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The Ultimate Instagram Marketing Guide for Ecommerce Stores
BigCommerce
OCTOBER 3, 2018
On 9 April 2012, the lives of Kevin Systrom and Mike Krieger were about to change forever. That day is… Branding Strategies
2018
Word Of Mouth Is Less Important For Top-Line Growth Than You Think
Forrester eCommerce
SEPTEMBER 25, 2018
Many companies ask their customers “How likely are you to recommend us to a friend?” However, for most brands, advocacy — positive word of mouth — isn’t the key to revenue growth. Retention and enrichment matter much more.
Long B2C Sales Cycle? Use Content to Power Marketing
Zaius
NOVEMBER 1, 2018
Think about the last time you bought a toothbrush. How long did it take you to decide which toothbrush to buy? Did you research the best toothbrush, read reviews, ask friends and family for their opinion, try the product in-store, and then finally look for the best deal online? Probably not.
Retired Women: Retail’s Savior?
Retail TouchPoints
FEBRUARY 26, 2018
By Erica Baird and Karen E. Wagner, Lustre There were more than 2,000 store closings in 2017. And there were more retail bankruptcies than in any year since the 1930s. Economists, sociologists and the media bemoan the economic and social havoc wreaked by retail’s decline.
Realizing ROI in an Omnichannel Rich Retail 4.0 Environment
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Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.
The Dangers Of Selling On Amazon And Horror Stories From Real Amazon Sellers
My Wife Quit Her Job
FEBRUARY 19, 2018
Right now, selling on Amazon is almost too easy. All you have to do is find a product with good margins/demand, list it on Amazon, and it will eventually sell because Amazon’s audience and reach is so vast.
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How to Optimize Your Google Shopping Campaigns
Store Growers
JUNE 21, 2018
Optimization is a word that always sounds fancy to throw around. But what does it actually mean? To me it means becoming more efficient at reaching your goal. That means that you should know what your goal is before jumping into tactics.
SNAP IT, GRAM IT, TWEET IT: Social Media Tips for the Savvy Marketer
Zmags
JULY 24, 2018
We’ve all had writer’s block at one point or another, but creating creative social media posts can be especially tricky. How can I […]. The post SNAP IT, GRAM IT, TWEET IT: Social Media Tips for the Savvy Marketer appeared first on Zmags.
‘Tis The Season – Your Customers Might Need A Little Nudge
Forrester eCommerce
NOVEMBER 6, 2018
On November 5, in line with tradition, a huge array of sparkling displays took place across the UK to celebrate Guy Fawkes night (“Remember, remember, the fifth of November. ”).
Five Ways To Plan For B2B Journey Mapping Success
Forrester eCommerce
AUGUST 14, 2018
Journey mapping can be an energizing and eye-opening exercise in customer empathy. As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”.
Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions
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Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.
Bad CX Surveys? Not With This Checklist!
Forrester eCommerce
AUGUST 8, 2018
CX surveys are the butt of jokes in dinner party conversations and comedy sketches. On social media, people gleefully tweet examples of surveys gone wrong. Just type the three words CX, survey, and fail into a Twitter search… But this is no laughing matter if you are in a CX role.
How You Can Build A Powerful Influencer Marketing Strategy in 2018
BigCommerce
SEPTEMBER 26, 2018
In the words of marketing guru Seth Godin, “People do not buy goods and services. They buy relations, stories, and… Ecommerce Marketing influencer marketing
Customer Experience Index Reveals Brands Lack Human Connection
Forrester eCommerce
SEPTEMBER 5, 2018
Forrester’s 2018 Customer Experience Index (CX Index™) results continue to show that companies are struggling to create and sustain a human connection with their customers.
How Email Personalization Increases Revenue-Per-Send by 52X
Zaius
NOVEMBER 27, 2018
Marketing personalization isn’t as simple as it used to be. Today, personalizing an email is a lot more than just saying “Hi, [YOUR NAME]” at the start of the message. Your buyers likely expect that, and you have to step up your game to the next level.
Tips For E-Commerce Best Practices
An infographic listing the best practices companies can follow to bolster their e-commerce website.
Leveling The Retail Analytics Playing Field
Retail TouchPoints
FEBRUARY 12, 2018
By Anna Arwidi, Axis Data is increasingly at the heart of every business. The ability to collect, analyze and derive actionable insights from multiple sources of data in real time can be the difference between winning a customer or seeing them captured by the competition. And retail is no exception.
227: Email Marketing Takeaways From Klaviyo Con With Austin Brawner And Toni Anderson
My Wife Quit Her Job
SEPTEMBER 27, 2018
A few weeks ago, I attended Klaviyo’s first ever email marketing conference and it was an amazing event. In this episode I go over some of my key takeaways from day 1 along with Toni Anderson and Austin Brawner of Ecommerce Influence.
We tested 1 Million Websites to see how Mobile-Friendly they are [Original Study]
Canonicalized
MARCH 27, 2018
Everyone is talking about the mobile-first world. The web as we know it is turning upside down. All because people are spending a lot more time on their mobile phones. We rolled up our sleeves and did a study. We analyzed the top 1 million websites in the world to see with our own eyes how mobile-friendly they really are. The post We tested 1 Million Websites to see how Mobile-Friendly they are [Original Study] appeared first on Canonicalized. Case studies SEO Analysis
How To Fix Your Google Shopping Feed Without Going Crazy
Store Growers
JUNE 11, 2018
“I just got a mail from Google saying they’re suspending my Merchant Account got suspended!” Audrey messaged me. This wasn’t good. A couple of days before, she had reached out to me with some questions about Google Shopping.
Making Journey Maps Useful: CX Measurement Edition
Forrester eCommerce
JULY 27, 2018
Of course you should use journey maps to define CX metrics — it’s the only way to define outside-in CX metrics that: Capture important pain or peak points. Measure the right CX drivers. Align operational metrics with customers’ expectations (e.g., how you measure delivery times).
Seeking Magic Moments – Why It’s Time to Tune Up Your Digital Experience Stack
Forrester eCommerce
JULY 20, 2018
The legendary R&B singer and songwriter Ben E. King got it so right in the Drifters 1960 recording of “This Magic Moment.” The song is timeless because it tells a classic tale of a first kiss. And also captures a moment in time in words and song that reminds us of the power of storytelling, […].
Join Us To Learn How To Embrace Privacy And Set Your Firm Apart In Your Customers’ Eyes
Forrester eCommerce
SEPTEMBER 12, 2018
We know it: customers are increasingly demanding protection for and control over their data. Firms that meet and exceed these expectations, recognise and treat privacy as a value. They successfully created a business reputation for privacy and security and inspire customer trust. As a result, their customers are more likely to choose and stay loyal […]. age of the customer data security privacy regulations & legislation
14 Hacks For Your CX Business Case
Forrester eCommerce
SEPTEMBER 5, 2018
Eighty-six percent of CX professionals we recently surveyed say that the ROI of CX isn’t well established in their firm. Yikes! To be fair, building a CX business case can be hard.
The 19 Most Technically Innovative Ecommerce Brands of 2018
BigCommerce
NOVEMBER 5, 2018
In ecommerce, glitz and glam matter – a lot. In fact, brands that focus on the look & feel of… Ecommerce Success Stories Enterprise Ecommerce innovation awards
Which Super Bowl LII Ads Scored Touchdowns?
Retail TouchPoints
FEBRUARY 7, 2018
When retailers and brands advertise during the Super Bowl, they need to hit the mark.
Why Weird Ecommerce Ads Kill It on Facebook
Zaius
MAY 10, 2018
You may have noticed something strange happening on Facebook lately. And I’m not talking about your high school classmate’s obsession with their cat.). It’s the ads. The weird ones. Facebook is suddenly full of sponsored ad campaigns for ecommerce brands that are, to put it mildly, a bit odd.
Good Things Come In Small Packages: Why Micro Influencers Are Better For Your Brand
Retail TouchPoints
JANUARY 19, 2018
By Derek Bryce, NUVI Social media has been one of the biggest catalysts in the marketplace, and among sales teams. The rise of social has given way to an entirely new array of marketing tools, strategies and practices.
Amazon Scams And Dirty Tactics To Expect When You Sell On Amazon
My Wife Quit Her Job
NOVEMBER 19, 2018
Over the years, I’ve become increasingly disgusted with the multitude of Amazon scams that plague the Amazon marketplace. Everyday, honest merchants are getting ripped off by unscrupulous buyers and sabotaged by dirty sellers.
B2C Ad Copy Examples That Convert
Zaius
OCTOBER 23, 2018
Writing ad copy is hard. Writing ad copy that’s creative is harder. Writing ad copy that’s creative and converts? That’s an entirely different challenge to tackle.
Live and Die by Your Repeat Purchase Rate
Zaius
OCTOBER 2, 2018
You might’ve read the title to this post and thought, “Wow guys, don’t you think a statement like this is a bit much?”. Ok, we’re perhaps being a tad overdramatic (not to mention giving Liam Neeson ideas for the title of his next action flick).
4 Ways to Encourage a Repeat Purchase in Ecommerce
Zaius
JULY 24, 2018
Acquiring a new customer is not cheap.
A Customer’s Second Purchase Is More Important Than Their First
Zaius
SEPTEMBER 6, 2018
Few things are as satisfying to a marketer as a new customer making their first purchase—it’s basically the marketing equivalent of winning an Oscar. But what happens if that customer buys once, and only once? If you’re not careful, a first purchase could be a one-time purchase.
Coupon or No Coupon: What Should Your Ecommerce Discount Strategy Be?
Zaius
JULY 19, 2018
We’ve all had that moment of jubilation when a coupon code magically appears while we’re browsing items on an ecommerce site. Often, all it takes is an impromptu pop-up to convince us to move from passive browsers to active buyers. .
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