Short Form Product Video Can Be The Key To Converting Customers

Forrester eCommerce

Marketers have a great arsenal of tools to drive conversions and now short form video needs to be part of that mix. Invest in it now to differentiate your business. Historically, video has been expensive to produce and manage, but that's changed. It no longer costs a fortune to produce video content.

Ecommerce KPI Benchmarks (October 2016)

Store Growers

I use a lot of ecommerce benchmarks in my work. With new clients, they are great to put together a plan with projections. With existing clients, they are great to see where we need to step up our game. This article is centralizes all of the different research and reports that I use.

11 Social Media Tools & How to Use Them to Boost Conversions

Bryan Eisenberg

Social Media has become a key component to the success of many businesses. Contextual Advertising, real-time word-of-mouth sharing and positive reviews help generate lots of traffic. If you can’t turn that traffic into sales or leads, then the traffic is wasted.

How to Increase your Sales with Better Product Photos

Traffic and Sales

This is a guest post by Holly. Holly is the founder of Pixc , an on demand image editing company. She has a passion for eCommerce and design. When she is not working, she loves travelling and drinking a good coffee. High quality product photos are the key to increasing your online sales.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Woocommerce SEO Optimization – Everything you need to do now!


Everything you will read in this article about WooCommerce SEO and beyond it's tested under sweat and tears. It will definitely help anyone who is looking to improve their Search Engine Optimization regardless of the platform. The ones who will win the eCommerce SEO game will do so by the quality of implementation and by creativity. The post Woocommerce SEO Optimization – Everything you need to do now! appeared first on Canonicalized. eCommerce SEO

More Trending

US and UK online shopping trends: Amazon purchases analyzed


We know everyone loves Amazon, as we’ve been analyzing consumer shopping behavior on the site for nearly a year. T o c e l e b r a t e a y e a r ’ s w o r t h o f d a t a , w e ’ r e l a u n c h i n g a monthly series to identify shopping trends and MoM changes in Amazon purchases.

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Growth Hacking for New Ecommerce Stores

Bootstrapping Ecommerce

This is a guest post by Matt Janaway. Gary Vaynerchuk describes growth hacking with this simple quote: “Growth hacking is just: GET USERS!” It’s a simple statement pulled from his Twitter account, and it works as a nice introduction to this term we call “growth hacking.” I’m not a huge fan of the movement, considering […]. The post Growth Hacking for New Ecommerce Stores appeared first on Bootstrapping Ecommerce. Getting Traffic

How to Start an Online Business When You’re Not Ready to Start an Online Business

A Better Lemonade Stand

In this post you'll learn what you can do with no experience or connections, and very little money and time, to build your own audience that you can eventually sell your product to whenever you’re ready to do that. The post How to Start an Online Business When You’re Not Ready to Start an Online Business appeared first on A Better Lemonade Stand. Getting Traffic Personal Development Product & Niche Selection Resources & Tools


Developer Choice Days Celebrate Ideas, Innovation, Individuals


width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen">. To keep up with the ever-changing and increasingly complicated e-commerce industry, the ChannelAdvisor platform is in a constant state of development.

A Brief Guide on Competitor Price Tracking – The Ecommerce Battleground


This is a guest post written by Burç Tanır from Prisync for Shopio eCommerce Blog. Any company of any size can not escape from the harsh competitiveness of the e-commerce market.

Can Salesforce Really Prescribe An End-to-End Sales Process?

Forrester eCommerce

Last week, nearly 170,000 business and technology professionals descended onto San Francisco for Salesforce's annual conference, Dreamforce. The event itself was ripe with discussions on social responsibility and charity, but most attendees, including myself, attended for other reasons.

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How To Double Your Revenue With Google Shopping Custom Labels

Store Growers

High costs are a problem that plague most advertising campaigns. A lot of the store owners I speak to, tell me that they could easily plow more money into more and bigger ad campaigns. But they don’t because of these high acquisition costs.

Even Your Shopping Cart isn’t Sacred

Bryan Eisenberg

Birth of the Shopping Cart. The first rolling shopping cart was created by a Piggly Wiggly owner in Oklahoma City. Once a regular basket got too heavy, customers headed straight for the check-out line. This robbed stores of incremental sales.

Ecommerce and UGC: How to appear more human to your customer

Traffic and Sales

People shop online for all sorts of reason. Some are looking for the best deals and lowest prices. Some like the privacy. Others just feel too lazy to give up the comfort of their couch and drag themselves through the crowds of shopping malls.

Prestashop Speed Optimization – How to make it insanely fast!


Canonicalized is going all in on Prestashop optimization. We are testing everything as we go along the speed up process. Is actual speed essential for your store? Or maybe you want to score high in PageSpeed tests from Google, GTmetrix or Pingdom? We go trough all of these in the Prestashop speed up guide! The post Prestashop Speed Optimization – How to make it insanely fast! appeared first on Canonicalized. eCommerce Platforms

3 Reasons Your CEO Wants an Omnichannel Approach


By next year, Forrester estimates that digital technology will play a part in almost 60% of all in-store transactions, which will equate to roughly US$1.8 trillion.

Did Walmart buy Jet to steal market share from Amazon?


Yesterday, Walmart officially announced it will acquire Jet.com, an online marketplace akin to Amazon, for $3 Billion as part of their efforts to boost the brand’s online transactions and challenge Amazon.

Ecommerce and Chargebacks: How to Manage and Prepare to Scale

Bootstrapping Ecommerce

This is a guest post by Scott Stone, CMO at Chargeback. Ecommerce merchants, from brand-new to industry veterans, experience chargebacks. In 2016, ecommerce will lose $6.7 billion to fraud, according to data from LexisNexis and eMarketer. Chargeback fraud and friendly fraud represent 71 percent of those losses. Unfortunately, many of these same merchants are unaware […]. The post Ecommerce and Chargebacks: How to Manage and Prepare to Scale appeared first on Bootstrapping Ecommerce.

How To Start a Dropshipping Business In a Week

A Better Lemonade Stand

Drop shipping enables you sell products you don't own, so you can focus on the marketing, customer support and daily functions of your store. Instead of investing thousands of dollars into product inventory that may or may not sell, you can invest your resources into paid ads, SEO, and content marketing. The post How To Start a Dropshipping Business In a Week appeared first on A Better Lemonade Stand. Product & Niche Selection Sourcing Suppliers

The Top 5 Mistakes People Make with Social Media Marketing


So you’re a business owner who has been hearing for years about how you should be out there Booking Faces, Tweeting your InstaPins and everything else the millennials are doing these days. At first, you resisted. You thought, “You know, that might be great for some people, but I don’t really need that.”. Then you saw the returns, brand loyalty and customer engagement your competitors that invested in social media were getting.

The Art of Incentives


While incentives are commonplace in e-commerce strategy, they are limitless in their implementation and ROI. Before choosing a random % or $ amount to supplement your sales tactics, look at your data and known variables to cater to your audience the best you can.

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Making Sense Of Round One In The eCommerce War During The Festive Sales Season In India

Forrester eCommerce

The first week of October witnessed the start of the holiday sales season in India as the big three online retailers -- Flipkart, Amazon, and Snapdeal -- launched high-profile sales. Originally started by Flipkart in 2014 as Big Billions day, this week witnessed a discount-driven war among the top three players. Online retail in India has witnessed significant growth during the past five years, powered by highly funded online retail companies that bought growth through discounts.

The Ultimate List Of Ecommerce Marketing Tactics

Store Growers

This is the biggest and baddest list of ecommerce marketing tactics on the planet. It contains everything from quick wins to get more traffic to your online store, all the way to other tactics that will take months of hard work to pay-off.

Omni-channel pricing with the connected customer

Bryan Eisenberg

Sixteen painful minutes standing there while those behind us whispered obscenities under their breath. It wasn’t our fault. Standing on line waiting to complete a simple transaction should never be so painful.

Stick With It

Traffic and Sales

Podcast listener and subscriber, Coby, told me he grew his store to $10K/month in sales under a year.

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PrestaShop vs. Woocommerce – What is the bottom line?


We present a thorough comparison of the two eCommerce platforms based on our knowledge. We love, hate and work with both Woocommerce and Prestashop. We break it down without any bias. Leaving all subjectivity at the door so that anyone who reads this article will be able to make an educated decision. If you had your share of bad eCommerce decisions, now is your chance to make a good move! The post PrestaShop vs. Woocommerce – What is the bottom line? appeared first on Canonicalized.

Navigating Omnichannel Complexities: 3 Tips for Success


Navigating the omnichannel universe is a challenge for many retailers. Whether they started out online or as physical business, knowing which channels to leverage can be tricky. This article explores strategies for building an omnichannel business that makes sense to the reader’s unique business.

Why Nike should ‘Just Do It’ on Amazon: Nike case study


Nike is the biggest name in sports. Amazon is the biggest name in retail. As Nike permeates every aspect of sports and apparel, we took a closer look at consumers’ path-to-purchase activity from Nike.com, other popular online retail sites and then of course, Amazon.

Why You Should be Building Links For an Ecommerce Website (Infographic)

Bootstrapping Ecommerce

Link building is a massive part of any SEO strategy, but it’s incredibly important to eCommerce sites for exposure in both organic search and referral traffic. There are many ways to increase these crucial links to your site, but it’s also important to understand how they affect your ranking factors. Once you’ve chosen the niche for your online […]. The post Why You Should be Building Links For an Ecommerce Website (Infographic) appeared first on Bootstrapping Ecommerce.

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Black Friday & Cyber Monday Ecommerce Deals for 2016

A Better Lemonade Stand

Black Friday Ecommerce Deals for 2016. The post Black Friday & Cyber Monday Ecommerce Deals for 2016 appeared first on A Better Lemonade Stand

Assess Your Digital Store Functionality

Forrester Omnichannel

The role of the store is changing. Consumers are increasingly able to research products and services they are interested in buying, via their own digital devices, anywhere they choose - whether it's browsing on their tablet while watching TV or their smartphone during the morning commute. Customers often arrive in store armed with a wealth of information, which can put sales associates on the back foot.

Blueprint for a Perfect Welcome Email


Whether they filled out a landing page or subscribed to your blog and newsletter, a stranger coming to your website and sharing their contact info is worthy of celebration!

Announcing Forrester’s Latest Latin America Online Retail Forecast

Forrester eCommerce

It's been a big news year for eCommerce in Latin America: Brazil's economic instability has tempered eCommerce growth, elections in Argentina have raised hopes that favorable regulatory changes are ahead, and Amazon's entry into Mexico has shone the spotlight on the region's fastest growing market. According to Forrester's recently published forecast, online retail sales in Brazil, Argentina, and Mexico (the region's three largest markets) will reach $30.9 billion by 2020, up from $20.8