2018

The Ultimate Instagram Marketing Guide for Ecommerce Stores

BigCommerce

On 9 April 2012, the lives of Kevin Systrom and Mike Krieger were about to change forever. That day is… Branding Strategies

Word Of Mouth Is Less Important For Top-Line Growth Than You Think

Forrester eCommerce

Many companies ask their customers “How likely are you to recommend us to a friend?” However, for most brands, advocacy — positive word of mouth — isn’t the key to revenue growth. Retention and enrichment matter much more.

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Long B2C Sales Cycle? Use Content to Power Marketing

Zaius

Think about the last time you bought a toothbrush. How long did it take you to decide which toothbrush to buy? Did you research the best toothbrush, read reviews, ask friends and family for their opinion, try the product in-store, and then finally look for the best deal online? Probably not.

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Retired Women: Retail’s Savior?

Retail TouchPoints

By Erica Baird and Karen E. Wagner, Lustre There were more than 2,000 store closings in 2017. And there were more retail bankruptcies than in any year since the 1930s. Economists, sociologists and the media bemoan the economic and social havoc wreaked by retail’s decline.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

The Dangers Of Selling On Amazon And Horror Stories From Real Amazon Sellers

My Wife Quit Her Job

Right now, selling on Amazon is almost too easy. All you have to do is find a product with good margins/demand, list it on Amazon, and it will eventually sell because Amazon’s audience and reach is so vast.

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Five Ways To Plan For B2B Journey Mapping Success

Forrester eCommerce

Journey mapping can be an energizing and eye-opening exercise in customer empathy. As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”.

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Bad CX Surveys? Not With This Checklist!

Forrester eCommerce

CX surveys are the butt of jokes in dinner party conversations and comedy sketches. On social media, people gleefully tweet examples of surveys gone wrong. Just type the three words CX, survey, and fail into a Twitter search… But this is no laughing matter if you are in a CX role.

Customer Experience Index Reveals Brands Lack Human Connection

Forrester eCommerce

Forrester’s 2018 Customer Experience Index (CX Index™) results continue to show that companies are struggling to create and sustain a human connection with their customers.

Making Journey Maps Useful: CX Measurement Edition

Forrester eCommerce

Of course you should use journey maps to define CX metrics — it’s the only way to define outside-in CX metrics that: Capture important pain or peak points. Measure the right CX drivers. Align operational metrics with customers’ expectations (e.g., how you measure delivery times).

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Seeking Magic Moments – Why It’s Time to Tune Up Your Digital Experience Stack

Forrester eCommerce

The legendary R&B singer and songwriter Ben E. King got it so right in the Drifters 1960 recording of “This Magic Moment.” The song is timeless because it tells a classic tale of a first kiss. And also captures a moment in time in words and song that reminds us of the power of storytelling, […].

How You Can Build A Powerful Influencer Marketing Strategy in 2018

BigCommerce

In the words of marketing guru Seth Godin, “People do not buy goods and services. They buy relations, stories, and… Ecommerce Marketing influencer marketing

Join Us To Learn How To Embrace Privacy And Set Your Firm Apart In Your Customers’ Eyes

Forrester eCommerce

We know it: customers are increasingly demanding protection for and control over their data. Firms that meet and exceed these expectations, recognise and treat privacy as a value. They successfully created a business reputation for privacy and security and inspire customer trust. As a result, their customers are more likely to choose and stay loyal […]. age of the customer data security privacy regulations & legislation

How Email Personalization Increases Revenue-Per-Send by 52X

Zaius

Marketing personalization isn’t as simple as it used to be. Today, personalizing an email is a lot more than just saying “Hi, [YOUR NAME]” at the start of the message. Your buyers likely expect that, and you have to step up your game to the next level.

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Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Leveling The Retail Analytics Playing Field

Retail TouchPoints

By Anna Arwidi, Axis Data is increasingly at the heart of every business. The ability to collect, analyze and derive actionable insights from multiple sources of data in real time can be the difference between winning a customer or seeing them captured by the competition. And retail is no exception.

227: Email Marketing Takeaways From Klaviyo Con With Austin Brawner And Toni Anderson

My Wife Quit Her Job

A few weeks ago, I attended Klaviyo’s first ever email marketing conference and it was an amazing event. In this episode I go over some of my key takeaways from day 1 along with Toni Anderson and Austin Brawner of Ecommerce Influence.

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14 Hacks For Your CX Business Case

Forrester eCommerce

Eighty-six percent of CX professionals we recently surveyed say that the ROI of CX isn’t well established in their firm. Yikes! To be fair, building a CX business case can be hard.

Predictions 2019: Transformation Goes Pragmatic

Forrester eCommerce

Our Predictions 2019 guide, “Transformation Goes Pragmatic,” is live. What do we mean by pragmatism? A sense of realism, practical steps, a desire for tangible outcomes.

Partner Relationship Management (PRM) Comes Of Age

Forrester eCommerce

Maturing Into A Horizontal Channel Management Platform Aligned With CRM and Marketing Automation. Channel and alliance leaders are known to be good jugglers.

Forrester 2018 Mobile Banking Industry Wave™: BBVA Offers World-Class Mobile Banking Services

Forrester eCommerce

Digital banks are not eating the incumbent banks’ lunch (yet!) but they’re certainly demonstrating voracious appetite. In the UK, Monzo recently hit the one million customer mark, whilst Revolut has almost tripled its customers to 2.8 million in a year.

Predictions 2019: Customer Experience Comes Under Fire

Forrester eCommerce

Let’s face it: 2018 was not a fabulous year for customer experience. On average, CX quality was flat, with Customer Experience Index (CX Index™) scores showing little movement for the third year in a row.

Predictions 2019: Employee Experience Moves To Center Stage

Forrester eCommerce

Companies and executives are paying attention to employee experience as never before. There are good reasons for this attention. Chief among them is the historically low unemployment rate, which gives employees options that they are taking advantage of.

Why You Should Care About National Manufacturing Day

BigCommerce

I grew up in Beaumont, Texas –– a small town near Houston on I-10. The location had nothing to do with… Ecommerce News

If You’re Not Prioritizing Employee Experience Improvement, You’re Doing It Wrong

Forrester eCommerce

There is ample evidence that improving employee experience leads to better business results. Briefly, firms that improve employee experience find that they get better work performance and more discretionary effort from employees.[i]

Why Weird Ecommerce Ads Kill It on Facebook

Zaius

You may have noticed something strange happening on Facebook lately. And I’m not talking about your high school classmate’s obsession with their cat.). It’s the ads. The weird ones. Facebook is suddenly full of sponsored ad campaigns for ecommerce brands that are, to put it mildly, a bit odd.

Which Super Bowl LII Ads Scored Touchdowns?

Retail TouchPoints

When retailers and brands advertise during the Super Bowl, they need to hit the mark.

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Amazon Scams And Dirty Tactics To Expect When You Sell On Amazon

My Wife Quit Her Job

Over the years, I’ve become increasingly disgusted with the multitude of Amazon scams that plague the Amazon marketplace. Everyday, honest merchants are getting ripped off by unscrupulous buyers and sabotaged by dirty sellers.

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2018 Marked 20 Years of Customer Experience Research at Forrester!

Forrester eCommerce

I didn’t want to leave 2018 without noting a milestone for all of us here at Forrester who cover customer experience. It was 20 years ago, all the way back in September of 1998, when we inaugurated our customer experience research by publishing our first report about CX.

Predictions 2019: Financial Services Firms Shift Their Focus To Operational Efficiency

Forrester eCommerce

In the decade since the global financial crisis, much of the financial services industry has made a strong recovery. While many governments are still nursing large debts, most banks, investment management firms, and insurance companies have long since returned to good health.

Do cities need a “smart city platform?”

Forrester eCommerce

Do cities need a “smart city platform?” It depends. Clients have been asking Forrester our thoughts on new IoT-enabled smart city platforms launched by vendors focused on transforming city government infrastructure and applications.

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Examine The Cybersecurity Risk Ratings Market With The Forrester New Wave™ Evaluation

Forrester eCommerce

The Forrester New Wave™: Cybersecurity Risk Ratings, Q4 2018 Earlier today, we published “The Forrester New Wave™: Cybersecurity Risk Ratings, Q4 2018” evaluation.

eCommerce Will Account for 36% of Global Fashion Retail Sales by 2022

Forrester eCommerce

Fashion is the second largest retail category after grocery. The eCommerce shift is a significant, palpable movement in most economies. A quarter of clothing, accessories, and footwear (fashion) spending already occurs online and is still rapidly growing.