Post-purchase Strategies to Turn One-Time Holiday Shoppers into Your Brand’s BFFs
lateshipment
NOVEMBER 26, 2023
Introduction Holiday shoppers don’t just mean the “ I’m planning to spend (more than I usually do during the other months) for my holiday season needs by capitalizing on seasonal trends, special deals, and promotions ” type. It covers impulse buyers — who make unplanned purchases motivated by emotional triggers such as peer pressure or “FOMO” from the holiday trends, gift givers — who are purchasing products for others, early bird or last-minute shoppers, and shoppers of different demographics
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