Podcast: Mark Gally – CEO at Zaius


VentureFizz. The post The VentureFizz Podcast: Mark Gally – CEO at Zaius appeared first on Zaius. Press


Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

5 Ways to Use Email to Create an Epic Customer Experience


Ecommerce success in 2019 is about more than just throwing up a few ads. You need to give each and every customer an amazing experience in order to stand out.

How To Leverage CX As A Strategic Differentiator In Healthcare

Forrester eCommerce

Healthcare organizations (HCOs) must be customer-obsessed. Forrester recently brought together practitioners from various HCOs across all sectors to discuss the importance of using customer experience (CX) as a strategic differentiator in healthcare.

ShipMonk Review 2019: An Order Fulfillment platform

Ecommerce Platforms

I know the drill. Finding a safe fulfillment service is always part of my dropshipping journey. This Shipmonk review unmasks what one ought to know. Any shrewd business person will do a background check to gain more clarity. It's more of standard practice.

Fund, Bootstrap, or Finance: How to Finance A Small Business


Deciding to start a business is the easy part. Figuring out how to raise capital, not so much. From building a website to buying inventory, business costs add up quickly.

Join the Webinar


Join our webinar with Zembula! Topic: How to Improve Email Deliverability and Get More Engagement Description: Join Webbula and Zembula for a webinar that dives deep into how to improve. The post Join the Webinar appeared first on Webbula.

Predictions 2019 Update: Cloud Computing Soars To New Heights

Forrester eCommerce

At the end of 2018, Forrester’s cloud team made some bold predictions about how cloud computing would accelerate enterprise digital transformation everywhere, from the data center to the mobile device to the edge.

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The 5 Features You Should Look for in an eCommerce Solution


As large retailers like Amazon and Walmart push their digital customer experiences to the next level, smaller eCommerce companies must look for eCommerce solutions that will help them keep pace.

Omnisend and Smile: How Rewards Fit Into Omnichannel Marketing


There are millions of ecommerce stores that exist as of 2019, with new ones in every niche possible popping up every single day. The ecommerce market is saturated, and that means that competition is very high, no matter which niche you find yourself in. So how do you compete when it seems there’s a new Read more The post Omnisend and Smile: How Rewards Fit Into Omnichannel Marketing appeared first on Ecommerce Marketing Automation | Omnisend. Omnisend News Integration

How chatbots can optimize customer experience (CX)


Imagine a customer service experience where the business representative is always available, friendly and equipped to handle any inquiry you send their way. While this might seem too good to be true, today it’s a reality for many businesses. .

The Future Of Health: How Our 2019 Predictions Fared In Q1

Forrester eCommerce

Q1 is in the books. Alexa is HIPAA-compliant, the Amazon-Berkshire Hathaway-J.P. Morgan (ABJ) alliance now has a name — Haven — and the much-anticipated industrywide interoperability efforts got a huge boost with CMS’s proposed policy changes announced at the HIMSS conference.

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Will Story help Macy’s launch an exciting new chapter?

Steve Dennis

Macy’s just launched Story concept shops in 36 stores across the United States. The new “narrative-driven retail experience” occupies about 1,500 square feet in most stores.

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Customer Lifetime Value (CLV) – how to calculate, measure, and improve it


Calculating customer lifetime value is a widespread practice among both e-commerce business owners and marketers. However, not everyone approaches this metric with the same mindset. The real value of CLV doesn’t rely on finding out how you can acquire more customers at a lower price.

Product Inventory Information Shopify App Review

Ecommerce Platforms

Product inventory information might not be exactly what comes to mind when you try to think about important features missing on Shopify. But, here’s the thing- it gets worse. For quite some time, I also believed that Shopify had everything that a typical online entrepreneur would ever need.