Forrester eCommerce
JULY 27, 2017
Digital retail theater is becoming reality for consumers as retailers rush to find ways of attracting and retaining store customers. What is digital retail theater? It’s the combination of original retail theater – entertainment, novelty, and engagement – with digital technologies and services to create the next level of in-store experience.
My Wife Quit Her Job
JULY 24, 2017
I have a love hate relationship with Facebook. On one hand, Facebook allows me to keep in touch with and keep track of what my friends are up to. But on the other hand, I often leave Facebook with a healthy dose of jealousy and feelings of inadequacy. For example… One of my Stanford classmates just sold his company for over 500 million dollars.
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Kissmetrics
JULY 25, 2017
When you think of “a conversion”, what goal comes to mind? For most of us, a sale is the ultimate goal, so it’s no surprise that sales and conversions are inextricably linked to each other. But even though a sale might be the end goal, it’s almost never the first thing a new potential customer does when they visit your site. Yet they’re still converting, even when a sale doesn’t take place.
RTP blog
JULY 28, 2017
Jake Weatherly, CEO of SheerID Every day, more and more brands are coming to the realization that their web site and e-Commerce experience is an integral part of how they’ll survive and grow in today’s changing retail landscape. However, what many fail to realize is that a poorly designed web site can also be their downfall. According to the Baymard Institute’s 2016 study , 27% of consumers said that they abandoned their shopping cart due to a complicated checkout process, while Adobe found that
Speaker: Jason Cottrell and Brian Walker
Brands used to look for a commerce platform that could do everything. But over time, one vendor was no longer enough to meet a brand’s needs, so they added, and added, and added— and now it's essential that these vendors work well together. That’s composable, and it’s important to get it right. Customers and your board expect you to be in new channels and to adapt quickly to market change.
A Better Lemonade Stand
JULY 24, 2017
This post will take you through a step-by-step process for developing your own clothing line apparel brand. The post How to Start a Clothing Line: Your Complete Guide to Design, Sampling, Production & Packaging appeared first on A Better Lemonade Stand.
Klaviyo
JULY 25, 2017
I recently joined the mailing list of a large Amazon-style “sell everything” online shop. From the get go they did everything right. Within minutes of me signing up I had a “Thank You” emailing waiting for me in my inbox. That email was later followed by a multi-part welcome series flow that gave me all kinds of useful information about the company’s loyalty program, shipping options and times, and how to effectively navigate their site and more.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
RTP blog
JULY 25, 2017
By Klaudia Tirico, Features Editor What do Zara, Target, H&M and Toys “R” Us have in common? All four retailers have embraced gender neutrality in one form or another. During the past couple of years, we’ve seen more brands and retailers dabble in genderless or unisex products and apparel, generally to much praise. The times they are a-changing, and it’s extremely important for companies to evolve and cater to a broader audience and a new generation of consumers.
GetElastic
JULY 26, 2017
As companies across all industries pivot to digital, the landscape of full stack / monolithic ecommerce solutions has expanded. However, there’s a now growing trend among top brands to move away from monolithic commerce technologies that combine content presentation capabilities with catalogues, carts and commerce. Gartner predicts that by 2018, more than half of all commerce sites will integrate technologies from more than 15 vendors to deliver a digital customer experience. [1] We see the foll
Retail Technology Review
JULY 25, 2017
By Sangeetha Narasimhan, Marketing Manager, UK at Ingenico ePayments. In Europe, Black Friday is a big deal. We've witnessed first-hand this American-born phenomenon spread first across the Atlantic and then move online.
Klaviyo
JULY 27, 2017
Hard to believe, but August is right around the corner. You know what that means — school is almost back in session. So break out the pencils and start planning your back to school email campaign because it’s a big holiday for spending. How big you ask? BIG! In the US, the back to school shopping season is becoming quite the shopping holiday, finishing second in revenue to the winter holidays (black friday and cyber monday).
Speaker: David Nisbet, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
RTP blog
JULY 24, 2017
By Tasso Argyros, ActionIQ When was the last time you received a coupon in your mailbox? If you’re anything like me, probably sometime in the past week. What about the last time a retailer emailed you a coupon code? You’ve probably received a few of those today, maybe even in the last few minutes. Go on, check your email. I’ll wait. Now, when was the last time you used a coupon?
Wiser
JULY 25, 2017
It’s that time of the year again, back-to-school sales are ramping up, and this back-to-school season consumer spending is the highest forecasted since 2012! So don’t be late, because you don’t want to miss the second biggest spending holiday of the year. Back-to-school shoppers are diverse and have various needs – but don’t worry we can help steer you in the right direction.
Retail Technology Review
JULY 25, 2017
The global automotive aftermarket is rapidly evolving. While technological enablers in eRetailing, telematics, and service aggregation will facilitate the evolution of traditional business models and transform the market into a digital and connected ecosystem, multiple opportunities exist in parts and service retailing due to steady growth in worldwide vehicles in operation (VIO).
Steve Dennis
JULY 26, 2017
Or how many cakes we bake, how much TV we watch, how often we go to the gym or whatever happens to floats our boats or simply pass the time, so long as… …we honor our most important commitments… …our words match out actions… …we take responsibility for our stuff and stay on our side of the street… …we act instead of complain… …we are in the arena, instead of watching and judging from the stands.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
TradeGecko
JULY 24, 2017
Following the rapid developments in technology and the growing capabilities of the Internet, eCommerce is becoming a part of life for both businesses and consumers alike. Here are the top 7 eCommerce trends that should help your business’ online growth in the next 12 months.
Wiser
JULY 27, 2017
Take a guess: what occasion is being advertised by the following promotions from various sources? “Free Shipping. No membership, just smiles.” “40%-50% off Prime Exclusive Men’s, Women’s, and Kid’s Clothing.” “Daily home deals online all week long.” If you said Amazon’s successful, self-generated shopping spree known as Prime Day, a mid-summer campaign now in its third year, you’re right.
Retail Technology Review
JULY 25, 2017
The latest ONS retail sales figures show that the volume of online spending increased year-on-year by 15.9% and by 1.8% compared to last month.
Bronto
JULY 25, 2017
Something Digital’s Phillip Jackson discusses how site search is changing and what the future looks like for commerce marketers. The post The Commerce Marketer Podcast: Site Search, Consumer Experience and the Future of Commerce 2.0 appeared first on Bronto Blog.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Klaviyo
JULY 28, 2017
One of the questions our support and account management team get all the time is: “What the heck is everyone else doing?”. It’s clear that ecommerce marketers are constantly thinking about new ways they can grow their businesses and keep up with their peers. So we decided that it was high time for us to create a guide to help ecommerce marketers and shop owners discover how they stack up.
Rishi Rawat
JULY 24, 2017
On your PPC landing pages never show a popup that promises a saving on the second purchase: Shoppers clicking paid search ads (excluding branded ads) have multiple tabs open and are reviewing multiple offers at the same time. They’re in “speed dating” mode. An offer that applies to their next purchase is a total waste. In fact, I’d argue, it hurts conversions because you’re reminding the customer that there is nothing special for them for this first purchase.
Retail Technology Review
JULY 25, 2017
Magic Software Enterprises Ltd. has announced that DB Schenker, the global logistics provider, has implemented the Magic xpi Integration Platform as the backbone of its integrated sales and logistics solution.
Steve Dennis
JULY 28, 2017
Investors reacted quite favorably to the news that Kenmore appliances will soon be sold through Amazon. For Amazon, it’s clearly an interesting opportunity. While online sales of major appliances are currently comparatively small, being able to offer a leading brand on a semi-exclusive basis gives Amazon a jump start in a large category where they have virtually no presence.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Teamwork Retail
JULY 26, 2017
In our previous blog, we talked extensively about the importance of customer service and a bit about how customer feedback – especially negative feedback – can help to improve your business’ service, and, therefore, profits. How to Generate and Use Quality Feedback. There is a gold mine of data out there, all of it relevant to your business somehow, if only you could capture it.
ecomdash
JULY 28, 2017
Aesthetics is one important aspect you need to explore to have a successful eBay store. Check out our list of the best eBay listing templates to try today. Read more. The post Our Picks for the Best eBay Listing Templates appeared first on ecomdash.
Bronto
JULY 27, 2017
Check out these tips from BVAccel's Kenny Rosenberg to help you bring in more conversions and delight your customers along the way. The post UX Principles for Higher-Converting Email and Landing Pages appeared first on Bronto Blog.
TradeGecko
JULY 27, 2017
In the first part of our discussion on the eCommerce trends for online growth, we shared the 7 key trends and how they will affect the retail industry in general. In this second part, we will take a look on how these trends will affect B2B businesses, what to expect in the coming years, and how these trends can be beneficial to you.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
ChannelAdvisor
JULY 28, 2017
In the early days of McDonald’s, its signs indicated how many burgers it had sold at its restaurants. Eventually, the signs became too hard to keep up with and the phrase was shortened to “Billions and Billions Served” (and eventually dropped altogether). If Facebook had a similar sign, they could now proudly flip from “more than a billion” to “more than 2 billion” as the company announced earlier this week that they have more than two billion active users.
Salsify
JULY 27, 2017
The beauty industry is a difficult place to be right now. While ecommerce sales grew 15.6% in 2016 - more than five times the growth of overall retail sales - beauty brands face specific challenges when transferring to digital. Ecommerce growth potential for those who sell cosmetics is countered by the dangers inherent in putting those products on the digital shelf.
ROI Revolution
JULY 24, 2017
There was one big question on everyone’s mind before Amazon Prime Day. How does Amazon keep growing what has already become one of the biggest sales days of the year? Amazon answered that question with bravado by extending deals to 30+ hours, offering even more incentives, selling in more markets, and blowing last year’s statistics out of the water.
TradeGecko
JULY 25, 2017
When your eCommerce business’s marketing campaign goes viral, you can usually expect that a significant increase in order volumes will follow. And while you can’t always predict which campaigns or specific posts will explode in popularity, you should always be prepared for the moment one does, especially if you’re about to roll out a new digital marketing campaign.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
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