BigCommerce

OCTOBER 31, 2017

Thinking about launching an ecommerce business, but don’t know where to start? Well, an ecommerce business idea would be helpful. Of course, that’s just for starters. While you can peruse books and guides on how exactly to start a successful, long-term online store –– every entrepreneur every where has to start at the exact same place. And that place requires you to answer this 1 question: What are you going to sell?

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eCommerce Shipping Costs B2B Clothing 839

Optimizely

OCTOBER 31, 2017

This article originally appeared in Website Magazine. It’s just not worth it to try to beat Amazon in the world of ecommerce. . Amazon has all the money — the company generated $136.0 billion in revenue in 2016 , up 27.1% from last year. Amazon has all the sales — 43% of ALL online retail sales in the US went through Amazon in 2016. And Amazon is rapidly expanding into new markets like groceries, fashion , and even fitness.

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eCommerce Shipping Costs Customer Experience Customer 569

Kissmetrics

OCTOBER 9, 2017

Most blog posts talk about going viral. They talk about network effects and refer-a-friend tactics. They talk about switching your orange button to a green one. They talk about sending out automated, cold emails. Well, guess what? None of that works in B2B. Not at a high level. Not when you’re selling to smart, educated people. Not when there are tens of thousands (or hundreds of thousands) at stake.

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RTP blog

OCTOBER 6, 2017

By Hailee Sosnowski, BKV According to Google, mobile Internet queries have surpassed desktop search. You almost definitely already knew that because it actually happened in 2015. But now something different is taking shape. ComScore predicts that by 2020, the lion’s share of Internet searches are going to originate from a different format: voice. That has huge implications for retailers and anybody that wants to be found on the Internet as voice search is fundamentally different than desktop or

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Retail Omnichannel Mobile Consumer 341

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Other

Ecommerce Platforms

DECEMBER 4, 2017

Have you encountered a chance to move into the world of omnichannel selling? Chances are you have. Even if it doesn't seem like it. A physical retail hardware store selling a handful of items online reflects that of an omnichannel experience. The same goes for building a website or bringing a mobile point of sale to a trade show or craft fair. Amazon and Walmart are currently duking it out in one of the most prolific omnichannel battles we've seen, with Amazon's attempt to create physical bookst

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Channel Omnichannel WooCommerce eCommerce Platforms 344

Bryan Eisenberg

AUGUST 4, 2017

I hope I get to see some of you at Digital Marketer’s Content and Commerce Summit in LA on September 18-20th. Let me know if you plan to come. The post Run a Business Like Jeff Bezos an interview with Digital Marketer appeared first on Bryan & Jeffrey Eisenberg.

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Marketing 280

Omniconvert

NOVEMBER 2, 2017

Most optimization programs have small results or fail altogether. One of the most important causes of this situation is the lack of a coherent system for prioritization. While it’s not hard to come up with a list of ideas, the challenge is to decide where to start and in what order to execute your tests. […]. The post Practical CRO Prioritization with Johann van Tonder appeared first on Conversion Rate Optimization (CRO) Blog.

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Blog 287

Steve Dennis

SEPTEMBER 6, 2017

As much attention as both the growth and disruptive nature of e-commerce receives, few observers seem realize that often the economics of selling online are terrible (what I often refer to as “ the inconvenient truth about e-commerce” ). The fact is only a handful of venture capital funded “pure-plays” have (or will ever) make money and most are now embarked on a capital intensive foray into physical retail that even Alanis Morissette would find deeply ironic.

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eCommerce Shipping Costs Customer Multi-channel 222

Klaviyo

OCTOBER 5, 2017

While many ecommerce stores are focused on new customer acquisition, taking the time to focus on customer retention is a straightforward way to increase your revenue and scale your business. Win-back emails, also known as re-engagement emails, are sent to customers who made a purchase (usually 3, 6, or 12 months ago) but not since. They’re a targeted way to reach and re-activate dormant customers.

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eCommerce Customer Retention Customer Marketing 208

Bronto

AUGUST 24, 2017

For subscribers who just aren't listening anymore, a fresh message via a new channel may be just the change they're looking for. The post How Can You Win Back the Unengaged? Go Omnichannel! appeared first on Bronto Blog.

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Omnichannel Channel Blog Marketing 189

Speaker: Kelly Goetsch - Chief Strategy Officer at Commercetools | Jason Cottrel - CEO & Founder at Orium | and guest speaker Joe Cicman - Principal Analyst at Forrester

Significant modifications are on the horizon for digital commerce in retail and customer experience come 2024. The pace of tech shifts will intensify, businesses are set to defund legacy solutions, and attractive opportunities will surface as social and retail media players join forces. To stay ahead of the curve, digital leaders are experimenting with less risky initiatives and scaling back on outdated projects that no longer yield impactful results.

Retail

BigCommerce

SEPTEMBER 21, 2017

Earlier in 2017, Brandon Chatham from NatoMounts told me he was seeing 80% of his site traffic coming in from mobile. Then, he said he was converting more than 5% of them. With industry average conversion rates on desktop sitting at 2% –– that’s not just a good mobile conversion rate. It’s a mobile conversion rate nearly unheard of. My next question was easy –– it was falling out of my mouth as I was gawking: “How did you get mobile conversion so high?”.

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Mobile BigCommerce Payments PayPal 839

Optimizely

AUGUST 29, 2017

When you visit Zulily’s site for the first time, you’ll see this pop up immediately on your screen: The incredibly successful ecommerce brand doesn’t let just anyone shop on their site — it’s a members-only experience. You can’t even browse products without first entering your email address and signing up. Zulily started out as a small daily flash sales site focused on moms, but grew quickly and was acquired by QVC in 2014 for $2.4 billion.

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eCommerce B2C Customer Marketing 511

Kissmetrics

SEPTEMBER 25, 2017

Retention, huh? It’s like interviewing for a job and getting to the last stage of the interviews — just to realize it’s not going to happen. We spend money on getting people to our website, visitors spend eight seconds on the page and 98% will never return. Boy, that hurts. It is especially painful for SaaS businesses because of their lengthy sales funnels and high acquisition costs.

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Customer Events SEO Improvements 534

RTP blog

DECEMBER 13, 2017

Last week, Toys ‘R’ Us won U.S. bankruptcy court approval to pay its top 17 executives $14 million in incentive bonuses. Judge Keith Phillips of the U.S. Bankruptcy Court in Richmond, Va., signed off on the bonuses following lengthy arguments from attorney Lynn Kohen on behalf of the U.S. Trustee’s office, a bankruptcy watchdog, over the timing of the payments given the big-box retailer’s uncertain future.

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Retail Toys Gifts Payment Services 300

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Ecommerce Platforms

NOVEMBER 9, 2017

How do you feel about wasting free lunches, dinners, breakfasts, snacks, beverages, and packed or wrapped delivered fast foods? What about buying something that doesn’t trash the world around you while still offering fast, disposable materials? Can you forget “conventional” plastic? Can you eat ethically sourced food from unethically sourced plates?

eCommerce 260

eCommerce Food and Beverages eCommerce Platforms Article 260

Bryan Eisenberg

OCTOBER 2, 2017

A look at the mobile experience, landing page, call to action, etc. for the #NES release offer. BTW this is what the Treasure Truck looked like when you arrived: What other brands would you like to see execute a fun truck experience like this one? The post Reviewing Amazon’s customer experience for their Treasure Truck offer of the day. appeared first on Bryan & Jeffrey Eisenberg.

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Customer Experience Customer Mobile Other 232

Rishi Rawat

AUGUST 7, 2017

Getting an email signup of a potential buyer is important. But getting a signup irrespective of whether the potential customer is interested or not isn’t important. Elevatedfaith.com homepage shows this email signup slide out element: The user enters their email and is given a chance to spin the virtual wheel for a discount. Is this really the best way to get high-quality signups?

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Customer 159

Omniconvert

AUGUST 30, 2017

Paul Rouke, Founder and Director of Optimization at PRWD, one of the most important CRO agencies in the UK, author of “The Growth Strategy that’s Being Ignored” was one of our awesome guest speakers at the International E-commerce Day, in May 2017. In his presentation about CRO strategy, Paul shared how he and his team approach […]. The post The four pillars of CRO strategy by Paul Rouke appeared first on Conversion Rate Optimization (CRO) Blog.

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eCommerce Presentation Blog 235

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

Events

Steve Dennis

OCTOBER 17, 2017

At the recent inaugural ShopTalk Europe event in Copenhagen, Hudson’s Bay Company CEO Gerald Storch posited that retailers risk hastening their demise by taking an axe to their store counts. Clearly there are many factors that contribute to a brand’s march to the retail graveyard, yet there is mounting evidence that Storch’s observation is on the money.

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eCommerce Retail Channel Consumer 212

Klaviyo

SEPTEMBER 1, 2017

A successful welcome series can be a game changer for any ecommerce store. But how do you go from having a good enough welcome series to one that is a perfectly crafted, revenue generating engine for your store? If you’re looking to level up your welcome series, check out our comprehensive list of the top welcome series resources to help advance your welcome series strategy, no matter where you currently fall.

eCommerce 206

eCommerce Games Recommendation Marketing 206

Canonicalized

JUNE 2, 2017

As you might know, Enhanced eCommerce requires a special kind of implementation. It goes way beyond your basic transaction tracking, and it would take a lot longer to implement, but the depth of the data would be definitely worth it. Start off right First and foremost, you have to enable Enhanced Ecommerce reporting for your […]. The post Enhanced Ecommerce via Tag Manager Implementation Guide appeared first on Canonicalized.

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eCommerce Management Definition 180

BigCommerce

AUGUST 3, 2017

Just launching a business won’t make people buy. Forget about the dreams of customers lining up and sitting with their wallets in hand waiting for you to launch, and crashing your server with traffic. Running an ecommerce business is just as hard as running any other business (minus the soul-killing overheads perhaps). None of the advantages of ecommerce businesses take away the stark reality that entrepreneurship is hard.

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eCommerce BigCommerce Shipping Costs Shipping 836

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Optimizely

SEPTEMBER 28, 2017

What exactly is IP warming? It’s the careful and deliberate process of building your email reputation from the ground up. If your ecommerce brand is just starting to send marketing emails to customers and prospects, or has recently changed email service providers (ESPs), it’s best practice to go through IP warming right away. This process ensures your emails are successfully hitting inboxes, and not being flagged as spam.

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eCommerce Marketing Customer 382

Kissmetrics

DECEMBER 5, 2017

Facebook recently released Facebook Messenger app ads to the general public. Aaaaaannnnnddddd digital advertising just got even more creepy than ever imagined. Thanks, Zuck. You can now directly message potential prospects via Facebook Messenger right in their inboxes. Kinda like LinkedIn’s Sponsored InMail. Meaning you can nag people 24/7 now. But with all of these new features comes white noise.

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Customer SEO Live Chat Information 504

RTP blog

SEPTEMBER 25, 2017

By Susan Wall, Oracle + Bronto Consumers today want it all when they shop. Like an intrepid explorer, they want to be masters of their destiny, to plot their own journey. But they also expect a helping hand guiding them along the sales path. As time goes on, and as consumers continue to weave seamlessly in and out of channels, their expectation for a smooth, frictionless shopping experience will continue to rise, making it vital that retailers meet their needs every step of the way.

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Technology eCommerce Platforms eCommerce Retail 300

Ecommerce Platforms

DECEMBER 25, 2017

If you're looking for a cheap or free open source ecommerce platform, you've come to the right place. Well, technically, you could choose just about any ecommerce framework, since the majority of them are rather inexpensive as it is. However, the open source model has brought about all sorts of praise from the people who use it, especially considering these online store systems are completely free, they're managed and developed by numerous people around the world, and you can typically find lots

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eCommerce Platforms eCommerce WooCommerce Magento 218

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Omnichannel

Bryan Eisenberg

FEBRUARY 9, 2017

My friend Mark Schaefer is releasing a new book on February 13th. I decided that because I love the book so much that I would giveaway a few copies on February 14th. See how you can enter below. So you want to be Known! The post What should you be known for? appeared first on Bryan & Jeffrey Eisenberg.

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Books Social Media 252

Salsify

NOVEMBER 3, 2017

There are a few brave and innovate companies, that have begun to transform their brick and mortar stores into competitive forces. In the era in which the consumer is in control, it is important that brands and retailers distinguish themselves both online and off. To win online, you need excellent product content and a unique consumer experience. So what do brick and mortar stores need to do to stay profitable?

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Customer Experience Retail eCommerce Customer 152

Omniconvert

DECEMBER 15, 2017

Most of the time, business owners are mostly oriented to track their performance through revenue, conversion rate and by foot traffic. However, these KPIs do not necessarily reflect the success of an online business, if they are not analyzed together with other complementary KPIs. Complementary metrics such as revenue/ visitor and Average Order Value give […].

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eCommerce Blog Other 209

Wiser

SEPTEMBER 28, 2017

The stakes are high this holiday season, with Deloitte expecting cross-channel retail sales to top $1 trillion dollars this year from November to January. To succeed, omnichannel retailers and brands need to be true to their names and fully unify their selling channels. Omnichannel holiday strategy requires channels to work together. Companies might have different teams for in-store and eCommerce, but they need to be fully in sync to get ahead.

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Omnichannel Shipping Costs Retail Channel 152

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eCommerce