BigCommerce

OCTOBER 3, 2018

On 9 April 2012, the lives of Kevin Systrom and Mike Krieger were about to change forever. That day is… Branding Strategies

Marketing 329

Marketing eCommerce 329

Forrester eCommerce

SEPTEMBER 25, 2018

Many companies ask their customers “How likely are you to recommend us to a friend?” However, for most brands, advocacy — positive word of mouth — isn’t the key to revenue growth. Retention and enrichment matter much more.

Recommendation 639

Recommendation Customer 639

Zaius

NOVEMBER 1, 2018

Think about the last time you bought a toothbrush. How long did it take you to decide which toothbrush to buy? Did you research the best toothbrush, read reviews, ask friends and family for their opinion, try the product in-store, and then finally look for the best deal online? Probably not.

B2C 360

B2C Marketing B2B Accessories 360

Retail TouchPoints

FEBRUARY 26, 2018

By Erica Baird and Karen E. Wagner, Lustre There were more than 2,000 store closings in 2017. And there were more retail bankruptcies than in any year since the 1930s. Economists, sociologists and the media bemoan the economic and social havoc wreaked by retail’s decline.

Department Stores 404

Department Stores Apparel Games Consumer 404

My Wife Quit Her Job

FEBRUARY 19, 2018

Right now, selling on Amazon is almost too easy. All you have to do is find a product with good margins/demand, list it on Amazon, and it will eventually sell because Amazon’s audience and reach is so vast.

Marketing 324

Marketing 324

Canonicalized

OCTOBER 30, 2018

Stacked bar charts are difficult to interpret more often than not. One thing we can do is to use percentages instead of the actual values. Comparing the top and bottom segments becomes easier, but we lose track of the totals, and we still have difficulties with the middle parts.

Improvements 294

Improvements Other 294

Store Growers

JUNE 21, 2018

Optimization is a word that always sounds fancy to throw around. But what does it actually mean? To me it means becoming more efficient at reaching your goal. That means that you should know what your goal is before jumping into tactics.

Consumer Electronics 208

Consumer Electronics Improvements SEO Recommendation 208

Ecommerce Platforms

SEPTEMBER 14, 2018

If you have an ecommerce site, I think you will agree with me when I say: It’s REALLY hard to convert ice-cold traffic into warm leads and sales. Well, it turns out you can dramatically increase your site’s conversion rate by almost six times. The secret is content marketing.

Marketing 203

Marketing White Paper Social Media Webinar 203

Rishi Rawat

FEBRUARY 5, 2018

Nice animated graphic by McKinsey to describe customer journey: Key takeaway: More than half of customers- 58 percent – change brands from one purchase cycle to the next. This means, as marketers, we have plenty of opportunities to acquire new customers. Article Thoughts

Customer 208

Customer Marketing Article 208

Forrester eCommerce

AUGUST 14, 2018

Journey mapping can be an energizing and eye-opening exercise in customer empathy. As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”.

B2B 792

B2B Customer Experience Customer Marketing 792

BigCommerce

JUNE 27, 2018

Why Advertise on Facebook? Facebook ads are the most popular form of online advertising of our time. Reports by Forrester Research and eMarketer show that 25% of total online spending in 2018 will go toward social media.

Social Media 343

Social Media BigCommerce Download Omnichannel 343

Forrester eCommerce

NOVEMBER 6, 2018

On November 5, in line with tradition, a huge array of sparkling displays took place across the UK to celebrate Guy Fawkes night (“Remember, remember, the fifth of November. ”).

Customer 754

Customer Customer Experience Management 754

Zaius

NOVEMBER 27, 2018

Marketing personalization isn’t as simple as it used to be. Today, personalizing an email is a lot more than just saying “Hi, [YOUR NAME]” at the start of the message. Your buyers likely expect that, and you have to step up your game to the next level.

Subscription 366

Subscription B2C Customer Data Games 366

Retail TouchPoints

FEBRUARY 12, 2018

By Anna Arwidi, Axis Data is increasingly at the heart of every business. The ability to collect, analyze and derive actionable insights from multiple sources of data in real time can be the difference between winning a customer or seeing them captured by the competition. And retail is no exception.

Live Chat 390

Live Chat Point of Sale Online retail Customer Experience 390

My Wife Quit Her Job

SEPTEMBER 27, 2018

A few weeks ago, I attended Klaviyo’s first ever email marketing conference and it was an amazing event. In this episode I go over some of my key takeaways from day 1 along with Toni Anderson and Austin Brawner of Ecommerce Influence.

Marketing 298

Marketing Events Books Improvements 298

Canonicalized

MARCH 27, 2018

Everyone is talking about the mobile-first world. The web as we know it is turning upside down. All because people are spending a lot more time on their mobile phones. We rolled up our sleeves and did a study. We analyzed the top 1 million websites in the world to see with our own eyes how mobile-friendly they really are. The post We tested 1 Million Websites to see how Mobile-Friendly they are [Original Study] appeared first on Canonicalized. Case studies SEO Analysis

Mobile 232

Mobile SEO 232

Zmags

DECEMBER 17, 2018

Yes, we know the struggle is real. And we also know that your budget isn’t unlimited. When it comes to sacrificing resources having […]. The post Low Budget Videos, High-Quality Marketing appeared first on Zmags.

Marketing 195

Marketing Fashion Social Media Customer Experience 195

Store Growers

JUNE 11, 2018

“I just got a mail from Google saying they’re suspending my Merchant Account got suspended!” Audrey messaged me. This wasn’t good. A couple of days before, she had reached out to me with some questions about Google Shopping.

3dcart 202

3dcart WooCommerce Apparel Accessories 202

Ecommerce Platforms

NOVEMBER 5, 2018

PayPal was once one of the most revolutionary pieces of technology in the world. At that time there was not that much interest in PayPal alternatives.

PayPal 199

PayPal ACH Payments Banking 199

Forrester eCommerce

AUGUST 8, 2018

CX surveys are the butt of jokes in dinner party conversations and comedy sketches. On social media, people gleefully tweet examples of surveys gone wrong. Just type the three words CX, survey, and fail into a Twitter search… But this is no laughing matter if you are in a CX role.

Social Media 724

Social Media Customer 724

Forrester eCommerce

SEPTEMBER 5, 2018

Forrester’s 2018 Customer Experience Index (CX Index™) results continue to show that companies are struggling to create and sustain a human connection with their customers.

Customer Experience 624

Customer Experience Customer Banking Automotive 624

BigCommerce

JUNE 5, 2018

Your owned online site experience is your one chance to prove your brand value to your customers. And to give those customers a reason to keep buying from your ecommerce website channel, and not from your Amazon channel (where you lose out on brand equity and customer lifetime value).

eCommerce Design 343

eCommerce Design BigCommerce eCommerce Beauty and Health 343

Forrester eCommerce

JULY 20, 2018

The legendary R&B singer and songwriter Ben E. King got it so right in the Drifters 1960 recording of “This Magic Moment.” The song is timeless because it tells a classic tale of a first kiss. And also captures a moment in time in words and song that reminds us of the power of storytelling, […].

Customer Experience 456

Customer Experience B2C Customer B2B 456

Zaius

OCTOBER 23, 2018

Writing ad copy is hard. Writing ad copy that’s creative is harder. Writing ad copy that’s creative and converts? That’s an entirely different challenge to tackle.

B2C 358

B2C PPC Games Social Media 358

Retail TouchPoints

FEBRUARY 7, 2018

When retailers and brands advertise during the Super Bowl, they need to hit the mark.

Games 390

Games B2C Social Media Reference 390

My Wife Quit Her Job

NOVEMBER 11, 2018

I always get crazy looks whenever I tell people that I started studying for the SATs in 4th grade. Or when I attended nerd camp in the 7th grade and completed Geometry, Algebra and Trigonometry in the span of 3 weeks. “Man, you must have had the worst childhood ever.

284

284

Canonicalized

JANUARY 31, 2018

“He who can modify his tactics in relation to his opponent and thereby succeed in winning, may be called a heaven-born captain.” ” Sun Tzu A lot of us look at the SEO competition almost every day. But, not all of us can perform an analysis in a way that matters. In this article, we are […]. The post Competitive SEO Analysis appeared first on Canonicalized. eCommerce SEO SEO Analysis

SEO 206

SEO Article eCommerce 206

Zmags

NOVEMBER 15, 2018

You *clap* need *clap* to *clap* start *clap* recording *clap* *clap* *clap* Listen, 48% of millennial watch videos only on their mobile device. […]. The post Video marketing appeared first on Zmags. Ecommerce Best Practices ecommerce marketing technology mobile retail marketing

Marketing 195

Marketing Mobile Technology eCommerce Marketing 195

Forrester eCommerce

JULY 27, 2018

Of course you should use journey maps to define CX metrics — it’s the only way to define outside-in CX metrics that: Capture important pain or peak points. Measure the right CX drivers. Align operational metrics with customers’ expectations (e.g., how you measure delivery times).

Operations 436

Operations Customer 436

Ecommerce Platforms

FEBRUARY 2, 2018

What makes an ecommerce store successful? What secret formula do you have to follow to increase your sales?

Beauty and Health 210

Beauty and Health Cryptocurrencies Marketing Live Chat 210