Sat.Jun 06, 2020 - Fri.Jun 12, 2020

How to Build Your Brand and Drive Sales on Emerging Ecommerce Platforms | Salsify


Ecommerce adoption has exploded recently, with analyses forecasting a near 20% growth in U.S. ecommerce sales by the end of 2020. This growth has also correlated with the rise in new online retailers.

How to Use Instagram Video to Promote Your Ecommerce Store


The ecommerce industry is expected to exceed $4 trillion by the end of this year. As a slice of total… Ecommerce Marketing Instagram marketing


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The 4 Ps of Marketing: A Step-by-Step Guide (With Examples)

Neil Patel

The 4 Ps of marketing… You’ve probably heard about them from a friend, a textbook, or even at school. I know it sounds like a boring topic that’s common sense, but there is more to it than meets the eye.

Using Relevance to 10X the Impact of Your Most Important Campaigns


Modern Ecommerce brands like yours are fighting a war on two fronts: On one side you are battling Amazon. They have captured nearly half of all US Ecommerce sales and account for 80% of the Ecommerce sector’s annual growth. Amazon is the gold standard for frictionless shopping.

Post-Pandemic eCommerce Growth: Leverage Customer Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

This session will dive into how organizations can still leverage historical customer data but need to also think about how to augment development of strategies with marketing research and other shopper signals to efficient drive e-Commerce growth. Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

The Best Green Web Hosting Out There (June 2020)

Ecommerce Platforms

As you go about choosing the best possible web hosting provider for your business, you’ll naturally look at features, price, and speed. But, it’s fair to say ‘environmental impact' isn’t always the first thing users think about. Yet it's something worth considering.

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Grow Your Ecommerce Store With 3rd Party Shopify Inventory Management Software


Organizing inventory across multiple online retail channels isn’t easy, and those logistical challenges can slow down your ecommerce expansion. However, the right Shopify inventory management software can handle the more tedious aspects—no matter how large you grow.

The 5-Step Framework to Build Loyalty for Your Ecommerce Brand


It can cost 5x more to attract a new customer than to retain an existing one, according to Forbes. And, with new ecommerce brands seemingly popping up daily, it’s essential that brands focus on building loyalty within their customer base.

The Ultimate Guide to Klaviyo Pricing (June 2020)

Ecommerce Platforms

Choosing the perfect email marketing software is one of the best ways to ensure that you can truly connect with your target audience. Although email might not be the newest form of marketing in the digital landscape, it’s still one of the most successful.

The Ultimate Guide to Conversational Marketing


In 2020, marketing personalization isn’t just an option anymore — it’s an industry standard. Prospects landing on your website expect… Ecommerce Marketing ecommerce marketing

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

8 eCommerce PPC Tips To Increase Your Ad Conversion


Getting caught up in the complexities of paid ads can be frustrating and time consuming. That's why our team is here to help. From Google Shopping ads to social media advertising, Groove is here to help you increase ROI and improve overall conversion. 8 eCommerce PPC Tips.

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No longer a Needle In A Haystack: Find Your Next Customers With Look-alike Modeling


If you’re a marketer, here are the questions that probably keep you awake at night: How do I find and isolate the right buyers that I want to sell to, out of a sea of thousands? How should I introduce my brand and my products to them? How do I convert them?

Ethical Ecommerce Interviews: QWSTION on Creating Their Own Sustainable Fabric

Ecommerce Platforms

This is the second in a series of interviews with ethical online entrepreneurs: we hope they’ll be helpful and inspirational for anyone trying to find their way in business. Let us know your thoughts in the comments below! Our second interviewee is Hannes Schoenegger, co-founder of QWSTION.

Travel 131

Simple Marketing Strategies for Enterprise Business Success


Your marketing strategy is a key piece of your business’ future financial success. While not every one of your marketing… Ecommerce Marketing enterprise ecommerce

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

3 Ways AR and VR can help brands and retailers adapt to the New Normal


Prior to COVID-19, analysts were bullish on AR and VR for retail and B2B commerce. Deloitte predicted 100M consumers would use AR to shop online or in-store in 2020, while Gartner claimed 46% of retailers were planning to deploy AR or VR in turn.

Please don't touch: The future of experiential retail in the era of coronavirus


In the short term, brands have been moving online to engage consumers, but with stores reopening, retailers will have to shift away from or reimagine high-touch services

Magento 1 End of Life: How You Should Respond to It?

Ecommerce Platforms

The initial date for Magento 1 End of Life (EOL) was November 2018. However, in September 2018, Magento set the final end of life date to June 30, 2020. Joe Ayyoub, the Director of Support Operations at Magento, made it clear that the extension of the EOL is to ease the stress on their merchants.

KeyStore More forecourt opens in Cumbria


Davidsons Garage in Penrith, Cumbria, has become the first KeyStore More forecourt in the north of England. The retailer, which started refurbishing the store before lockdown, says sales have increased threefold since reopening.

The Retailer’s Playbook for Customer Acquisition

This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

From Storefront to eCommerce: How BaaS Gets Retail Online Faster


What’s stopping you from taking your brick and mortar store online? If you’re worried that it’s too expensive, time-consuming or risky, it’s time to think again.

The Children's Place to close 300 stores


The retailer saw e-commerce soar 300% while stores were closed due to the pandemic, but losses were exacerbated by higher online fulfillment costs

308: Moody Nashawaty On How To Make Facebook Ad Creatives That Convert

My Wife Quit Her Job

Today I’m happy to have Moody Nashawaty on the show. Moody is someone who helped me with my Facebook ads for my ecommerce store a while back. He is the chief strategy officer for which is a firm that specializes in customer acquisition.

Books 156

Ethical Ecommerce Interviews: Zero Waste Club on Running a Zero Waste Business

Ecommerce Platforms

This is the first in a series of interviews with ethical online entrepreneurs: we hope they’ll be helpful and inspirational for anyone trying to find their way in business. Let us know your thoughts in the comments below!

Travel 104

Going Beyond Account-Based Marketing: Why ABM-i is the Wave of the Future

Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs.

How do you grow an online business? From kidney beans, of course.


As we all know, starting up a new business is not without its challenges. And to do so during a global pandemic would make most entrepreneurs think twice. b2b ecommerce case studies

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5 Inbound Marketing Basics to Generate More Revenue


As outbound marketing becomes less reliable, marketers and business owners alike are turning to inbound marketing to attract customers. But what is inbound marketing? Inbound marketing is the concept of developing unique and personalized content to engage prospects and persuade them to convert.

Nisa focuses on the future


Nisa has shared its plans for Halloween and Christmas with its partners and is encouraging them to capitalise on the opportunities that will present themselves this year.

What is Inventory Financing and How Does It Work?


When you need small business financing, leveraging your inventory could be a viable option. This kind of funding allows you to purchase much-needed inventory by using the items you intend to buy as collateral.

7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.