BigCommerce

OCTOBER 3, 2018

On 9 April 2012, the lives of Kevin Systrom and Mike Krieger were about to change forever. That day is… Branding Strategies

Marketing 326

Marketing eCommerce 326

Forrester's Customer Insights

SEPTEMBER 25, 2018

Many companies ask their customers “How likely are you to recommend us to a friend?” However, for most brands, advocacy — positive word of mouth — isn’t the key to revenue growth. Retention and enrichment matter much more. Retention is when current customers continue to buy your products and services. Enrichment is when current customers […

Recommendation 100

Recommendation Customer 100

Zaius

NOVEMBER 1, 2018

Think about the last time you bought a toothbrush. How long did it take you to decide which toothbrush to buy? Did you research the best toothbrush, read reviews, ask friends and family for their opinion, try the product in-store, and then finally look for the best deal online? Probably not. You likely just picked up a new toothbrush when you were standing in line at the store. Now think about the when you last bought a new TV. The decision-making process was likely quite different.

B2C 286

B2C Marketing B2B Accessories 286

Retail TouchPoints

FEBRUARY 26, 2018

By Erica Baird and Karen E. Wagner, Lustre There were more than 2,000 store closings in 2017. And there were more retail bankruptcies than in any year since the 1930s. Economists, sociologists and the media bemoan the economic and social havoc wreaked by retail’s decline. But retail stores are part of the character of the streets we walk every day. Online shopping, with no live people and nothing to touch, just isn’t the same experience.

Department Stores 311

Department Stores Apparel Games Consumer 311

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As for what shoppers want to buy most, you'll have to read the “2021 Holidays Unwrapped” report by Klarna to find out. Download it here!

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My Wife Quit Her Job

FEBRUARY 19, 2018

Right now, selling on Amazon is almost too easy. All you have to do is find a product with good margins/demand, list it on Amazon, and it will eventually sell because Amazon’s audience and reach is so vast. When my wife and I first started selling on Amazon several years ago, we sold over 60 units in a matter of 8 days with just 3 products listed online with no reviews. Amazon is seriously that powerful.

Marketing 263

Marketing 263

ROI Revolution

FEBRUARY 22, 2018

Amazon has become an essential platform for brands and retailers to advertise their product lines. In 2017, it’s estimated that Amazon advertising revenue eclipsed $1.65 billion dollars in the US alone , a roughly 50% YOY growth. That number is expected to double to more than $3.2 billion by 2019. One of the core ad formats for Amazon is Headline Search Ads. Up to this point, these pared-down ads appeared only at the top of search results pages.

Mobile 166

Mobile Improvements Customer Other 166

Kissmetrics

NOVEMBER 20, 2018

In the past, I broke down the most vital SEO strategy I learned , which came from a Google employee. This time, I thought I would do something similar and share the 7 biggest SEO lessons that I learned from a Google employee. Some of these things you may already know, but most you probably aren’t too familiar with. And of course, I am not telling you anything that would jeopardize my relationship with or the career of the Google employee.

SEO 219

SEO Games Mobile Fashion 219

Bryan Eisenberg

OCTOBER 26, 2018

Companies routinely have Revenue Blind Spots that cost them 20-60% of their revenue. It is like revenue that disappears without you knowing it or seeing it. It is like heat escaping from a poorly insulated home or water leaking from an old bucket. Or like the daily death by a 1000 cuts (think Sears). There are really small ones like a paper cut and others that run much deeper. .

Workshop 145

Workshop Improvements Social Media Channel 145

Rishi Rawat

FEBRUARY 5, 2018

Nice animated graphic by McKinsey to describe customer journey: Key takeaway: More than half of customers- 58 percent – change brands from one purchase cycle to the next. This means, as marketers, we have plenty of opportunities to acquire new customers. Article Thoughts

Customer 140

Customer Marketing Article 140

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This eBook provides a practical explanation of the different PCI compliance approaches that payment card issuers can adopt, as well as the importance of both protecting user PII and gaining ownership and portability of their sensitive data.

Payments

Canonicalized

OCTOBER 30, 2018

Stacked bar charts are difficult to interpret more often than not. One thing we can do is to use percentages instead of the actual values. Comparing the top and bottom segments becomes easier, but we lose track of the totals, and we still have difficulties with the middle parts. To focus on one category at a time while keeping the others in sight, I implemented an interactive component to move the part of the bars we're interested in at the bottom.

Improvements 137

Improvements Other 137

BigCommerce

SEPTEMBER 26, 2018

In the words of marketing guru Seth Godin, “People do not buy goods and services. They buy relations, stories, and… Ecommerce Marketing influencer marketing

Marketing 329

Marketing eCommerce Marketing eCommerce 329

Retail TouchPoints

FEBRUARY 12, 2018

By Anna Arwidi, Axis Data is increasingly at the heart of every business. The ability to collect, analyze and derive actionable insights from multiple sources of data in real time can be the difference between winning a customer or seeing them captured by the competition. And retail is no exception. Brick-and-mortar retailers have, in the past, failed to keep pace with their e-Commerce rivals in the capture and use of data to optimize the customer experience.

Live Chat 300

Live Chat Point of Sale Online Retail Customer Experience 300

Zaius

NOVEMBER 27, 2018

Marketing personalization isn’t as simple as it used to be. Today, personalizing an email is a lot more than just saying “Hi, [YOUR NAME]” at the start of the message. Your buyers likely expect that, and you have to step up your game to the next level. Deep personalization in ecommerce relies on a combination of dynamic segmentation , smart product recommendations , triggers based on customer behavior, and much more.

B2C 294

B2C Customer Data Subscription Games 294

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Everything you need to know about payment optimization – an easy-to-integrate, PCI-compliant solution that enables companies to take control of their PSPs, minimize processing costs, maximize approval rates, and keep control over their payments data.

Payments

Retail TouchPoints

FEBRUARY 7, 2018

When retailers and brands advertise during the Super Bowl, they need to hit the mark. With NBC charging more than $5 million for a 30-second spot, businesses can’t afford to bungle an opportunity to reach a massive audience — a good portion of which watch the game at least as much for the commercials as the on-field action. The RTP team discusses which Super Bowl advertisements were the most effective, which they enjoyed the most and what retail brands can learn from these examples.

Games 300

Games B2C Social Media Reference 300

My Wife Quit Her Job

JUNE 18, 2018

If you want to start a successful ecommerce business, you need the ability to process transactions on your own website. And choosing the right ecommerce platform is one of the biggest decisions you’ll have to make. Right now, Shopify and BigCommerce are the two main shopping carts that most people recommend and they are both fantastic platforms to base your business on. But did you know that there are open source solutions out there that are as powerful as Shopify or BigCommerce?

BigCommerce 237

BigCommerce WooCommerce eCommerce Platforms Shopify 237

Ecommerce Platforms

OCTOBER 31, 2018

For ecommerce business owners, it’s hard to ignore the power of affiliate marketing. By 2020, U.S. affiliate marketing spending is expected to rise to $6.8 billion. By leveraging the power of influencers, knowing which products to promote, and creating ad campaigns to support your affiliate’s work, you’ll see a significant growth in sales. Join the 81 percent of brands utilizing affiliate marketing and implement these 10 tips to increase revenue. Partner with a Reliable Affiliate Marketing Tool.

Marketing 169

Marketing eCommerce Toys Social Media 169

Retail TouchPoints

JANUARY 19, 2018

By Derek Bryce, NUVI Social media has been one of the biggest catalysts in the marketplace, and among sales teams. The rise of social has given way to an entirely new array of marketing tools, strategies and practices. Consequently, traditional advertising isn’t nearly as effective as it once was, especially for lead generation.

Recommendation 300

Recommendation Social Media B2C Consumer 300

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

Customer

Kissmetrics

SEPTEMBER 25, 2018

I promised you months back that I was going to release a newer, better version of Ubersuggest for free. And can you guess what? I just released it! ??. Before I go into the features of the new Ubersuggest and how it works, I just want to tell you that not all of the features have been released yet. For the first release, I focused on keyword research. So let’s dive into the new Ubersuggest. Keyword Overview.

SEO 219

SEO Recommendation Article Other 219

Bryan Eisenberg

DECEMBER 18, 2018

I have been sharing more content on LinkedIn lately, are we connected there yet? Have a great 2019. The post Can you improve 2019 looking back at 2018 data? appeared first on Bryan Eisenberg & Jeffrey Eisenberg. Uncategorized Advertising Personas

Improvements 140

Improvements 140

Rishi Rawat

JANUARY 22, 2018

Sure it is. Do I (the reader) suffer from it? Yes, you do. Let me prove it. Which option would you pick between 1 and 2 below? Option 1: Get $900. Option 2: Take a 90% chance of winning $1,000 (and a 10% chance of winning 0)? If you picked option 1 you have a full blown case of loss aversion because the outcome of option 1 and 2 are identical. Don’t feel too bad, I picked option 1 too. It isn’t our fault, these are deep-rooted cognitive biases.

Marketing 140

Marketing Article 140

Retail TouchPoints

JANUARY 17, 2018

By Rodney Bryant, ?Apple Apple + IBM Partner ship The recent bankruptcies and shuttering of apparel brands such as The Limited, American Apparel and Aéropostale, combined with declining sales at some brick-and-mortar stores, point to the demise of the physical store. Yet this past summer Walmart — the largest brick-and-mortar retailer in the world — announced its acquisition of Bonobos, indicating it may not be all “doom and gloom” for retail stores.

Mobile 300

Mobile Apparel Customer Data Document 300

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.

Customer Experience

BigCommerce

JULY 27, 2018

Wake up at an ungodly hour. Drive to the office through total gridlock, streets jammed with other half-asleep commuters. Slog through email after mind-numbing email until the sweet release at five o’clock. Sound terrible? What if, instead of dealing with the monotony and stupor of the rat race to earn a few bucks, you could make money at any time, from anywhere — even while you sleep? That’s the concept behind affiliate marketing.

BigCommerce 329

BigCommerce Marketing Social Media Consumer 329

Zaius

MAY 10, 2018

You may have noticed something strange happening on Facebook lately. And I’m not talking about your high school classmate’s obsession with their cat.). It’s the ads. The weird ones. Facebook is suddenly full of sponsored ad campaigns for ecommerce brands that are, to put it mildly, a bit odd. These aren’t your standard promotions offering 20% off the newest product line, featuring a gorgeous model and perfect styling. Instead, these ads are getting seriously creative.

Social Media 285

Social Media eCommerce Definition B2C 285

Zaius

OCTOBER 23, 2018

Writing ad copy is hard. Writing ad copy that’s creative is harder. Writing ad copy that’s creative and converts? That’s an entirely different challenge to tackle. With B2C ad copy, you don’t have 1,000 words to explain your reasoning in a carefully researched blog post Nor do you have 30 seconds, a towering budget, and actors to convey your brand’s key selling point. What you’re left with are a few words, a couple of visuals, and if you have the budget, a brief video to make your copy pop.

B2C 280

B2C PPC Games Social Media 280

Store Growers

JUNE 11, 2018

“I just got a mail from Google saying they’re suspending my Merchant Account got suspended!” Audrey messaged me. This wasn’t good. A couple of days before, she had reached out to me with some questions about Google Shopping. She was trying to figure out how to get started and create a Google Shopping feed but was running into a lot of errors. I had tried to give some tips, but now her Google Merchant account got suspended. To fix that, we had to dig a little bit deeper.

3dcart 135

3dcart WooCommerce Apparel Accessories 135

Speaker: Phil Irvine, VP & Director of Audience Intelligence

This session will dive into how organizations can still leverage historical customer and product data but need to also think about how to augment development of strategies with marketing research and other shopper signals to efficient drive e-Commerce growth. Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

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