Sat.Apr 16, 2022 - Fri.Apr 22, 2022

3 reasons why inventory levels matter to your email marketing

Omnisend

Reading Time: 6 minutes. Imagine you’re running an email campaign to promote your best-selling products (or even last season’s items).

The Evolution of Ecommerce for Considered Purchases

Retail Touch

As the percentage of purchases consumers make online continues to grow exponentially, retailers are facing a challenge — how to educate online shoppers and close the sale for certain products traditionally bought in person.

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Upselling & Cross-selling in retail and how a retail management solution can help

I Vend

Increasing customer lifetime value, driving up profitability and offering a personalised service that shoppers love – sounds like a retailer’s dream wish list. Which is why the twin strategies of cross sell up sell continue to be an essential element of a thriving retail business.

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Shopify POS vs Square POS: Which is Best?

Ecommerce Platforms

Making the right choice between Shopify POS vs Square POS isn’t always easy. Shopify and Square stand among some of the better-known all-in-one merchant solutions for business leaders today.

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Management Techniques for Offshore Employees

This whitepaper looks at the changes and challenges that stem from remote hiring and current HR trends that address them. Download this comprehensive guide to learn more!

What is Return on Ad Spend (ROAS)?

Omniconvert

Return on Ad Spend (ROAS) helps you measure an advertising campaign’s performance. Learn how to calculate and improve ROAS for your eCommerce store. The post What is Return on Ad Spend (ROAS)? appeared first on Omniconvert Ecommerce Growth Blog. Customer Value Optimization

Salsify Open Catalog Launches to Combat ‘Walled Gardens’ for Brands and Retailers | Salsify

Salsify

Salsify Open Catalog empowers open collaboration between brands and retailers to help extend their reach on the digital shelf and combat “walled gardens.”. Salsify News

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Vanga Shopify App Review (Apr 2022)

Ecommerce Platforms

If you’re looking to scale your Shopify store, increasing revenue is likely one of your key priorities. Of course, everybody loves bringing in more cash, but the question is: how can you earn more ? It’s well known that upsells are an excellent place to start.

How To Use Amazon Posts To Grow Your Sales

My Wife Quit Her Job

Amazon Posts is a social media platform for ecommerce sellers and shoppers. Similar to Instagram and Facebook, you can post images and captions to promote your entire product line in Amazon’s product feeds.

How Headless Commerce Supports the D2C Customer Journey

Kibo

Direct-to-consumer (D2C) retail is a selling approach that bypasses the use of traditional middlemen and third-party suppliers. D2C businesses like Warby Parker, Allbirds, and Birchbox are manufacturers and retailers rolled into one.

Understanding JavaScript SEO: How to Make Your JavaScript More SEO-Friendly

Inflow Insights

Thanks to its advantages in terms of user interaction and experience — from creating dynamic content, animating images, controlling multimedia content, and more — JavaScript is increasingly used in eCommerce sites.

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A Quick Guide to Shopping for Fulfillment

5 Factors to Consider When Comparing 3PLs

How to Become a Shopify Expert (From Start to Finish)

Ecommerce Platforms

You may have heard of the Shopify Experts marketplace and considered it as a way to make money selling your services. If that’s the case, it’s essential to understand the fundamentals of the marketplace and what it takes to become a Shopify Expert.

401: How To Make $1.5 Million Per Month Investing In Real Estate With Brandon Turner

My Wife Quit Her Job

Today, I have my long time friend Brandon Turner on the show. Brandon was the former VP of Bigger Pockets before he left to start his own real estate fund over at Open Door Capital. He has 2 successful books on investment property and the man makes $1.5

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What Gen Z wants to see from brands as metaverse attachments grow

Retail Dive

A new study finds a third of the group desires branded stores, while receptivity to in-game advertising ranked low

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How eCommerce Stores Can Best Use Syndicated Reviews

Inflow Insights

Editor’s note: This article was originally published in 2018. It has been updated for accuracy and to reflect modern practices. Everyone knows that product reviews are essential for eCommerce sites. They boost conversions and, when implemented properly, can also positively impact your organic SEO.

Why Offshoring is Better than Outsourcing

Offshoring and outsourcing are not interchangeable, as they differ in purpose depending on what drives the need behind the hiring decision. In this whitepaper, we clarify what offshoring and outsourcing are, along with the unique use cases they address.

Statrys Review (Apr 2022): How it Works, Fees, Pros & Cons

Ecommerce Platforms

When launching an online business, you need to consider where your funds will go once you start making sales. To keep compliant with taxes and receive a clear overview of your cash flow, creating a separate business account is advisable.

Atlanta Apple Store’s Workers Become Company’s First to Formally Request a Union

Retail Touch

Apple retail store workers at the Cumberland Mall location in Atlanta filed for a union election with the National Labor Relations Board (NLRB) on April 20, 2022, with 70% of the group of more than 100 eligible employees signing union authorization cards.

Amazon seeks to expand reach with 'Buy with Prime'

Retail Dive

The e-commerce giant continues to find ways to leverage other merchants' sales, this time including those outside its own marketplace

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3 Types of Ecommerce Videos To Incorporate Into Your Strategy | Salsify

Salsify

If a picture is worth a thousand words, how do videos stack up? Trend Watch

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

Google Ads Experiments: The Ultimate Guide

Store Growers

Last Updated on April 21, 2022. To get better results from Google Ads, you need to make changes to your campaigns. And every tweak you make to your campaigns literally is a mini-test.

Batteries Plus Hires New Marketing and Merchandising Chief as it Plans 115 New Stores

Retail Touch

Batteries Plus has hired Derek Detenber as its new Chief Marketing and Merchandising Officer. In the role of CMMO, Detenber will lead teams across omnichannel marketing, design, category and merchandising to tell the Batteries Plus story. .

The infinite possibilities of physical retail

Retail Dive

If the future is being defined as digital, what is a physical retailer to do? Explore three key themes that should frame your next move

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A Good Reason To Call Out Bulls**t

Steve Dennis

As much as I kind of hate the notion of a personal brand, I suppose that if I did the Niche-Voice-Story thing “provocative” and “denier of BS” might make the list.

7 Secrets of Effective Management for Remote Employees and Teams

In this white paper, we will review in more detail the challenges that virtual team managers face as remote work accelerates, and how companies are successfully overcoming these challenges with creative problem-solving.

Marketers: Technology May Make Your Job Obsolete; Now Here’s The Good News

Forrester Digital Transformation

Automation, artificial intelligence (AI), and analytics are eating into marketers' roles. But with that change comes opportunity. B2B Marketing Marketing Operations Marketing Technology (martech

During #RICE22, Attendees Can Dive Deep, Go Broad or Both

Retail Touch

Perhaps you’re laser-focused on discovering ways to maximize ecommerce revenue; perhaps you seek store designs that promote experiential retail, but on a budget; or maybe you want to determine whether live shopping and the metaverse are a fit for your business.

After closing physical stores, Amazon doubles down on one-day delivery

Retail Dive

In his first letter to shareholders, CEO Andy Jassy said Prime members "will love this." " But the e-commerce giant may need it

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Brightpearl Launches ‘Growth Hacking’ Podcast For Online Retailers 

Retail Minded

Bristol, UK, and Austin, Texas-based tech firm, Brighpearl , is launching its first podcast, the ‘ Lightning 50 E-Commerce Growth Hacking ’ show, on Thursday, 21st April 2022.

Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

This session will dive into how organizations can still leverage historical customer and product data but need to also think about how to augment development of strategies with marketing research and other shopper signals to efficient drive e-Commerce growth. Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

Get Help With Digital Accessibility: Tips For Selecting An Accessibility Partner

Forrester Digital Transformation

Over the last two years, digital accessibility quickly became a business priority. Forrester has seen a significant increase in inquiries related to accessibility, and more companies are hiring accessibility specialists — an encouraging signal that companies are making investments in this space.

UNIQLO Parent Plans 300-Store Global Expansion with Focus on North America

Retail Touch

Fast Retailing , parent company of brands including UNIQLO and Theory , revealed major global expansion plans — including opening at least 300 new stores — in its FY2023, which ends in July 2023.

Why small fashion and retail businesses should embrace Product Lifecycle Management (PLM) technology

Retail Dive

Achieve unprecedented convenience, flexibility, and control with Mendix low-code for fashion and retail businesses

What is PPC Management and How You Can Take Advantage Of It To Maximize Revenue

Neil Patel

When it comes to getting traffic, you have two main choices: SEO or PPC management. Both options are an effective means of driving prospects to your website, and one isn’t necessarily better than the other. When used correctly, these methods can deliver results.

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Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.