BigCommerce

OCTOBER 3, 2018

On 9 April 2012, the lives of Kevin Systrom and Mike Krieger were about to change forever. That day is… Branding Strategies

Marketing 329

Marketing eCommerce 329

Forrester's Customer Insights

SEPTEMBER 25, 2018

Many companies ask their customers “How likely are you to recommend us to a friend?” However, for most brands, advocacy — positive word of mouth — isn’t the key to revenue growth. Retention and enrichment matter much more. Retention is when current customers continue to buy your products and services. Enrichment is when current customers […

Recommendation 93

Recommendation Customer 93

Zaius

NOVEMBER 1, 2018

Think about the last time you bought a toothbrush. How long did it take you to decide which toothbrush to buy? Did you research the best toothbrush, read reviews, ask friends and family for their opinion, try the product in-store, and then finally look for the best deal online? Probably not. You likely just picked up a new toothbrush when you were standing in line at the store. Now think about the when you last bought a new TV. The decision-making process was likely quite different.

B2C 286

B2C Marketing B2B Accessories 286

Retail TouchPoints

FEBRUARY 26, 2018

By Erica Baird and Karen E. Wagner, Lustre There were more than 2,000 store closings in 2017. And there were more retail bankruptcies than in any year since the 1930s. Economists, sociologists and the media bemoan the economic and social havoc wreaked by retail’s decline. But retail stores are part of the character of the streets we walk every day. Online shopping, with no live people and nothing to touch, just isn’t the same experience.

Department Stores 311

Department Stores Apparel Games Consumer 311

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Improvements

My Wife Quit Her Job

FEBRUARY 19, 2018

Right now, selling on Amazon is almost too easy. All you have to do is find a product with good margins/demand, list it on Amazon, and it will eventually sell because Amazon’s audience and reach is so vast. When my wife and I first started selling on Amazon several years ago, we sold over 60 units in a matter of 8 days with just 3 products listed online with no reviews. Amazon is seriously that powerful.

Marketing 263

Marketing 263

ROI Revolution

FEBRUARY 22, 2018

Amazon has become an essential platform for brands and retailers to advertise their product lines. In 2017, it’s estimated that Amazon advertising revenue eclipsed $1.65 billion dollars in the US alone , a roughly 50% YOY growth. That number is expected to double to more than $3.2 billion by 2019. One of the core ad formats for Amazon is Headline Search Ads. Up to this point, these pared-down ads appeared only at the top of search results pages.

Mobile 166

Mobile Improvements Customer Other 166

Kissmetrics

NOVEMBER 20, 2018

In the past, I broke down the most vital SEO strategy I learned , which came from a Google employee. This time, I thought I would do something similar and share the 7 biggest SEO lessons that I learned from a Google employee. Some of these things you may already know, but most you probably aren’t too familiar with. And of course, I am not telling you anything that would jeopardize my relationship with or the career of the Google employee.

SEO 220

SEO Games Fashion Mobile 220

Retail TouchPoints

FEBRUARY 12, 2018

By Anna Arwidi, Axis Data is increasingly at the heart of every business. The ability to collect, analyze and derive actionable insights from multiple sources of data in real time can be the difference between winning a customer or seeing them captured by the competition. And retail is no exception. Brick-and-mortar retailers have, in the past, failed to keep pace with their e-Commerce rivals in the capture and use of data to optimize the customer experience.

Live Chat 300

Live Chat Point of Sale Online retail Customer Experience 300

Retail TouchPoints

FEBRUARY 7, 2018

When retailers and brands advertise during the Super Bowl, they need to hit the mark. With NBC charging more than $5 million for a 30-second spot, businesses can’t afford to bungle an opportunity to reach a massive audience — a good portion of which watch the game at least as much for the commercials as the on-field action. The RTP team discusses which Super Bowl advertisements were the most effective, which they enjoyed the most and what retail brands can learn from these examples.

Games 300

Games B2C Social Media Reference 300

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Retail TouchPoints

JANUARY 19, 2018

By Derek Bryce, NUVI Social media has been one of the biggest catalysts in the marketplace, and among sales teams. The rise of social has given way to an entirely new array of marketing tools, strategies and practices. Consequently, traditional advertising isn’t nearly as effective as it once was, especially for lead generation.

Recommendation 300

Recommendation Social Media B2C Consumer 300

BigCommerce

SEPTEMBER 26, 2018

In the words of marketing guru Seth Godin, “People do not buy goods and services. They buy relations, stories, and… Ecommerce Marketing influencer marketing

Marketing 329

Marketing eCommerce Marketing eCommerce 329

Retail TouchPoints

JANUARY 17, 2018

By Rodney Bryant, ?Apple Apple + IBM Partner ship The recent bankruptcies and shuttering of apparel brands such as The Limited, American Apparel and Aéropostale, combined with declining sales at some brick-and-mortar stores, point to the demise of the physical store. Yet this past summer Walmart — the largest brick-and-mortar retailer in the world — announced its acquisition of Bonobos, indicating it may not be all “doom and gloom” for retail stores.

Mobile 300

Mobile Apparel Customer Data Document 300

Zaius

NOVEMBER 27, 2018

Marketing personalization isn’t as simple as it used to be. Today, personalizing an email is a lot more than just saying “Hi, [YOUR NAME]” at the start of the message. Your buyers likely expect that, and you have to step up your game to the next level. Deep personalization in ecommerce relies on a combination of dynamic segmentation , smart product recommendations , triggers based on customer behavior, and much more.

B2C 294

B2C Customer Data Subscription Games 294

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Zaius

MAY 10, 2018

You may have noticed something strange happening on Facebook lately. And I’m not talking about your high school classmate’s obsession with their cat.). It’s the ads. The weird ones. Facebook is suddenly full of sponsored ad campaigns for ecommerce brands that are, to put it mildly, a bit odd. These aren’t your standard promotions offering 20% off the newest product line, featuring a gorgeous model and perfect styling. Instead, these ads are getting seriously creative.

Social Media 285

Social Media eCommerce Definition B2C 285

My Wife Quit Her Job

APRIL 9, 2018

If you are currently selling on Ebay, Etsy or Amazon and you want to start your own ecommerce store, you are probably overwhelmed by the vast number of options at your disposal. Should I pay for an all in one shopping cart solution? Which cart is the best? Should I run my store on WordPress with an ecommerce plugin? Which plugin is the best? Should I use a free open source cart and host my own website? Which free solution is the best?

Shopping Carts 235

Shopping Carts Article Recommendation eCommerce 235

Ecommerce Platforms

OCTOBER 31, 2018

For ecommerce business owners, it’s hard to ignore the power of affiliate marketing. By 2020, U.S. affiliate marketing spending is expected to rise to $6.8 billion. By leveraging the power of influencers, knowing which products to promote, and creating ad campaigns to support your affiliate’s work, you’ll see a significant growth in sales. Join the 81 percent of brands utilizing affiliate marketing and implement these 10 tips to increase revenue. Partner with a Reliable Affiliate Marketing Tool.

Marketing 169

Marketing Toys eCommerce Social Media 169

Zaius

OCTOBER 23, 2018

Writing ad copy is hard. Writing ad copy that’s creative is harder. Writing ad copy that’s creative and converts? That’s an entirely different challenge to tackle. With B2C ad copy, you don’t have 1,000 words to explain your reasoning in a carefully researched blog post Nor do you have 30 seconds, a towering budget, and actors to convey your brand’s key selling point. What you’re left with are a few words, a couple of visuals, and if you have the budget, a brief video to make your copy pop.

B2C 280

B2C PPC Games Article 280

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Kissmetrics

NOVEMBER 13, 2018

Everyone’s saying it… video is the future of content marketing! But is it really? Similar to you, I noticed that trend over a year ago, and I decided to listen to everyone who told me to focus on videos instead of just text-based content. I even wrote a blog post about how I was shifting my content marketing budgets over to podcasting and videos. But, as you know, opinions don’t really matter in marketing. If the data shows something is working you should do more of it.

Social Media 219

Social Media B2C B2B Webinar 219

Zaius

OCTOBER 2, 2018

You might’ve read the title to this post and thought, “Wow guys, don’t you think a statement like this is a bit much?”. Ok, we’re perhaps being a tad overdramatic (not to mention giving Liam Neeson ideas for the title of his next action flick). But the fact is, repeat purchase rate is incredibly important to your ecommerce business. From more loyal customers to higher average order values , there’s a reason we talk about this subject so frequently.

Games 279

Games Customer Loyalty Marketing Recommendation 279

Zaius

JULY 24, 2018

Acquiring a new customer is not cheap. You can spend months nurturing potential buyers through the different funnel stages; engaging with them in a personalized and relevant way across channels and devices; sending them discounts to encourage a purchase; and serving up content to make your brand seem fantastic. Then, finally, you get a new customer over the finish line to buy your product or service. Phew, you think, that time and marketing budget we used paid off! But did it?

Customer Loyalty 272

Customer Loyalty eCommerce Customer Retention Fashion 272

Zaius

JULY 19, 2018

We’ve all had that moment of jubilation when a coupon code magically appears while we’re browsing items on an ecommerce site. Often, all it takes is an impromptu pop-up to convince us to move from passive browsers to active buyers. . That feeling of glee only increases when a discount code we’ve dug up on the internet actually works at checkout. How many times have we held our breath, just hoping it wasn’t one of the numerous fake codes floating around on popular third-party couponing sites? .

eCommerce 272

eCommerce Customer Loyalty Shopping Carts Shipping 272

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BigCommerce

SEPTEMBER 28, 2018

I grew up in Beaumont, Texas –– a small town near Houston on I-10. The location had nothing to do with… Ecommerce News

eCommerce 329

eCommerce 329

Retail TouchPoints

JANUARY 5, 2018

| Big Lots Enhances Transportation Network through Partnership with Chainalytics | With over 1400 stores in 47 states, Big Lots is one of America’s largest discount retailers of brand name foods, home furnishings and accessories, furniture, seasonal merchandise, toys, electronics, gifts, and 100s of everyday items. Maintaining their mission of “Surprises in every aisle, every … The post Retailer Finds Savings in Carrier Costs appeared first on Chainalytics.

Home Furnishings 183

Home Furnishings Toys Accessories Gifts 183

Zaius

SEPTEMBER 6, 2018

Few things are as satisfying to a marketer as a new customer making their first purchase—it’s basically the marketing equivalent of winning an Oscar. But what happens if that customer buys once, and only once? If you’re not careful, a first purchase could be a one-time purchase. And with it, your chances of getting buyers to return and make a repeat purchase go out the window, leaving you with a non-existent customer loyalty strategy.

Customer 271

Customer B2C Customer Loyalty Recommendation 271

Zaius

JANUARY 4, 2018

The holidays are over (thankfully), and your ecommerce business is back to normal. Or, almost. It’s now returns season, and that can be almost as difficult for B2C businesses as the holidays themselves. Customers are trying to return gifts that are the wrong size, broken, unwanted, or otherwise flawed in some way. It’s tough for your customer service team to sort through it all and still make sure you end up with happy customers at the end of the day.

Gifts 273

Gifts B2C Definition Article 273

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