INDUSTRY INSIGHTS YOUR PEERS ARE READING
Digital retail theater is becoming reality for consumers as retailers rush to find ways of attracting and retaining store customers. What is digital retail theater? MORE
Have you encountered a chance to move into the world of omnichannel selling? Chances are you have. Even if it doesn't seem like it. A physical retail hardware store selling a handful of items online reflects that of an omnichannel experience. MORE
The Whole Foods acquisition by Amazon weeks ago was only the latest milepost in the latter's inexorable march to the top of retail. The company sold $136 billion worth of products in 2016 - more than any other online retailer (and just over a third of what Wal-Mart did). MORE
Retention, huh? It’s like interviewing for a job and getting to the last stage of the interviews — just to realize it’s not going to happen. We spend money on getting people to our website, visitors spend eight seconds on the page and 98% will never return. Boy, that hurts. MORE
Just launching a business won’t make people buy. Forget about the dreams of customers lining up and sitting with their wallets in hand waiting for you to launch, and crashing your server with traffic. MORE
This article originally appeared in Website Magazine. It’s just not worth it to try to beat Amazon in the world of ecommerce. . Amazon has all the money — the company generated $136.0 billion in revenue in 2016 , up 27.1% from last year. MORE
Today I have my friend Rachel Miller on the show. Several months ago, Rachel spoke at my conference, The Sellers Summit, and she knocked it out of the park. Rachel runs a popular training class called Moolah where she teaches others how to build humongous Facebook followings with rabid fans. MORE
When you buy something in a store, what you see is what you get. You can inspect the item for yourself, make sure it works, and have a chat with the salesperson before you make your purchase. You know exactly what you’re going to walk out of the store with. MORE
When you visit Zulily’s site for the first time, you’ll see this pop up immediately on your screen: The incredibly successful ecommerce brand doesn’t let just anyone shop on their site — it’s a members-only experience. MORE
Thinking about launching an ecommerce business, but don’t know where to start? Well, an ecommerce business idea would be helpful. Of course, that’s just for starters. MORE
My friend Mark Schaefer is releasing a new book on February 13th. I decided that because I love the book so much that I would giveaway a few copies on February 14th. See how you can enter below. So you want to be Known! The post What should you be known for? MORE
I hope I get to see some of you at Digital Marketer’s Content and Commerce Summit in LA on September 18-20th. Let me know if you plan to come. The post Run a Business Like Jeff Bezos an interview with Digital Marketer appeared first on Bryan & Jeffrey Eisenberg. Conversation Interview MORE
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By Susan Wall, Oracle + Bronto Consumers today want it all when they shop. Like an intrepid explorer, they want to be masters of their destiny, to plot their own journey. But they also expect a helping hand guiding them along the sales path. MORE
As you might know, Enhanced eCommerce requires a special kind of implementation. It goes way beyond your basic transaction tracking, and it would take a lot longer to implement, but the depth of the data would be definitely worth it. Start off right First and foremost, you have to enable Enhanced Ecommerce reporting for your […]. The post Enhanced Ecommerce via Tag Manager Implementation Guide appeared first on Canonicalized. Analytics Tag Manager MORE
The press continues to highlight bankruptcies and store closings to support a theory that the entire retail market is in a death spiral. However, neither bankruptcies nor store closings accurately reflect the state of the retail market. MORE
Everyone has to know a bit about SEO. But so few of us make decisions based on reliable information. With the Log Analysis article, we are taking the first step in helping people realize the value of this kind of information. By reading this article, you are enrolling on the right path. The post Log File Analysis for SEO – Working with data visually appeared first on Canonicalized. SEO Analysis MORE
Facebook recently released Facebook Messenger app ads to the general public. Aaaaaannnnnddddd digital advertising just got even more creepy than ever imagined. Thanks, Zuck. You can now directly message potential prospects via Facebook Messenger right in their inboxes. MORE
It’s a known fact that rich content is a digital marketer’s greatest asset; and this goes doubly for the retail marketer. Retail customers need to be engaged and inspired while they shop. It is not enough to display products on a static page. MORE
Last week, Toys ‘R’ Us won U.S. bankruptcy court approval to pay its top 17 executives $14 million in incentive bonuses. Judge Keith Phillips of the U.S. Bankruptcy Court in Richmond, Va., signed off on the bonuses following lengthy arguments from attorney Lynn Kohen on behalf of the U.S. MORE
When planning omnichannel strategy, it can be easy to think only within the confines of devices – desktop, mobile, tablet. But true omnichannel goes beyond devices, into brick-and-mortar stores. MORE
Forbes Magazine recently reported that 58% of companies that are much more profitable than their competitors report that the CEO is in charge of customer experience management. MORE
If your goal is to start the next Facebook or the next Google, you’ll need a large amount of upfront cash to jumpstart your business. If you want to start the next Amazon.com, you’ll need to invest a significant amount of money to hire engineers and web developers. MORE
There aren’t any secret marketing channels which your competitors know nothing about. Same for growth hacks. Most ecommerce businesses rely on the same channels to get trafficand heck, almost everybody is trying to make them work in the exact same way. MORE
Most blog posts talk about going viral. They talk about network effects and refer-a-friend tactics. They talk about switching your orange button to a green one. They talk about sending out automated, cold emails. Well, guess what? None of that works in B2B. Not at a high level. MORE
By Hailee Sosnowski, BKV According to Google, mobile Internet queries have surpassed desktop search. You almost definitely already knew that because it actually happened in 2015. But now something different is taking shape. MORE
Today I’ve have someone really special on the show, Chris Boerner. Now I met Chris at the Ecommerce Fuel conference in Savannah Georgia a month ago and I’m really glad that we met. MORE
A look at the mobile experience, landing page, call to action, etc. for the #NES release offer. BTW this is what the Treasure Truck looked like when you arrived: What other brands would you like to see execute a fun truck experience like this one? MORE
It’s no secret, website pop ups have changed the way online businesses engage, interact, and convert their visitors. Whether you like them or not, they are incredibly effective, especially when used right. Still, many marketers are missing the boat when using pop ups on their website. MORE
SEPTEMBER 21, 2017
Earlier in 2017, Brandon Chatham from NatoMounts told me he was seeing 80% of his site traffic coming in from mobile. Then, he said he was converting more than 5% of them. With industry average conversion rates on desktop sitting at 2% –– that’s not just a good mobile conversion rate. MORE
Zaius
OCTOBER 31, 2017
This article originally appeared in Website Magazine. It’s just not worth it to try to beat Amazon in the world of ecommerce. . Amazon has all the money — the company generated $136.0 billion in revenue in 2016 , up 27.1% from last year.
BigCommerce
OCTOBER 31, 2017
Thinking about launching an ecommerce business, but don’t know where to start? Well, an ecommerce business idea would be helpful. Of course, that’s just for starters.
Retail TouchPoints
OCTOBER 6, 2017
By Hailee Sosnowski, BKV According to Google, mobile Internet queries have surpassed desktop search. You almost definitely already knew that because it actually happened in 2015. But now something different is taking shape.
Zmags
MAY 25, 2017
When planning omnichannel strategy, it can be easy to think only within the confines of devices – desktop, mobile, tablet. But true omnichannel goes beyond devices, into brick-and-mortar stores.
Advertisement
Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.
Bryan Eisenberg
AUGUST 4, 2017
I hope I get to see some of you at Digital Marketer’s Content and Commerce Summit in LA on September 18-20th. Let me know if you plan to come. The post Run a Business Like Jeff Bezos an interview with Digital Marketer appeared first on Bryan & Jeffrey Eisenberg. Conversation Interview
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Kissmetrics
OCTOBER 9, 2017
Most blog posts talk about going viral. They talk about network effects and refer-a-friend tactics. They talk about switching your orange button to a green one. They talk about sending out automated, cold emails. Well, guess what? None of that works in B2B. Not at a high level.
Forrester eCommerce
JULY 13, 2017
The Whole Foods acquisition by Amazon weeks ago was only the latest milepost in the latter's inexorable march to the top of retail. The company sold $136 billion worth of products in 2016 - more than any other online retailer (and just over a third of what Wal-Mart did).
SellBrite
AUGUST 30, 2017
When you buy something in a store, what you see is what you get. You can inspect the item for yourself, make sure it works, and have a chat with the salesperson before you make your purchase. You know exactly what you’re going to walk out of the store with.
Ecommerce Platforms
DECEMBER 4, 2017
Have you encountered a chance to move into the world of omnichannel selling? Chances are you have. Even if it doesn't seem like it. A physical retail hardware store selling a handful of items online reflects that of an omnichannel experience.
Advertisement
Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.
Traffic and Sales
MARCH 16, 2017
It’s no secret, website pop ups have changed the way online businesses engage, interact, and convert their visitors. Whether you like them or not, they are incredibly effective, especially when used right. Still, many marketers are missing the boat when using pop ups on their website.
Zaius
AUGUST 29, 2017
When you visit Zulily’s site for the first time, you’ll see this pop up immediately on your screen: The incredibly successful ecommerce brand doesn’t let just anyone shop on their site — it’s a members-only experience.
BigCommerce
SEPTEMBER 21, 2017
Earlier in 2017, Brandon Chatham from NatoMounts told me he was seeing 80% of his site traffic coming in from mobile. Then, he said he was converting more than 5% of them. With industry average conversion rates on desktop sitting at 2% –– that’s not just a good mobile conversion rate.
Retail TouchPoints
DECEMBER 13, 2017
Last week, Toys ‘R’ Us won U.S. bankruptcy court approval to pay its top 17 executives $14 million in incentive bonuses. Judge Keith Phillips of the U.S. Bankruptcy Court in Richmond, Va., signed off on the bonuses following lengthy arguments from attorney Lynn Kohen on behalf of the U.S.
An infographic listing the best practices companies can follow to bolster their e-commerce website.
Zmags
FEBRUARY 15, 2017
Forbes Magazine recently reported that 58% of companies that are much more profitable than their competitors report that the CEO is in charge of customer experience management.
Bryan Eisenberg
OCTOBER 2, 2017
A look at the mobile experience, landing page, call to action, etc. for the #NES release offer. BTW this is what the Treasure Truck looked like when you arrived: What other brands would you like to see execute a fun truck experience like this one?
My Wife Quit Her Job
JUNE 26, 2017
If your goal is to start the next Facebook or the next Google, you’ll need a large amount of upfront cash to jumpstart your business. If you want to start the next Amazon.com, you’ll need to invest a significant amount of money to hire engineers and web developers.
Kissmetrics
SEPTEMBER 25, 2017
Retention, huh? It’s like interviewing for a job and getting to the last stage of the interviews — just to realize it’s not going to happen. We spend money on getting people to our website, visitors spend eight seconds on the page and 98% will never return. Boy, that hurts.
Forrester eCommerce
MAY 5, 2017
The press continues to highlight bankruptcies and store closings to support a theory that the entire retail market is in a death spiral. However, neither bankruptcies nor store closings accurately reflect the state of the retail market.
Canonicalized
JUNE 2, 2017
As you might know, Enhanced eCommerce requires a special kind of implementation. It goes way beyond your basic transaction tracking, and it would take a lot longer to implement, but the depth of the data would be definitely worth it. Start off right First and foremost, you have to enable Enhanced Ecommerce reporting for your […]. The post Enhanced Ecommerce via Tag Manager Implementation Guide appeared first on Canonicalized. Analytics Tag Manager
Rishi Rawat
AUGUST 7, 2017
Getting an email signup of a potential buyer is important. But getting a signup irrespective of whether the potential customer is interested or not isn’t important.
Store Growers
AUGUST 16, 2017
There aren’t any secret marketing channels which your competitors know nothing about. Same for growth hacks. Most ecommerce businesses rely on the same channels to get trafficand heck, almost everybody is trying to make them work in the exact same way.
Zaius
SEPTEMBER 28, 2017
What exactly is IP warming? It’s the careful and deliberate process of building your email reputation from the ground up.
BigCommerce
AUGUST 3, 2017
Just launching a business won’t make people buy. Forget about the dreams of customers lining up and sitting with their wallets in hand waiting for you to launch, and crashing your server with traffic.
Retail TouchPoints
SEPTEMBER 25, 2017
By Susan Wall, Oracle + Bronto Consumers today want it all when they shop. Like an intrepid explorer, they want to be masters of their destiny, to plot their own journey. But they also expect a helping hand guiding them along the sales path.
Zmags
MAY 11, 2017
It’s a known fact that rich content is a digital marketer’s greatest asset; and this goes doubly for the retail marketer. Retail customers need to be engaged and inspired while they shop. It is not enough to display products on a static page.
Bryan Eisenberg
FEBRUARY 9, 2017
My friend Mark Schaefer is releasing a new book on February 13th. I decided that because I love the book so much that I would giveaway a few copies on February 14th. See how you can enter below. So you want to be Known! The post What should you be known for?
My Wife Quit Her Job
MARCH 8, 2017
Today I’ve have someone really special on the show, Chris Boerner. Now I met Chris at the Ecommerce Fuel conference in Savannah Georgia a month ago and I’m really glad that we met.
Kissmetrics
DECEMBER 5, 2017
Facebook recently released Facebook Messenger app ads to the general public. Aaaaaannnnnddddd digital advertising just got even more creepy than ever imagined. Thanks, Zuck. You can now directly message potential prospects via Facebook Messenger right in their inboxes.
Forrester eCommerce
JULY 27, 2017
Digital retail theater is becoming reality for consumers as retailers rush to find ways of attracting and retaining store customers. What is digital retail theater?
Canonicalized
OCTOBER 9, 2017
Everyone has to know a bit about SEO. But so few of us make decisions based on reliable information. With the Log Analysis article, we are taking the first step in helping people realize the value of this kind of information. By reading this article, you are enrolling on the right path. The post Log File Analysis for SEO – Working with data visually appeared first on Canonicalized. SEO Analysis
Rishi Rawat
NOVEMBER 27, 2017
On the top half of snapcorrect.com home there are 2 prominent links: Clicking either one takes you to the same result page ( [link] ). But isn’t that a bad idea, you ask? Isn’t homepage real estate prime? Why repeat the same message but word it differently?
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