Sat.Nov 16, 2019 - Fri.Nov 22, 2019

5 tips to improve web UX for maximum conversions


Usability. Efficiency. Accessibility. All these terms converge to give life to UX design. Good UX fully utilizes web elements and offers a clear and intuitive interface, hence encouraging the conversion rates.

Mythbusters Ecommerce Edition: Debunking the Misconceptions of Running an Ecommerce Site


Running a successful ecommerce website isn’t easy, but it’s made harder by a few myths — some of which are deeply… Executive's Corner

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The 5 Worst eCommerce A/B Testing Mistakes to Watch out for 

Inflow Insights

Do you want to use A/B testing to increase the conversion rate on your eCommerce site? Before you start running one of those tests, it’s a good idea to make sure that you set it up correctly.

Toys 109

Supporting the Rise of Consumer Data Privacy Regulations: The Current and Future State of Ecommerce Security


Trends come and go in ecommerce. Customer expectations expand as quickly as online stores strive to meet them. However, one… Ecommerce Security

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

BaaS 101: What eCommerce Companies Need to Know About Business as a Service


Cloud infrastructure has fundamentally changed the way IT services are provided. Soon, it may change the way that key business services are offered, too.

B2B 96

More Trending

How The Ulta App Is Mobilizing Personalization


Convenience and a seamless transition between mobile and in-person retail transactions play a large part in consumer personalization. Between the Ultamate Rewards program, personalized product recommendations and push notifications, and AR functionality, the Ulta app has a lot to offer.

Don’t Overspend on Shipping! Here’s How to Negotiate Your Shipping Contracts


Has this ever happened to you? . It’s time to renew a shipping contract. You’ve been buried under a mountain of mission-critical tasks — everything from juggling inventory to handling returns — which means your time is limited. So rather than reading and reviewing the fine print, you simply ask where to sign. It’s worked in the past, so there’s really no need to revisit what’s in there. Right?

Black Friday: more than a bargain

Retail Technology Review

By David Griffiths, Senior Product Marketing & Strategy Manager, Adjuno. It’s that time of year again. Retailers should now be in full swing with their Black Friday and Cyber Monday preparations as they look to build on the success of last year’s shopping phenomenon. In fact, Black Friday brought in $6.2 billion in online sales last year, a growth of 23.6%, with over 165 million people shopping over the weekend. Critical Issues Retail Supply Chain Internet Retailing

How to Create Personalized Marketing in the Wake of CCPA


The post How to Create Personalized Marketing in the Wake of CCPA appeared first on SheerID. Blog Posts Customer Verification data privacy Personalized Marketing

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Enterprise Security Vendors Need An Infusion Of Open Source Culture

Forrester eCommerce

This week, I attended IBM’s fifth annual Security Summit in New York City, an exclusive event for a who’s who of IBM’s security customers.

Events 307

A Wrap-Up Of Singles Day 2019

Retail TouchPoints

By Franklin Chu , Azoya USA. Today’s e-Commerce market is oversaturated and many players are losing steam and losing money. Yet Chinese e-Commerce giant Alibaba recorded a whopping $38.4 billion in GMV this year, a 26% jump from last year’s Singles Day.

282: Michelle Schroeder Gardner On How To Make 7 Figures With Affiliate Marketing

My Wife Quit Her Job

Today, I’m thrilled to have my friend Michelle Schroeder Gardner on the show. Michelle started out with over $40K in debt and hustled her way to becoming a millionaire by starting her blog at the age of 22.

Books 191

Instagram Ads for Ecommerce: A Guide to Getting Started


So you’re running a plethora of ad campaigns across Google, Facebook, LinkedIn, Twitter and more, and you’re wondering: Should I… Ecommerce Marketing

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Hot DAM! Top Vendors In Our New Wave

Forrester eCommerce

I’ve been there just like you. As a content creator before Forrester I produced 3,000 videos and managed my assets like you probably do–or did. Content was across multiple hard drives, FTP servers, personal cloud storage, and wherever else it might land.

RTP Editors Weigh In On Shoptalk’s All-Female Speaker Lineup

Retail TouchPoints

Last week, Shoptalk made a groundbreaking announcement, revealing that its fifth-annual event will host an all-female speaker lineup in 2020.

Events 195

I Need Your Help With Ubersuggest


It’s been more than a year since I launched the “new” Ubersuggest. And over the last 12 months, I have made a lot of progress.

SEO 204

Fitting In – 5 Lessons Learned When I Stopped Giving A Sh!t

My Wife Quit Her Job

If you’ve ever met me in real life, you probably know that I have a tendency to blurt out whatever is on my mind. Sometimes what comes out of my mouth is inappropriate. Sometimes it’s embarrassing. And sometimes, it’s what everyone else is thinking but unwilling to say out loud. But it’s who I am and I don’t care:). What’s funny though is that I was a completely different person as a kid.

Other 139

Yet More DevOps Trends (2020)

Forrester eCommerce

So, we issued our 2020 DevOps predictions. We were limited in number and format and there were a lot of great ideas. Here are some of the additional trends Forrester is tracking in DevOps for 2020: The end of plan/build/run and stage gates.

Retailers Seeking Private Equity Investment Need Reputational Risk Roadmap

Retail TouchPoints

Why lack of retail innovation is tied to stagnant growth


In 333 BC, Alexander the Great was marching boldly through what would come to be known as the Turkish region of Asia. He came upon a city called Gordium, named for the ancient king Gordius, the father of the more well-known Midas.

The Best Cheap WordPress Hosting Providers

Ecommerce Platforms

Ok, I know “best” and “cheap” do not usually go together, especially when we’re discussing WordPress hosting options. But, here’s the thing- a tight budget for a WordPress site doesn’t have to translate to unreliable hosting services. Well, of course, great service comes at a cost, I admit.

B2B Marketing And Sales: Combat Digital Sameness With Video

Forrester eCommerce

Video has incredible power for B2B marketing and sales to deliver lots of information in a small, engaging package. Join me and my colleague Cheri Keith at TechX for our session, “Switched On: Four Must-Have Video Technologies,” to find out how to supercharge your campaigns.

B2B 290

BigCommerce launches GraphQL-powered Storefront API, bolstering capabilities for creating differentiated shopping experiences

Retail Technology Review

BigCommerce, the open SaaS ecommerce platform for fast-growing and established brands, has announced the open beta release of its new GraphQL Storefront API, purpose-built for creating faster, personalized customer shopping experiences that differentiate brands from competitors. Internet Retailing Retail Supply Chain

Common click fraud tactics and how to prevent them


We know that click fraud is a costly threat source facing advertisers. The question we’re left to ask, though, is “why?”. What is the motivation behind these fraudsters’ actions? How do they translate clicks into cash?

Square Terminal Review 2019: Your Complete Guide

Ecommerce Platforms

Square is probably one of the most popular and well-respected companies on the market when it comes to payment processing systems and tools.

Can You Deliver A Great Partner Experience Without Great Onboarding?

Forrester eCommerce

With the influx of new channel partner types across the ecosystem, moving them quickly and efficiently from recruitment to productivity relies on automated and scalable onboarding technology.

Tis nearly the season to be jolly

Retail Technology Review

By Matthew Robertson, Co-CEO, NetDespatch. As the kids return to school after half-term and with Halloween and Bonfire Night behind us, we are now well and truly on the countdown to Christmas and retailers are in the midst of gearing up for Peak Season. Internet Retailing Retail Supply Chain Critical Issues

How to define loyalty programs for B2B buyers


A recent study shows that 82 percent of B2B marketers spend more on customer acquisition than retention. Whereas, only 48 percent actually prioritized B2B loyalty. And, we all know customer acquisition costs more than retention.

B2B 113