2017

Seriously, Stop Trying to Beat Amazon at Ecommerce

Zaius

This article originally appeared in Website Magazine. It’s just not worth it to try to beat Amazon in the world of ecommerce. . Amazon has all the money — the company generated $136.0 billion in revenue in 2016 , up 27.1% from last year.

Need Ecommerce Business Ideas? 27 Experts Give You Their Best Bet

BigCommerce

Thinking about launching an ecommerce business, but don’t know where to start? Well, an ecommerce business idea would be helpful. Of course, that’s just for starters.

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Can You Hear Me Now? Voice Search Powers A New Generation Of Retail Sales

Retail TouchPoints

By Hailee Sosnowski, BKV According to Google, mobile Internet queries have surpassed desktop search. You almost definitely already knew that because it actually happened in 2015. But now something different is taking shape.

Mobile 425

6 Awesome Omni Channel Strategies That You Can Use For Your Store

Ecommerce Platforms

Have you encountered a chance to move into the world of omnichannel selling? Chances are you have. Even if it doesn't seem like it. A physical retail hardware store selling a handful of items online reflects that of an omnichannel experience.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Is Your Amazon Reputation Killing Your Sales?

SellBrite

When you buy something in a store, what you see is what you get. You can inspect the item for yourself, make sure it works, and have a chat with the salesperson before you make your purchase. You know exactly what you’re going to walk out of the store with.

More Trending

Amazon kicks off a product content space race

Forrester eCommerce

The Whole Foods acquisition by Amazon weeks ago was only the latest milepost in the latter's inexorable march to the top of retail. The company sold $136 billion worth of products in 2016 - more than any other online retailer (and just over a third of what Wal-Mart did).

175: How To Create Viral Facebook Pages To Drive Ecommerce Sales With Rachel Miller

My Wife Quit Her Job

Today I have my friend Rachel Miller on the show. Several months ago, Rachel spoke at my conference, The Sellers Summit, and she knocked it out of the park. Rachel runs a popular training class called Moolah where she teaches others how to build humongous Facebook followings with rabid fans.

Books 304

Practical CRO Prioritization with Johann van Tonder

Omniconvert

Most optimization programs have small results or fail altogether. One of the most important causes of this situation is the lack of a coherent system for prioritization.

Blog 301

Why Unscalable Marketing Activities are Best for B2B Companies

Kissmetrics

Most blog posts talk about going viral. They talk about network effects and refer-a-friend tactics. They talk about switching your orange button to a green one. They talk about sending out automated, cold emails. Well, guess what? None of that works in B2B. Not at a high level.

B2B 385

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

5 Tips for Designing a High Converting Website Pop Up (Plus 4 Bonus Conversion Tactics)

Traffic and Sales

It’s no secret, website pop ups have changed the way online businesses engage, interact, and convert their visitors. Whether you like them or not, they are incredibly effective, especially when used right. Still, many marketers are missing the boat when using pop ups on their website.

Books 255

Should Ecommerce Brands Require an Email to Start Shopping?

Zaius

When you visit Zulily’s site for the first time, you’ll see this pop up immediately on your screen: The incredibly successful ecommerce brand doesn’t let just anyone shop on their site — it’s a members-only experience.

Mobile Commerce Accounts for More Than 31% of Total Sales [2017 Data]

BigCommerce

Earlier in 2017, Brandon Chatham from NatoMounts told me he was seeing 80% of his site traffic coming in from mobile. Then, he said he was converting more than 5% of them. With industry average conversion rates on desktop sitting at 2% –– that’s not just a good mobile conversion rate.

Mobile 858

Should Struggling Retailers Gift Execs With Massive Holiday Bonuses?

Retail TouchPoints

Last week, Toys ‘R’ Us won U.S. bankruptcy court approval to pay its top 17 executives $14 million in incentive bonuses. Judge Keith Phillips of the U.S. Bankruptcy Court in Richmond, Va., signed off on the bonuses following lengthy arguments from attorney Lynn Kohen on behalf of the U.S.

Gifts 390

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Ethical Ecommerce: On The Menu- Ethical Sustainable Disposables, Please!

Ecommerce Platforms

How do you feel about wasting free lunches, dinners, breakfasts, snacks, beverages, and packed or wrapped delivered fast foods? What about buying something that doesn’t trash the world around you while still offering fast, disposable materials? Can you forget “conventional” plastic?

Take your win-back emails to the next level with these resources

Klaviyo

While many ecommerce stores are focused on new customer acquisition, taking the time to focus on customer retention is a straightforward way to increase your revenue and scale your business.

Reviewing Amazon’s customer experience for their Treasure Truck offer of the day.

Bryan Eisenberg

A look at the mobile experience, landing page, call to action, etc. for the #NES release offer. BTW this is what the Treasure Truck looked like when you arrived: What other brands would you like to see execute a fun truck experience like this one?

Adaptable Teams Prevail Over Mythical Retail End Times

Forrester eCommerce

The press continues to highlight bankruptcies and store closings to support a theory that the entire retail market is in a death spiral. However, neither bankruptcies nor store closings accurately reflect the state of the retail market.

How Much It Costs To Start An Online Store And Should I Dropship Or Carry Inventory

My Wife Quit Her Job

If your goal is to start the next Facebook or the next Google, you’ll need a large amount of upfront cash to jumpstart your business. If you want to start the next Amazon.com, you’ll need to invest a significant amount of money to hire engineers and web developers.

Other 297

The four pillars of CRO strategy by Paul Rouke

Omniconvert

Paul Rouke, Founder and Director of Optimization at PRWD, one of the most important CRO agencies in the UK, author of “The Growth Strategy that’s Being Ignored” was one of our awesome guest speakers at the International E-commerce Day, in May 2017.

How to Hack Retention Rate and Get Customers to Stick Around

Kissmetrics

Retention, huh? It’s like interviewing for a job and getting to the last stage of the interviews — just to realize it’s not going to happen. We spend money on getting people to our website, visitors spend eight seconds on the page and 98% will never return. Boy, that hurts.

Omnichannel Retail: In-Store Experiences

Zmags

When planning omnichannel strategy, it can be easy to think only within the confines of devices – desktop, mobile, tablet. But true omnichannel goes beyond devices, into brick-and-mortar stores.

How to Warm Up Your IP and Increase Email Deliverability

Zaius

What exactly is IP warming? It’s the careful and deliberate process of building your email reputation from the ground up.

15 Ecommerce Trust Drivers You Can Setup Right Now to Make People Buy

BigCommerce

Just launching a business won’t make people buy. Forget about the dreams of customers lining up and sitting with their wallets in hand waiting for you to launch, and crashing your server with traffic.

Creating A Frictionless Shopping Experience With Technology And Data

Retail TouchPoints

By Susan Wall, Oracle + Bronto Consumers today want it all when they shop. Like an intrepid explorer, they want to be masters of their destiny, to plot their own journey. But they also expect a helping hand guiding them along the sales path.

11 Best Open Source Ecommerce Platforms for 2017

Ecommerce Platforms

If you're looking for a cheap or free open source ecommerce platform, you've come to the right place. Well, technically, you could choose just about any ecommerce framework, since the majority of them are rather inexpensive as it is.

8 resources to level up your welcome series

Klaviyo

A successful welcome series can be a game changer for any ecommerce store. But how do you go from having a good enough welcome series to one that is a perfectly crafted, revenue generating engine for your store?

Games 239

What should you be known for?

Bryan Eisenberg

My friend Mark Schaefer is releasing a new book on February 13th. I decided that because I love the book so much that I would giveaway a few copies on February 14th. See how you can enter below. So you want to be Known! The post What should you be known for?

Books 261

Digital Store Technologies Take the Stage For Both Customer and Associate Experience

Forrester eCommerce

Digital retail theater is becoming reality for consumers as retailers rush to find ways of attracting and retaining store customers. What is digital retail theater?

153: How To Use Amazon Exclusives To Launch A Successful Product With Chris Boerner

My Wife Quit Her Job

Today I’ve have someone really special on the show, Chris Boerner. Now I met Chris at the Ecommerce Fuel conference in Savannah Georgia a month ago and I’m really glad that we met.

Books 284

The confession of 2 neglected metrics in eCommerce

Omniconvert

Most of the time, business owners are mostly oriented to track their performance through revenue, conversion rate and by foot traffic. However, these KPIs do not necessarily reflect the success of an online business, if they are not analyzed together with other complementary KPIs.

How to Acquire Customers with Facebook’s New Messenger Ads

Kissmetrics

Facebook recently released Facebook Messenger app ads to the general public. Aaaaaannnnnddddd digital advertising just got even more creepy than ever imagined. Thanks, Zuck. You can now directly message potential prospects via Facebook Messenger right in their inboxes.