Optimizely

JANUARY 1, 2019

In ecommerce, we talk a lot about abandonment –– browse abandonment , search abandonment, cart abandonment, etc. But you may not know that what you think of as cart abandonment may actually be checkout abandonment. Not sure about the difference between the two? You’re not alone. One requires you to be almost fully checked out and about to buy, while the other just means you dropped an item in your cart and left.

Reference 236

Reference B2C Shipping Arts 236

Steve Dennis

JANUARY 4, 2019

In early 1999, as a fairly recently minted VP, I found myself at a posh Arizona resort attending Sears annual “strategic leadership team” meeting. At the final session of our retreat then CEO Arthur Martinez made a bold–and as it turns out rather prophetic–statement which went something like this: “the future of Sears will be dictated by our ability to meet our customer’s needs anytime, anywhere, anyway.” A few months later I was appointed Sears’ n

Omnichannel 115

Omnichannel eCommerce Retail Multichannel 115

Kibo

JANUARY 3, 2019

Merchants may dread the surge of returns that inevitably follows the holiday season […]. The post Making the Most of Holiday Return Season appeared first on The Omni Channel.

Channel 63

Channel Management eCommerce 63

Forrester eCommerce

JANUARY 2, 2019

It has been more than two decades since AOL popularized email with the catchy “you’ve got mail” greeting. So ubiquitous was it in its heyday that it was the title of a romcom starring Tom Hanks and Meg Ryan. Since then, however, the way that people use the internet to communicate has evolved significantly. AOL […].

Marketing 418

Marketing 418

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

BigCommerce

JANUARY 4, 2019

When staring at the reality of an ecommerce website that needs to either be built from the ground up or…

eCommerce 405

eCommerce eCommerce Technology Technology 405

Groove

DECEMBER 31, 2018

Executive Summary. In late 2018, Cutter & Buck approached us with two separate challenges. First, they wanted to increase friends and family engagement. Second, they needed a scalable solution to distribute discount codes at industry events. Although these were separate problems, our team realized we could resolve both by creating a formal Cutter & Buck Friends & Family program.

BigCommerce 260

BigCommerce Customer B2C Events 260

My Wife Quit Her Job

JANUARY 1, 2019

When it comes to ranking your products in Amazon search, there’s a common misconception that amassing a bunch of 5 star reviews is the key to success. Don’t get me wrong. Reviews do matter, but they are just a small part of your overall Amazon SEO strategy. Today’s post will teach you everything you need to know on how to get your product to the top of Amazon search based on my own experiences as a 7 figure seller.

SEO 186

SEO eCommerce 186

BigCommerce

JANUARY 2, 2019

Disclaimer: I am a religious believer in the software-as-a-service model and have been since 2004 when I first implemented Salesforce.

eCommerce Technology 359

eCommerce Technology Technology eCommerce 359

Steve Dennis

JANUARY 2, 2019

As is my tradition, I start the year with a quick look back at the posts that got the most engagement in my role as a retail contributor for Forbes. Shockingly, none of the top ten were about Sears. So here, in order of popularity, is the top ten. It’s just about time for full on panic at JC Penney Physical retail isn’t dead. Boring retail is.

eCommerce 147

eCommerce Reference Retail 147

Ecommerce Platforms

DECEMBER 31, 2018

Even though small and mid-sized businesses enjoy the online shopping boom, a good majority struggles to keep up with the increased fulfillment demands that come with growth. For this reason, a third party solution such as ShipStation could be the missing ingredient to streamline your shipping process. After all, shipping is the key element where consumer expectations and the ecommerce experience converge.

Shipping Costs 156

Shipping Costs Shipping Live Chat 3dcart 156

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

GetElastic

JANUARY 3, 2019

As we close out 2018, there’s a lot of new experiences (like checkout-free stores), surprising acquisitions (like the Amazon/Whole Foods merger) and more to reflect on and leverage for the year ahead. In 2018, brands experimented more freely with voice and video technology, leveraged AI to improve customer experiences and took bigger steps towards unifying their commerce strategies.

Customer Experience 145

Customer Experience Customer Payment Services Mobile 145

Bootstrapping Ecommerce

JANUARY 1, 2019

Tips to make the perfect product page for each of your store's products so you can drive more conversions & earn more profit! The post How to Make the Perfect Product Page: Tips for Success appeared first on Bootstrapping Ecommerce.

eCommerce 143

eCommerce Conversion Optimization 143

SellBrite

JANUARY 4, 2019

Customers are social beings that are heavily influenced through their friends, family and the testimony of others. The three main types of social proof that will drive customers to purchase a product or service include reviews and testimonials, referrals, and other customers also viewed suggestions. “What is social proof? Put simply, it’s the positive influence created when someone finds out that others are doing something.

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Customer Social Media Recommendation Reference 131

Ecommerce Platforms

JANUARY 2, 2019

The benefits of email marketing for an ecommerce operation hardly need to be explained to anyone engaged with online selling in the present times. As a matter of fact, many of the top ecommerce platforms also provide support for easy integration of third-party email marketing services with your store built with their platform. Are you looking for the best software out there to make your email marketing efforts a breeze?

Marketing 99

Marketing eCommerce 3dcart Volusion 99

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

ESW

JANUARY 2, 2019

If your enterprise-level eCommerce business is reaching the point of expansion, it’s time to think about how you can scale your processes as effectively as possible. With efficiency and future growth in mind, we have a word of warning: Now is not the time to throw things at the wall to see what sticks. Instead, it’s time to buckle down and do your homework.

eCommerce 92

eCommerce Payments Shipping Costs Payment Services 92

ecomdash

DECEMBER 31, 2018

This article is part of our series about tailoring your content strategy for the ecommerce sales funnel. Check previous installments for an in-depth look at how to cater your content for each individual stage of the funnel. The AIDA model of the sales funnel — Attention-Interest-Desire-Action — has served merchants for over a century, giving them a reliable framework to understand their customer’s journey throughout the sales process.

eCommerce 80

eCommerce Social Media Merchant Services Article 80

Liveintent

JANUARY 2, 2019

Here’s the thing: I don’t take Uber or Lyft. I like yellow cabs. I don’t know why. It’s a little more expensive and a lot more unreliable, but it makes sense to me. That’s not to say that there aren’t things that frustrate me about yellow cabs. I just don’t care enough to stop using them. For instance, the other week my wife and I saw a show in a music venue that was not normally a music venue located in a very residential area of Queens – zoning laws be damned!

Supplies 83

Supplies Social Media Subscription Games 83

Rishi Rawat

DECEMBER 31, 2018

We can’t force shoppers but we can certainly gently nudge them. If a visitor to your site leaves for your Amazon page you are basically paying an affiliate tax that was yours to keep. Can this be prevented? Let’s look at a product page on Headsets.com: They have an impossible to miss Buy from Amazon.com button. On click, you are taken to their Amazon page.

Article 70

Article 70

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Salsify

JANUARY 2, 2019

Creating an effective content strategy for the digital shelf can have an impact on your ecommerce sales as well as your brand’s overall market share. Overall ecommerce sales will continue to grow, with 16% YoY increase in 2018. Even more significant is the influence that digital screens are having on all sales. More than 80% of shoppers check the internet before deciding where and what to buy.

eCommerce 74

eCommerce Marketing 74

Sailthru

JANUARY 2, 2019

Originating as an online shoe and accessories retailer , JustFab now has more than 5 million subscribers in a dozen countries. Highly intelligent use of data management is the cornerstone of JustFab’s success. And one particularly important bit of data is, which tests have yielded the best results? On both of our Retail Personalization Indexes, JustFab earned a perfect score in the email category.

Clothing 74

Clothing Shopping Carts Recommendation Accessories 74

ecomdash

JANUARY 2, 2019

You see it all over social media – the unboxing of subscription box products. The smiling customer, sometimes a celebrity, shows internet viewers exactly what they received in their box. Not only are these types of advertisements a clever marketing strategy, they’re also offer a real look at one of the latest and most profitable ecommerce products to go viral.

Subscription 72

Subscription Food and Beverages Beauty and Health Clothing 72

Webbula

JANUARY 3, 2019

Happy 2019 Email Geeks! It is now day 3 of 365 days, which means everyone is working hard on creating their New Year’s resolutions – whether it’s going to the. The post 2019: A Checklist for Email Marketers appeared first on Webbula.

Marketing 71

Marketing 71

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Forrester eCommerce

JANUARY 3, 2019

Today Forrester closed the deal to acquire SiriusDecisions. SiriusDecisions helps business-to-business companies align the functions of sales, marketing, and product management; Sirius clients grow 19% faster and are 15% more profitable than their peers. Leaders within these companies make more informed business decisions through access to industry analysts, research, benchmark data, peer networks, events, and continuous learning courses, while their companies […].

Events 83

Events Information Management Marketing 83

Ecommerce Guru

DECEMBER 29, 2018

I had stressed on providing quality photos of products on your e-commerce store. An e-commerce store is entirely different from a physical outlet. Prospective buyers take their decision of buying based on the product photos. Remember, they cannot touch or feel the product, so they will try to build an impression upon the images provided. Providing quality images always increases the e-commerce conversion rates and also improves the general presence of the store.

eCommerce 74

eCommerce Improvements 74

CPC Strategy

JANUARY 1, 2019

Imagine if someone could answer questions, nurture leads and address customer service concerns all while your entire operation sleeps. Would it save you. > Read More. The post Facebook Messenger Bot Guide | How to Master Bots on Social appeared first on Retail Performance Marketing Blog - CPC Strategy.

Blog 73

Blog Operations Marketing Customer 73

FastSpring

JANUARY 4, 2019

The world is getting smaller as more people shop online, and it’s far more likely that customers from around the world are visiting your site with the intention to buy. If you want to maximize international sales, it’s in your interest as an online vendor of digital products or recurring subscription services to provide a shopper-friendly, localized user experience on all your checkout pages.

Payment Services 62

Payment Services Payments Banking eCommerce Platforms 62

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Canadian Special Events

DECEMBER 30, 2018

On Sunday, June 17, 2018, party planner Heidi Gruenspan joined forces with Craig Grudz, DT Floral and Decor Inc, Aaron Schacter, Bounce Entertainment and the team from the Eglinton Grand to design and produce Morrocan Paradise for Maya, as she celebrated her Bat Mitzvah. . Steeped rich in history and filled with ancient traditions, the Moroccan theme gave the design team a plethora of ideas and inspiration to build from.

Arts 72

Arts Apparel Marketing Customer 72

Ecommerce Guru

JANUARY 4, 2019

Writing without mastering it one cannot convey the message properly. It should be kept simple and readable as well as little catchy. Few content writers use high idioms and phrases to make the descriptions look more appealing and that’s how they appeal the least. Here are 6 simple ways to write product descriptions that sell: 1. Focus on one kind of audience Imagine yourself to be the buyer or the decision maker of the product.

eCommerce Platforms 71

eCommerce Platforms eCommerce 71

Onilab User Guides

JANUARY 3, 2019

It is no secret that user experience, or UX, plays a crucial role in customer’s perception of the website and the following conversions. One out of three people will leave the website without buying if they cannot find what they are looking for. Slow loading images, lack of brand message, complex navigation – all these UX issues decrease the user’s intent for buying and affect your sales negatively.

Magento 71

Magento Recommendation X-cart Payment Services 71

FastSpring

JANUARY 2, 2019

You’ve invested considerable effort into improving your product offerings and strategizing ways to scale your digital business, the last thing you’d want to do is spend more of your precious time navigating ecommerce sales tax compliance. To help you make the most of your time, we’ve written a short blog post breaking down ecommerce sales tax for digital products.

Merchant Services 62

Merchant Services Demo eCommerce Platforms Definition 62

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer