Sat.May 27, 2023 - Fri.Jun 02, 2023

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Six Ways That B2B CMOs Can Make Customer Obsession Real

Forrester eCommerce

It’s easy to buy into the idea of customer obsession — but putting it in action is hard, continuous work. Explore these concrete ways to bring customer obsession to life.

B2B 368
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What is Sustainability in Retail?

Wiser

In more recent years sustainability has become a major priority for many brands and retailers. Unfortunately, this is because retail plays a huge role in climate issues. In fact, according to World Retail Congress , retailers are responsible for more than 25 percent of global emissions. Retail is an industry that inevitably generates waste, but there is a path forward that is more environmentally friendly.

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The Biggest Deals of the Year: How Retail Sales Events Have Grown into Loyalty Drivers

Retail TouchPoints

Consumers have no reason to pay full price for almost anything these days. Shoppers have gotten smarter about pricing strategies; they also have an arsenal of tools and options at their disposal for saving big on almost any purchase — from loyalty programs to partner marketing, to cash back incentives, bundle deals, discounts and price-watching intelligence from sites like CamelCamelCamel.

Events 278
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The Future of Retail: Rethinking Digital Signage to Improve the In-Store Experience

Retail TouchPoints

Expectations are never-ending in the retail industry. They’re also ever-changing — even more so in light of recent events. People have different mindsets when entering a brick-and-mortar store. Some people are certainly cautious about in-person interactions, so they’re often in the store for a specific reason. Others might have just stopped in out of happenstance, doing a little window shopping for the day.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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The Case For The Innovative Product Manager

Forrester eCommerce

More than ever, organizations are relying on digital initiatives as a key driver of growth. These include digital offerings that are used by customers as well as those leveraged by an organization’s employees.

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464: Dead Simple Business Ideas That Anyone Can Start With No Money – Family First Friday

My Wife Quit Her Job

Welcome to Family First Fridays, which is a new segment of the show in honor of my book, The Family First Entrepreneur. It’s official! I’m a Wall Street Journal bestselling author! The first half of my book discusses how to find your next side hustle. So in this episode, I’m giving you 10 dead simple side hustle ideas that you can start from home right now with no money.

Books 262

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Ingka Group’s Ikea Stores to Adopt Fulfillment and Store Operations Solution

Retail TouchPoints

Inkga Group, owner and operator of 482 Ikea stores and ecommerce in 31 countries, will adopt a solution from Made4net to power fulfillment centers and store operations worldwide. The deployment follows the purchase of Made4net by Ingka Investments , the group’s investment arm. The Made4net SCExpert platform is designed to help more than 100,000 users deliver faster, more accurate order fulfillment via improved supply chain visibility, enhancing experiences for both associates and Ikea customers.

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The Robots Are Not Coming — They Are Already Here: The Future Of Physical Automation Will Be People-Driven

Forrester eCommerce

Automation is having a moment. Generative AI and large language models have the spotlight, but physical automation has advanced, as well. First, the pandemic gave life to robots for cleaning and disinfection. Labor shortages then left businesses scrambling to just keep the place running.

Customer 369
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Amazon Suspension Appeal: How To Get Your Amazon Account Reinstated

My Wife Quit Her Job

If your Amazon Seller account has been suspended, you can appeal Amazon's decision and have your account successfully reinstated, but you must follow the proper steps. In this article, I explain the suspension appeal process in detail, help you understand why you were suspended, and outline the steps to get reinstated. The post Amazon Suspension Appeal: How To Get Your Amazon Account Reinstated appeared first on MyWifeQuitHerJob.com.

Article 248
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From Cost Center to Profit Driver: Transforming eCommerce Customer Service

Groove

Take a look at this downloadable.PDF eBook to learn why eCommerce customer service is quickly becoming the leading variable to gain and retain customers in today's highly-competitive online marketplace.

eCommerce 195
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Canadian Home Furnishings Retailer Bouclair Deploys New POS Solution

Retail TouchPoints

Bouclair has rolled out a new POS platform in its 54 stores across Canada. The PredictSpring solution includes both stationary and mobile POS applications along with clienteling, omnichannel commerce and inventory management capabilities. “For over 50 years, Bouclair has been committed to offering our customers not only stylish and affordable home furnishings, but also a personalized and enjoyable shopping experience,” said Peter Goldberg, President and CEO of Bouclair in a statement.

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Not All Alignment Is Equal: Achieve Alignment That Drives Growth

Forrester eCommerce

Successful alignment is less about process and more about calibrating buyer value. Learn about the five dimensions that top organizations align on — and learn more at Forrester’s B2B Summit North America.

B2B 359
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Amazon Multiple Seller Accounts: Here’s What You Need To Know

My Wife Quit Her Job

As an Amazon seller, it can be tempting to want to open additional accounts to maximize your profits. But while Amazon will allow you to sell from multiple accounts, managing more than one store can be complicated. In this article, I guide you through setting up and managing multiple Amazon seller accounts so that you understand what's involved. The post Amazon Multiple Seller Accounts: Here’s What You Need To Know appeared first on MyWifeQuitHerJob.com.

Article 235
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How Businesses Can Use Emerging Technology To Extract Value From Social Media

lateshipment

While the COVID-19 pandemic did slow the economy down amidst a lot of problems, it also led to an e-commerce surge and accelerated digital transformation by 5 years. What was considered futuristic is now being experienced in the present and businesses who haven’t implemented them are considered outdated. This is because, with growing advancements, comes increasing competition that keeps brands on their toes to constantly adapt to this ever-changing playing field.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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The ABCs of a Successful Back-to-School Shopping Season

Retail TouchPoints

The back-to-school (BTS) season, which had traditionally been confined to August and early September, has been expanding as its boundaries have blurred. In 2022, a National Retail Federation/Prosper Insights and Analytics survey indicated that 56% of consumers had started their BTS shopping by early July, with 81% planning to shop sales the week of July 11.

Books 294
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Q2 2023: These Five Priorities Are Most Critical To B2C CMOs

Forrester eCommerce

June not only marks the year’s halfway point, but it’s also when CMOs begin to plan for the new year. With six months left in 2023, there’s still lots to get done. Forrester’s Q2 2023 B2C Marketing CMO Pulse Survey featured a list of 16 marketing priorities.

B2C 195
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Amazon Merchant Fulfilled (FBM): How It Works, Fees, Pros & Cons

My Wife Quit Her Job

Many Amazon sellers are considering switching to the Fulfilled By Merchant (FBM) program due to constantly increasing fulfillment prices and changing rules. But is FBM cost-effective, and does the program affect your chances of winning the Buy Box? I address those concerns in this article. I also compare Amazon FBM to other Amazon fulfillment methods and explain how you can get started.

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Best Headless Commerce Platforms in 2023

GetElastic

Editor's Note: This post was originally published on December 16, 2021 and has been updated for relevancy on June 2, 2023. Headless commerce is a major topic for merchandisers and leading brands. But choosing a headless commerce platform isn’t easy. Many legacy eCommerce platform vendors retrofitting their solutions to embrace a “headless” approach and countless new startups are rushing into the space.

Magento 147
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Street Legal: Ebay Expands Authenticity Guarantee to Cover Streetwear

Retail TouchPoints

Ebay has expanded its Authenticity Guarantee to streetwear to help ensure all new and pre-owned items sold for $200 or more can be verified for authenticity. This adds a sixth category to Ebay’s authentication service , which also includes sneakers, watches, jewelry, handbags and trading cards. All eligible streetwear bought and sold in the U.S. will be vetted and verified by Ebay’s professionally trained authenticators, using a combination of physical inspection and technical equipment in

Jewelry 290
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Generative AI Revolutionizes Marketing Creativity

Forrester eCommerce

The controversy over AI is settling in the world of marketing and creativity. Two arguments have emerged that defend or denounce artificial intelligence. (1) Humanists decry the existential dangers as underscored by an open letter signed by hundreds of tech experts calling for a pause on generative AI.

Marketing 195
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Doba Review: Easiest Way To Start Dropshipping For FREE

My Wife Quit Her Job

If you have difficulty sourcing quality products for your dropshipping business, Doba might be the solution you need. Doba has been helping online sellers source products from thousands of suppliers for over a decade. But is it still worth using as a dropshipping solution? In this Doba review, I cover the platform's key features, pros, and cons to help you make an informed decision.

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Programmatic Advertising Trends That Are Driving the Future of Ecommerce

ROI Revolution

The early 2020s have been a time of great change for the advertising industry. As our lives become increasingly online, the advertising industry is following suit. Global digital ad spend has increased by 8% over the past two years and is projected to grow by over 10% in the next two, which would put digital ad spend at around 68% of all ad spending.

eCommerce 148
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Perry Ellis Debuts ‘Eco Denim’ Line Made from Recycled Textile Waste

Retail TouchPoints

Perry Ellis is partnering with materials science firm Recover to create “eco denim” collections using low-impact recycled cotton fiber. The first Perry Ellis x Recover capsule collection launched with 10 styles of low-impact men’s denim pants as part of the brand’s spring 2023 line and is currently available exclusively on PerryEllis.com. Each piece in the collection contains 20% Recover recycled cotton fiber, created from textile waste, and was produced by Recover’s vertically integrated strate

Fashion 290
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The CLM Market Is Ripe For Disruption, And Thirteen Vendors Vie To Lead The Charge

Forrester eCommerce

When thinking of markets on the cusp of disruption, legal tech — and especially contract management — is not likely what comes to mind. But it should, and here’s why: Contracts are the heart and soul of commerce and business relationships.

Marketing 195
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463: Crazy Rich Poets! How Will Green Gets 3M Visits/Month On His Poetry Analysis Website

My Wife Quit Her Job

Today, I’m thrilled to have William Green on the show. William is a member of my mastermind group and he is killing it online with an unusual website called Poem Analysis, a site that analyzes poetry. He gets over 3 million visits per month and makes hundreds of thousands of dollars every year from poetry! In this episode, we break down how he does it!

Books 192
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Channel Segmentation 101 | Salsify

Salsify

Explore the basics of channel segmentation as well as some tips and tricks for consumer market segmentation to help you effectively reach your audience.

Channel 147
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Sun-Times: Walgreens to Lay Off 10% of Corporate Workforce

Retail TouchPoints

Walgreens Boots Alliance is reportedly planning to lay off 504 corporate employees, or approximately 10% of its corporate workforce, according to the Chicago Sun-Times. Most of the layoffs will be at its Deerfield, Ill. headquarters or Chicago office, and no stores will be affected. “None of these roles are based at our stores, microfulfillment centers or call centers,” said Marty Maloney, Spokesman for Walgreens in an interview with the Sun-Times.

Travel 289
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Getting Buyer Experience Right Is A Must For B2B Organizations

Forrester eCommerce

B2B organizations excel at customer experience (CX), but they don’t apply the same discipline to the buyer experience. And with B2B buyers more savvy and demanding than ever, taking a CX approach to understanding and managing the buyer experience can be a competitive advantage. This blog post covers three things to consider when thinking through how to manage the buyer experience at your organization.

B2B 195
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How To Improve Your Amazon IPI Score

My Wife Quit Her Job

The Amazon Inventory Performance Index (IPI) score helps Amazon sellers understand their inventory health so that they can optimize their inventory to generate more sales on Amazon. Find out what metrics are included and how to improve your Amazon IPI score. The post How To Improve Your Amazon IPI Score appeared first on MyWifeQuitHerJob.com.

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Challenges Faced by Amazon Sellers: Overcoming Obstacles for Success

Algopix

As experienced professionals in the eCommerce industry, we understand the complexities involved in establishing a successful presence on Amazon’s competitive marketplace. In this article, we will delve into the most prevalent obstacles that new sellers encounter and provide valuable tips to help you navigate these challenges with confidence. Whether you’re launching your first product or looking to optimize your existing Amazon business, this guide will equip you with the knowledge a

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.