2017

Need Ecommerce Business Ideas? 27 Experts Give You Their Best Bet

BigCommerce

Thinking about launching an ecommerce business, but don’t know where to start? Well, an ecommerce business idea would be helpful. Of course, that’s just for starters.

Seriously, Stop Trying to Beat Amazon at Ecommerce

Zaius

This article originally appeared in Website Magazine. It’s just not worth it to try to beat Amazon in the world of ecommerce. . Amazon has all the money — the company generated $136.0 billion in revenue in 2016 , up 27.1% from last year.

Can You Hear Me Now? Voice Search Powers A New Generation Of Retail Sales

Retail TouchPoints

By Hailee Sosnowski, BKV According to Google, mobile Internet queries have surpassed desktop search. You almost definitely already knew that because it actually happened in 2015. But now something different is taking shape.

Mobile 425

Omnichannel Retail: In-Store Experiences

Zmags

When planning omnichannel strategy, it can be easy to think only within the confines of devices – desktop, mobile, tablet. But true omnichannel goes beyond devices, into brick-and-mortar stores.

6 Awesome Omni Channel Strategies That You Can Use For Your Store

Ecommerce Platforms

Have you encountered a chance to move into the world of omnichannel selling? Chances are you have. Even if it doesn't seem like it. A physical retail hardware store selling a handful of items online reflects that of an omnichannel experience.

More Trending

Amazon kicks off a product content space race

Forrester eCommerce

The Whole Foods acquisition by Amazon weeks ago was only the latest milepost in the latter's inexorable march to the top of retail. The company sold $136 billion worth of products in 2016 - more than any other online retailer (and just over a third of what Wal-Mart did).

B2C 275

Is Your Amazon Reputation Killing Your Sales?

SellBrite

When you buy something in a store, what you see is what you get. You can inspect the item for yourself, make sure it works, and have a chat with the salesperson before you make your purchase. You know exactly what you’re going to walk out of the store with.

Enhanced Ecommerce via Tag Manager Implementation Guide

Canonicalized

As you might know, Enhanced eCommerce requires a special kind of implementation. It goes way beyond your basic transaction tracking, and it would take a lot longer to implement, but the depth of the data would be definitely worth it. Start off right First and foremost, you have to enable Enhanced Ecommerce reporting for your […]. The post Enhanced Ecommerce via Tag Manager Implementation Guide appeared first on Canonicalized. Analytics Tag Manager

Mobile Commerce Accounts for More Than 31% of Total Sales [2017 Data]

BigCommerce

Earlier in 2017, Brandon Chatham from NatoMounts told me he was seeing 80% of his site traffic coming in from mobile. Then, he said he was converting more than 5% of them. With industry average conversion rates on desktop sitting at 2% –– that’s not just a good mobile conversion rate.

Mobile 686

Should Ecommerce Brands Require an Email to Start Shopping?

Zaius

When you visit Zulily’s site for the first time, you’ll see this pop up immediately on your screen: The incredibly successful ecommerce brand doesn’t let just anyone shop on their site — it’s a members-only experience.

Should Struggling Retailers Gift Execs With Massive Holiday Bonuses?

Retail TouchPoints

Last week, Toys ‘R’ Us won U.S. bankruptcy court approval to pay its top 17 executives $14 million in incentive bonuses. Judge Keith Phillips of the U.S. Bankruptcy Court in Richmond, Va., signed off on the bonuses following lengthy arguments from attorney Lynn Kohen on behalf of the U.S.

Gifts 390

{Best Practices} 3 Keys To A Robust Customer Experience

Zmags

Forbes Magazine recently reported that 58% of companies that are much more profitable than their competitors report that the CEO is in charge of customer experience management.

Ethical Ecommerce: On The Menu- Ethical Sustainable Disposables, Please!

Ecommerce Platforms

How do you feel about wasting free lunches, dinners, breakfasts, snacks, beverages, and packed or wrapped delivered fast foods? What about buying something that doesn’t trash the world around you while still offering fast, disposable materials? Can you forget “conventional” plastic?

Reviewing Amazon’s customer experience for their Treasure Truck offer of the day.

Bryan Eisenberg

A look at the mobile experience, landing page, call to action, etc. for the #NES release offer. BTW this is what the Treasure Truck looked like when you arrived: What other brands would you like to see execute a fun truck experience like this one?

How Much It Costs To Start An Online Store And Should I Dropship Or Carry Inventory

My Wife Quit Her Job

If your goal is to start the next Facebook or the next Google, you’ll need a large amount of upfront cash to jumpstart your business. If you want to start the next Amazon.com, you’ll need to invest a significant amount of money to hire engineers and web developers.

Other 297

Why Unscalable Marketing Activities are Best for B2B Companies

Kissmetrics

Most blog posts talk about going viral. They talk about network effects and refer-a-friend tactics. They talk about switching your orange button to a green one. They talk about sending out automated, cold emails. Well, guess what? None of that works in B2B. Not at a high level.

B2B 359

Adaptable Teams Prevail Over Mythical Retail End Times

Forrester eCommerce

The press continues to highlight bankruptcies and store closings to support a theory that the entire retail market is in a death spiral. However, neither bankruptcies nor store closings accurately reflect the state of the retail market.

5 Tips for Designing a High Converting Website Pop Up (Plus 4 Bonus Conversion Tactics)

Traffic and Sales

It’s no secret, website pop ups have changed the way online businesses engage, interact, and convert their visitors. Whether you like them or not, they are incredibly effective, especially when used right. Still, many marketers are missing the boat when using pop ups on their website.

Books 231

Log File Analysis for SEO – Working with data visually

Canonicalized

Everyone has to know a bit about SEO. But so few of us make decisions based on reliable information. With the Log Analysis article, we are taking the first step in helping people realize the value of this kind of information. By reading this article, you are enrolling on the right path. The post Log File Analysis for SEO – Working with data visually appeared first on Canonicalized. SEO Analysis

SEO 237

15 Ecommerce Trust Drivers You Can Setup Right Now to Make People Buy

BigCommerce

Just launching a business won’t make people buy. Forget about the dreams of customers lining up and sitting with their wallets in hand waiting for you to launch, and crashing your server with traffic.

How to Warm Up Your IP and Increase Email Deliverability

Zaius

What exactly is IP warming? It’s the careful and deliberate process of building your email reputation from the ground up.

Creating A Frictionless Shopping Experience With Technology And Data

Retail TouchPoints

By Susan Wall, Oracle + Bronto Consumers today want it all when they shop. Like an intrepid explorer, they want to be masters of their destiny, to plot their own journey. But they also expect a helping hand guiding them along the sales path.

Retail Content Marketing Tools: By The Numbers

Zmags

It’s a known fact that rich content is a digital marketer’s greatest asset; and this goes doubly for the retail marketer. Retail customers need to be engaged and inspired while they shop. It is not enough to display products on a static page.

Good vs. Bad Signups

Rishi Rawat

Getting an email signup of a potential buyer is important. But getting a signup irrespective of whether the potential customer is interested or not isn’t important.

What should you be known for?

Bryan Eisenberg

My friend Mark Schaefer is releasing a new book on February 13th. I decided that because I love the book so much that I would giveaway a few copies on February 14th. See how you can enter below. So you want to be Known! The post What should you be known for?

Books 262

153: How To Use Amazon Exclusives To Launch A Successful Product With Chris Boerner

My Wife Quit Her Job

Today I’ve have someone really special on the show, Chris Boerner. Now I met Chris at the Ecommerce Fuel conference in Savannah Georgia a month ago and I’m really glad that we met.

Books 284

6 Engagement Marketing Metrics & How to Improve Them

Kissmetrics

“Engagement.” It’s a term often dismissed as “fluffy” that lacks true value towards primary business goals. But we live in a world where customers can engage with us in real time. And with this comes an expectation of delivering the best experience possible.

The Data Digest: Understand Emotion To Drive Technology Engagement

Forrester eCommerce

Thanks to the rise of empowered consumers, products and experiences that once seemed improbable, such as (literally) instant delivery, are now integral to our lives.

Win With Weird – 22 Unique Products That Will Help You Break Through The Clutter

Store Growers

There aren’t any secret marketing channels which your competitors know nothing about. Same for growth hacks. Most ecommerce businesses rely on the same channels to get trafficand heck, almost everybody is trying to make them work in the exact same way.

Gifts 220

How Can You Win Back the Unengaged? Go Omnichannel!

Bronto

For subscribers who just aren't listening anymore, a fresh message via a new channel may be just the change they're looking for. The post How Can You Win Back the Unengaged? Go Omnichannel! appeared first on Bronto Blog. Email Marketing Omnichannel Partners

7 Tactical Ways Every Business Can Use Local Marketing to Sell More

BigCommerce

Location-based marketing is part of our daily lives as consumers. Even when we’re not searching specifically for a service provider near us or for a product at the local Macy’s, search engines will still share relevant, local results with us anyway.

Find the Perfect Black Friday Email Flow

Zaius

If you’re like most B2C marketers, you’re probably already planning out the perfect email marketing strategy for Black Friday. It has to be fun, engaging, surprising, and — most of all — effective at driving new and repeat purchases.

How Businesses Can Prepare For The Evolving Commerce Landscape

Retail TouchPoints

By Brad Brodigan, PayPal Imagine: You are driving home from work and pass by one of your favorite clothing stores. Your phone recognizes the location and pulls up an offer for 25% off. You go in, find a sweater that you love but can’t find it in the right size.

PayPal 390

Mobile Content Strategy: 3 Key Steps

Zmags

Why Your Mobile Content Strategy Matters Retailers have only recently begun to give mobile ecommerce its due. With a smart phone in almost every pocket, it is a huge opportunity to get products in front of your customer – in fact, by the end of 2017, mobile will account for 24.4

Mobile 238