Sat.Jun 06, 2020 - Fri.Jun 12, 2020

How to Build Your Brand and Drive Sales on Emerging Ecommerce Platforms | Salsify

Salsify

Ecommerce adoption has exploded recently, with analyses forecasting a near 20% growth in U.S. ecommerce sales by the end of 2020. This growth has also correlated with the rise in new online retailers.

How to Use Instagram Video to Promote Your Ecommerce Store

BigCommerce

The ecommerce industry is expected to exceed $4 trillion by the end of this year. As a slice of total… Ecommerce Marketing Instagram marketing

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The 4 Ps of Marketing: A Step-by-Step Guide (With Examples)

Kissmetrics

The 4 Ps of marketing… You’ve probably heard about them from a friend, a textbook, or even at school. I know it sounds like a boring topic that’s common sense, but there is more to it than meets the eye.

Data Governance for 2020 and Beyond

Forrester eCommerce

Companies have short attention spans when it comes to data governance. Even for organizations with sustained programs, the continuous push and pull of new regulations, projects, or data and analytics investments create constant disruption.

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The Pros and Cons of Incentivized Reviews

With so many online reviews out there, we’ve decided to take a look at how incentivized consumer reviews fare against regular reviews from consumers that were not incentivized. Is one better than the other? More positive? Are they similar in topics covered and level of detail? Download this report to get answers to those questions and more!

Using Relevance to 10X the Impact of Your Most Important Campaigns

Zaius

Modern Ecommerce brands like yours are fighting a war on two fronts: On one side you are battling Amazon. They have captured nearly half of all US Ecommerce sales and account for 80% of the Ecommerce sector’s annual growth. Amazon is the gold standard for frictionless shopping.

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308: Moody Nashawaty On How To Make Facebook Ad Creatives That Convert

My Wife Quit Her Job

Today I’m happy to have Moody Nashawaty on the show. Moody is someone who helped me with my Facebook ads for my ecommerce store a while back. He is the chief strategy officer for MuteSix.com which is a firm that specializes in customer acquisition.

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Japanese Banks? Digital Awakening Is On The Way

Forrester eCommerce

It has been a year since Japan moved to a new era: “Reiwa” and quite a lot has happened during the past 12 months.

The 5-Step Framework to Build Loyalty for Your Ecommerce Brand

Zaius

It can cost 5x more to attract a new customer than to retain an existing one, according to Forbes. And, with new ecommerce brands seemingly popping up daily, it’s essential that brands focus on building loyalty within their customer base.

The Ultimate Guide to Conversational Marketing

BigCommerce

In 2020, marketing personalization isn’t just an option anymore — it’s an industry standard. Prospects landing on your website expect… Ecommerce Marketing ecommerce marketing

3 Signs You Need A Self-Service Consumer Insights Solution

Understanding consumers can be a complex task. Consumer research can be a lengthy process–whether it’s manual research or configuring and training first generation AI machines on what to look for in consumer feedback.

The Best Green Web Hosting Out There (June 2020)

Ecommerce Platforms

As you go about choosing the best possible web hosting provider for your business, you’ll naturally look at features, price, and speed. But, it’s fair to say ‘environmental impact' isn’t always the first thing users think about. Yet it's something worth considering.

A Flash-Point Week For Facial Recognition

Forrester eCommerce

In a letter to Congress this week, IBM’s CEO announced that it will sunset its general-purpose facial recognition and analysis software products.

No longer a Needle In A Haystack: Find Your Next Customers With Look-alike Modeling

Zaius

If you’re a marketer, here are the questions that probably keep you awake at night: How do I find and isolate the right buyers that I want to sell to, out of a sea of thousands? How should I introduce my brand and my products to them? How do I convert them?

Simple Marketing Strategies for Enterprise Business Success

BigCommerce

Your marketing strategy is a key piece of your business’ future financial success. While not every one of your marketing… Ecommerce Marketing enterprise ecommerce

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Ethical Ecommerce Interviews: QWSTION on Creating Their Own Sustainable Fabric

Ecommerce Platforms

This is the second in a series of interviews with ethical online entrepreneurs: we hope they’ll be helpful and inspirational for anyone trying to find their way in business. Let us know your thoughts in the comments below! Our second interviewee is Hannes Schoenegger, co-founder of QWSTION.

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Address Legal, Regulatory, And Operational Risks For The Return To Work

Forrester eCommerce

We are currently at the beginning of Phase Three (Management) as regions and businesses reopen. This is a challenging transition for organizations. A global pandemic has no clear end.

Please don't touch: The future of experiential retail in the era of coronavirus

retaildive

In the short term, brands have been moving online to engage consumers, but with stores reopening, retailers will have to shift away from or reimagine high-touch services

KeyStore More forecourt opens in Cumbria

TalkingRetail

Davidsons Garage in Penrith, Cumbria, has become the first KeyStore More forecourt in the north of England. The retailer, which started refurbishing the store before lockdown, says sales have increased threefold since reopening.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

The Ultimate Guide to Klaviyo Pricing (June 2020)

Ecommerce Platforms

Choosing the perfect email marketing software is one of the best ways to ensure that you can truly connect with your target audience. Although email might not be the newest form of marketing in the digital landscape, it’s still one of the most successful.

Developer Security Champions Are Needed Now More Than Ever

Forrester eCommerce

Developer security champions are members of the development team that can translate application security into a language that the rest of the developers can understand. These champions embed application security knowledge where it’s needed most: with the dev team.

The Children's Place to close 300 stores

retaildive

The retailer saw e-commerce soar 300% while stores were closed due to the pandemic, but losses were exacerbated by higher online fulfillment costs

From Storefront to eCommerce: How BaaS Gets Retail Online Faster

Scalefast

What’s stopping you from taking your brick and mortar store online? If you’re worried that it’s too expensive, time-consuming or risky, it’s time to think again.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Magento 1 End of Life: How You Should Respond to It?

Ecommerce Platforms

The initial date for Magento 1 End of Life (EOL) was November 2018. However, in September 2018, Magento set the final end of life date to June 30, 2020. Joe Ayyoub, the Director of Support Operations at Magento, made it clear that the extension of the EOL is to ease the stress on their merchants.

Help Your Employees Adapt To The Post-Pandemic “Adjusted Normal”

Forrester eCommerce

We’ve pulled together a collection of Forrester's research that will aid our clients in supporting their employees in this “adjusted normal” and maintain employee engagement. Age of the Customer employee experience pandemic research collection promoted

Will COVID-19 push contactless payments into the mainstream?

retaildive

Multiple barriers have curtailed retailers' contactless payment integration. But a pandemic may be the catalyst to widespread adoption

Forrester: Digital Growth, Consumer Convenience Will Drive The ‘Next Normal’

Retail Touch

Over the past four months, retailers have been scrambling to adapt and respond to customer behaviors that have emerged due to the coronavirus pandemic.

Ethical Ecommerce Interviews: Zero Waste Club on Running a Zero Waste Business

Ecommerce Platforms

This is the first in a series of interviews with ethical online entrepreneurs: we hope they’ll be helpful and inspirational for anyone trying to find their way in business. Let us know your thoughts in the comments below!

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Many Of Your Employees Won’t Return To The Office, So Learn How To Support A Remote Workforce Permanently

Forrester eCommerce

We’ve pulled together a collection of Forrester's research that will enable our clients to support their remote workforce with the best possible employee experience. Age of the Customer employee experience pandemic research collection promoted

Permanent store closures could hit 25K in 2020, Coresight says

retaildive

That number would shatter 2019's record as the retail industry navigates trends accelerated by the COVID-19 crisis

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Nisa focuses on the future

TalkingRetail

Nisa has shared its plans for Halloween and Christmas with its partners and is encouraging them to capitalise on the opportunities that will present themselves this year.