Sat.Nov 16, 2019 - Fri.Nov 22, 2019

5 tips to improve web UX for maximum conversions


Usability. Efficiency. Accessibility. All these terms converge to give life to UX design. Good UX fully utilizes web elements and offers a clear and intuitive interface, hence encouraging the conversion rates.

Mythbusters Ecommerce Edition: Debunking the Misconceptions of Running an Ecommerce Site


Running a successful ecommerce website isn’t easy, but it’s made harder by a few myths — some of which are deeply… Executive's Corner

The 5 Worst eCommerce A/B Testing Mistakes to Watch out for 

Inflow Insights

Do you want to use A/B testing to increase the conversion rate on your eCommerce site? Before you start running one of those tests, it’s a good idea to make sure that you set it up correctly.

Toys 72

Supporting the Rise of Consumer Data Privacy Regulations: The Current and Future State of Ecommerce Security


Trends come and go in ecommerce. Customer expectations expand as quickly as online stores strive to meet them. However, one… Ecommerce Security

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

BaaS 101: What eCommerce Companies Need to Know About Business as a Service


Cloud infrastructure has fundamentally changed the way IT services are provided. Soon, it may change the way that key business services are offered, too.

B2B 62

More Trending

How The Ulta App Is Mobilizing Personalization


Convenience and a seamless transition between mobile and in-person retail transactions play a large part in consumer personalization. Between the Ultamate Rewards program, personalized product recommendations and push notifications, and AR functionality, the Ulta app has a lot to offer.

Don’t Overspend on Shipping! Here’s How to Negotiate Your Shipping Contracts


Has this ever happened to you? . It’s time to renew a shipping contract. You’ve been buried under a mountain of mission-critical tasks — everything from juggling inventory to handling returns — which means your time is limited. So rather than reading and reviewing the fine print, you simply ask where to sign. It’s worked in the past, so there’s really no need to revisit what’s in there. Right?

Black Friday: more than a bargain

Retail Technology Review

By David Griffiths, Senior Product Marketing & Strategy Manager, Adjuno. It’s that time of year again. Retailers should now be in full swing with their Black Friday and Cyber Monday preparations as they look to build on the success of last year’s shopping phenomenon. In fact, Black Friday brought in $6.2 billion in online sales last year, a growth of 23.6%, with over 165 million people shopping over the weekend. Critical Issues Retail Supply Chain Internet Retailing

How to Create Personalized Marketing in the Wake of CCPA


The post How to Create Personalized Marketing in the Wake of CCPA appeared first on SheerID. Blog Posts Customer Verification data privacy Personalized Marketing

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Yet More DevOps Trends (2020)

Forrester eCommerce

So, we issued our 2020 DevOps predictions. We were limited in number and format and there were a lot of great ideas. Here are some of the additional trends Forrester is tracking in DevOps for 2020: The end of plan/build/run and stage gates.

A Wrap-Up Of Singles Day 2019

Retail TouchPoints

By Franklin Chu , Azoya USA. Today’s e-Commerce market is oversaturated and many players are losing steam and losing money. Yet Chinese e-Commerce giant Alibaba recorded a whopping $38.4 billion in GMV this year, a 26% jump from last year’s Singles Day.

282: Michelle Schroeder Gardner On How To Make 7 Figures With Affiliate Marketing

My Wife Quit Her Job

Today, I’m thrilled to have my friend Michelle Schroeder Gardner on the show. Michelle started out with over $40K in debt and hustled her way to becoming a millionaire by starting her blog at the age of 22.

Books 156

Common click fraud tactics and how to prevent them


We know that click fraud is a costly threat source facing advertisers. The question we’re left to ask, though, is “why?”. What is the motivation behind these fraudsters’ actions? How do they translate clicks into cash?

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

MRM Has A Marketing Problem

Forrester eCommerce

In my four years at Forrester, I’ve crossed paths with a lot of three-letter technologies: CDP, DMP, OTT, ITP, and ETP. the list goes on. But MRM, or marketing resource management, has a unique challenge amid this alphabet soup: Marketers rarely call it by its name.

RTP Editors Weigh In On Shoptalk’s All-Female Speaker Lineup

Retail TouchPoints

Last week, Shoptalk made a groundbreaking announcement, revealing that its fifth-annual event will host an all-female speaker lineup in 2020.

Events 195

Fitting In – 5 Lessons Learned When I Stopped Giving A Sh!t

My Wife Quit Her Job

If you’ve ever met me in real life, you probably know that I have a tendency to blurt out whatever is on my mind. Sometimes what comes out of my mouth is inappropriate. Sometimes it’s embarrassing. And sometimes, it’s what everyone else is thinking but unwilling to say out loud. But it’s who I am and I don’t care:). What’s funny though is that I was a completely different person as a kid.

Other 139

Why lack of retail innovation is tied to stagnant growth


In 333 BC, Alexander the Great was marching boldly through what would come to be known as the Turkish region of Asia. He came upon a city called Gordium, named for the ancient king Gordius, the father of the more well-known Midas.

Tie CX To $ In Your Measurement System

Forrester eCommerce

In a previous post I wrote about why $ is the only CX metric that really matters. So, how do you make it the centerpiece of your CX measurement program? The basic principle is about as simple and compelling as it gets.

Retailers Seeking Private Equity Investment Need Reputational Risk Roadmap

Retail TouchPoints

Instagram Ads for Ecommerce: A Guide to Getting Started


So you’re running a plethora of ad campaigns across Google, Facebook, LinkedIn, Twitter and more, and you’re wondering: Should I… Ecommerce Marketing

I Need Your Help With Ubersuggest


It’s been more than a year since I launched the “new” Ubersuggest. And over the last 12 months, I have made a lot of progress.

SEO 152

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Nike Just Does It First, the age of the customer shifted power away from institutions to individuals, drastically reducing the control companies had over their own brands. Then came Amazon.

BigCommerce launches GraphQL-powered Storefront API, bolstering capabilities for creating differentiated shopping experiences

Retail Technology Review

BigCommerce, the open SaaS ecommerce platform for fast-growing and established brands, has announced the open beta release of its new GraphQL Storefront API, purpose-built for creating faster, personalized customer shopping experiences that differentiate brands from competitors. Internet Retailing Retail Supply Chain

How to define loyalty programs for B2B buyers


A recent study shows that 82 percent of B2B marketers spend more on customer acquisition than retention. Whereas, only 48 percent actually prioritized B2B loyalty. And, we all know customer acquisition costs more than retention.

B2B 88

How to Optimize your Shipping Workflow for the Holidays


The holiday season is upon us, and many ecommerce sellers are beginning to feel the stress of order fulfillment. Now is the time to get ahead of holiday shipping with some tips from our friends at ShipStation. Customer Expectations. Shipping.

Who Else Has $26 Billion To Spare?

Forrester eCommerce

Charles Schwab is in advanced talks to buy TD Ameritrade for $26 billion, creating a brokerage with more than $5 trillion in combined assets. So far, Wall Street likes the proposed deal, as TD Ameritrade shares are up 15% (on pace for its best day in more than 11 years!)

Tis nearly the season to be jolly

Retail Technology Review

By Matthew Robertson, Co-CEO, NetDespatch. As the kids return to school after half-term and with Halloween and Bonfire Night behind us, we are now well and truly on the countdown to Christmas and retailers are in the midst of gearing up for Peak Season. Internet Retailing Retail Supply Chain Critical Issues

Taking ecommerce innovation to the next level: a Savant eCommerce Barcelona recap


I was honoured to chair the 2019 Savant eCommerce Barcelona event of two full immersive days in the stunning surroundings of the Cerveceria Moritz.

Square Terminal Review 2019: Your Complete Guide

Ecommerce Platforms

Square is probably one of the most popular and well-respected companies on the market when it comes to payment processing systems and tools.

SaaS Billing Technology: A Sleeper Agent For Business Agility

Forrester eCommerce

“When [billing] goes well, no one cares. When it goes wrong, it’s the end of the world,” one business customer summed up. As a digital business strategist, you may not think billing technology is in your purview.

Returns to increase because of social media shopping

Retail Technology Review

Growing social media commerce will cause one-in-five online shoppers to return more items, according to new research from international logistics company Advanced Supply Chain Group. Critical Issues Internet Retailing Retail Supply Chain