GetElastic
NOVEMBER 22, 2019
Usability. Efficiency. Accessibility. All these terms converge to give life to UX design. Good UX fully utilizes web elements and offers a clear and intuitive interface, hence encouraging the conversion rates. Most of the time, UX revolves around enhancing the experience consumers have when interacting with your product. It’s about making sure they find value in what you’re offering.
BigCommerce
NOVEMBER 19, 2019
Running a successful ecommerce website isn’t easy, but it’s made harder by a few myths — some of which are deeply…
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Inflow Insights
NOVEMBER 18, 2019
Do you want to use A/B testing to increase the conversion rate on your eCommerce site? Before you start running one of those tests, it’s a good idea to make sure that you set it up correctly. A rigorously-run test can increase conversions, but if the parameters are flawed then the decisions you make based on the test could be too. In this post, we’ll outline the worst eCommerce A/B testing errors that we see online stores make.
BigCommerce
NOVEMBER 20, 2019
Trends come and go in ecommerce. Customer expectations expand as quickly as online stores strive to meet them.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
ESW
NOVEMBER 18, 2019
Cloud infrastructure has fundamentally changed the way IT services are provided. Soon, it may change the way that key business services are offered, too. Business as a Service (BaaS), an application of the Everything as a Service (XaaS) model, provides real-life services like marketing and accounting in much the same way cloud storage is delivered to businesses now — through an instant, on-demand service whereby you only pay for what you use.
Smile.io
NOVEMBER 21, 2019
If you’re not already playing games with your customers, it’s time to press start. Millions of brands are increasing their customer engagement and optimizing their customer experience with gamification. This strategy encourages brands to add some layers of game mechanics to their customer experience that will help to repeatedly create excitement. “[Gamification is] the process of taking something that already exists - a website, an enterprise application, an online community - and integrating ga
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ChannelAdvisor
NOVEMBER 20, 2019
Has this ever happened to you? . It’s time to renew a shipping contract. You’ve been buried under a mountain of mission-critical tasks — everything from juggling inventory to handling returns — which means your time is limited. So rather than reading and reviewing the fine print, you simply ask where to sign. It’s worked in the past, so there’s really no need to revisit what’s in there.
Retail Technology Review
NOVEMBER 19, 2019
By David Griffiths, Senior Product Marketing & Strategy Manager, Adjuno. It’s that time of year again. Retailers should now be in full swing with their Black Friday and Cyber Monday preparations as they look to build on the success of last year’s shopping phenomenon. In fact, Black Friday brought in $6.2 billion in online sales last year, a growth of 23.6%, with over 165 million people shopping over the weekend.
SheerID
NOVEMBER 21, 2019
The post How to Create Personalized Marketing in the Wake of CCPA appeared first on SheerID.
Forrester eCommerce
NOVEMBER 22, 2019
Video has incredible power for B2B marketing and sales to deliver lots of information in a small, engaging package. Join me and my colleague Cheri Keith at TechX for our session, “Switched On: Four Must-Have Video Technologies,” to find out how to supercharge your campaigns. The session will: Help you understand the various technologies and […].
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Groove
NOVEMBER 22, 2019
By 2021, mobile eCommerce will account for 54% of total online sales. Companies like Snapchat are cashing in on this opportunity by offering eCommerce companies the tools they need to succeed. To help merchants like you, we’ve created this blog to cover: Different Snapchat ad formats. Buying habits of users. An exemplary success story. Metrics. Influencer marketing and tips.
Kissmetrics
NOVEMBER 19, 2019
It’s been more than a year since I launched the “new” Ubersuggest. And over the last 12 months, I have made a lot of progress. Just as a quick recap: Ubersuggest went from a basic keyword research tool to now containing backlink data, rank tracking, content ideas, site audit reports, and many more features. If you haven’t played with Ubersuggest in the past few months, give it a try.
RTP blog
NOVEMBER 22, 2019
By Franklin Chu , Azoya USA. Today’s e-Commerce market is oversaturated and many players are losing steam and losing money. Yet Chinese e-Commerce giant Alibaba recorded a whopping $38.4 billion in GMV this year, a 26% jump from last year’s Singles Day. While growth is slowing, it remains strong and impressive for a company as large as Alibaba.
Forrester eCommerce
NOVEMBER 21, 2019
This week, I attended IBM’s fifth annual Security Summit in New York City, an exclusive event for a who’s who of IBM’s security customers. This is my third year attending, and I always look forward to going for a few reasons: 1) This is a small, targeted half-day security conference — perfect for a forced […].
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Groove
NOVEMBER 19, 2019
Paid search engine marketing helps drive traffic to your eCommerce website. However, complementing SEM efforts with search engine optimization (SEO) can take your website’s reach to the next level. Before you launch a new site or update an existing one, it’s critical to optimize your content and website structure. To help with your eCommerce SEO efforts, we’ve created a concise checklist.
BigCommerce
NOVEMBER 21, 2019
So you’re running a plethora of ad campaigns across Google, Facebook, LinkedIn, Twitter and more, and you’re wondering: Should I…
RTP blog
NOVEMBER 20, 2019
Last week, Shoptalk made a groundbreaking announcement, revealing that its fifth-annual event will host an all-female speaker lineup in 2020. The move will be a first for a major retail event, with the goal of pushing back against the underrepresentation of women in leadership and executive roles within the industry and beyond: The Conference Board recently reported that the number of female CEOs in the S&P 500 dropped by 20% in 2018, from a high of 27 the previous year to just 22.
Forrester eCommerce
NOVEMBER 21, 2019
In a previous post I wrote about why $ is the only CX metric that really matters. So, how do you make it the centerpiece of your CX measurement program? The basic principle is about as simple and compelling as it gets. Let’s start with something that everyone in business already accepts: Some customers are […].
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
My Wife Quit Her Job
NOVEMBER 18, 2019
If you’ve ever met me in real life, you probably know that I have a tendency to blurt out whatever is on my mind. Sometimes what comes out of my mouth is inappropriate. Sometimes it’s embarrassing. And sometimes, it’s what everyone else is thinking but unwilling to say out loud. But it’s who I am and I don’t care:). What’s funny though is that I was a completely different person as a kid.
Omniconvert
NOVEMBER 21, 2019
In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with April Dunford, marketing strategy consultant, a passionate market positioning expert and digital start-ups mentor. Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth.
RTP blog
NOVEMBER 18, 2019
By Nir Kossovsky, Steel City Re The retail sector is a prime target for private equity firms, as investors provide capital and expertise to both early stage retailers with promising expansion potential and established brands seeking support for new strategies and hoping a new capital structure will enable greater agility and innovation. However, in the wake of disappointing IPOs by Uber and other well-known brands and Chapter 11 filings by several prominent private equity-backed retailers, inves
Forrester eCommerce
NOVEMBER 22, 2019
Charles Schwab is in advanced talks to buy TD Ameritrade for $26 billion, creating a brokerage with more than $5 trillion in combined assets. So far, Wall Street likes the proposed deal, as TD Ameritrade shares are up 15% (on pace for its best day in more than 11 years!) and Schwab shares are up […].
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
My Wife Quit Her Job
NOVEMBER 20, 2019
Today, I’m thrilled to have my friend Michelle Schroeder Gardner on the show. Michelle started out with over $40K in debt and hustled her way to becoming a millionaire by starting her blog MakingSenseOfCents.com at the age of 22. Today, she earns over 100K per month from blogging through affiliate marketing and teaches a popular affiliate marketing course.
MakeWebBetter
NOVEMBER 19, 2019
Non-store retail sales last month accounted for 11.813 percent of the total, compared with 11.807 percent for general merchandise. ? CNBC Reports The online market is outracing the physical stores. Although the rumors spread across claims that many Brick & Mortar stores have shifted slightly to online retail sales as well through the small WooCommerce […].
GetElastic
NOVEMBER 21, 2019
We know that click fraud is a costly threat source facing advertisers. The question we’re left to ask, though, is “why?”. What is the motivation behind these fraudsters’ actions? How do they translate clicks into cash? And, most importantly, what can we do to insulate the market against risk in the face of ever-increasing numbers of attacks? How & Why Online Advertising Works.
Forrester eCommerce
NOVEMBER 20, 2019
I’ve been there just like you. As a content creator before Forrester I produced 3,000 videos and managed my assets like you probably do–or did. Content was across multiple hard drives, FTP servers, personal cloud storage, and wherever else it might land. “Workflow” was done through email and spreadsheets and determining content ROI was tough. […].
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Wiser
NOVEMBER 19, 2019
Have you heard the news that Nike will no longer sell merchandise on the Amazon.com marketplace? It quickly became a major, trending news story—Nike will turn its attention to its direct-to-consumer channel and look to recoup those Amazon sales on its own website. What’s the deal with that? Depending on who you ask, this is either a smart move for Nike or a bad one.
TradeGecko
NOVEMBER 20, 2019
Weeks on hand refers to the average amount of time it takes a business to sell the inventory it has on hold. For businesses where there is high, recurring demand, this metric can also be measured in days.
GetElastic
NOVEMBER 19, 2019
A recent study shows that 82 percent of B2B marketers spend more on customer acquisition than retention. Whereas, only 48 percent actually prioritized B2B loyalty. And, we all know customer acquisition costs more than retention. More so, customer retention is easier and more cost-effective to execute. However, a loyalty program must be valuable to the customer to win loyalty.
Forrester eCommerce
NOVEMBER 17, 2019
So, we issued our 2020 DevOps predictions. We were limited in number and format and there were a lot of great ideas. Here are some of the additional trends Forrester is tracking in DevOps for 2020: The end of plan/build/run and stage gates. We’ve governed and managed IT for decades on the plan/build/run operating model, but […].
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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