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The Ultimate Instagram Marketing Guide for Ecommerce Stores
BigCommerce
OCTOBER 3, 2018
On 9 April 2012, the lives of Kevin Systrom and Mike Krieger were about to change forever. That day is… Branding Strategies
2018
Word Of Mouth Is Less Important For Top-Line Growth Than You Think
Forrester eCommerce
SEPTEMBER 25, 2018
Many companies ask their customers “How likely are you to recommend us to a friend?” However, for most brands, advocacy — positive word of mouth — isn’t the key to revenue growth. Retention and enrichment matter much more.
Long B2C Sales Cycle? Use Content to Power Marketing
Zaius
NOVEMBER 1, 2018
Think about the last time you bought a toothbrush. How long did it take you to decide which toothbrush to buy? Did you research the best toothbrush, read reviews, ask friends and family for their opinion, try the product in-store, and then finally look for the best deal online? Probably not.
Retired Women: Retail’s Savior?
Retail TouchPoints
FEBRUARY 26, 2018
By Erica Baird and Karen E. Wagner, Lustre There were more than 2,000 store closings in 2017. And there were more retail bankruptcies than in any year since the 1930s. Economists, sociologists and the media bemoan the economic and social havoc wreaked by retail’s decline.
The Dangers Of Selling On Amazon And Horror Stories From Real Amazon Sellers
My Wife Quit Her Job
FEBRUARY 19, 2018
Right now, selling on Amazon is almost too easy. All you have to do is find a product with good margins/demand, list it on Amazon, and it will eventually sell because Amazon’s audience and reach is so vast.
Top 10 PayPal Alternatives: Best Solutions Revied (October 2018)
Ecommerce Platforms
NOVEMBER 5, 2018
PayPal was once one of the most revolutionary pieces of technology in the world. At that time there was not that much interest in PayPal alternatives.
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Improved Stacked Bar Charts with Tableau Set Actions
Canonicalized
OCTOBER 30, 2018
Stacked bar charts are difficult to interpret more often than not. One thing we can do is to use percentages instead of the actual values. Comparing the top and bottom segments becomes easier, but we lose track of the totals, and we still have difficulties with the middle parts.
How To Fix Your Google Shopping Feed Without Going Crazy
Store Growers
JUNE 11, 2018
“I just got a mail from Google saying they’re suspending my Merchant Account got suspended!” Audrey messaged me. This wasn’t good. A couple of days before, she had reached out to me with some questions about Google Shopping.
Customer Journey
Rishi Rawat
FEBRUARY 5, 2018
Nice animated graphic by McKinsey to describe customer journey: Key takeaway: More than half of customers- 58 percent – change brands from one purchase cycle to the next. This means, as marketers, we have plenty of opportunities to acquire new customers. Article Thoughts
‘Tis The Season – Your Customers Might Need A Little Nudge
Forrester eCommerce
NOVEMBER 6, 2018
On November 5, in line with tradition, a huge array of sparkling displays took place across the UK to celebrate Guy Fawkes night (“Remember, remember, the fifth of November. ”).
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The Complete Guide to Advertising on Facebook: Strategies That Convert [in 2018]
BigCommerce
JUNE 27, 2018
Why Advertise on Facebook? Facebook ads are the most popular form of online advertising of our time. Reports by Forrester Research and eMarketer show that 25% of total online spending in 2018 will go toward social media.
Five Ways To Plan For B2B Journey Mapping Success
Forrester eCommerce
AUGUST 14, 2018
Journey mapping can be an energizing and eye-opening exercise in customer empathy. As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”.
How Email Personalization Increases Revenue-Per-Send by 52X
Zaius
NOVEMBER 27, 2018
Marketing personalization isn’t as simple as it used to be. Today, personalizing an email is a lot more than just saying “Hi, [YOUR NAME]” at the start of the message. Your buyers likely expect that, and you have to step up your game to the next level.
Leveling The Retail Analytics Playing Field
Retail TouchPoints
FEBRUARY 12, 2018
By Anna Arwidi, Axis Data is increasingly at the heart of every business. The ability to collect, analyze and derive actionable insights from multiple sources of data in real time can be the difference between winning a customer or seeing them captured by the competition. And retail is no exception.
227: Email Marketing Takeaways From Klaviyo Con With Austin Brawner And Toni Anderson
My Wife Quit Her Job
SEPTEMBER 27, 2018
A few weeks ago, I attended Klaviyo’s first ever email marketing conference and it was an amazing event. In this episode I go over some of my key takeaways from day 1 along with Toni Anderson and Austin Brawner of Ecommerce Influence.
Top 60 Best Online Shops and Key Marketing Tactics to Learn from Each One
Ecommerce Platforms
FEBRUARY 2, 2018
What makes an ecommerce store successful? What secret formula do you have to follow to increase your sales?
Low Budget Videos, High-Quality Marketing
Zmags
DECEMBER 17, 2018
Yes, we know the struggle is real. And we also know that your budget isn’t unlimited. When it comes to sacrificing resources having […]. The post Low Budget Videos, High-Quality Marketing appeared first on Zmags.
Bad CX Surveys? Not With This Checklist!
Forrester eCommerce
AUGUST 8, 2018
CX surveys are the butt of jokes in dinner party conversations and comedy sketches. On social media, people gleefully tweet examples of surveys gone wrong. Just type the three words CX, survey, and fail into a Twitter search… But this is no laughing matter if you are in a CX role.
How to Optimize Your Google Shopping Campaigns
Store Growers
JUNE 21, 2018
Optimization is a word that always sounds fancy to throw around. But what does it actually mean? To me it means becoming more efficient at reaching your goal. That means that you should know what your goal is before jumping into tactics.
Customer Experience Index Reveals Brands Lack Human Connection
Forrester eCommerce
SEPTEMBER 5, 2018
Forrester’s 2018 Customer Experience Index (CX Index™) results continue to show that companies are struggling to create and sustain a human connection with their customers.
Seeking Magic Moments – Why It’s Time to Tune Up Your Digital Experience Stack
Forrester eCommerce
JULY 20, 2018
The legendary R&B singer and songwriter Ben E. King got it so right in the Drifters 1960 recording of “This Magic Moment.” The song is timeless because it tells a classic tale of a first kiss. And also captures a moment in time in words and song that reminds us of the power of storytelling, […].
The Results Are In: The 22 Best Ecommerce Website Designs of 2018
BigCommerce
JUNE 5, 2018
Your owned online site experience is your one chance to prove your brand value to your customers. And to give those customers a reason to keep buying from your ecommerce website channel, and not from your Amazon channel (where you lose out on brand equity and customer lifetime value).
Making Journey Maps Useful: CX Measurement Edition
Forrester eCommerce
JULY 27, 2018
Of course you should use journey maps to define CX metrics — it’s the only way to define outside-in CX metrics that: Capture important pain or peak points. Measure the right CX drivers. Align operational metrics with customers’ expectations (e.g., how you measure delivery times).
B2C Ad Copy Examples That Convert
Zaius
OCTOBER 23, 2018
Writing ad copy is hard. Writing ad copy that’s creative is harder. Writing ad copy that’s creative and converts? That’s an entirely different challenge to tackle.
Which Super Bowl LII Ads Scored Touchdowns?
Retail TouchPoints
FEBRUARY 7, 2018
When retailers and brands advertise during the Super Bowl, they need to hit the mark.
3 Life Lessons On Perseverance, Business Success And Asian Parenting
My Wife Quit Her Job
NOVEMBER 11, 2018
I always get crazy looks whenever I tell people that I started studying for the SATs in 4th grade. Or when I attended nerd camp in the 7th grade and completed Geometry, Algebra and Trigonometry in the span of 3 weeks. “Man, you must have had the worst childhood ever.
Ecommerce Content Marketing: 25 Epic Ways to Boost Sales
Ecommerce Platforms
SEPTEMBER 14, 2018
If you have an ecommerce site, I think you will agree with me when I say: It’s REALLY hard to convert ice-cold traffic into warm leads and sales. Well, it turns out you can dramatically increase your site’s conversion rate by almost six times. The secret is content marketing.
Join Us To Learn How To Embrace Privacy And Set Your Firm Apart In Your Customers’ Eyes
Forrester eCommerce
SEPTEMBER 12, 2018
We know it: customers are increasingly demanding protection for and control over their data. Firms that meet and exceed these expectations, recognise and treat privacy as a value. They successfully created a business reputation for privacy and security and inspire customer trust. As a result, their customers are more likely to choose and stay loyal […]. age of the customer data security privacy regulations & legislation
Video marketing
Zmags
NOVEMBER 15, 2018
You *clap* need *clap* to *clap* start *clap* recording *clap* *clap* *clap* Listen, 48% of millennial watch videos only on their mobile device. […]. The post Video marketing appeared first on Zmags. Ecommerce Best Practices ecommerce marketing technology mobile retail marketing
14 Hacks For Your CX Business Case
Forrester eCommerce
SEPTEMBER 5, 2018
Eighty-six percent of CX professionals we recently surveyed say that the ROI of CX isn’t well established in their firm. Yikes! To be fair, building a CX business case can be hard.
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