2017

Need Ecommerce Business Ideas? 27 Experts Give You Their Best Bet

BigCommerce

Thinking about launching an ecommerce business, but don’t know where to start? Well, an ecommerce business idea would be helpful. Of course, that’s just for starters. While you can peruse books and guides on how exactly to start a successful, long-term online store –– every entrepreneur every where has to start at the exact same place. And that place requires you to answer this 1 question: What are you going to sell?

Seriously, Stop Trying to Beat Amazon at Ecommerce

Zaius

This article originally appeared in Website Magazine. It’s just not worth it to try to beat Amazon in the world of ecommerce. . Amazon has all the money — the company generated $136.0 billion in revenue in 2016 , up 27.1% from last year. Amazon has all the sales — 43% of ALL online retail sales in the US went through Amazon in 2016. And Amazon is rapidly expanding into new markets like groceries, fashion , and even fitness.

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Can You Hear Me Now? Voice Search Powers A New Generation Of Retail Sales

RTP blog

By Hailee Sosnowski, BKV According to Google, mobile Internet queries have surpassed desktop search. You almost definitely already knew that because it actually happened in 2015. But now something different is taking shape. ComScore predicts that by 2020, the lion’s share of Internet searches are going to originate from a different format: voice.

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How to Acquire Customers with Facebook’s New Messenger Ads

Kissmetrics

Facebook recently released Facebook Messenger app ads to the general public. Aaaaaannnnnddddd digital advertising just got even more creepy than ever imagined. Thanks, Zuck. You can now directly message potential prospects via Facebook Messenger right in their inboxes. Kinda like LinkedIn’s Sponsored InMail. Meaning you can nag people 24/7 now. But with all of these new features comes white noise. Using the right tactic is like finding a needle in a haystack on new platforms.

Industry Shake-Up: 2023 Commerce Trends To Rock Your World

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

Join this exclusive conversation with our expert panelists and learn how you can thrive as an e-commerce retailer - even when faced with adverse market challenges. Don't miss out; register today!

Amazon kicks off a product content space race

Forrester eCommerce

The Whole Foods acquisition by Amazon weeks ago was only the latest milepost in the latter's inexorable march to the top of retail. The company sold $136 billion worth of products in 2016 - more than any other online retailer (and just over a third of what Wal-Mart did). And we find that Amazon is big and gaining on Google for product-related searches (be they early or late in the purchase journey).

Run a Business Like Jeff Bezos an interview with Digital Marketer

Bryan Eisenberg

I hope I get to see some of you at Digital Marketer’s Content and Commerce Summit in LA on September 18-20th. Let me know if you plan to come. The post Run a Business Like Jeff Bezos an interview with Digital Marketer appeared first on Bryan & Jeffrey Eisenberg. Conversation Interview

More Trending

Practical CRO Prioritization with Johann van Tonder

Omniconvert

Most optimization programs have small results or fail altogether. One of the most important causes of this situation is the lack of a coherent system for prioritization. While it’s not hard to come up with a list of ideas, the challenge is to decide where to start and in what order to execute your tests. […]. The post Practical CRO Prioritization with Johann van Tonder appeared first on Conversion Rate Optimization (CRO) Blog. Conversion Rate Optimization

Blog 231

6 Awesome Omni Channel Strategies That You Can Use For Your Store

Ecommerce Platforms

Have you encountered a chance to move into the world of omnichannel selling? Chances are you have. Even if it doesn't seem like it. A physical retail hardware store selling a handful of items online reflects that of an omnichannel experience. The same goes for building a website or bringing a mobile point of sale to a trade show or craft fair.

5 Tips for Designing a High Converting Website Pop Up (Plus 4 Bonus Conversion Tactics)

Traffic and Sales

It’s no secret, website pop ups have changed the way online businesses engage, interact, and convert their visitors. Whether you like them or not, they are incredibly effective, especially when used right. Still, many marketers are missing the boat when using pop ups on their website. In this article, we’ll cover the key elements of a high converting website pop up and how you can pop up conversions with a few simple tweaks. What a website visitor wants.

Books 196

Unsustainable Customer Acquisition Costs Make Much Of Ecommerce Profit Proof

Steve Dennis

As much attention as both the growth and disruptive nature of e-commerce receives, few observers seem realize that often the economics of selling online are terrible (what I often refer to as “ the inconvenient truth about e-commerce” ). The fact is only a handful of venture capital funded “pure-plays” have (or will ever) make money and most are now embarked on a capital intensive foray into physical retail that even Alanis Morissette would find deeply ironic.

How to Address the Needs of the Next Generation of e-Commerce Customers

Speaker: Jenn VandeZande, Head of Digital Engagement Strategy at SAP Customer Experience | Beth Scott, VP, Business Operations - Supply Chain | Nikki Grigsby, PHR, Chief Operations Officer at Syndigo | Levana Wang, Content Creator, Gen Z Expert

Join Jenn VandeZande, Beth Scott, Nikki Grigsby and Levana Wang for this insightful and topical conversation on the modernization of e-commerce tech.

Mobile Commerce Accounts for More Than 31% of Total Sales [2017 Data]

BigCommerce

Earlier in 2017, Brandon Chatham from NatoMounts told me he was seeing 80% of his site traffic coming in from mobile. Then, he said he was converting more than 5% of them. With industry average conversion rates on desktop sitting at 2% –– that’s not just a good mobile conversion rate. It’s a mobile conversion rate nearly unheard of. My next question was easy –– it was falling out of my mouth as I was gawking: “How did you get mobile conversion so high?”.

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Should Ecommerce Brands Require an Email to Start Shopping?

Zaius

When you visit Zulily’s site for the first time, you’ll see this pop up immediately on your screen: The incredibly successful ecommerce brand doesn’t let just anyone shop on their site — it’s a members-only experience. You can’t even browse products without first entering your email address and signing up. Zulily started out as a small daily flash sales site focused on moms, but grew quickly and was acquired by QVC in 2014 for $2.4 billion. So clearly this tactic works. .

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Should Struggling Retailers Gift Execs With Massive Holiday Bonuses?

RTP blog

Last week, Toys ‘R’ Us won U.S. bankruptcy court approval to pay its top 17 executives $14 million in incentive bonuses. Judge Keith Phillips of the U.S. Bankruptcy Court in Richmond, Va., signed off on the bonuses following lengthy arguments from attorney Lynn Kohen on behalf of the U.S. Trustee’s office, a bankruptcy watchdog, over the timing of the payments given the big-box retailer’s uncertain future.

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Why Unscalable Marketing Activities are Best for B2B Companies

Kissmetrics

Most blog posts talk about going viral. They talk about network effects and refer-a-friend tactics. They talk about switching your orange button to a green one. They talk about sending out automated, cold emails. Well, guess what? None of that works in B2B. Not at a high level. Not when you’re selling to smart, educated people. Not when there are tens of thousands (or hundreds of thousands) at stake. All of those easy, ‘scalable’ tactics that blogs love to rave about fall flat.

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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

Adaptable Teams Prevail Over Mythical Retail End Times

Forrester eCommerce

The press continues to highlight bankruptcies and store closings to support a theory that the entire retail market is in a death spiral. However, neither bankruptcies nor store closings accurately reflect the state of the retail market. In 2017 we see an actual Wikipedia page dedicated to the 'retail apocalypse'.

Reviewing Amazon’s customer experience for their Treasure Truck offer of the day.

Bryan Eisenberg

A look at the mobile experience, landing page, call to action, etc. for the #NES release offer. BTW this is what the Treasure Truck looked like when you arrived: What other brands would you like to see execute a fun truck experience like this one? The post Reviewing Amazon’s customer experience for their Treasure Truck offer of the day. appeared first on Bryan & Jeffrey Eisenberg.

Take your win-back emails to the next level with these resources

Klaviyo

While many ecommerce stores are focused on new customer acquisition, taking the time to focus on customer retention is a straightforward way to increase your revenue and scale your business. Win-back emails, also known as re-engagement emails, are sent to customers who made a purchase (usually 3, 6, or 12 months ago) but not since. They’re a targeted way to reach and re-activate dormant customers.

The four pillars of CRO strategy by Paul Rouke

Omniconvert

Paul Rouke, Founder and Director of Optimization at PRWD, one of the most important CRO agencies in the UK, author of “The Growth Strategy that’s Being Ignored” was one of our awesome guest speakers at the International E-commerce Day, in May 2017. In his presentation about CRO strategy, Paul shared how he and his team approach […]. The post The four pillars of CRO strategy by Paul Rouke appeared first on Conversion Rate Optimization (CRO) Blog. Conversion Rate Optimization

Management Techniques for Offshore Employees

This whitepaper looks at the changes and challenges that stem from remote hiring and current HR trends that address them. Download this comprehensive guide to learn more!

Omnichannel Retail: In-Store Experiences

Zmags

When planning omnichannel strategy, it can be easy to think only within the confines of devices – desktop, mobile, tablet. But true omnichannel goes beyond devices, into brick-and-mortar stores. Finding creative ways to incorporate digital experiences into physical locations makes the buying process personal and engaging, both online and offline. Here are three brands doing omnichannel retail. The post Omnichannel Retail: In-Store Experiences appeared first on Zmags.

Ethical Ecommerce: On The Menu- Ethical Sustainable Disposables, Please!

Ecommerce Platforms

How do you feel about wasting free lunches, dinners, breakfasts, snacks, beverages, and packed or wrapped delivered fast foods? What about buying something that doesn’t trash the world around you while still offering fast, disposable materials? Can you forget “conventional” plastic? Can you eat ethically sourced food from unethically sourced plates? Lots of questions, but that’s because we’ve got some tasty answers.

Are mass store closings the start of an inevitable downward spiral?

Steve Dennis

At the recent inaugural ShopTalk Europe event in Copenhagen, Hudson’s Bay Company CEO Gerald Storch posited that retailers risk hastening their demise by taking an axe to their store counts. Clearly there are many factors that contribute to a brand’s march to the retail graveyard, yet there is mounting evidence that Storch’s observation is on the money.

15 Ecommerce Trust Drivers You Can Setup Right Now to Make People Buy

BigCommerce

Just launching a business won’t make people buy. Forget about the dreams of customers lining up and sitting with their wallets in hand waiting for you to launch, and crashing your server with traffic. Running an ecommerce business is just as hard as running any other business (minus the soul-killing overheads perhaps). None of the advantages of ecommerce businesses take away the stark reality that entrepreneurship is hard.

A Quick Guide to Shopping for Fulfillment

5 Factors to Consider When Comparing 3PLs

How to Warm Up Your IP and Increase Email Deliverability

Zaius

What exactly is IP warming? It’s the careful and deliberate process of building your email reputation from the ground up. If your ecommerce brand is just starting to send marketing emails to customers and prospects, or has recently changed email service providers (ESPs), it’s best practice to go through IP warming right away. This process ensures your emails are successfully hitting inboxes, and not being flagged as spam.

Creating A Frictionless Shopping Experience With Technology And Data

RTP blog

By Susan Wall, Oracle + Bronto Consumers today want it all when they shop. Like an intrepid explorer, they want to be masters of their destiny, to plot their own journey. But they also expect a helping hand guiding them along the sales path. As time goes on, and as consumers continue to weave seamlessly in and out of channels, their expectation for a smooth, frictionless shopping experience will continue to rise, making it vital that retailers meet their needs every step of the way.

6 Engagement Marketing Metrics & How to Improve Them

Kissmetrics

“Engagement.” It’s a term often dismissed as “fluffy” that lacks true value towards primary business goals. But we live in a world where customers can engage with us in real time. And with this comes an expectation of delivering the best experience possible. It’s not just about letting your customers feel heard. Engagement metrics, while often seen as “vanity metrics,” are important indicators of how well your marketing is performing.

An Interview: Lily Varon And The E-commerce Brasil Org On - you guessed it - eCommerce In Brazil

Forrester eCommerce

An interview I did with E-commerce Brasil published online today in Portuguese. I've been getting requests for it in English so I thought I'd post it here. Happy reading! The State of Retail eCommerce in Brazil" series gave us an intereting look at eCommerce in Brazil during a difficult economic situation in the country. What are your insights about Brazilian retailers in this study? Online business leaders are feeling the pain of the recession.

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

What should you be known for?

Bryan Eisenberg

My friend Mark Schaefer is releasing a new book on February 13th. I decided that because I love the book so much that I would giveaway a few copies on February 14th. See how you can enter below. So you want to be Known! The post What should you be known for? appeared first on Bryan & Jeffrey Eisenberg. Books Personal Branding Social Media

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8 resources to level up your welcome series

Klaviyo

A successful welcome series can be a game changer for any ecommerce store. But how do you go from having a good enough welcome series to one that is a perfectly crafted, revenue generating engine for your store? If you’re looking to level up your welcome series, check out our comprehensive list of the top welcome series resources to help advance your welcome series strategy, no matter where you currently fall. Not sure how your overall email marketing strategy stacks up?

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The confession of 2 neglected metrics in eCommerce

Omniconvert

Most of the time, business owners are mostly oriented to track their performance through revenue, conversion rate and by foot traffic. However, these KPIs do not necessarily reflect the success of an online business, if they are not analyzed together with other complementary KPIs. Complementary metrics such as revenue/ visitor and Average Order Value give […]. The post The confession of 2 neglected metrics in eCommerce appeared first on Conversion Rate Optimization (CRO) Blog.

Blog 179

How Can You Win Back the Unengaged? Go Omnichannel!

Bronto

For subscribers who just aren't listening anymore, a fresh message via a new channel may be just the change they're looking for. The post How Can You Win Back the Unengaged? Go Omnichannel! appeared first on Bronto Blog. Email Marketing Omnichannel Partners

The Headless (CMS & Search) eCommerce Hunt

Speaker: Jonathan Meyer & Jonathan Read

Headless CMS is redefining the way online content is presented. But don't worry––it’s not nearly as spooky as it sounds. Connect with Hawksearch’s Jonathan Meyer, joined by Sitefinity’s Jonathan Read, where the pair will define Headless CMS, the benefits it offers, and outline its eCommerce potential,