Retail TouchPoints
APRIL 20, 2022
As the percentage of purchases consumers make online continues to grow exponentially, retailers are facing a challenge — how to educate online shoppers and close the sale for certain products traditionally bought in person. These “considered purchases” require highly personal consultations, where customers are looking for advice and guidance before committing to a purchase.
iVend
APRIL 18, 2022
Increasing customer lifetime value, driving up profitability and offering a personalised service that shoppers love – sounds like a retailer’s dream wish list. Which is why the twin strategies of cross sell up sell continue to be an essential element of a thriving retail business. The notion of upselling and cross-selling is as old as retail itself, but today’s retailers have the advantage of technology to help them.
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Forrester eCommerce
APRIL 20, 2022
Alongside the COP26 Conference, many businesses communicated their green pledge and how much they are acting to protect the environment. Expect more of this to happen this week, with Earth Day falling on Friday, April 22 — and get ready to see many brands accused of greenwashing. Greenwashing — when a business is perceived to […].
Ecommerce Platforms
APRIL 20, 2022
Making the right choice between Shopify POS vs Square POS isn’t always easy. Shopify and Square stand among some of the better-known all-in-one merchant solutions for business leaders today. These tools can both support business leaders in taking payments offline, building relationships with customers, and even building an online presence. Both Shopify and Square have a lot of amazing features to offer to help you sell.
Speaker: Nicole Ramirez, M.A. - Marketing Director, Growth, Emerging Products - Forbes | Advisory Panel - University of Houston | Named Top 5 Digital Marketing TEDx Talks
Data-driven client engagement is revolutionizing the way businesses interact with their customers. Using data to understand customer behavior and preferences can improve personalization and customer pleasure. But while most businesses understand the value of data-driven client engagement and delivering tailored experiences, many are having difficulty implementing them.
My Wife Quit Her Job
APRIL 22, 2022
Amazon Posts is a social media platform for ecommerce sellers and shoppers. Similar to Instagram and Facebook, you can post images and captions to promote your entire product line in Amazon’s product feeds. In addition, customers can “follow” you on Amazon which allows you to increase your brand’s visibility and build an audience.
Omniconvert
APRIL 21, 2022
Return on Ad Spend (ROAS) helps you measure an advertising campaign’s performance. Learn how to calculate and improve ROAS for your eCommerce store. The post What is Return on Ad Spend (ROAS)? appeared first on Omniconvert Ecommerce Growth Blog.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Ecommerce Platforms
APRIL 19, 2022
If you’re looking to scale your Shopify store, increasing revenue is likely one of your key priorities. Of course, everybody loves bringing in more cash, but the question is: how can you earn more ? It’s well known that upsells are an excellent place to start. As much as 10-30% of all eCommerce revenue is generated through upsells. Furthermore, 60% of salespeople used upselling and cross-selling in 2021 as part of their sales strategy.
My Wife Quit Her Job
APRIL 21, 2022
Today, I have my long time friend Brandon Turner on the show. Brandon was the former VP of Bigger Pockets before he left to start his own real estate fund over at Open Door Capital. He has 2 successful books on investment property and the man makes $1.5 million per month with his 3 thousand plus properties. In this episode, we’re going to talk about what it takes to become a real estate entrepreneur.
Salsify
APRIL 19, 2022
Salsify Open Catalog empowers open collaboration between brands and retailers to help extend their reach on the digital shelf and combat “walled gardens.”.
Forrester eCommerce
APRIL 21, 2022
Over the last two years, digital accessibility quickly became a business priority. Forrester has seen a significant increase in inquiries related to accessibility, and more companies are hiring accessibility specialists — an encouraging signal that companies are making investments in this space. This increase is partly driven by the pandemic, which elevated the importance of […].
Speaker: Brooke Cunningham, CMO at inriver
As demands for product information grow and the product journey goes circular, ensuring you have the right PIM software in place today is essential. Join our guest speaker, Chuck Gahun, Principal Analyst, Forrester in conversation with Brooke Cunningham, Chief Marketing Officer, inriver and Johan Boström, inriver Co-Founder & Chief Customer Ambassador, to learn about the expanding role of PIM and how to prepare for new product journey demands.
Retail TouchPoints
APRIL 20, 2022
The legal cannabis market was valued at $12.81 billion worldwide in 2020, and thanks to a 27.25% compound annual growth rate, the budding industry (no pun intended) is expected to reach $54.41 billion globally by 2026. To capitalize on this expected growth, cannabis retailers are focused on building trust and, most of all, standing out. For approximately two decades, Cookies and Dr.
Kibo
APRIL 19, 2022
Direct-to-consumer (D2C) retail is a selling approach that bypasses the use of traditional middlemen and third-party suppliers. D2C businesses like Warby Parker, Allbirds, and Birchbox are manufacturers and retailers rolled into one. They create (or source), market, and sell their products directly to customers. D2C brands connect with customers using primarily digital channels and touchpoints like social media, eCommerce websites, mobile apps, SEO/paid search and email.
Ecommerce Platforms
APRIL 21, 2022
You may have heard of the Shopify Experts marketplace and considered it as a way to make money selling your services. If that’s the case, it’s essential to understand the fundamentals of the marketplace and what it takes to become a Shopify Expert. Whether you’re a Shopify developer, designer, industry authority, or someone with unique Ecommerce experience, it’s possible that you may fit into the Shopify Partners and Experts ecosystem.
Forrester eCommerce
APRIL 20, 2022
What Kind of B2B Marketing Sandwich Will You Make? While definitions vary, the modern, Western world concept of a sandwich is two slices of bread with filling in between. When analyzing a survey question from Forrester’s 2022 Global Marketing Survey (during lunch), it became apparent that high growth (>20% increase in annual revenue) companies and […].
Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.
Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity? This exclusive webinar with Andrew Regan will dive into strategies to empower retail associates for success with new technology.
Retail TouchPoints
APRIL 18, 2022
Natural dog treat brand WAG had cultivated a reputation for offering a premium line of goods, but despite the boom in pet ownership during COVID-19, WAG wasn’t able to generate the revenue growth and average order value improvements that it sought. The brand faced issues including cart abandonment, limited shopper engagement and lukewarm customer loyalty.
Store Growers
APRIL 21, 2022
Last Updated on April 21, 2022. To get better results from Google Ads, you need to make changes to your campaigns. And every tweak you make to your campaigns literally is a mini-test. Google Ads has a special feature called Google Ads Experiments, which allows you to properly A/B test changes to a campaign. In this article, we’ll explore what exactly Google Ads Experiments are, and how you can use it as part of your workflow.
Ecommerce Platforms
APRIL 20, 2022
When launching an online business, you need to consider where your funds will go once you start making sales. To keep compliant with taxes and receive a clear overview of your cash flow, creating a separate business account is advisable. While you can simply create a business account with your existing bank, there are plenty of providers out there with account types explicitly designed for online business owners.
Forrester eCommerce
APRIL 18, 2022
Advances in AI, automation, and analytics paired with growing expectations from audiences will fundamentally change the way we think about content and how it’s used.
Advertiser: ZoomInfo
When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.
Retail TouchPoints
APRIL 22, 2022
Perhaps you’re laser-focused on discovering ways to maximize ecommerce revenue; perhaps you seek store designs that promote experiential retail, but on a budget; or maybe you want to determine whether live shopping and the metaverse are a fit for your business. Good news: you can satisfy your curiosity on these and dozens of other topics in one place, the 2022 Retail Innovation Conference & Expo , coming up May 10-12 at McCormick Place in Chicago.
Digital Doughnut
APRIL 21, 2022
Do you know how to do B2B marketing on social media? All social media marketers should know about this who want to achieve reach and traffic. In this article, you will discover how you can become proficient in marketing on social media.
RetailDive
APRIL 18, 2022
In his first letter to shareholders, CEO Andy Jassy said Prime members "will love this." But the e-commerce giant may need it.
Forrester eCommerce
APRIL 20, 2022
Sales leaders want to continuously improve sales productivity. What many may not realize is that high seller engagement and wellness directly correlate with higher productivity. However, evidence from Forrester’s Q3 2020 US Future Of Work Survey shows that B2B sellers feel fatigued, less engaged, and more frustrated at work compared with other B2B professionals.
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Inflation, cost of shipping, and changes in consumer spending are some of the biggest challenges online merchants face today. Get a thorough analysis of these trends, current customer behavior, and more in Shippo’s latest “2023 State of Shipping Report.
Retail TouchPoints
APRIL 18, 2022
Fast Retailing , parent company of brands including UNIQLO and Theory , revealed major global expansion plans — including opening at least 300 new stores — in its FY2023, which ends in July 2023. As reported in WWD , Daisuke Tsukagoshi, CEO of UNIQLO USA, said that due to the booming North America market, the company plans to open 30 new stores per year and increase its total doors to 200 in the region within five years.
Digital Doughnut
APRIL 22, 2022
Standard marketing we were used to in the past no longer exists in the marketing industry today. If you want to stay competitive, you have to keep updated with your customers' needs, while being present on social media continues to be an essential asset. That's why following the guidelines we offer can help you take your digital and video marketing approach to new heights.
RetailDive
APRIL 21, 2022
The e-commerce giant continues to find ways to leverage other merchants' sales, this time including those outside its own marketplace.
Forrester eCommerce
APRIL 18, 2022
Responsible and ethical tech practices start with the premise that technology is not neutral—and that represents a significant shift in thinking in the tech industry.
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Understanding search intent and getting the right customers in front of the right products is the best way to boost both conversion and the average order value of first-time and return buyers. A properly functioning site search solution is one of the most critical yet underutilized tools available to eCommerce merchandisers. Working to match site visitors with the relevant content they need improves and personalizes the user experience.
Retail TouchPoints
APRIL 21, 2022
Apple retail store workers at the Cumberland Mall location in Atlanta filed for a union election with the National Labor Relations Board (NLRB) on April 20, 2022, with 70% of the group of more than 100 eligible employees signing union authorization cards. This store’s employees become the first within the company’s U.S. operations to demand formal union recognition.
ChannelAdvisor
APRIL 21, 2022
E-commerce and online marketplaces now represent a third of B2B purchases. Is your company leveraging these new routes to market? In its January 2022 report, E-Commerce Or Online Marketplace: Is Your Company Prepared To Leverage New Routes To Market? , Forrester helps B2B suppliers’ validate their readiness with questions across seven key factors. Forty-one percent of B2B leaders in a 2021 McKinsey survey reported digital sales channels are their most effective sales route, beating in-person (37
RetailDive
APRIL 20, 2022
A new study finds a third of the group desires branded stores, while receptivity to in-game advertising ranked low.
Forrester eCommerce
APRIL 22, 2022
Automation, artificial intelligence (AI), and analytics are eating into marketers' roles. But with that change comes opportunity.
Speaker: DeAnna McIntosh, Retail Growth Strategist
The past three years have forever changed the retail landscape. Companies of all sizes were forced to welcome change with open arms and surrender to total flexibility in order to be agile in the ever-evolving economic environment. In 2023, we are navigating inflation and its impact on consumer spending, various lasting side effects from the pandemic, and a looming recession in the back half of the year.
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