Salsify
APRIL 20, 2023
It’s an often regrettable but familiar fact of life, once famously summed up by patriarch Abraham “Grandpa” Simpson in a classic episode of a certain beloved animated series — and a great illustration of the challenges facing brands who don’t engage in recurring brand assessment campaigns.
RetailDive
APRIL 17, 2023
To join the secondhand market boom, many apparel retailers and brands have turned to third-party platforms that struggle to sustain a profit.
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Retail TouchPoints
APRIL 20, 2023
Where will the next great international business opportunity appear? The somewhat unlikely locations are eight rapidly growing countries that are currently off of most retailers’ radar: Bangladesh, Egypt, Ethiopia, India, Indonesia, Kenya, Nigeria and the Philippines. These markets offer a level playing field where digital commerce is everything, most major players are relative unknowns and companies will need to develop new strategies to succeed, according to The Next Billion Consumers: A Fast
Forrester eCommerce
APRIL 18, 2023
Who doesn’t love a success story? Every year at Forrester’s B2B Summit North America, our sales research team presents new and exciting research, topped off with a captivating B2B Program Of The Year Award presented in a fireside chat with a Forrester analyst.
Speaker: Nicole Ramirez, M.A. - Marketing Director, Growth, Emerging Products - Forbes | Advisory Panel - University of Houston | Named Top 5 Digital Marketing TEDx Talks
Data-driven client engagement is revolutionizing the way businesses interact with their customers. Using data to understand customer behavior and preferences can improve personalization and customer pleasure. But while most businesses understand the value of data-driven client engagement and delivering tailored experiences, many are having difficulty implementing them.
My Wife Quit Her Job
APRIL 18, 2023
When importing goods from overseas, it's crucial to label your cargo with the correct shipping marks to ensure they reach their destination quickly and safely. In this article, I explain what shipping marks are and how to properly label your cargo to ensure a smooth and successful international shipment. The post Shipping Marks: A Guide To Marking And Labeling Shipments appeared first on MyWifeQuitHerJob.com.
Zmags
APRIL 20, 2023
In the ever-evolving world of ecommerce, staying ahead of the competition and delivering exceptional digital experiences to customers is essential. Ecommerce development teams are constantly exploring new technologies and strategies to enhance their productivity and deliver innovative solutions. One such approach that has gained traction in recent years is headless commerce, which involves decoupling the frontend and backend of an ecommerce platform.
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Forrester eCommerce
APRIL 20, 2023
The de facto cloud strategy is hybrid. This term encapsulates pretty much every flavor of cloud strategy today and does little to give you the specifics. Whether you’re bursting from private cloud to public (you’re not) or managing two separate siloes of applications on different platforms – the term fits.
My Wife Quit Her Job
APRIL 17, 2023
I’m really excited to have David Applegate on the show. David is the founder of ImportYeti, a free service that allows you to search through the US import records to find the suppliers that your competitors are using. He is also a long-standing e-commerce seller himself on both Amazon, his own online store and a retail store too. David is a wealth of knowledge and today we’re going to talk about how to be successful in e-commerce today.
FastSpring
APRIL 20, 2023
This article contains information about FastSpring’s current SEPA Direct Debit support. If you want to know more about SEPA and how it works, read our post on that topic here. When you’re selling software internationally, it’s vital to give your buyers payment methods that are both familiar and convenient to them. This eliminates friction in the purchasing experience, leading to increased customer acquisition and revenue.
Wiser
APRIL 18, 2023
Developing a new product and introducing it to the market is a huge and often daunting task, but it’s necessary for businesses that want to stay competitive in a fast-paced industry. The Harvard Business School says that 30,000 new products are introduced to the market each year, and according to Mckinsey & Company , less than 50 percent of those launches achieve their target business goals.
Speaker: Brooke Cunningham, CMO at inriver
As demands for product information grow and the product journey goes circular, ensuring you have the right PIM software in place today is essential. Join our guest speaker, Chuck Gahun, Principal Analyst, Forrester in conversation with Brooke Cunningham, Chief Marketing Officer, inriver and Johan Boström, inriver Co-Founder & Chief Customer Ambassador, to learn about the expanding role of PIM and how to prepare for new product journey demands.
Forrester eCommerce
APRIL 19, 2023
“Follow the yellow brick road!” Silly Dorothy. She had it so easy. Dorothy had a magical guide that popped up when she needed help the most. For many executives getting started with forming a data team and insights strategy, the road forward is not so clear.
Retail TouchPoints
APRIL 18, 2023
Vuori has gone outside its own ranks to fill four C-suite positions, including the activewear brand’s first-ever Chief Information Officer, Chief People Officer and General Counsel & Corporate Secretary. The retailer also has named a new COO. Bryan Muehlberger, previously CIO of The Beachbody Company and Red Bull , will oversee all digital and information technology as Vuori’s CIO, including digital commerce and retail store technology.
Ecommerce Platforms
APRIL 19, 2023
In today’s Shopify Email review, we’re looking at the convenient Shopify email app or plugin, specifically designed for Shopify store owners. Introduced by Shopify in 2020, the email app provides ecommerce business owners with a straightforward and streamlined way to connect with consumers through branded and transactional marketing emails. While the solution might not be as advanced as some of the more specialized email automation tools you can choose to integrate with Shopify , it’s certainly
Algopix
APRIL 20, 2023
As one of the largest online marketplaces in the world, Amazon is an important platform for sellers looking to expand their business and reach new customers. However, in order to succeed on Amazon, sellers need to constantly optimize their performance and stay ahead of the competition. This is where Amazon insights come in. Amazon insights provide sellers with valuable data and analytics that can help them understand their performance and make informed decisions about their business.
Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.
Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity? This exclusive webinar with Andrew Regan will dive into strategies to empower retail associates for success with new technology.
Forrester eCommerce
APRIL 20, 2023
The generative AI boom is fundamentally changing the landscape of vendor offerings. We believe one largely ignored area where generative AI will have a disruptive impact is in enterprise analytics, specifically business intelligence (BI).
Retail TouchPoints
APRIL 17, 2023
David’s Bridal has laid off approximately 9,000 workers and filed for Chapter 11 bankruptcy protection as it evaluates its strategic alternatives, including a potential sale. The retailer’s stores will remain open and its ecommerce operations, including the Pearl by David’s platform and vendor marketplace, will continue operating during the proceedings.
Ecommerce Platforms
APRIL 16, 2023
The best Teespring alternatives ensure business leaders today have a number of options to choose from when selecting the best tool for creating and managing a print-on-demand company. Solutions like Teespring have become increasingly popular among entrepreneurs in recent years. They give vendors an opportunity to design and sell custom products, without having to spend a fortune on production, logistics, and shipping.
Omnisend
APRIL 18, 2023
Reading Time: 5 minutes Mother’s Day is one of the most special events on the calendar—a dedicated day to collectively show the important women in our lives what they mean to us, and to treat them to a day of extra consideration. It’s also a significant occasion for ecommerce brands, representing a major shopping event: Mother’s Day spending increased from $15.7million in 2007 to a planned $31.7million in 2022.
Advertiser: ZoomInfo
When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.
Forrester eCommerce
APRIL 18, 2023
It’s not proven that Winston Churchill said “Never let a crisis go to waste.” But whoever said it, they could have been talking about chatbot deployments. Our world is littered with unloved chatbots, useless offerings that deliver horrible experiences and are used by no one. Typically, this is the result of trying to boil the ocean, overthink things, and attempt to create the perfect chatbot right out of the gate.
Retail TouchPoints
APRIL 20, 2023
Digital luxury platform Saks is doubling down on the success of its exclusive Limitless membership program for top clients with expanded services and benefits, including access to members-only experiences and one-of-a-kind merchandise. The invite-only program requires at least six store visits a year and a “spend threshold in the six figures ,” according to Harper’s Bazaar.
Salsify
APRIL 17, 2023
American Founding Father and legendary aphorist Ben Franklin was known to be somewhat of a social butterfly, despite his famous saying about the tendency of houseguests to overstay their welcome: “Guests, like fish, begin to smell after three days.
RetailDive
APRIL 20, 2023
The struggling home goods retailer has been pulling all kinds of levers, leaving many to wonder why it hasn’t sought Chapter 11 protection by now.
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Inflation, cost of shipping, and changes in consumer spending are some of the biggest challenges online merchants face today. Get a thorough analysis of these trends, current customer behavior, and more in Shippo’s latest “2023 State of Shipping Report.
Forrester eCommerce
APRIL 21, 2023
Urgency isn’t enough to drive climate action and improve environmental sustainability practices. Learn several key insights from successful chief sustainability officers.
Retail TouchPoints
APRIL 19, 2023
Editor’s note: As retail interfaces and systems continue to evolve, the way we design retail experiences to user needs and behaviors is also transforming. In the new series “Stimulating Retail,” join award-winning sensory designer and Harvard neuroscientist Ari Peralta as he breaks down the science and tech behind some of today’s most stimulating sensory retail experiences.
Store Growers
APRIL 20, 2023
If you’re looking for an effective way to group or arrange your products in your Google Shopping campaigns, look no further! The Custom Labels Attributes in Google Shopping will help you do just that. Custom labels are optional Google attributes that let you filter products in your feed that meet certain criteria of your choosing, which you can use for bidding or reporting on groups of products.
RetailDive
APRIL 19, 2023
The apparel brand’s partnership with Mattel’s iconic doll, as hype swirls around her upcoming movie, is likely to go better than Yeezy Gap.
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Understanding search intent and getting the right customers in front of the right products is the best way to boost both conversion and the average order value of first-time and return buyers. A properly functioning site search solution is one of the most critical yet underutilized tools available to eCommerce merchandisers. Working to match site visitors with the relevant content they need improves and personalizes the user experience.
Forrester eCommerce
APRIL 18, 2023
“Get more data” isn’t a strategy. A winning marketing data strategy has to be specific and detailed. Learn more in this preview of my CX North America session.
Retail TouchPoints
APRIL 21, 2023
Barnes & Noble has reconfigured its loyalty offerings for the first time since the program began in 2001, launching its first free program and enhancing the benefits of its paid Membership program. The retailer also revealed plans to open 30 new stores in the coming year, although it provided no details on where they would be located or when they would open.
Store Growers
APRIL 18, 2023
The most effective method to show in the top position with Shopping Ads is very similar to that for Search Ads, find an edge over your competitor and invest in it. The sale_price_attribute might be the advantage you are looking for. In this article, we’ll explore what it is, and how to add it correctly to your product feed. What Is the Sale Price Attribute in the Product Feed?
Algopix
APRIL 18, 2023
In today’s global economy, selling products online has become an essential part of many businesses. eBay, one of the largest online marketplaces, offers sellers the opportunity to reach a worldwide audience through its Global Shipping Program. This program simplifies the international shipping process, allowing sellers to ship their items to a domestic shipping center, where eBay takes care of the rest, including customs forms, duties, and taxes.
Speaker: DeAnna McIntosh, Retail Growth Strategist
The past three years have forever changed the retail landscape. Companies of all sizes were forced to welcome change with open arms and surrender to total flexibility in order to be agile in the ever-evolving economic environment. In 2023, we are navigating inflation and its impact on consumer spending, various lasting side effects from the pandemic, and a looming recession in the back half of the year.
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