Sat.Dec 29, 2018 - Fri.Jan 04, 2019

What’s the Difference Between Cart Abandonment and Checkout Abandonment?


In ecommerce, we talk a lot about abandonment –– browse abandonment , search abandonment, cart abandonment, etc. But you may not know that what you think of as cart abandonment may actually be checkout abandonment. Not sure about the difference between the two? You’re not alone.

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The 3 big problems with omnichannel retail

Steve Dennis

In early 1999, as a fairly recently minted VP, I found myself at a posh Arizona resort attending Sears annual “strategic leadership team” meeting. At the final session of our retreat then CEO Arthur Martinez made a bold–and as it turns out rather prophetic–statement which went something like this: “the future of Sears will be dictated by our ability to meet our customer’s needs anytime, anywhere, anyway.”

Making the Most of Holiday Return Season


Merchants may dread the surge of returns that inevitably follows the holiday season […]. The post Making the Most of Holiday Return Season appeared first on The Omni Channel. Distributed Order Management eCommerce

You’ve Still Got Mail

Forrester eCommerce

It has been more than two decades since AOL popularized email with the catchy “you’ve got mail” greeting. So ubiquitous was it in its heyday that it was the title of a romcom starring Tom Hanks and Meg Ryan.

Understanding Ecommerce Website Costs and Total Cost of Ownership in 2019


When staring at the reality of an ecommerce website that needs to either be built from the ground up or… Ecommerce Technology

Introducing Webforms and Preference Centers from Zaius


Zaius Web Modals. Pop-ups may not be everyone’s favorite, but marketers know they work for acquiring new emails. This is exactly why Zaius now offers webforms for email signups, exit intent campaigns, and more.

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Amazon SEO – A Step By Step Process To Rank In Amazon Search

My Wife Quit Her Job

When it comes to ranking your products in Amazon search, there’s a common misconception that amassing a bunch of 5 star reviews is the key to success. Don’t get me wrong. Reviews do matter, but they are just a small part of your overall Amazon SEO strategy. Today’s post will teach you everything you need to know on how to get your product to the top of Amazon search based on my own experiences as a 7 figure seller.

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The Build Vs. Buy Vs. Lease Paradigm


Disclaimer: I am a religious believer in the software-as-a-service model and have been since 2004 when I first implemented… Ecommerce Technology

5 Future Ecommerce Trends of 2019

Ecommerce Platforms

Is your business joining the ecommerce revolution? If not, you could be missing out on the projected $4.8 trillion in retail ecommerce sales projected worldwide for 2021. Companies embracing ecommerce marketing strategies are experiencing rapid growth. In 2017, there were 1.66 billion online buyers.

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Unconventional Marketing: Turn Public Complaints Into Gold And Boost Your Sales Up To 40%

Retail TouchPoints

By Jaakko Timmonen, No No No Are you one of the marketers who is constantly asking how to create authentic content that would build stronger emotional connections with customers that go beyond a transactional relationship? The answer to that question might be counterintuitive.

My top ten Forbes posts of 2018

Steve Dennis

As is my tradition, I start the year with a quick look back at the posts that got the most engagement in my role as a retail contributor for Forbes. Shockingly, none of the top ten were about Sears. So here, in order of popularity, is the top ten.

Frictionless Commerce – the future of customer experience is seamless


As we close out 2018, there’s a lot of new experiences (like checkout-free stores), surprising acquisitions (like the Amazon/Whole Foods merger) and more to reflect on and leverage for the year ahead.

How to Drive Traffic to a Brand-New Site with Little to No Money


I know what you are going through. You were excited to launch your brand-new site until you realized no one is coming to it. So, you head to all of the marketing blogs to learn how to fix this, but for the life of you, your traffic won’t go up no matter which tactic you leverage.

Could A Digital Transformation Revive The High Street?

Retail TouchPoints

By Mustafa Khanwala, MishiPay Over the last 12 months, it seems online shopping has continued its strong growth, while more and more high-profile retailers face up to difficult trading conditions on High Streets and in shopping malls around the world.

Trust Me: 3 Types of Social Proof that Drive Customers to Buy


Customers are social beings that are heavily influenced through their friends, family and the testimony of others. The three main types of social proof that will drive customers to purchase a product or service include reviews and testimonials, referrals, and other customers also viewed suggestions.

ShipStation Review: Is It the Best Shipping Solution for You?

Ecommerce Platforms

Even though small and mid-sized businesses enjoy the online shopping boom, a good majority struggles to keep up with the increased fulfillment demands that come with growth.

Ecommerce Sales Funnel: How to Use Content Strategy After a Sale


This article is part of our series about tailoring your content strategy for the ecommerce sales funnel. Check previous installments for an in-depth look at how to cater your content for each individual stage of the funnel.

How to Make the Perfect Product Page: Tips for Success

Bootstrapping Ecommerce

Tips to make the perfect product page for each of your store's products so you can drive more conversions & earn more profit! The post How to Make the Perfect Product Page: Tips for Success appeared first on Bootstrapping Ecommerce. Branding & Design Conversion Optimization

Tips for Powerful Product Photos For eCommerce

Ecommerce Guru

I had stressed on providing quality photos of products on your e-commerce store. An e-commerce store is entirely different from a physical outlet. Prospective buyers take their decision of buying based on the product photos.

MailChimp Review – The Best Email Marketing Service for Ecommerce?

Ecommerce Platforms

The benefits of email marketing for an ecommerce operation hardly need to be explained to anyone engaged with online selling in the present times.

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Don’t Let Amazon Eat Your Lunch

Rishi Rawat

We can’t force shoppers but we can certainly gently nudge them. If a visitor to your site leaves for your Amazon page you are basically paying an affiliate tax that was yours to keep. Can this be prevented? Let’s look at a product page on They have an impossible to miss Buy from button. On click, you are taken to their Amazon page. Goodbye margins. Here is what we would have done if was a client.

6 Creative Subscriptions Boxes to Consider Selling


You see it all over social media – the unboxing of subscription box products. The smiling customer, sometimes a celebrity, shows internet viewers exactly what they received in their box.

6 Ways to Write Product Descriptions for Ecommerce Platforms

Ecommerce Guru

Writing without mastering it one cannot convey the message properly. It should be kept simple and readable as well as little catchy. Few content writers use high idioms and phrases to make the descriptions look more appealing and that’s how they appeal the least.

How to Scale Enterprise eCommerce: Preparing for Future Growth


If your enterprise-level eCommerce business is reaching the point of expansion, it’s time to think about how you can scale your processes as effectively as possible.

Why Your Business Benefits From Using Multiple Currencies


The world is getting smaller as more people shop online, and it’s far more likely that customers from around the world are visiting your site with the intention to buy.

New Year, New Strategy!


Happy New Year! . It’s officially 2019, and there’s never been a better time to be in eCommerce. Sales across our industry continue to steadily increase, and it looks like another banner year for online retail. That being said, every eCommerce company faces challenges this year.

Facebook Messenger Bot Guide | How to Master Bots on Social

CPC Strategy

Imagine if someone could answer questions, nurture leads and address customer service concerns all while your entire operation sleeps. Would it save you. Read More. The post Facebook Messenger Bot Guide | How to Master Bots on Social appeared first on Retail Performance Marketing Blog - CPC Strategy. Facebook

The Questions You Have to Ask Order Management Vendors at NRF 2019


The Questions You Have to Ask Order Management Vendors at NRF 2019. Retail’s Big Show is exactly as the name says. It is really big! And NRF 2019 looks like it will be no different.

Forrester + SiriusDecisions

Forrester eCommerce

Today Forrester closed the deal to acquire SiriusDecisions. SiriusDecisions helps business-to-business companies align the functions of sales, marketing, and product management; Sirius clients grow 19% faster and are 15% more profitable than their peers.

2019: A Checklist for Email Marketers


Happy 2019 Email Geeks! It is now day 3 of 365 days, which means everyone is working hard on creating their New Year’s resolutions – whether it’s going to the. The post 2019: A Checklist for Email Marketers appeared first on Webbula.