Retail TouchPoints

JUNE 30, 2023

The engagement we saw with our Alice’s Table workshops led us to bring a new offering to our customers for Mother’s Day — a live shopping event. The event featured four moms from different walks of life as they shared curated collections from four of our brands. And, we hope we have built an integral relationship with our customers.

Customer 254

Customer Workshop Gifts Multi-channel 254

365 Retail

OCTOBER 10, 2023

Whether it’s an eye-catching billboard on the M25 or a viral TikTok that gets the whole nation talking, marketing is something people see every day. But if you’re a business owner, you might be asking yourself, “What’s the best way to market my business?” Each business is as unique as a fingerprint, and your marketing should be too.

Marketing 52

Marketing Multi-channel Social Media Events 52

Retail TouchPoints

APRIL 19, 2021

with brands across various retail segments testing out this latest addition to their marketing playbooks. Matt Moorut, principal analyst at Gartner for Marketers , recently explored the topic of livestreaming and offered practical advice for how retailers can get the most out of it. consumers via this channel? .

Multi-channel 176

Multi-channel Live Chat Events Department Stores 176

Retail TouchPoints

SEPTEMBER 22, 2022

With China set to become the world’s largest luxury market by 2025 , Alibaba is intent on building out the immersive digital experience on its Tmall Luxury Pavilion to capture those consumers. Today 96% of Chinese consumers shop online-offline, or cross-channel. We do believe the metaverse is going to be a game-changer.

White Paper 237

White Paper Customer Multi-channel Fashion 237

Retail TouchPoints

JULY 4, 2022

Measures Users More Accurately Whereas UA largely measures by sessions and page views, GA4 focuses more on measuring users across devices and channels. This update is particularly helpful for ecommerce brands, which often want to observe how users interact with their website(s) during different seasons and special events.

eCommerce 269

eCommerce SEO Events Recommendation 269

Retail TouchPoints

JANUARY 11, 2023

Shopify is ideal for this purpose as well because it has partners like Channelize.io, a plug-in that enables live shopping and video streams as well as multi-streaming of live shopping shows on Facebook, Twitch and YouTube, which makes it really easy to get this strategy off the ground.

Social Media 274

Social Media Multi-channel Customer Loyalty Shopify 274

Smile.io

FEBRUARY 12, 2024

Think of email subscribers as prospective friends of your ecommerce brand and email marketing as the relationship-forming driver.    Email marketing has the potential to foster the customer journey and build rapport like no other marketing endeavor can.   Trust equals sales.   Add a signup option at checkout.

eCommerce 79

eCommerce Marketing Customer Loyalty Multi-channel 79

365 Retail

NOVEMBER 8, 2023

Original research, which analysed insights from 10.9billion emails sent globally to shoppers, in MoEngage’s 2023 Email Marketing Benchmarks Report showed that brands using behaviour-based personalisation, which tailors emails based on individual preferences, previous purchase trends and shopper actions, can improve conversion rates by x16.7.

Multi-channel 109

Multi-channel eCommerce Platforms eCommerce Retail 109

Retail TouchPoints

JULY 7, 2023

With its new “Amazon antidote,” a multi-faceted Amazon distribution strategy, the company has helped brands see an average lift of 88% on the site within the first year. Retail TouchPoints (RTP): What are some of the market dynamics impacting your clients today, especially as they try to build their DTC businesses?

Shipping Costs 250

Shipping Costs Customer Multi-channel Consumer 250

Email Audience

SEPTEMBER 21, 2023

Perhaps you’re a small business owner overwhelmed by the modern marketing minefield. Or maybe you’re a seasoned pro looking to push the boundaries of what your marketing campaigns can achieve. Either way, we’re here to help you understand 2 of the marketing world’s most essential concepts. What is email marketing?

Marketing 52

Marketing Live Chat Multi-channel Social Media 52

Retail TouchPoints

MARCH 21, 2023

This was evident at Prosper Show in Las Vegas, March 13-15, 2023, an event originally developed for Amazon sellers. Still, most of the advanced sellers at the event seem to think getting in now is worth it both for the marketplace’s future potential and as a way to reduce their reliance on Amazon.

eCommerce 286

eCommerce Fulfillment Shopify Omnichannel 286

BigCommerce

JUNE 1, 2017

Managing your inventory properly across all of your sales channels helps to lower your product cost and increase shipping speed – ultimately earning you increased customer loyalty and love. We looked at sales by channel, per period, turn, costs, profit per product, and average product lifespan. Connect with Skubana Now. Forecast Sales.

Management 412

Management Shipping Costs Multi-channel BigCommerce 412

Groove

AUGUST 18, 2020

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. Multi-variate testing. Klaviyo vs. MailChimp. Klaviyo Features. Automation.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

365 Retail

AUGUST 17, 2022

To remain competitive in today’s signal-saturated world, retail marketers need to deliver relevant, personalised content throughout the customer journey. Furthermore, real-time offers and content can be 10 times more effective than traditional outbound marketing campaigns. And he’s not alone.

Games 58

Games Marketing Multi-channel B2C 58

Kissmetrics

JUNE 12, 2018

You’re convinced that you belong in marketing. Getting into marketing is easy. And when you look at the projected growth rates for the marketing field – an increase of up to 10% by 2026 – you can’t afford to not get savvy with those rules. Here’s a peek into my rulebook for crushing it in marketing.

Marketing 226

Marketing Blog Books Multi-channel 226

Kissmetrics

JUNE 12, 2018

You’re convinced that you belong in marketing. Getting into marketing is easy. And when you look at the projected growth rates for the marketing field – an increase of up to 10% by 2026 – you can’t afford to not get savvy with those rules. Here’s a peek into my rulebook for crushing it in marketing.

Marketing 216

Marketing Blog Books Multi-channel 216

Ecommerce Platforms

APRIL 30, 2020

Are you looking for the best email marketing service for your Shopify store? Or perhaps, you’re looking to take your email marketing to the next level and use automations to get more sales in your online store? In today’s post, we’ll go over the best email marketing providers for Shopify and explore their pros and cons.

Shopify 206

Shopify Marketing Payment Services eCommerce 206

Retail TouchPoints

NOVEMBER 10, 2022

Reward members with Beauty Insider points for attending and interacting at the retailer’s Sephoria virtual brand founder events. In terms of savings, we see that our members are driven by our big promotional events in the Spring and during the holiday season. Emeline Berlind. RTP: Sephora is known for having a rich customer experience.

Consumer 227

Consumer Gifts Events Customer Experience 227

365 Retail

MARCH 20, 2024

.” Undergoing a significant transformation, Moss has adapted to the changing demands of the menswear market. The brand’s recent shift from ‘Moss Bros’ to ‘ Moss ‘ reflects its adaptation to a more modern, diverse, digital, omni-channel retail environment while preserving its storied heritage.

Multi-channel 63

Multi-channel Events Presentation Channel 63

Algopix

JULY 16, 2023

What is Email Marketing Software for eCommerce In today’s digital landscape, email marketing has emerged as a vital tool for eCommerce businesses to reach and engage with their target audience. Effective email marketing is a game-changer for eCommerce businesses.

eCommerce 92

eCommerce Marketing eCommerce Platforms Recommendation 92

Optimizely

AUGUST 8, 2017

This four-day event features speakers from innovative brands like Wayfair, Neiman Marcus, Bauble Bar, and Peapod — among others. Starting on August 14, attendees will have the opportunity to learn how top business leaders are using technology to drive growth in a tough retail market. We’re here to help.

Multi-channel 210

Multi-channel lightspeed Channel Customer Retention 210

Algopix

FEBRUARY 27, 2022

If you’re looking to create a multi-vendor eCommerce marketplace, one of the most important things to consider is how to attract the right vendors to your marketplace. Today, more organizations are again holding-in-person events after holding virtual-only events during the height of the COVID-19 pandemic.

Merchant Services 97

Merchant Services Social Media Multi-channel Events 97

Omnisend

DECEMBER 14, 2023

Reading Time: 9 minutes Many marketers believe that multichannel selling is only for big retailers and that small retailers can’t afford it. Selling on multiple channels need not cost a fortune if you do it right. You can opt for a pop-up store model where you set up temporary stores at specific events and fairs. It’s not true.

Multichannel 78

Multichannel Social Media Payment Services Shipping Costs 78

365 Retail

SEPTEMBER 24, 2023

Held on 27th and 28th September 2023 at ExCeL London, the event is expected to attract over 11,000 visitors and will feature more than 300 solution providers. With Adobe Commerce, you can build personalised, omni-channel shopping experiences for every customer – from B2B and B2C to B2B2C.

eCommerce 68

eCommerce Multi-channel B2B eCommerce Platforms 68

BigCommerce

JULY 2, 2018

If you are in a market category that has active searches, pay to get seen and fight for conversions. Email marketing keeps our customers engaged and informed as to new products, deals and sales. If you can create something truly worth talking about, it’s easier to market it. PPC & organic are a winning combo.

Social Media 230

Social Media Marketing BigCommerce PPC 230

Korona

JANUARY 14, 2021

Marketing is a critical aspect of any business. Lead generation, customer outreach, social media, content, and so much more go into creating a coherent marketing strategy. All of this is made a whole lot more difficult if you’re marketing for a franchise. Digital Marketing Strategies Overview. What Is Franchise Marketing?

Marketing 52

Marketing Payment Services Social Media POS 52

BigCommerce

AUGUST 13, 2018

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

Multi-channel 263

Multi-channel Channel Comparison Shopping Shipping Costs 263

ROI Revolution

MAY 3, 2022

Accurately measuring attribution is becoming a challenge for marketers in light of new consumer privacy regulations. Knowing where your sales come from is a critical component of any marketing strategy. Managers always want to ensure that they can prove to decision-makers that their company’s marketing budget is going to good use.

Consumer 78

Consumer Social Media Multi-channel Events 78

Ecommerce Platforms

MARCH 22, 2022

Uscreen enables the creation of live streaming events for your customers, as well as in-depth analytics, so you can see which of your campaigns are driving the best results. You can launch your streaming environment using a range of video website themes and templates and access a host of built-in marketing tools for promotion.

Payments 160

Payments Payment Services Multi-channel Subscription 160

ChannelSale

MARCH 17, 2024

Amazon announced November 17 to 27 as the 11-day shopping event to capitalize on the Christmas sales. It sold over 1 billion items during the event but did not share its sales value or year-to-year growth. Amazon marketplace had the highest traffic from US purchasers during the event, accounting for 26.5%

eCommerce 52

eCommerce Multi-channel Shipping Costs Events 52

ROI Revolution

JUNE 8, 2023

Checking Session- & Event-Level Attribution Another important step is to compare session-level attribution in GA4 to a UA last-touch attribution model. It’s also crucial to review event-level attribution using the Advertising -> Model Comparison report. GA4 vs. Universal Analytics Universal Analytics. Google Analytics 4.

Merchant Services 78

Merchant Services Payments Webinar Events 78

ESW

APRIL 11, 2023

As a result, people flocked to the great outdoors like never before and outdoor brands with DTC channels saw revenues skyrocket. Personalisation, localisation , top-notch customer service , fast shipping, live online events and a robust social media presence are surefire ways to meet consumer expectations. trillion in 2023.

Outdoor 88

Outdoor Multi-channel Shipping Costs Apparel 88

365 Retail

JANUARY 18, 2024

At Amperity’s recent Amplify summit, industry leaders and professionals from iconic global brands like Deloitte, Patagonia, Taco Bell and more converged to explore the evolving landscape of data-driven marketing and the profound impact of first-party data. The keynote summed it up as “better data, better results.”

Customer Data 63

Customer Data Customer Multi-channel Events 63

ESW

APRIL 5, 2023

While every brand with a DTC channel dreams of a sudden surge in website traffic, too much of a good thing can do irreparable damage to even the most established online retailer. Preparing a DTC channel for peak season is a must for growing revenue and preserving brand reputation. Proper preparation reduces headaches and boosts sales.

Channel 78

Channel Merchant Services Payments Payment Services 78

AcquireConvert

NOVEMBER 27, 2022

It is probably the best known of the marketing attribution software apps out there, centralizing the key metrics from all your marketing channels into a smart dashboard on mobile or web. It greatly simplifies the marketing attribution process and provides actionable insights into your marketing data.

Shopify 41

Shopify Marketing Multi-channel Merchant Services 41

Groove

AUGUST 22, 2022

In eCommerce, brands are constantly searching for new ways to make their products accessible to new markets. By offering your perishable products directly to consumers outside of your existing in-person sales channels, you will earn new brand champions without sacrificing profit margins to middle-men and chain grocery stores.

Shipping Costs 195

Shipping Costs Shipping Food and Beverages Merchant Services 195

Ecommerce Platforms

APRIL 11, 2022

Known around the globe for its convenient and reliable SaaS solutions, Zoho is one of the market leaders in the sales landscape today. At its core, Zoho Desk is an omnichannel help desk and customer service system, which allows business leaders to manage conversations across a range of channels, like email, phone, chat, and social media.

Multi-channel 104

Multi-channel Live Chat Omnichannel Management 104