2017

Seriously, Stop Trying to Beat Amazon at Ecommerce

Zaius

This article originally appeared in Website Magazine. It’s just not worth it to try to beat Amazon in the world of ecommerce. . Amazon has all the money — the company generated $136.0 billion in revenue in 2016 , up 27.1% from last year. Amazon has all the sales — 43% of ALL online retail sales in the US went through Amazon in 2016. And Amazon is rapidly expanding into new markets like groceries, fashion , and even fitness.

Need Ecommerce Business Ideas? 27 Experts Give You Their Best Bet

BigCommerce

Thinking about launching an ecommerce business, but don’t know where to start? Well, an ecommerce business idea would be helpful. Of course, that’s just for starters. While you can peruse books and guides on how exactly to start a successful, long-term online store –– every entrepreneur every where has to start at the exact same place. And that place requires you to answer this 1 question: What are you going to sell?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Can You Hear Me Now? Voice Search Powers A New Generation Of Retail Sales

Retail TouchPoints

By Hailee Sosnowski, BKV According to Google, mobile Internet queries have surpassed desktop search. You almost definitely already knew that because it actually happened in 2015. But now something different is taking shape. ComScore predicts that by 2020, the lion’s share of Internet searches are going to originate from a different format: voice.

Mobile 327

Homepages Rarely Convert Because These 6 Elements Are Often Ignored

Kissmetrics

No, this headline isn’t clickbait. This article does contain critical homepage elements that are often overlooked. And you might be ignoring them. In fact, the examples I share here are a sure sign that many marketers still ignore critical homepage elements. And conversions are lost for these simple reasons. I’m not going to rehash what you already know about homepages. You are a smart marketer. You already know a homepage is your website’s front door.

Demo 426

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

6 Awesome Omni Channel Strategies That You Can Use For Your Store

Ecommerce Platforms

Have you encountered a chance to move into the world of omnichannel selling? Chances are you have. Even if it doesn't seem like it. A physical retail hardware store selling a handful of items online reflects that of an omnichannel experience. The same goes for building a website or bringing a mobile point of sale to a trade show or craft fair.

More Trending

Run a Business Like Jeff Bezos an interview with Digital Marketer

Bryan Eisenberg

I hope I get to see some of you at Digital Marketer’s Content and Commerce Summit in LA on September 18-20th. Let me know if you plan to come. The post Run a Business Like Jeff Bezos an interview with Digital Marketer appeared first on Bryan & Jeffrey Eisenberg. Conversation Interview

Amazon kicks off a product content space race

Forrester eCommerce

The Whole Foods acquisition by Amazon weeks ago was only the latest milepost in the latter's inexorable march to the top of retail. The company sold $136 billion worth of products in 2016 - more than any other online retailer (and just over a third of what Wal-Mart did). And we find that Amazon is big and gaining on Google for product-related searches (be they early or late in the purchase journey).

Practical CRO Prioritization with Johann van Tonder

Omniconvert

Most optimization programs have small results or fail altogether. One of the most important causes of this situation is the lack of a coherent system for prioritization. While it’s not hard to come up with a list of ideas, the challenge is to decide where to start and in what order to execute your tests. […]. The post Practical CRO Prioritization with Johann van Tonder appeared first on Conversion Rate Optimization (CRO) Blog. Conversion Rate Optimization

Blog 231

5 Tips for Designing a High Converting Website Pop Up (Plus 4 Bonus Conversion Tactics)

Traffic and Sales

It’s no secret, website pop ups have changed the way online businesses engage, interact, and convert their visitors. Whether you like them or not, they are incredibly effective, especially when used right. Still, many marketers are missing the boat when using pop ups on their website. In this article, we’ll cover the key elements of a high converting website pop up and how you can pop up conversions with a few simple tweaks. What a website visitor wants.

Books 196

Retain Valuable Customers with Loyalty

Learn how to effectively retain your most valuable and profitable customers. Download Annex Cloud's 2020 Customer Retention white paper.

Take your win-back emails to the next level with these resources

Klaviyo

While many ecommerce stores are focused on new customer acquisition, taking the time to focus on customer retention is a straightforward way to increase your revenue and scale your business. Win-back emails, also known as re-engagement emails, are sent to customers who made a purchase (usually 3, 6, or 12 months ago) but not since. They’re a targeted way to reach and re-activate dormant customers.

Should Ecommerce Brands Require an Email to Start Shopping?

Zaius

When you visit Zulily’s site for the first time, you’ll see this pop up immediately on your screen: The incredibly successful ecommerce brand doesn’t let just anyone shop on their site — it’s a members-only experience. You can’t even browse products without first entering your email address and signing up. Zulily started out as a small daily flash sales site focused on moms, but grew quickly and was acquired by QVC in 2014 for $2.4 billion. So clearly this tactic works. .

Mobile Commerce Accounts for More Than 31% of Total Sales [2017 Data]

BigCommerce

Earlier in 2017, Brandon Chatham from NatoMounts told me he was seeing 80% of his site traffic coming in from mobile. Then, he said he was converting more than 5% of them. With industry average conversion rates on desktop sitting at 2% –– that’s not just a good mobile conversion rate. It’s a mobile conversion rate nearly unheard of. My next question was easy –– it was falling out of my mouth as I was gawking: “How did you get mobile conversion so high?”.

Mobile 660

Should Struggling Retailers Gift Execs With Massive Holiday Bonuses?

Retail TouchPoints

Last week, Toys ‘R’ Us won U.S. bankruptcy court approval to pay its top 17 executives $14 million in incentive bonuses. Judge Keith Phillips of the U.S. Bankruptcy Court in Richmond, Va., signed off on the bonuses following lengthy arguments from attorney Lynn Kohen on behalf of the U.S. Trustee’s office, a bankruptcy watchdog, over the timing of the payments given the big-box retailer’s uncertain future.

Gifts 300

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

6 Engagement Marketing Metrics & How to Improve Them

Kissmetrics

“Engagement.” It’s a term often dismissed as “fluffy” that lacks true value towards primary business goals. But we live in a world where customers can engage with us in real time. And with this comes an expectation of delivering the best experience possible. It’s not just about letting your customers feel heard. Engagement metrics, while often seen as “vanity metrics,” are important indicators of how well your marketing is performing.

Ethical Ecommerce: On The Menu- Ethical Sustainable Disposables, Please!

Ecommerce Platforms

How do you feel about wasting free lunches, dinners, breakfasts, snacks, beverages, and packed or wrapped delivered fast foods? What about buying something that doesn’t trash the world around you while still offering fast, disposable materials? Can you forget “conventional” plastic? Can you eat ethically sourced food from unethically sourced plates? Lots of questions, but that’s because we’ve got some tasty answers.

Omnichannel Retail: In-Store Experiences

Zmags

When planning omnichannel strategy, it can be easy to think only within the confines of devices – desktop, mobile, tablet. But true omnichannel goes beyond devices, into brick-and-mortar stores. Finding creative ways to incorporate digital experiences into physical locations makes the buying process personal and engaging, both online and offline. Here are three brands doing omnichannel retail. The post Omnichannel Retail: In-Store Experiences appeared first on Zmags.

Reviewing Amazon’s customer experience for their Treasure Truck offer of the day.

Bryan Eisenberg

A look at the mobile experience, landing page, call to action, etc. for the #NES release offer. BTW this is what the Treasure Truck looked like when you arrived: What other brands would you like to see execute a fun truck experience like this one? The post Reviewing Amazon’s customer experience for their Treasure Truck offer of the day. appeared first on Bryan & Jeffrey Eisenberg.

The Retailer’s Playbook for Customer Acquisition

This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

Adaptable Teams Prevail Over Mythical Retail End Times

Forrester eCommerce

The press continues to highlight bankruptcies and store closings to support a theory that the entire retail market is in a death spiral. However, neither bankruptcies nor store closings accurately reflect the state of the retail market. In 2017 we see an actual Wikipedia page dedicated to the 'retail apocalypse'.

The four pillars of CRO strategy by Paul Rouke

Omniconvert

Paul Rouke, Founder and Director of Optimization at PRWD, one of the most important CRO agencies in the UK, author of “The Growth Strategy that’s Being Ignored” was one of our awesome guest speakers at the International E-commerce Day, in May 2017. In his presentation about CRO strategy, Paul shared how he and his team approach […]. The post The four pillars of CRO strategy by Paul Rouke appeared first on Conversion Rate Optimization (CRO) Blog. Conversion Rate Optimization

Unsustainable Customer Acquisition Costs Make Much Of Ecommerce Profit Proof

Steve Dennis

As much attention as both the growth and disruptive nature of e-commerce receives, few observers seem realize that often the economics of selling online are terrible (what I often refer to as “ the inconvenient truth about e-commerce” ). The fact is only a handful of venture capital funded “pure-plays” have (or will ever) make money and most are now embarked on a capital intensive foray into physical retail that even Alanis Morissette would find deeply ironic.

8 resources to level up your welcome series

Klaviyo

A successful welcome series can be a game changer for any ecommerce store. But how do you go from having a good enough welcome series to one that is a perfectly crafted, revenue generating engine for your store? If you’re looking to level up your welcome series, check out our comprehensive list of the top welcome series resources to help advance your welcome series strategy, no matter where you currently fall. Not sure how your overall email marketing strategy stacks up?

Games 184

Going Beyond Account-Based Marketing: Why ABM-i is the Wave of the Future

Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs.

How to Warm Up Your IP and Increase Email Deliverability

Zaius

What exactly is IP warming? It’s the careful and deliberate process of building your email reputation from the ground up. If your ecommerce brand is just starting to send marketing emails to customers and prospects, or has recently changed email service providers (ESPs), it’s best practice to go through IP warming right away. This process ensures your emails are successfully hitting inboxes, and not being flagged as spam.

15 Ecommerce Trust Drivers You Can Setup Right Now to Make People Buy

BigCommerce

Just launching a business won’t make people buy. Forget about the dreams of customers lining up and sitting with their wallets in hand waiting for you to launch, and crashing your server with traffic. Running an ecommerce business is just as hard as running any other business (minus the soul-killing overheads perhaps). None of the advantages of ecommerce businesses take away the stark reality that entrepreneurship is hard.

Creating A Frictionless Shopping Experience With Technology And Data

Retail TouchPoints

By Susan Wall, Oracle + Bronto Consumers today want it all when they shop. Like an intrepid explorer, they want to be masters of their destiny, to plot their own journey. But they also expect a helping hand guiding them along the sales path. As time goes on, and as consumers continue to weave seamlessly in and out of channels, their expectation for a smooth, frictionless shopping experience will continue to rise, making it vital that retailers meet their needs every step of the way.

Before Your Next Product Launch, Try These 5 Engagement Strategies

Kissmetrics

The big day is approaching! Yes, you’re about to launch your first (or maybe fifth) product. You want the experience to be perfect for your audience. What your team does before the launch is just as important as what you do on launch day. And it all starts with early engagement —spreading your message as soon as possible to pique people’s interests and encourage sales. One of the best ways to get people to care is to get them invested early on.

7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.