2018

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The Ultimate Instagram Marketing Guide for Ecommerce Stores

BigCommerce

On 9 April 2012, the lives of Kevin Systrom and Mike Krieger were about to change forever.

Marketing 404
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Word Of Mouth Is Less Important For Top-Line Growth Than You Think

Forrester eCommerce

Many companies ask their customers “How likely are you to recommend us to a friend?” However, for most brands, advocacy — positive word of mouth — isn’t the key to revenue growth. Retention and enrichment matter much more. Retention is when current customers continue to buy your products and services.

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Retired Women: Retail’s Savior?

RTP blog

By Erica Baird and Karen E. Wagner, Lustre There were more than 2,000 store closings in 2017. And there were more retail bankruptcies than in any year since the 1930s. Economists, sociologists and the media bemoan the economic and social havoc wreaked by retail’s decline. But retail stores are part of the character of the streets we walk every day. Online shopping, with no live people and nothing to touch, just isn’t the same experience.

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The Dangers Of Selling On Amazon And Horror Stories From Real Amazon Sellers

My Wife Quit Her Job

Right now, selling on Amazon is almost too easy. All you have to do is find a product with good margins/demand, list it on Amazon, and it will eventually sell because Amazon’s audience and reach is so vast. When my wife and I first started selling on Amazon several years ago, we sold over 60 units in a matter of 8 days with just 3 products listed online with no reviews.

Marketing 335
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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User Engagement: The Most Important KPI You’re not Tracking (but should be)

Kissmetrics

“The goal of a SaaS CEO should be to increase the profit they make from each customer (LTV), and lower the costs in sales and marketing that it takes to acquire each customer (CAC). Measuring Customer Engagement is a key tool that will help you achieve that goal, as it will allow you to increase your trial conversion rates, which directly reduces CAC.

Events 279
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Top 10 PayPal Alternatives: Best Solutions Revied (October 2018)

Ecommerce Platforms

PayPal was once one of the most revolutionary pieces of technology in the world. At that time there was not that much interest in PayPal alternatives. It not only allowed you to quickly send and accept money from friends and family, but it ensured that the money was far safer than many of the other options you could choose from. This came in huge once eBay emerged, considering both sellers and buyers were concerned about fraudulent activity.

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Customer Journey

Rishi Rawat

Nice animated graphic by McKinsey to describe customer journey: Key takeaway: More than half of customers- 58 percent – change brands from one purchase cycle to the next. This means, as marketers, we have plenty of opportunities to acquire new customers.

Customer 140
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Ecommerce Instagram Strategy: 3 Ways to Use Instagram to Boost Ecommerce Sales

Bootstrapping Ecommerce

Developing an Instagram strategy that supports your ecommerce site can be a task but we’ve broken it down into 3 steps for your business to implement. The post Ecommerce Instagram Strategy: 3 Ways to Use Instagram to Boost Ecommerce Sales appeared first on Bootstrapping Ecommerce.

eCommerce 167
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B2B ecommerce: the four challenges to face for long-term growth

GetElastic

Commerce innovation is not just for retailers and consumer brands, business-to-business organizations must capitalize on the disruptive trends that are emerging. It’s either innovate or die. When B2B buyers leave the office, they become those same B2C buyers; and they all still demand remarkable customer experiences. So, what does this mean for organizations and bringing B2B ecommerce strategies to the next level?

B2B 167
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26 Inexpensive Customer Delight Ideas Worth Trying to Fuel Business Growth

SellBrite

A base of one-time buyers is a recipe for a sinking business. Your company can only live off of short-term customers for so long — to thrive, it needs lifelong buyers who deliver consistent sales. Winning customers’ loyalty takes persistence, though. It’s more than covering the basics — fulfilling orders, offering customer support, delivering on-time.

Customer 167
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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The Complete Guide to Advertising on Facebook: Strategies That Convert [in 2018]

BigCommerce

Why Advertise on Facebook? Facebook ads are the most popular form of online advertising of our time. Reports by Forrester Research and eMarketer show that 25% of total online spending in 2018 will go toward social media. And, 90% of social media users are on Facebook –– which is significantly higher than the other platforms. But beyond the famed success of Facebook Advertising for online businesses, Facebook is continually expanding its offering.

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‘Tis The Season – Your Customers Might Need A Little Nudge

Forrester eCommerce

On November 5, in line with tradition, a huge array of sparkling displays took place across the UK to celebrate Guy Fawkes night (“Remember, remember, the fifth of November. ”). As days get shorter, Bonfire Night is also a friendly reminder that it’s that wonderful time of the year (again) when we […].

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Leveling The Retail Analytics Playing Field

RTP blog

By Anna Arwidi, Axis Data is increasingly at the heart of every business. The ability to collect, analyze and derive actionable insights from multiple sources of data in real time can be the difference between winning a customer or seeing them captured by the competition. And retail is no exception. Brick-and-mortar retailers have, in the past, failed to keep pace with their e-Commerce rivals in the capture and use of data to optimize the customer experience.

eCommerce 300
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Thin & Duplicate Content: eCommerce SEO

Inflow Insights

Editor’s Note: This post was originally published in November of 2013. While a lot of the original content still stands, algorithms and strategies are always changing. So our team has updated this post for 2018 and we hope that it will continue to be a helpful resource. For eCommerce SEO professionals, issues surrounding duplicate content , and also thin/low-quality content, can spell disaster in the search engine rankings.

SEO 166
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Introducing Alliioop: The Customer Marketing Platform (to Build an Awesome Customer Base)

Kissmetrics

Shopify, Facebook, FedEx and the likes have made it easier than ever to birth ecommerce brands. And that’s exactly what’s been happening. Three people in a garage can launch, look and execute like a 100+ person company of old. I’m not saying it’s easy, there’s way more to it than that, but the triangulation of tech, logistics and online-all-the-time buyers have certainly paved the way for the ecommerce boom.

Customer 279
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How to Sell Online – The Ultimate Guide to Go From 0 to $$$

Ecommerce Platforms

Figuring out how to sell online all on your own can be intimidating. I mean, there's just so many questions; Where do you sell? How to convince people to buy? Where to market your products? How to actually receive money from people and process payments? How to handle credit card info? And so on. Don't worry, though, we're here to answer these questions for you, and help you learn how to sell online in an effective manner – aka in a way that convinces people to buy!

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Zara supply chain analysis - the secret behind Zara's retail success

TradeGecko

It's not unusual to pass a Zara store and do a double-take - didn't you just see that on the catwalk? As a brand, their speed and responsiveness to the latest fashion trends are key to Zara’s competitive advantage. Owned by the distribution group Inditex, we had a look at what makes Zara so fast that the New York Times called it "mind-spinningly supersonic ".

Supplies 161
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Is Loss Aversion a Real Thing?

Rishi Rawat

Sure it is. Do I (the reader) suffer from it? Yes, you do. Let me prove it. Which option would you pick between 1 and 2 below? Option 1: Get $900. Option 2: Take a 90% chance of winning $1,000 (and a 10% chance of winning 0)? If you picked option 1 you have a full blown case of loss aversion because the outcome of option 1 and 2 are identical. Don’t feel too bad, I picked option 1 too.

Marketing 140
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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80 Startup Business Ideas That Can Make You Money: 2018 Edition

Bootstrapping Ecommerce

Check out this list of 80 startup business ideas. Product-based business ideas & service-based business ideas to help you break into any market. The post 80 Startup Business Ideas That Can Make You Money: 2018 Edition appeared first on Bootstrapping Ecommerce.

eCommerce 167
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B2B commerce has arrived. It’s big, it’s urgent, and it’s got to get done

GetElastic

Former Forrester analyst and founder of B2B Paradigm, Andy Hoar, in collaboration with Vertical Web Media brought a much-needed conference to B2B companies attempting to “reinvent for a digital-first economy” Over 700 B2B commerce practitioners from manufacturers and distributors of all sizes and specialties convened in Chicago for three days to evolve or begin their digital commerce strategy.

B2B 162
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Growth Hacking for Ecommerce: 20 Tactics You Can Try Next Month

SellBrite

Anyone who’s read a marketing blog in the past few years has come across the buzzword “growth hacking.”. Coined in 2010, the term is thrown around to describe a straightforward concept — that every strategy you develop and implement should be centered around driving growth. Traditionally, growth hacking describes how online services and tech startups gain new users.

eCommerce 167
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Affiliate Marketing in 2018: What It Is and How You Can Get Started

BigCommerce

Wake up at an ungodly hour. Drive to the office through total gridlock, streets jammed with other half-asleep commuters. Slog through email after mind-numbing email until the sweet release at five o’clock. Sound terrible? What if, instead of dealing with the monotony and stupor of the rat race to earn a few bucks, you could make money at any time, from anywhere — even while you sleep?

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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Five Ways To Plan For B2B Journey Mapping Success

Forrester eCommerce

Journey mapping can be an energizing and eye-opening exercise in customer empathy. As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”. The most common question we receive from executives is, “How do I ensure the journey mapping process is actionable and aligned […].

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Which Super Bowl LII Ads Scored Touchdowns?

RTP blog

When retailers and brands advertise during the Super Bowl, they need to hit the mark. With NBC charging more than $5 million for a 30-second spot, businesses can’t afford to bungle an opportunity to reach a massive audience — a good portion of which watch the game at least as much for the commercials as the on-field action. The RTP team discusses which Super Bowl advertisements were the most effective, which they enjoyed the most and what retail brands can learn from these examples.

Games 300
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Report: Inflow eCommerce Best-in-Class Research Study 2018

Inflow Insights

When we ask eCommerce site owners what data they most want and need, they almost always say the same thing: What are successful eCommerce sites are doing today to convert traffic into paying customers online? To answer this question, every year we analyze 20 best-in-class eCommerce sites to figure out what they’re doing. We look at everything—design, messaging, site flow, UX, and even their technology stacks—and generate a 270-point matrix of mobile, desktop, and tech stack decisions of 20 Best

eCommerce 162
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User Engagement: The Most Important Metric You Aren’t Tracking for Your SaaS Business (and how to do so)

Kissmetrics

** Click here to check out Sherlock – our recently released product on Product Hunt now **. User engagement is the lifeblood of every SaaS business. Whether you run a light, freemium prosumer app; or a heavy, enterprise B2B app – the success of your business is dependent on the engagement level of your user base. This is because the business model of SaaS is based on retention.

Events 279
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Ecommerce Content Marketing: 25 Epic Ways to Boost Sales

Ecommerce Platforms

If you have an ecommerce site, I think you will agree with me when I say: It’s REALLY hard to convert ice-cold traffic into warm leads and sales. Well, it turns out you can dramatically increase your site’s conversion rate by almost six times. The secret is content marketing. Research shows that the average conversion rate of sites with content marketing is 2.9% compared to just 0.5% for sites without it.

eCommerce 216
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Ecommerce Email Marketing Statistics 2018 [Infographic]

Omnisend

Omnisend is excited to present our brand-new infographic on our Ecommerce Email Marketing Statistics for 2018. We analyzed data from over 128,000 email campaigns and automated emails sent by 7,200 brands (more than 964 million emails in total) using Omnisend’s ecommerce marketing automation platform. 7 takeaways from Omnisend’s ecommerce email marketing statistics: While cart abandonment emails still perform the Read more The post Ecommerce Email Marketing Statistics 2018 [Infographic] app

eCommerce 150
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Asymmetric Dominance Effect

Rishi Rawat

Is a tactic where an option that is inferior is added to the comparison set. The lesser alternative makes the option that is dominated look more appealing. Experiment 1: Students are presented with 2 annual subscription plans: Option 1: $59 for online access. Option 2: $125 for print and online access. In this experiment, 68% chose print option, while only 32% chose online only.

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Building a Brand: 6 Ways to Grow Your Brand on a Limited Budget

Bootstrapping Ecommerce

All businesses require branding. Yet, as an ecommerce entrepreneur the task can seem daunting. This article has 6 tips to help you start building a brand that will set you apart from the millions of other online businesses. The post Building a Brand: 6 Ways to Grow Your Brand on a Limited Budget appeared first on Bootstrapping Ecommerce.

Article 167
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr