2016

Short Form Product Video Can Be The Key To Converting Customers

Forrester eCommerce

Marketers have a great arsenal of tools to drive conversions and now short form video needs to be part of that mix. Invest in it now to differentiate your business. Historically, video has been expensive to produce and manage, but that's changed. It no longer costs a fortune to produce video content.

Ecommerce KPI Benchmarks (October 2016)

Store Growers

I use a lot of ecommerce benchmarks in my work. With new clients, they are great to put together a plan with projections. With existing clients, they are great to see where we need to step up our game. This article is centralizes all of the different research and reports that I use.

How to Increase your Sales with Better Product Photos

Traffic and Sales

This is a guest post by Holly. Holly is the founder of Pixc , an on demand image editing company. She has a passion for eCommerce and design. When she is not working, she loves travelling and drinking a good coffee. High quality product photos are the key to increasing your online sales.

Even Your Shopping Cart isn’t Sacred

Bryan Eisenberg

Birth of the Shopping Cart. The first rolling shopping cart was created by a Piggly Wiggly owner in Oklahoma City. Once a regular basket got too heavy, customers headed straight for the check-out line. This robbed stores of incremental sales.

Woocommerce SEO Optimization – Everything you need to do now!

Canonicalized

Everything you will read in this article about WooCommerce SEO and beyond it's tested under sweat and tears. It will definitely help anyone who is looking to improve their Search Engine Optimization regardless of the platform. The ones who will win the eCommerce SEO game will do so by the quality of implementation and by creativity. The post Woocommerce SEO Optimization – Everything you need to do now! appeared first on Canonicalized. eCommerce SEO

The Consumer Internet of Things is About to Explode

GetElastic

In industrial manufacturing, machine-to-machine communications allows sensors in one place to communicate with control systems for an automated response.

Growth Hacking for New Ecommerce Stores

Bootstrapping Ecommerce

This is a guest post by Matt Janaway. Gary Vaynerchuk describes growth hacking with this simple quote: “Growth hacking is just: GET USERS!” It’s a simple statement pulled from his Twitter account, and it works as a nice introduction to this term we call “growth hacking.” I’m not a huge fan of the movement, considering […]. The post Growth Hacking for New Ecommerce Stores appeared first on Bootstrapping Ecommerce. Getting Traffic

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Developer Choice Days Celebrate Ideas, Innovation, Individuals

ChannelAdvisor

width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen">. To keep up with the ever-changing and increasingly complicated e-commerce industry, the ChannelAdvisor platform is in a constant state of development.

A Brief Guide on Competitor Price Tracking – The Ecommerce Battleground

Shopio

This is a guest post written by Burç Tanır from Prisync for Shopio eCommerce Blog. Any company of any size can not escape from the harsh competitiveness of the e-commerce market.

How to Start an Online Business When You’re Not Ready to Start an Online Business

A Better Lemonade Stand

In this post you'll learn what you can do with no experience or connections, and very little money and time, to build your own audience that you can eventually sell your product to whenever you’re ready to do that. The post How to Start an Online Business When You’re Not Ready to Start an Online Business appeared first on A Better Lemonade Stand. Getting Traffic Personal Development Product & Niche Selection Resources & Tools

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Can Salesforce Really Prescribe An End-to-End Sales Process?

Forrester eCommerce

Last week, nearly 170,000 business and technology professionals descended onto San Francisco for Salesforce's annual conference, Dreamforce. The event itself was ripe with discussions on social responsibility and charity, but most attendees, including myself, attended for other reasons.

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The Ultimate List Of Ecommerce Marketing Tactics

Store Growers

This is the biggest and baddest list of ecommerce marketing tactics on the planet. It contains everything from quick wins to get more traffic to your online store, all the way to other tactics that will take months of hard work to pay-off.

Ecommerce and UGC: How to appear more human to your customer

Traffic and Sales

People shop online for all sorts of reason. Some are looking for the best deals and lowest prices. Some like the privacy. Others just feel too lazy to give up the comfort of their couch and drag themselves through the crowds of shopping malls.

11 Social Media Tools & How to Use Them to Boost Conversions

Bryan Eisenberg

Social Media has become a key component to the success of many businesses. Contextual Advertising, real-time word-of-mouth sharing and positive reviews help generate lots of traffic. If you can’t turn that traffic into sales or leads, then the traffic is wasted.

Prestashop Speed Optimization – How to make it insanely fast!

Canonicalized

Canonicalized is going all in on Prestashop optimization. We are testing everything as we go along the speed up process. Is actual speed essential for your store? Or maybe you want to score high in PageSpeed tests from Google, GTmetrix or Pingdom? We go trough all of these in the Prestashop speed up guide! The post Prestashop Speed Optimization – How to make it insanely fast! appeared first on Canonicalized. eCommerce Platforms

2016 Web Design Trends to Boost Conversions [Infographic]

GetElastic

Good web design can make or break your business. Research shows that users will make up their mind about how they “feel” about your website (and thus your business) within a fraction of a second after first viewing your site.

Webbula Named to iMedia Connection’s “3 Impressive Email Companies You Need to Follow in 2016”

Webbula

Webbula, the most comprehensive data quality platform on planet Earth, has been named to Chris Marriott’s “3 Impressive Email Companies You Need to Follow in 2016” list. The recognition reflects. News CloudHygiene email data email hygiene email list email verification marketing trends news

Blueprint for a Perfect Welcome Email

UpSellIt

Whether they filled out a landing page or subscribed to your blog and newsletter, a stranger coming to your website and sharing their contact info is worthy of celebration!

The Top 5 Mistakes People Make with Social Media Marketing

ChannelAdvisor

So you’re a business owner who has been hearing for years about how you should be out there Booking Faces, Tweeting your InstaPins and everything else the millennials are doing these days. At first, you resisted. You thought, “You know, that might be great for some people, but I don’t really need that.”. Then you saw the returns, brand loyalty and customer engagement your competitors that invested in social media were getting.

Assess Your Digital Store Functionality

Forrester Omnichannel

The role of the store is changing. Consumers are increasingly able to research products and services they are interested in buying, via their own digital devices, anywhere they choose - whether it's browsing on their tablet while watching TV or their smartphone during the morning commute. Customers often arrive in store armed with a wealth of information, which can put sales associates on the back foot.

Ecommerce and Chargebacks: How to Manage and Prepare to Scale

Bootstrapping Ecommerce

This is a guest post by Scott Stone, CMO at Chargeback. Ecommerce merchants, from brand-new to industry veterans, experience chargebacks. In 2016, ecommerce will lose $6.7 billion to fraud, according to data from LexisNexis and eMarketer. Chargeback fraud and friendly fraud represent 71 percent of those losses. Unfortunately, many of these same merchants are unaware […]. The post Ecommerce and Chargebacks: How to Manage and Prepare to Scale appeared first on Bootstrapping Ecommerce.

Making Sense Of Round One In The eCommerce War During The Festive Sales Season In India

Forrester eCommerce

The first week of October witnessed the start of the holiday sales season in India as the big three online retailers -- Flipkart, Amazon, and Snapdeal -- launched high-profile sales. Originally started by Flipkart in 2014 as Big Billions day, this week witnessed a discount-driven war among the top three players. Online retail in India has witnessed significant growth during the past five years, powered by highly funded online retail companies that bought growth through discounts.

Why I Keep My Failed Ecommerce Business Alive

Store Growers

When you start working on a new idea, it’s always a ton of fun. You’ve got a clean slate, nothing to hold you back and you’re free to pursue any bold idea you can dream up. This freedom fuels your passion and drives you to make your dreams a reality.

Stick With It

Traffic and Sales

Podcast listener and subscriber, Coby, told me he grew his store to $10K/month in sales under a year.

Other 147

Omni-channel pricing with the connected customer

Bryan Eisenberg

Sixteen painful minutes standing there while those behind us whispered obscenities under their breath. It wasn’t our fault. Standing on line waiting to complete a simple transaction should never be so painful.

PrestaShop vs. Woocommerce – What is the bottom line?

Canonicalized

We present a thorough comparison of the two eCommerce platforms based on our knowledge. We love, hate and work with both Woocommerce and Prestashop. We break it down without any bias. Leaving all subjectivity at the door so that anyone who reads this article will be able to make an educated decision. If you had your share of bad eCommerce decisions, now is your chance to make a good move! The post PrestaShop vs. Woocommerce – What is the bottom line? appeared first on Canonicalized.

Navigating Omnichannel Complexities: 3 Tips for Success

GetElastic

Navigating the omnichannel universe is a challenge for many retailers. Whether they started out online or as physical business, knowing which channels to leverage can be tricky. This article explores strategies for building an omnichannel business that makes sense to the reader’s unique business.

Optimizing Your Email List Health Infographic

Webbula

The health of your email list has a direct impact on the performance of your campaign.

3 Staples Every Successful Subscription Service Shares

UpSellIt

Over the past decade, subscription services have popped up all over the Internet. No matter what your favorite activity or hobby is, there’s a subscription service that can accommodate you. For a recurring monthly (or even weekly) fee, you’ll have a new package on your doorstep every month (or week).

How To Start a Dropshipping Business In a Week

A Better Lemonade Stand

Drop shipping enables you sell products you don't own, so you can focus on the marketing, customer support and daily functions of your store. Instead of investing thousands of dollars into product inventory that may or may not sell, you can invest your resources into paid ads, SEO, and content marketing. The post How To Start a Dropshipping Business In a Week appeared first on A Better Lemonade Stand. Product & Niche Selection Sourcing Suppliers

Banks: Your Customers’ Cross-Channel Experiences Are Shoddy (Or Worse)

Forrester Omnichannel

Note: If you're a Forrester client, you can jump straight to the full report here. The other day, I stopped by my bank's ATM to get some cash.

Why You Should be Building Links For an Ecommerce Website (Infographic)

Bootstrapping Ecommerce

Link building is a massive part of any SEO strategy, but it’s incredibly important to eCommerce sites for exposure in both organic search and referral traffic. There are many ways to increase these crucial links to your site, but it’s also important to understand how they affect your ranking factors. Once you’ve chosen the niche for your online […]. The post Why You Should be Building Links For an Ecommerce Website (Infographic) appeared first on Bootstrapping Ecommerce.

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Announcing Forrester’s Latest Latin America Online Retail Forecast

Forrester eCommerce

It's been a big news year for eCommerce in Latin America: Brazil's economic instability has tempered eCommerce growth, elections in Argentina have raised hopes that favorable regulatory changes are ahead, and Amazon's entry into Mexico has shone the spotlight on the region's fastest growing market. According to Forrester's recently published forecast, online retail sales in Brazil, Argentina, and Mexico (the region's three largest markets) will reach $30.9 billion by 2020, up from $20.8

How To Skyrocket Sales With Google Shopping

Store Growers

Google Shopping currently is the most profitable advertising channel for most of my ecommerce clients. That’s because of two reasons: 1. Low CPCs. Clicks on Google Shopping are a lot cheaper compared to click on text ads. It’s not uncommon to still pay $0.25

Why Are Entrepreneurs So Slow

Traffic and Sales

Why are we so slow? I spoke to an entrepreneur last week that built a $10 million business in less than 2 years. When he told me about his success, it sent me spiraling. I had flashbacks of my last 2 years and wondered: “why am I moving so slow?” ” When you hear these results, you can’t help but get flooded with nagging thoughts about why you aren’t more successful. Maybe you even feel jaded about the entire idea of entrepreneurship.

Other 113

Conversion 101: How to Create an SEM Legend Exercise

Bryan Eisenberg

Don’s Contracting is in steady demand. The local market is tight, supply is low and demand is high. Don will tell you he makes his living off of word of mouth. He doesn’t worry much about online experience.

A Magento SEO Extension to boost your SEO growth!

Canonicalized

In this article, we are describing how you can avoid some developing costs when optimizing a Magento store. What important SEO tweaks does your website need? How to prevent expensive implementations? We lay everything out for you! The post A Magento SEO Extension to boost your SEO growth! appeared first on Canonicalized. eCommerce SEO

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